Black Book Cover Page.docx

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A PROJECT REPORT ON CELEBRITY ATTRIBUTES AND INFLUENCE ON CONSUMER BEHAVIOR

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR MASTER OF MANAGEMENT STUDIES TO UNIVERSITY OF MUMBAI

BY PRIYANKA ARUN RANE MMS –MARKETING ROLL NO. 2014216 2014-2016

UNDER THE GUIDANCE OF PROF. GAGAN BHATIA

LALA LAJPATRAI INSTITUTE OF MANAGEMENT MAHALAXMI, MUMBAI – 400 034

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