Bisleri 1

Reinventing Bisleri

By Milestone Subhadip Das Subrojyoti Dey Chandrima Dasgupta Poulami Banerjee

Introduction

• Founded Bisleri 1965

Signor Felice

• Headquarters • Key people Chauhan (Chairman )

Mumbai, India .

• Products • Parent • Website http://www.bisleri.com

Mr. Ramesh J.

Water Beverage Parle Agro

Bisleri’s Strategy

• Launched ad campaign. • Launched 1.2 liters pack. • Profit to spend on advertising and marketing. • Launched 300ml cup and hexagonal flat-sleeved bottles.

Will Bisleri achieve its ambitious Targets • Bisleri’s 1.2 liters unconventional pack. • BIS cancels bisleri’s license. • Bisleri dominates the market. • Entering international market with proper strategy and planning.

Market segmentation in branded water

•Premium •Popular •Bulk

How the industry is shaping • Water borne diseases. • Retail market and Institutional market. • From uppermost echelons to commonplace commodity.

Water Wars v/s Cola Wars • Coca-Cola and PepsiCo Entered Packaged water market. • People are becoming more hygiene conscious. • Packaged water industry growing at a fast rate.(25% P.A)

Bisleri’s current position

Thank You