Bharat Petroleum Corporation Ltd-pratick

TOPIC: “REQUIREMENT OF LUBRICANTS IN SPONGE IRON STEEL AND ANCIALLARY INDUSTRIES. PRESENTED BY:

PRATICK RANJAN GAYEN 08DM070

INTRODUCTION. – ONE OF INDIA’S LARGEST “PSU” COMPANY OF INDIA.



BPCL



RANKED 287 AMONGST FORTUNE 500 COMPANY FOR YEAR 2008. SPECIALIZES IN REFINIG,PROCESSING AND DISTRIBUTING PETROLEUM PRODUCTS. TOTAL NUMBER OF EMPLOYEES – ABOUT 13, 968 PEOPLE.

 

HISTORY.   

BEGAN WITH THE FORMATION OF STANDARD OIL TRUST IN THE 1860s. MERGED WITH RIVAL ROYAL DUTCH,SHELL & ROTHSCHILDS TO FORM ASIATIC PETROLEUM THE NAME CHANGED TO BHARAT PETROLEUM IN1977.

PRODUCTS & SERVICES Products:  Petrol  Diesel  LPG  Gasoline  Kerosene  Lubricants  Aviation fuel  Fuels and solvents

Services: Convenience stores ATMs Car washes Free air and water Lubricant top-ups Energy audits E-banking services Consultancy and technical services Online ordering

OBJECTIVE OF THE STUDY. FOR INDUSTRIES.   

REQUIREMENT ON LUBRICANTS IN SPONGE IRON, STEEL AND ANCIALLARY INDUSTRIES. CONSUMPTION OF LUBRICANTS ACCORDING TO THEIR VISCOSITY GRADES. CONSUMPTION OF LUBRICANTS IN INDUSTRIES BASED ON PREFERENCES, PRIORITY AND INDIVIDUALITY.

FOR REATIL(BAZAAR) MARKET.     

BRANDS WHICH ARE BEING SOLD IN THE MARKET OF THE ABOVE MENTIONED DISTRICTS. CATEGORY OF LUBRICANT IS HAVING WHICH IS HAVING MAXIMUM SALES. AWARENESS OF “MAK”LUBRICANT AMONG RETAILERS AND CONSUMERS. PARAMETERS ON WHICH THE RETAILRES DECIDE FOR KEEPING A PARTICULAR BRAND OF LUBRICANT FOR SELLING. MAXIMUM SELLING PACK SIZES SOLD IN BO TH THE DISTRICTS.

RESEARCH METHODOLOGY  

METHODOLOGY- QUALITATIVE in nature RESEARCH APPROACH- DESCRIPTIVE for industries and EXPLORATORY for retailers.

 



DATA SOURCE- PRIMARY data source. SAMPLING PLAN- Responses from Industries and retailers were collected as samples from ANGUL and DHENKANAL districts of ORISSA.PROBABLISTIC CLUSTERED SAMPLING was done for the survey. RESEARCH INSTRUMENT- Separate questionnaire were being prepared for both industries and retailers where each consisted of OPEN & CLOSE ENDED,CHECLIST FORMS and STRAIGHT-FORWARD TYPE QUESTIONS.

DATA ANALYSIS- INDUSTRIES. 

PARAMETERS ON WHICH INDUSTRIES DECIDE TO BUY LUBRICANTS FOR BOTH ANGUL AND DHENKANAL DISTRICT.

PARAMETERS DISTRICT WISE.

FOR INDUSTRIES IN ANGUL.

FOR INDUSTRIES IN DHENKANAL.

SOURCING OF LUBRICANTS. DISTRIBUTORS are still the major supplier of lubricants to industries in both the districts.

SOURCING OF LUBRICANTS DISTRICT WISE.

ANGUL .

DHENKANAL

PERFORMANCE LEVEL MONITORING OF LUBES IN INDUSTRIES. Majority of the industries in both the districts never measures any sort performance level of lubricants that are being consumed. But the scenario is different on individual district wise.

PERFORMANCE LEVEL ANALYSIS ON INDIVIDUAL DISTRICT.

ANGUL

DHENKANAL.

DATA ANALYSIS-RETAIL MARKET. HIGHEST SELLING BRANDS IN BOTH THE DISTRICTS.

HIGHEST SELLING BRANDS DISTRICT WISE.

IN ANGUL.

IN DHENKANAL.

MAXIMUM SELLING PRODUCT TYPE.

MAXIMUM SELLING PRODUCT TYPE DISTRICTWISE.

FOR ANGUL

FOR DHENKANAL

MAXIMUM SELLING PACK SIZES FOR BOTH THE DISTRICTS.

MAXIMUM SELLING PACK SIZES DISTRICT

.

WISE

ANGUL DISTRICT.

DHENKANAL DISTRICT.

PARAMETERS FOR SELECTING A BRAND FOR SELLING IN BOTH THE DISTRICTS.

PARAMETRS DISTRICTWISE.

ANGUL

DHENKANAL.

“MAK” AWARENESS.

DISTRIC WISE AWARENESS OF “MAK”LUBRICANT.

ANGUL

DHENKANAL

FINDINGS.   

PRICE REMAINS THE MAIN PARAMETER FOR BUYING LUBRICANTS IN INDUSTRIES. PROCUREMENT OF LUBRICANTS IS MAINLY DONE THROUGH DISTRIBUTORS. PERFORMANCE LEVEL ARE NOT BEING MONITORED IN MOST OF THE INDUSTRIES,BUT THE SCENARIO IS DIFFERENT FOR INDIVIDUAL DISTRICTS.

RETAIL MARKET.   

CASTROL STILL REMAINS THE MARKET LEADERSWITH SERVO COMING SECOND. 2-WH LUBES PRODUCT ARE MAXIMUM SELLING IN BOTH THE DISTRICTS DEMAND IS THE MAIN PARAMETER FOR SELECTING A BRAND FOR SELLING BY THE RETAILERS.

THANK YOU