Blueprint For Survival Executive Summary March 2009 V.5-1

Executive Summary: Blueprint for Survival Revised March, 2009

Overview!of!OTEF!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Blueprint!For!Survival!

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Entrepreneurial!Options!for!At"Risk!Populations! A!half!day!workshop!for!people!who!have!been!laid!off!or!expect! The! Opportunity! Through! Entrepreneurship! Foundation! to! be! laid! off,! and! people! who! prefer! entrepreneurship! to! the! (OTEF)!provides!training!and!support!to!help!at"risk!youth!and! chance! of! being! laid! off.! We! will! teach! bootstrapping! skills! as! adults!improve!their!lives!by!creating!and!growing!! !!!!!!!!!! well! as! provide! information! and! instruction! on! how! to! use! a! entrepreneurial! ventures.! ! Founded! in! 2006,! OTEF! is! a! grass! wide!range!of!!free!web!tools!and!other!resources!for!running!a! roots! organization! supported! by! Arizona’s! Entrepreneurial! Community.!The!organization’s!primary!fundraiser!each!year!is!! business.! the! Arizona! Entrepreneurship! Conference—! a! gatherings! of! current! and! would! be! entrepreneurs,! thought! leaders,! and! The!content!of!the!workshop!includes:! resource! organizations! all! dedicated! to! the! vision! of! the!!!!!! ! entrepreneur.!!Proceeds,!sponsorships!and!donations!originat" !" Backing!Into!Entrepreneurship:!Forming!a!Business! ing! from! the! conference! are! the! primary! ! support! for! OTEF’s!!!! !" Health!Insurance! !" Tax!Implications!of!Owning!a!Business! programs!with!at"risk!populations!throughout!the!year.! !" Free!Software!to!Run!Your!Business! !" Community!Resources! !" Online!marketing!tips! !" Co"working!Opportunities! !" "Opportunities"!to!Avoid! !" Financing!Strategies! ! Almost!every!resource!presented!at!this!workshop!will!be!FREE.! ! Francine!Hardaway,!co"founder!of!Stealthmode!Partners!and! OTEF’s!1st!Program!at!SEEDS!House!in!Phoenix!(2007)!helped! OTEF!Executive!Director,!has!been!an!entrepreneur!for!almost! lay!the!foundation!for!a!new!entrepreneurial!venture.! 30!years,!is!a!survivor!of!!!several!downturns,!and!doesn't!sugar! coat!it.!Attendees!receive!immediately!useful!information!about! how!to!start!new!business!ventures!and!collaborate!with!others! OTEF’s!2nd!!!Program!! to!support!their!entrepreneurial!success.! launched!in!2008!in! ! with!!!!Tumbleweeds,! allows!young!artists!to!!!!! Benefits!To!Community::! combine!creativity!with! !" A!viable!alternative!to!‘job!training’.! entrepreneurial!skills!to! !" Redeployment!of!key!human!resources! create!a!brighter!future! !" Job!and!income!creation! and!builds!life!skills.! ! Benefit!To!Attendees:! In! 2009,! OTEF! launched! it’s! newest! program! for! our! newest!!! !" Real!world!examples!and!training! !" Access!and!linkage!to!community!resources! at"risk! population,! the! displaced! workers! who! are! the!!!!!!!!! collateral! damage! of! the! recent! economic! downturn.!! !" Opportunity!to!brainstorm!with!experienced!entrepreneurs! Launched! in! the! Spring!of! 2009! –! Blueprint! for! Survival! helps! !" Connections!to!potential!partners! participants! understand! the! options! and! requirements! in! !" Introduction!to!!funding!organizations! building!businesses.!!Attendees!are!encouraged!to!collaborate! !" Hope!! with! others,! share! resources,! and! explore! potential! partner" ! ships! while! receiving! real! world! advice! on! everything! from!!! Program!Description! existing! support! programs! to! how! to! deal! with! the! stress! of! !" 1/2!day! being!laid!off!in!an!environment!where!one!plentiful!jobs!have! !" Held!at!locations!across!Maricopa!County! disappeared.! ! Participants! in! the! program! come! from! a! wide! !" Small!class!size!(20!max.!per!class)! range!of!industries,!educational!backgrounds,!age!groups!and! !" Highly!collaborative!and!led!by!experienced!entrepreneurs,! economic! backgrounds! with! one! common! and! cementing! with!guest!speakers!from!the!business!community!and!!! characteristic—a!will!to!survive!the!down!turn.! municipal,!county,!state!or!federal!agencies.! Joan Koerber-Walker, Chairman 480-332-9636 [email protected]

www.OTEF.org OTEF is an Arizona 501c3

Francine Hardaway, Executive Director 602-910-5622 [email protected]

Executive Summary: Blueprint for Survival Revised March, 2009 Page 2

Program!Delivery!Team!Leader!

Partnership!Strategy!and!Request!for!Support!

! Francine!Hardaway,!! ! OTEF!Executive!Director!

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! ! ! ! Francine!Hardaway,!Ph.D.,!an!experi" enced!!!!!marketing!strategist!with!spe" cial!expertise!in!startup!companies.! ! As!a!partner!in!Stealthmode!Partners,! she!has!helped!package!and!secure!funding!for!many!early" stage!technology!companies.!She!has!created!positioning!and! marketing!strategies!for!dozens!of!companies!growth!!!!!!!! companies!(from!startup!into!IPO!and!on!to!maturity).! ! Prior!to!co"founding!Stealthmode!Partners,!Dr.!Hardaway!was! Vice!President!of!Corporate!Marketing!at!Innovative!Environ" mental!Products,!and!Manager!of!Worldwide!Press!Relations! at!!Intel's!Computing!Enhancement!Group,!where!she!planned! the!entrance!of!the!intelligent!I/O!server!chip!into!the!OEM! market!and!created!the!public!relations!plans!for!digital!!!!!!! imaging,!in"car!computing,!USB,!and!home!networking.!As!an!! entrepreneur,!Dr.!Hardaway!built!the!largest!!marketing!and! public!relations!firm!in!Phoenix,!!Arizona!before!leaving!it!to! join!Intel.!Nine!years!ago!she!co"founded!Stealthmode!!!!!!!! Partners!with!Ed!Nusbaum.! ! Francine!was!an!Entrepreneurial!Fellow!at!the!Berger!Center! of!the!Eller!School!of!Business,!University!of!Arizona!and!has! taught!entrepreneurship!at!several!Arizona!colleges.!She! makes!her!home!in!Phoenix,!Arizona!and!Half!Moon!Bay,!!! California.!Her!entrepreneurial!vision!created!OTEF!and!the!he! Arizona!Entrepreneurship!Conferences!as!well!as!the!founding! of!!Social!Media!Club!Phoenix.!! ! Stealthmode!Partners!runs!the!popular!FastTrac®!programs!in! metropolitan!Phoenix.! ! ! ! "At!the!end!of!each!session!I!am!almost!in!tears!when!I!

listen!to!the!participants!thank!me!for!giving!them!hope! and!ideas.!I!believe!that!just!putting!people!into!a!like" minded!community!empowers!them!to!do!new!things! and!see!possibilities."! ! Francine!Hardaway,!OTEF!Executive!Director!

OTEF!recognizes!what!every!entrepreneur!learns!the!hard!way.!!You! either!collaborate!and!share!resources,!or!you!do!not!succeed.!!!!! Collaboration!is!a!primary!tenet!of!all!OTEF!programs.! By!leveraging!program!rand!community!resources,!OTEF!is!able!to! market!and!deliver!a!full!half!day!of!training!for!up!to!20!attendees! for!only!$1,000.00!per!session.! Community!partners!are!being!sought!to!provide!matching!support! in!the!following!areas:! !" Donation!of!Training!Facilities!for!the!1/2!day!sessions.!(Location! Support)!! !" Additional!Training!Materials!or!printed!materials!on!community! resources!and!programs!that!can!be!used!by!attendees!in!the!!! future.! !" Refreshment!Sponsors!for!the!1/2!day!sessions! !" Sponsorship!of!individual!sessions—$1,000!per!occurrence.!!Spon" sors!may!attend!their!sponsored!session!as!will!also!be!!recognized! at!the!4th!Annual!Arizona!Entrepreneurship!!!Conference!on!!!!!! November!12,!2009.! !

Benefits!of!Sponsorship/Collaboration:! !" Exposure!of!your!products!and!services!to!the!growing!segment!of! Lay"Off!Entrepreneurs! !" Recognition!to!successful!entrepreneurs!at!the!4th!Annual!Arizona! Entrepreneurship!Conference!to!be!held!November!12,!2009!at!the! Desert!Willow!Conference!Center!in!!Tempe,!Arizona.! !" A!great!Community!Reinvestment!Act!opportunity!for!financial!!!!! institutions!and!community!agencies.! !" Potential!tax!!deduction—be!sure!to!ask!your!tax!advisor.! !" Economic!Stimulus!and!job!creation!the!old!fashioned!way— through!collaboration!and!partnerships.!

For!More!information:! Contact!Francine!Hardaway!at!! Phone:602-910-5622 Email: [email protected] Web: www.OTEF.org! !

Joan Koerber-Walker, Chairman 480-332-9636 [email protected]

OTEF is an Arizona 501c3 www.OTEF.org

Francine Hardaway, Executive Director 602-910-5622 [email protected]