TITLE A COMPARITIVE STUDY ON CUSTOMER SATISFACTION LEVELS ON PERSONAL BANKING AND SERVICESOFFERED BY HDFC BANK AND SBI GUNTUR”
NEED FOR THE STUDY
To know how it does assists to these financial intermediaries in revenue generation. To know the level of customer satisfaction towards HDFC Bank and SBI Bank.
OBJECTIVES
To identify the customer friendly products and services offered by HDFC bank and SBI. Centralized objective is to evaluate the price of loan products and services and to analyze which is most useful among these financial intermediaries. To know how it does assists to these financial intermediaries in revenue generation. To know the level of customer satisfaction towards HDFC Bank and SBI Bank.
QUESTIONNAIRE
In which bank do you have you’re a/c? a) SBI b) HDFC c) others Why do you choose the bank? a) Services b) Returns c) Security d) others How much returns they offered? a)10% b) 12% c) 13% What are the services they offered? a) Mobile banking b) Net banking c) Forex services Are you satisfy with the Personal banking services offered by the bank? a )Yes b) No
Which bank offered most special services? a)SBI b) HDFC In which bank loan processing is very fast? a)SBI b) HDFC Which bank offered high interests on deposits? a)SBI b) HDFC Which bank charges less interest on loans? a)SBI b) HDFC In which bank the employee behavior and services are good? a)SBI b) HDFC
ANALYSIS
Axis Title
Empirical analysis Reason Behind choosing the Bank
Reason
HDFC
SBI
Services
10
5
Returns
10
10
Security
5
10
others
5
5
Chart Title
10 5 SBI
0 Services
Returns
HDFC
Security
others
Services
Returns
Security
others
HDFC
10
10
5
5
SBI
5
10
10
5
Special services offered by Bank
FINDINGS
It was found that the HDFC follow EMI system regarding the home loans. It was found that the HDFC is charging an interest of 11.75% on home loans. It was found that they calculate EMI’s at the rate of 45% of the gross salary using EMI sheet. HDFC occupies 38% total market share in PVT BANKING Sector. The valuation procedures adopting by HDFC to asses the value of services is after taking time to the bond then only the bond get some value. The FINANCIAL SERVICES should be evaluated on the basic of profit earned by the HDFC. The profit is distributed to all the policy or bond holders in every year basing on their investment.
Suggestion
I suggest that they should reduce the interest rate to increase the customer base.
They should extend the repayment period and decrease the installment amount
they must follow careful measures in calculating the EMI’s.
I suggest that they should reduce the interest rate to increase the customer base.
They should extend the repayment period and decrease the installment amount.
N. Bhaskara reddy 7NBGU060