Best Of Denmark

BEST OF

DENMARK

Vo l u m e 1

Welcome to Volume One of ‘Best of Denmark’ Dear Customer and dear reader,

Publisher: Nicolai P. Meyendorff/ Global Village Scandinavia General Manager: Nicolai P. Meyendorff / Global Village Scandinavia

Welcome to Global Village Scandinavia and to our first edition of “Best of Denmark” in which we celebrate this nation’s contemporary achievements in arts, fashion, design, business and innovation. The past years has been a time for Denmark to celebrate the era of diversified progress that economic growth and heightened growth has fostered in all spheres. This yearly publication viewed as an elegant access to business, tourism and lifestyles, is part of the “Global Village Partnerships” publishing model that now extends across 20 countries with more than 130 countries on the anvil. Our editorial model is simple and incisive. Through the illustration of companies in different sectors making innovative contributions underscored by powerful branding and effective corporate social responsibility, participants showcased plug into a vast global readership that is leveraged through a niche distribution extended worldwide. To complement the readership of our print model we have developed www.gvpedia.com where all our publications can be viewed and downloaded on line. With each edition “Best of Denmark” will continue to tell stories, drawing on the visions, missions, and strategies of individuals and companies that represent the

Editor: MPH Communications ApS Sales: DG Media A/S Gammeltorv 18 DK-1457 Copenhagen Phone: +45 70 27 11 55 Fax: +45 70 27 11 56 E-mail: [email protected] Web: www.dgmedia.dk Niels Hass, Lars Aaby Svendsen, Claus Hermansen Production: Henriette Husted/ DG Media as Distribution: Kristian Lautrup-Nielsen/DG Media as Creative Direction: Peter Batistich; www.deepfried.co.za Printing: Delta Grafisk ISBN # 978-87-992746-0-4 Disclaimer: Every effort has been made to ensure the accuracy of the information in the Best of Denmark Vol. 1. Global Village Scandinavia ApS are not responsible for any errors or omissions. All rights reserved: No part of this publication shall be reproduced, copied, transmitted, adapted or modified in any form or by any means. This publication shall not be stored in whole or in part in any form in any retrieval system.

General Inquiries: Global Village Scandinavia ApS Støberivej 20 DK-3000 Helsingør Contact details: Nicolai Philip Meyendorff M:+ 45 24 41 45 19 T:+ 45 49 25 25 16 F:+ 45 44 98 22 36 E: [email protected] W: www.globalvillagescandinavia.com

dynamics of Denmark. Global Village Scandinavia, a franchisee of Global Village Products, will publish the annual titles of “Best of Denmark”, “Best of Sweden”, “Best of Norway” and “Best of Finland”. The first titles of Sweden, Norway and Finland will be launched during 2009 and 2010.

We wish you pleasant reading.

Yours sincerely, Global Village Scandinavia

Regional Head Offices Bangalore • Brussels • Cairo • Casablanca • Copenhagen • Dubai • Johannesburg • London • Santiago • Singapore • Sydney • Washington DC

Best of Denmark



ChapterS Best of Denmark

48 - 63

Shipping, Transport and Logistic

Chapter 2

Chapter 1

11 - 47

Welcome

Industry and Service

Chapter 6

Chapter 5

90 - 105

106 - 129

Finance and Property

Chapter 9 

162 - 171

Fine Dining

Chapter 10

152 - 161

Food and Food Production

Best of Denmark

Chapter 12

Chapter 11

184 - 191

172 - 183

Chapter 8

Chapter 7

142 - 151

130 - 141

Chapter 4

Chapter 3

80 - 89

64 - 79

Design Education and Research

Consultants Energy

Hotels and Conferences Fashion

Best of Denmark



Turnover 2008 Employees & Partners Circulation US$ 8 000 000 100 500 000

International Head offices London, Brussels Dubai, Cairo Bangalore, Singapore Washington DC, Santiago Sydney, Johannesburg

Management Sven Boermeester Lisa Durante Charles Neil Leon Swartz

Building an Atlas of Success, Sustainability and Culture

Brand Image Branding a Nation, a City and its People GVP brands and builds the image of the world’s most exciting economic regions to affect a change in the perception of a nation, a city and its people by the rest of the world. This then promotes the region in terms of its investment opportunities, key industries, innovations, people, culture, tourism potential and international objectives.

Product - The Books Celebrate your success The ‘Best of…’ publishing series produces annual maxi format book publications in over 30 territories, from Bangalore to Belgium. These detail success stories of people and companies making positive inroads into the commercial fibre of both mature and emerging markets. The books showcase entrepreneurial spirit; establishing powerful global networks and the creation of individual brand awareness by bridging cultures. The result is the ultimate interactive corporate gift and P.R. marketing tool for governments, companies, hotels and business people providing leading products and services for their region.

Product - The Folders Fast track to the world Market Essentials works closely with Foreign Embassies, High Commissions, International Chambers of Commerce and Trade Associations worldwide to produce high quality trade folders. Each folder is designed to offer support and advice to companies interested in trading with or investing in overseas markets.

Product - www.gvpedia.com Connecting the world’s most interesting people and organisations The portal provides GVP customers an interactive Public Relations Box managed by a user friendly ‘Enterprise Content Management System’ that allows clients to upload their press releases, photos, videos and management profiles. The latest networking addons and social media applications are integrated within the site providing maximum reach and feedback. The value proposition for Subscribers to gvpedia.com essentially covers four elements: exposure, expertise, exclusivity and networking.

REGIONAL HEAD OFFICES

= Bangalore



Best of Denmark

= Brussels

= Cairo

= Casablanca

= Copenhagen

= Dubai

Sven Boermeester, Chairman with Lisa Durante, Managing Partner, GVP

With its mission to serve as the premier platform for showcasing and networking the world’s top brands and companies in business, tourism and lifestyle, Global Village Partnerships (GVP) is building an atlas of success, sustainability and culture. This is carried out through the ‘Best of’ book series, the Global Village online information portal and the development of an ever expanding business network of international partners and clients. Market Promote and network the ‘red apples” within each economy GVP’s market sectors embrace publishing, public relations, corporate gifting, online community building and networking. Its target market covers large, medium and small entrepreneurial organisations enjoying growth, success and sustainability. GVP explores every geographic region to pick the ‘red apples’ in business, exports, innovation, design, fashion, retail, hospitality, specialty foods, the arts and more.

organisations and individuals from across the globe. The organisation celebrates success and provides recognition amongst its ever expanding international network of influential clients. Its online portal, www.gvpedia.com, provides a platform for clients and readers to network, share best practice and grow new markets, creating exciting new business connections and opportunities.

New markets create new business opportunities GVP publications promote, showcase and network successful economies,

= Johannesburg



= London

Growth and Opportunity Exchanging knowledge, skills and economies of scale in media With regional head offices in 5 continents, the organisation is currently involved in more than 30 territories where the ‘Best of’ series is published. GVP has a 5-year growth plan to develop a further 150 economic territories organically, through each continent’s regional head office, and through partnerships with companies and individuals that have the expertise to showcase their city, state or country.

Corporate Social Responsibility There is no success without ethics and sustainability The best of world business, travel and lifestyle within the Global Village is dependent on more than monetary profit. There is no success without core values such as sustainability, integrity and Corporate Social Responsibility

Unique Selling Point (USP)

(CSR). GVP’s exclusive client base is selected by invitation only based on these criteria, with the added focus of dedicated chapters covering CSR, sustainability, green innovation and giving back to the community.

= Santiago

= Singapore



= Sydney

= Washington DC

Best of Denmark



Downtown Scandinavia - closer to your customers

Ideal conditions for productivity KLP strives to set new standards for office buildings in Denmark and is the leading commercial property developer in Ørestad City - the new business centre of Copenhagen. We offer • Tenancies from 750 m² to 27,000 m² • Available for immidiate occupancy • Extremely flexible office spaces with a high level of comfort • The absolute best service and facility concept including staffed reception areas, conference centre, restaurant, café, security service, maintanence staff, fitness centre, massage centre, hair stylist etc.

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Downtown Scandinavia

- for companies with international horizons Ørestad City attracts an increasing number of international companies, KLP Ejendomme houses companies such as Ericsson, Atkins Danmark, Medtronic, UCB Nordic, Dell, Glaxo Smith Kline, Accenture, Handelsbanken, Medicon Valley Academy, Novo Nordisk Scandinavia and IFS Danmark.

Best of Denmark – a celebration of Danish quality Denmark is adapting to the ever changing global markets; and has transformed from production society into innovative knowledge economy in less than one generation, without losing focus on impeccable quality, which is still the trademark of Danish business. Scientifically based innovation paired with creativity and the well known Danish design, is giving Denmark a cutting edge in a number of sectors including Green Energy, Life Science and Living Design.

Globalization of Danish Trade Globalization is a way of life for Danish companies. Being a small country the Danish companies have in decades been working in the global marketplace. Specialization and niche production The Danish production consists mainly of light manufacturing and reprocessing, and the production is often characterized by a high degree of specialization and niche production of high technical standard. Denmark enjoys a position of high specialization in key industrial fields, and is increasingly competitive in areas such as know-how, quality, design and R&D. Many Danish companies are global leaders in high-tech niches. Green energy Denmark has gone from being 99 % dependent on foreign oil to become completely energy self sufficient. Thirty years of focused energy policy have catapulted Denmark ahead of most other nations in the use of green energy technology, and Denmark is now world leader in the areas of windand wave energy. Fashion and Design Living Design – Fashion Zone – Denmark excels in combining user needs with aesthetics, when it comes to fashion, design and furniture. Life Sciences The pharmaceutical industry is one of the most modern and successful in the world, and Denmark is among the largest exporters, of pharmaceutical products, measured per capita. Together with IT/Communication it is the industrial sector with the highest R&D expenditure. Medicon Valley, is home to more than 60 % of Scandinavia’s pharmaceutical industry, and is Europe’s fastest growing biotech cluster measured by products in development. In all their diversity the companies presented share the ability to combine quality, design and functionality. Be inspired by the Best of Denmark. Henning Dyremose Chairman of the Danish Trade Council Best of Denmark

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Danish Export Association The Danish Export Association is one of the largest export associations in Denmark with 500 company members. The purpose of the association is to encourage trade between Danish and foreign companies providing a platform for quality-conscious Danish manufacturers and service providers to interface with their foreign customers and partners.

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Your short-cut to expert suppliers within key industries The association provides a reliable and easy shortcut to leading Danish suppliers within key industries specialising in such skill areas as wind power, marine and fishing industries, technology and interior design for airports, cruise ships and railways. It invites foreign businesses to issue details of their requirements in terms of expertise, capacity and know-how, or to search its databases and website www.dk-export.com to find a company with the resources, products and quality they demand. The Danish Export Association operates by planning and launching export campaigns, often linked to international trade fairs and exhibitions, and by providing a forum for Danish exporters and foreign buyers. A staff of experienced consultants are facilitating each business group establishing contacts with international partners and customers. The members of the Danish Export Association are divided into the following supplier groups: DANISH AIRPORT GROUP DANISH CRUISE & FERRY GROUP DANISH FISHING EQUIPMENT GROUP DANISH MARINE GROUP DANISH MARINE GROUP CHINA DANISH MINING & QUARRY GROUP DANISH POSTAL & LOGISTICS GROUP DANISH RAILWAY GROUP DANISH WIND ENERGY GROUP Danish Airport Group The Danish Airport Group currently consists of over 40 companies, all delivering products, services and/or knowhow to the international airport market. The group has taken part in numerous export drives worldwide, providing new foreign business partners with a reliable and easy shortcut to quality-conscious Danish companies within the airport industry. Danish Cruise and Ferry Group The Danish Cruise & Ferry Group was established with the aim of boosting international sales for its company members through exchange of knowledge and joint initiatives and to safeguard common interests. The group consists of company members with complementary expertise, making it possible to design and produce almost anything for cruise liners and ferries.

Danish Fishing Equipment Group The Danish Fishing Equipment Group consists of 75 members, specialising in machinery, equipment and products for the international fishing industry. The group represents leading Danish companies of all sizes within this industry and function as a link between Danish subcontractors and foreign buyers.

and innovation of the Danish companies within this sector. To maintain this position, a network of 85 leading Danish wind turbine subcontractors has formed The Danish Wind Energy Group. The main purpose of the group is to optimise the export market and to provide a forum for Danish exporters and foreign buyers within the wind energy sector.

Danish Marine Group The Danish Marine Group represents a variety of companies, consultants and expert suppliers within the marine industry. With about 140 companies it is a strong and very active player in the marine industry worldwide.

Award The Diploma of the Danish Export Association and His Royal Highness Prince Henrik’s Medal of Honour is Denmark’s most prestigious recognition for extraordinary achievement in promoting and markting Danish products and services abroad. Any exporter of Danish products or services may nominate their customers abroad as possible recipients of the award. Representatives in other countries of the Ministry of Foreign Affairs and Danish Export Association may also nominate candidates. Nominations should be addressed to Danish Export Association. The application form can be downloaded from www.exportaward.dk.

Danish Marine Group China Danish Marine Group China is open to all Danish companies with interest in the Chinese Maritime Industry. The network runs a constant programme of activities, covering everything from local meetings to executing major export campaigns and participation in a range of international trade fairs. Danish Mining & Quarry Group Denmark is not a traditional mining nation but in spite of this fact there are quite a few Danish companies who specialise in delivering equipment and know-how to the international mining industry. In 2005 the Danish Mining & Quarry Group was founded and consists of highly specialised consultants, manufacturers, service providers and subcontractors within the mining industry. Danish Postal and Logistics Group The Danish postal service system is widely recognised for its high level of efficiency and service. It is no coincidence as some of the leading companies in this industry originate in Denmark. To maintain this position, leading Danish companies formed the Danish Postal & Logistics Group. Danish RailWay Group The Danish RailWay Group was founded as an export network for consultants, manufacturers and subcontractors, all of which are highly experienced and have built a solid reputation within the global rail sector. This network provides a reliable and easy shortcut to the specialised Danish companies capable of producing quality equipment and solutions for the international railway industry. Danish Wind Energy Group Denmark has a leading position within the wind energy industry due to the know-how

Danish Export Association Glarmestervej 20A DK- 8600 Silkeborg Tel: +45 8681 3888 Fax: +45 8681 3114 E-mail: [email protected] www.dk-export.com

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the world’s largest carrier of refined oil. and yet, we feel so small.

Foreword by Torben Janholt, Chairman of the Danish Shipowners’ Association Danish Shipowners’ Association Denmark is a true maritime nation with focus on quality shipping, and Danish shipping is a success story without parallel. Today and for many years, Danish shipping has been of major significance for the Danish economy. Shipping is the core of a strong maritime cluster in Denmark, and the Danish merchant fleet continues to grow. In the past year, the Danish merchant fleet has grown by 10 percent and has now reached 12 million DWT. Shipping companies contributed with DKK 175 billion to the Danish balance of payments in the past year, and we estimate that the contribution will rise up to DKK 200 billion in 2008. We are proud to say that Danish shipping companies maintain an impressive international position: The level of activity has never been higher. Danish shipping companies own a total of 3 percent of the world merchant fleet and are responsible for 5 percent of the world’s shipbuilding contracts. The total and consolidated fleet is estimated to account for 7-8 percent of the world’s merchant fleet, and Danish shipping companies account for about 10 percent of overall world trade measured by value. The main reason for the great success of Danish shipping lies in the maritime tradition as well as the strong maritime cluster. We have also in recent years had excellent market developments, and Denmark offers a stable and competitive framework for the shipping industry. Danish shipping has an ambition of a continious sustainable growth and with time become Europe’s leading shipping nation. Torben Janholt, Chairman of the Danish Shipowners’ Association and CEO of J. Lauritzen A/S.

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The Best of Denmark: A true paradise for companies Dansk Erhverv – The Danish Chamber of Commerce According to the American business magazine Forbes, Denmark has the best business conditions in the world. The country is a true paradise for companies and is actually the one place on earth that offers businesses optimum conditions, when taking the majority of factors into consideration. Since 2007, the Danish Chamber of Commerce has been the main organisation for the service sector: retail, wholesale, it-sector, consultants, public accountants, hotel and restaurants, transport and logistics, private hospitals, recruiting services, etc. We represent more than 20,000 member companies and 130 industry associations. As the second largest employer and business organisation in Denmark, our mission is to be known as the leading political representative and advisor to Danish companies in order to assist them in improving their local, national and global positions. Initiatives by The Danish Chamber of Commerce: - “Job Exchange”: A platform where companies get the opportunity to recruit new employees face-to-face. We facilitate the meetings, with a special focus on immigrants, who traditionally are not applying for jobs through ordinary channels. - “Expat in Denmark”: A social network for integrating foreign employees in Denmark. - “Doing well by doing good”: Focus on CSR, shows economic benefits are the result of good behaviour among our member companies. Denmark is known for a high level of creativity and knowledge, and is appreciated dearly around the globe. And every day it brings Danish companies one step ahead of their competitors. We hope that as you page through this book you will be inspired by the numerous examples of successful Danish businesses. And when the last page has been turned you are more than welcome to visit us to see for yourself the very Best of Denmark. Jens Klarskov, CEO at the Danish Chamber of Commerce

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Denmark – A nation of superlatives Denmark has weathered the controversy well and continues to lead the global rankings prompting larger economies to look to it for answers and inspiration to problems and solutions ranging from economics to design.

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Best of Denmark

A brief introduction Denmark, “The happiest place on earth”, as ranked by an international survey on happiness comprises five and a half million inhabitants and covers 43,098 square kilometres. It is the land that produced Hans Christian Andersen and is home to Shakespeare’s Hamlet, the Prince of Denmark.

The Kingdom of Denmark, as it is officially called, is a constitutional monarchy that includes the self-governing territories of the Faeroe Islands in the Norwegian Sea, and Greenland, the world’s largest island. Consisting of the mainland of Jutland and 406 islands, of which only 78 are inhabited, fertile farmland covers over 60 per cent of the country, which is among the flattest in the world. Scandinavian by history, not geography, Denmark is the southernmost of the Nordic countries and a stepping-stone between the European mainland and the Scandinavian peninsula. It has been integral to NATO defence since 1949; although the country gained membership in the European Union in 1973, Danes rejected adopting the euro currency in 2000 thus putting the country at odds with many of its European partners. Denmark boasts one of the world’s oldest and most comprehensive social welfare systems, and its standard of living is among the highest in the world. A constitutional monarchy, its chief of state is the Danish monarch, and the head of government is the prime minister. In recent years, Denmark has received many accolades and attention normally reserved for superpowers. It has been lauded for having the best business climate, happiest inhabitants, and the most competitive economy. However, in 2005 the country’s high profile and neutral role in international affairs was abruptly changed, when the Danish newspaper Jyllands-Posten printed 12 caricatures of Prophet Mohammed. This sparked widespread protests among Muslims and prompted debate about free speech versus respect for other religions and cultures. Denmark has weathered the controversy well and continues to lead the global rankings prompting larger economies to look to it for answers and inspiration to problems and solutions ranging from economics to design. Land and climate Located in Northern Europe, Denmark, Greenland, and the Faroe Islands constitute the Kingdom of Denmark. Denmark covers an area of 43,000 sq km and consists of the peninsula Jutland and 406 islands of which only 78 are inhabited. The Islands of Zealand (Sjælland with the capital Copenhagen) and Funen (Fyn with the city of Odense) are the largest. Greenland covers an ice-free area of 341,700 sq. km and has a population of 53,000. Its principal city is Nuuk. The Faroe Islands cover an area of 1,399 sq km and has a population of about 45,000. Its principal city is Thorshavn. Denmark is attached directly to continental Europe at Jutland’s 68-km boundary with Germany. Other than

this connection, all the frontiers with surrounding countries are maritime, including that with the United Kingdom to the west across the North Sea. Norway and Sweden lie to the north, separated from Denmark by sea lanes linking the North Sea to the Baltic Sea. From west to east, these passages are called the Skagerrak, the Kattegat, and The Sound (Øresund). Eastward in the Baltic Sea lies the Danish island of Bornholm, a popular tourist destination. Bridges now connect many of Denmark’s larger islands: the Øresund Bridge connects Zealand with Sweden, the Great Belt Bridge connects Funen with Zealand, and the Little Belt Bridge connects Jutland with Funen. Ferries or small aircraft connect to the smaller islands. Denmark’s terrain is low and flat with little elevation. Its highest point is Møllehøj, at 170.86 metres (560.56 ft). Some 64 per cent of the total area is cultivated, the highest percentage in Europe. Fifty-six per cent of the land is used for growing corn, 20 per cent for grass, and four per cent each for roots and for grain. Climate Denmark has a temperate coastal climate with mild windy winters (an average temperature of 32 °F / 0 °C) and cool summers (an average temperature of 60.2 °F / 15.7 °C). Its climate is one of the keys to its agricultural success. The Faeroes are windy, foggy, and cool. Greenland’s climate ranges north–south from arctic to subarctic. Lakes may freeze and snow frequently falls during the cold winters, yet the mean temperature in February, the coldest month, is about 32 °F (0 °C), which is roughly 12 °F (7 °C) higher than the worldwide average for that latitude. Summers are mild, featuring episodes of cloudy weather interrupted by sunny days. The mean temperature in July, which is the warmest month, is approximately 60 °F (16 °C). The average wind force across the year is 7.6 m per second, which helps explain why Denmark is the world’s largest exporter of wind turbines. Due to Denmark’s northern location, the days are short during the winter months with the sun rising around 8:30 am and setting 4:30 pm. Summer days are long with a morning sunrise at 3:30 am and sunset at 10 pm. The shortest and longest days of the year have traditionally been celebrated. The celebration for the shortest day corresponds roughly with Christmas (Jul). The celebration for the longest day is Midsummer Day, which is known in Denmark as sankthansaften (St. John’s evening).

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Society & culture The Danes are known for their seafaring culture, which dates back to the Viking age of expansion between the 8th and 10th centuries. It is from this seafaring position Denmark has forged a magnificent history and developed a remarkable culture. A majority of Danes today trace their heritage to Germanic tribes who have inhabited Denmark since prehistoric times. Even with increasing immigration in recent years, the Danish society is still more homogenous than is the case of most other western European countries. Denmark’s small population of foreign citizens doubled between 1984 and 1999 and the current right-leaning government has pledged to curb immigration. The most visible minority groups are the Inuit, Greenland’s indigenous inhabitants and the Turkish community. A fairly liberal nation, marriage has lost its status as an almost inevitable social institution in Denmark. Cohabitation without the formalities of engagement and wedding is quite common, and nearly half of all live births take place out of wedlock. In addition, in 1989 Denmark became the first country to establish registered partnerships for same-sex couples, which offered the same rights and duties as marriage. Danes face life through the security of the Danish cardle-to-grave welfare system. The basic principle of the system, often referred to as the Scandinavian welfare model, is that all citizens have equal rights to social security. Within the Danish welfare system, a number of services are available to citizens, free of charge. This means, for instance, the Danish health and educational systems are free. The Danish welfare model is subsidised by the state, and as a result Denmark has one of the highest taxation levels in the world. Culture

In the same way, cultural institutions - museums, theatres, film institute etc. - enjoy extensive autonomy without state interference in the daily administration. Legislation in these areas concerns only the external framework and overall objectives and contains very few restrictions with regard to detail. Danish cinema has won international recognition, not least for its willingness to experiment. Through the late 1990s and early 2000s the Dogme movement directors often used hand-held cameras to dynamic effect in a conscious reaction against high-tech, big-budget cinema. The Danish cultural life is varied, offering live music, ballet, theatre and opera. The Royal Danish Ballet, the opera houses in Jutland and Copenhagen and the Aarhus Symphony Orchestra are examples of internationally acclaimed institutions. Denmark is, furthermore, the country of music festivals, which means the selection of music in the summer half is comprehensive and international, especially in the genres of rock, folk and jazz. Denmark is famous for stylishly designed ceramics, silverware, porcelain, jewelry, and home furnishings. Copenhagen has a permanent exhibition of arts and crafts where artisans from all over the country may display and sell their work. Of about 25 major museums in the country, the most important is the Museum of National History at Frederiksborg Castle (in Hillerød). Built between 1600 and 1620, the museum contains up to 10 000 exhibits. The Rosenborg Castle in Copenhagen, another 17th-century building, holds a collection of arms, apparel, and furniture, as well as the crown jewels. The Thorvaldsens Museum, also in Copenhagen, contains the works of the Danish sculptor Bertel Thorvaldsen. Also housing cultural gems are the National Museum, in Copenhagen; the Natural History Museum, in Århus; and the Viking Ship Museum, in Roskilde.

Simplicity, minimalism, and style are the hallmark of the self-aware and receptive Danish culture. These are found in a wide range of expressions from strikingly modest architecture of the village churches to contemporary Danish design and the “Dogma concept” of young filmmakers. Due to historical traditions, culture has a high priority in the Danish budget. Local governments administer a huge part of this budget in order to culturally involve citizens directly through decentralization. The openness and flexibility of Danish cultural life are also due to the fact that there is very little government in the world of art and culture. There is relatively high unconditional state support for the creative community and cultural institutions in the country. The direct grant aid and support means Danish artists are able to devote themselves entirely to their art.

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Best of Denmark

Politics & the Monarchy The Kingdom of Denmark is a constitutional monarchy and a multiparty democracy. The associated territories of Greenland and the Faeroe Islands have home rule. Neither territory is a member of the EU. Faeroe remains divided over the issue of independence. Denmark’s constitution of 1953 provides for a unicameral Folketing (parliament) of 179 members – 175 representing metropolitan Denmark and two each for the Faeroe Islands and Greenland. The prime minister heads the government, which is elected for four years but may be dissolved before the end of its term. The voting age in Denmark is 18 and over. The monarch signs acts passed by the Folketing upon the recommendation of the cabinet sitting as the Council of State. The establishment of unicameralism in Denmark in 1953 paved the way for the country’s entry into the European Union in 1972. Despite the Danes rejecting further integration in the European monetary union

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in two referenda (1992 and 2000), Denmark continues its strong involvement in the EU. The government, led by prime minister Fogh Rasmussen, has championed Denmark’s commitment to the Union and suggested another referendum on the euro should be held once the new EU constitution is ironed out. In 2001, Danes elected the current coalition government, the centre-right coalition of the Liberal and Conservative parties headed by Anders Fogh Rasmussen, on a political platform of tax freeze and stronger immigration policies. The new restrictive immigration law raised widespread criticism among political onlookers both inside and outside Denmark. The coalition government was re-elected in 2005 and 2007 against a background of strong Danish economic growth. Today, Denmark pursues an active foreign policy with a balanced humanitarian and civilian approach. Between 1948 and 2007, the Danish government has sent a total of 87,000 Danish soldiers and policemen

to undertake peacekeeping activities and humanitarian tasks for the UN, NATO, OSCE and as EU monitors. Danish troops took part in NATO’s intervention in Kosovo in 1999 and the US-led action in Afghanistan and Iraq. Danish Monarchy The story of Denmark’s rise into a formidable kingdom begins in the days of Gorm the Old, considered the traditional ancestral father of the Danish monarchy. The last of the heathen kings of Denmark, Gorm ruled 900-940, having his court at Jellinge in Jutland. History has unfortunately failed to chronicle the rules and achievements of the old Danish Viking Kings, whose legends survived into saga traditions. Gorm the Old did not live an especially long life, but his rule of 40 years is the longest of any Danish Viking monarch. His son Harald Bluetooth (940-985) is credited with unifying Denmark and speeding the Dane’s conversion to Christianity.

The direct lineage of the ancient Danish dynasty ended with the death of Christoffer III in 1448; today, the Danish Royal House is directly related to many of Europe’s reigning monarchs. Denmark has a constitutional monarchy, which means the monarch cannot independently perform political acts. Although the monarch signs all Acts of Parliament, these only come into force once they have been countersigned by a cabinet minister. As Head of State, Denmark’s reigning monarch Queen, Margrethe II, participates in the formation of a new government. Queen Margrethe II acceded to the Danish throne in January 1972 and is regarded with affection and respect. True to her Danish culture, Queen Margrethe is an accomplished artist and designer. She married French diplomat Count Henri de Laborde de Monpezat, now known as Prince Henrik, in 1967. The members of the Danish Royal House include the Queen, the Prince Consort Prince Henrik, Crown Prince Frederik, Crown Princess Mary and their son Prince Christian and daughter Isabella, as well as the Crown Prince’s brother, Prince Joachim, his wife Princess Marie and his two sons Prince Nikolai and Prince Felix, the Queen’s sister, Princess Benedikte, with her spouse and the Queen’s cousin, Princess Elisabeth. Prince Joachim’s former wife Alexandra, Countess of Frederiksborg, is also included among the members of the royal house. As Head of State, the Queen has important and formal ceremonial roles in relation to the Danish government. The Prime Minister and Minister of Foreign Affairs regularly report to the Queen to advise her of the latest political developments. The Queen hosts official visits by foreign heads of state and pays state visits abroad. She also formally appoints and dismisses civil servants.

Members of the Royal Family often also attend exhibition openings abroad in connection with export campaigns. Compared with other European royal houses, the Danish royal household is relatively modest. The ceremonial is limited to essentials with little extravagance. The traditional pomp is only strongly in evidence on very special occasions, such as state visits, royal weddings, important birthdays and anniversaries. Denmark was touched by royal pageantry in May 2004 when Crown Prince Frederik married Australian Mary Donaldson, and the birth of their son Christian in October 2005 was followed by the birth of their daughter Isabella in 2007. The couple regularly feature in Danish as well as Australian news, as befits a nation who treats its royal family with adulation. In 2008, Prince Joachim married Marie Cavallier a native of France. This is the second marriage for Prince Joachim. The Danish royal household numbers about 140 in total. The staff is paid from the Civil List, the state’s disbursement to the royal house. A significant part of this is the royal family annuities, currently totalling around 81.6 million Danish crowns. At a time characterised by internationalisation and rapidly changing fundamental values, the Danish royal house today stands as an important symbol of Denmark’s national unity. This status is partly attributable to the monarchy’s solid anchoring in ancient traditions, but also to the royal house’s ability to adapt to contemporary conditions without spurning traditional values such as permanence, respect for tradition, sense of duty and responsibility for the nation, which historically have always been the mainstay of the monarchy as a form of government.

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Fast Facts The Kingdom of Denmark

Unemployment in percent of total labor force

Source: Eurostats

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Total tax in percent of GDP

Source: Eurostats

Capital

Copenhagen

Area Denmark Faroe Island Greenland

43,094 sq km 1,399 sq km 2,175,600 sq km

Government

Constitutional monarchy and multiparty democracy

Population

5,5 million

Time Zone

CET (Central European Time)

Official languages

Danish

Other languages

Faroese, Greenlandic (Inuit dialect), German (small minority)

Ethnic groups

Scandinavian, Inuit, German, Turkish, Iranian, Somali

Religion

Evangelical Lutheran 95%, other Christians (Protestants and Roman Catholic) 3 %, Muslim 2%

Currency Exchange rates

Danish krone (DKr) US$1 = 5.5 DKr (October 18, 2008) €1 = 7.5 DKr (October 18, 2008) £1= 9.6 DKr (October 18, 2008)

Banks

Banks are open from 10 am to 4 pm weekdays with extended opening hours till 6 pm on Thursdays. Banks are closed on all public holidays.

Money exchange

Most major banks have ATMs which give cash advances on credit cards. There are 24-hour cash exchange machines in Copenhagen. Credit cards such as Visa and MasterCard (also known as Access or Eurocard) are widely accepted. Don’t expect to use anything other than a Danish domestic card (Dankort) at supermarkets. American Express and Diners Club are also accepted, but not as often.

Company tax

25 %

Climate

Temperate coastal climate with mild windy winters. The Faeroes are windy, foggy, and cool. Greenland’s climate ranges north–south from arctic to subarctic.

Geography

Located in North Europe. Borders the Baltic Sea and the North Sea on a peninsula north of Germany. Controls Danish Straits (Skagerrak and Kattegat) linking Baltic and North Seas.

Terrain

Low and flat to gently rolling plains

Land use

Arable land 52.6% Permanent crop 0.2% Other 47.2%

Coastline

7,314 km

Transportation

Well-integrated network of bus, rail, and ferry services. The Storebælt project connecting the islands of Fyn and Sjælland opened in 1998. A 16-km (10-mile) Øresund road and rail link by bridge and tunnel, connecting Copenhagen with Malmö in Sweden, opened in July 2000.Copenhagen’s new Metro light railroad system has now been completed.

Telecommunications

Highly developed. Among the world’s top 5 in penetration of PCs and internet use and broadband.

International dialling code

+45

Internet domain

.dk

Major int. associations

European Union (1973), NATO (1949), Schengen Convention, Interpol United Nations (1945). Denmark has opted out of certain elements of the European Union’s Maastricht Treaty, including the European Economic and Monetary Union (EMU), European defence cooperation, and issues concerning certain justice and home affairs.

International Disputes

Iceland, the UK, and Ireland dispute Denmark’s claim that the Faroe Islands’ continental shelf extends beyond 200 nautical miles. Faroese continue to seek full independence from Denmark. Sovereignty dispute with Canada over Hans Island in the Kennedy Channel between Ellesmere Island and Greenland.

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Best of Denmark

Copenhagen – Probably the best city in the world

It’s no surprise Copenhagen seems to be the seat of everything Danish - artistic, financial, and political. It is home to a third of Denmark’s population and the seat of one of the oldest kingdoms in the world. Through its capital city, Denmark has contributed much to the growth of world culture and humanities. Style and substance rule happily in the city, whose history dates back more than a thousand year, starting on a small, canal-encircled island called Slotsholmen (Palace Island). It was here in 1167 that the great Danish statesman, Bishop Absalon, a lover of art and learning, built a small fortress within a harbour side village to try and stifle regular raids by the German Wends on the east coast of Zealand thereby laying the foundations for the future capital of Denmark. Absalon successfully drove out the Wendish pirates from the country and today Christianborg Palace, which houses several very important institutions such as the Danish Parliament, the Prime Minister’s Office, the Supreme Court, and the Royal Reception Rooms, sits atop the ruins of Bishop Absalon’s Castle and Copenhagen castle.

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Absalon’s fortress on Slottsholmen served to inflate the town’s sense of self-worth. It grew significantly and adopted the name Købmandshavn (Merchant’s Port). The name was eventually shortened to København (Copenhagen). The town’s fortifications came under repeated German attacks and it wasn’t until centuries later in 1416, when the reigning monarch, King Erik of Pomerania, usurped the rights to the rebuilt Copenhagen castle that the city’s fate as the capital of Denmark was secured. By the turn of the 18th century Copenhagen’s population numbered 60,000. It was reduced to a third of its size a century later following the bubonic plague and a pair of fires (in 1728 and 1795) destroyed large areas of the city. To add insult to injury, Britain dispatched a fleet under Horatio Nelson to Copenhagen during the Napoleonic wars where in 1801 the Danish fleet was destroyed and the city’s fortifications dismantled. Nearly a half-century later, the artistic ‘Golden Age’ supplanted Denmark’s ‘war and gloom’ years. The philosopher Søren Kierkegaard, the fairytale writer Hans Christian Andersen, the verbose theologian

Nikolaj Frederik Severin Grundtvig, and Christoffer Wilhelm Eckersberg, founder of the Danish School of Art, all contributed to the cultural revolution that was daubing, scribbling and philosophi-sing its way across the country. Today, Copenhagen is the largest metropolis in Scandinavia and flourishing as a centre of culture, arts and design. With its palaces and gardens, it hosts more visitors than any other Nordic city. In July 2000 the Øresund bridge a lengthy 16km (10mi) bridge-tunnel, road-rail linking Copenhagen and the Swedish port of Malmö was opened. It is the first direct land link between Denmark and the rest of Scandinavian Europe. It helped that the city’s founder, Bishop Absalon, was a lover of art and learning for he encouraged and assisted Saxo Grammaticus, the Danish historian, with his great history of Denmark, Gesta Danorum (1185-1216). The 16-volume work includes factual and mythological material and contains the story of Amleth, the source for Shakespeares Hamlet.

The Best of Copenhagen With so many details to be enjoyed in this historic city, it helps to be a bit curious. Since it’s founding nearly a thousand years ago, Copenhagen has become a meeting place for stylish design-fanciers and famed for its very modern Scandinavian lifestyle. Tivoli Gardens. Developed in 1843 and since then visited by 270 million people, Tivoli Gardens is located in the heart of Copenhagen - a stone’s throw from the Central Station. It not only served as an inspiration to Walt Disney’s Disney land, but also to the City of New York, which asked Tivoli to act as its advisors for the renovation of Coney Island amusement park in Brooklyn. Tivoli Gardens is one of Denmark’s biggest attractions and an enchanting combination of gardens, rides, carnival games, open-stage and indoor shows, and fine dining. Many visitors come for the cultural events in the Concert Hall, at the Pantomime Theatre, in the Glass Hall theatre and the Open Air Stage. The Little Mermaid. No visit to Copenhagen is complete without a visit to this statue. Hans Christian Andersen wrote a fairy tale about her and Disney produced the movie. The Little Mermaid is perhaps the city’s top attraction and one of the most photographed statues in the world. Unveiled on August 23, 1913 the 165 centimetres tall sculpture rests on rocks right off the shoreline of the seagoing entrance to Copenhagen’s harbour at Kastellet. Amalienborg Palace. Amalienborg Palace, the royal couple’s winter residence, is a major architectural work and probably the most outstan-ding piece of Rococo architecture in Denmark. Amalienborg comprises four palaces and was originally conceived as town mansions for families of the nobility at the beginning of the 1750’s. The Royal Guard is on duty for 24 hours at the Palace. The relief takes place each day at noon. Round Tower. Built on the initiative of King Christian IV (1588-1648), the Round Tower was the first stage of the Trinitatis complex, which was to gather three important facilities for the scholars of the seventeenth century: an astronomical observatory, a student’s church and a university library. Kronborg Castle is situated at the sea in Elsinore (Helsingør) between Denmark and Sweden. The Castle was built between 1574 and 1585 during the reign of Frederik II. The castle’s strategic location helped Denmark’s medieval kings keep an eye on ships sailing through the narrow sound between Denmark and Sweden along with collecting taxes from incoming ships.

says if Denmark is ever threatened, the stone figure will turn into flesh and blood and rise in defence of the kingdom. Christiansborg Palace. Christiansborg Palace bears testimony to three eras of Danish architecture. The Palace sits atop the ruins of two older castles: Bishop Absalon’s Castle built in 1176 and Copenhagen castle, which was destroyed by the Hansa League in 1369. Work began on the current castle in 1733. Christianborg Palace houses several very important institutions such as the Danish Parliament, the Prime Minister’s Office, the Supreme Court, and the Royal Reception Rooms. The National Museum. The National Museum is Denmark’s largest museum of cultural history. The museum’s main domicile is a classical 18th century mansion just a short distance from ‘Strøget’ at the centre of Copenhagen. The National Gallery. The National Gallery houses European and Danish paintings and sculptures from the 15th century onwards. Statens Museum for Kunst, the Danish national gallery, is the only place in Denmark that features 700 years of Western art and cultural history under one roof. The museum houses a large collection of Danish and international paintings, sculptures, drawings, and installations. Strøget. Copenhagen’s largest shopping area is centred on Europe’s longest pedestrian shopping street, Strøget. It is Denmark’s premier shopping street. Luxury lables like Prada, Max Mara, Louis Vuitton, Cerutti, Mulberry, Chanel, Marlboro, Karen Millen, Hermès and Boss are represented here. Strøget is also a popular venue for street performers of all types – and talents. The Danish Design Center. Dansk Design Center showcases Danish industrial design alongside international design trends. The fivestorey building, designed by Henning Larsen, features Danish design classics in the basement and imaginative changing exhibits on a variety of design-related topics on the ground floor. Carlsberg Brewery/Visitors Center Carlsberg Visitors Center has an exhibition on the history of Danish beer from 1370 BC (a carbondated bog girl was found in a peat bog caressing a jug of well-aged brew). The brewery was founded by Christian Jacobsen in 1801 and was renamed after his son Carl in 1847 (Carlsberg means ‘Carl’s Hill’). In the sculpture garden, you can see parts of Carl Jacobsen’s collection, including a Rodin and a smaller version of The Little Mermaid, from 1937 – Jacobsen commissioned the statue sculpted by Edvard Eriksen and donated it to City of Copenhagen in 1913.

Kronborg castle contains the 62m-long Knight’s Hall - one of the longest halls in Europe and the famous statue of Holger Danske. Legend

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Best of Denmark

Business Environment Lately, Denmark has emerged as the poster country of a competitive economy, ranking top of the leagues in several different business categories normally reserved for superpower economies. The Economist Intelligence Unit’s recent business environment ranking lists the country as the best place in the world to do business over the next five years. Forbes magazine ranks its suitability for capital investment second to none, prai-sing its mix of low inflation, low unemployment, and the government’s emphasis on entrepreneurship. That Denmark has not been hampered by a tradition of large-scale industry, but has had a relatively flexible business structure consisting of many small and medium-sized companies has helped to transform this old industrial kingdom into the modern, competitive knowledge economy, for which it is prized. The large industrial companies present in the country include Novo Nordisk, an important global manufacturer of insulin and enzyme preparations, Lundbeck, Scandinavian Tobacco Company, Vestas Wind Systems, A.P. Moller-Maersk, Danisco, F.L. Smith, the Rockwool Group and LEGO, a world-famous toy manufacturer. The pro-entrepreneurship policy of the Danish government has clearly helped to foster easy access to venture capital for smaller innovative companies, start-ups, fledgling firms and promising research and development projects - all essential growth drivers of any nation’s economy. Denmark has a strong presence in international trade and in research. Significant access to private equity investments in key sectors has helped its business environment to flourish and maintain a strong competitive edge. Thriving sectors attrac-ting lots of capital and international attention include life sciences, nanotechnology, ICT, green energy, and food research (functional and organic food).

Growth in GDP %

Source: Eurostats 2008

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Life sciences Denmark, together with Sweden, has identified biotechnology as one of its main industrial strengths. Medicon Valley, a cluster organisation for the Danish-Swedish biotech industry and research institutions in the Øresund region, is one of the most vibrant life science clusters in Europe. Spanning from Copenhagen to Malmö, Sweden, the cluster covers more than 500 companies with an estimated 10,000 scientists. Stem cells and system biotechnology are two specific fields where Denmark plays a leading role in research and development. Strongholds also exist in diabetes, immunology, neurosciences, and cancer research. Some of the world’s leading pharmaceutical companies has set up headquarters here. When the world map was spread out and the management of the world’s largest biotech company, Biogen Idec, pondered the right location for their European headquarters, the choice fell on Denmark. The company considered Denmark to have a number of competitive advantages including a highly educated workforce and a strong research climate in Medicon Valley. Through Medicon Valley, Denmark is in the forefront of personalised medicine in Europe. Denmark is among the countries in Europe that allocate the most resources to R&D per capita, and special attention is given to further developing the field of life science. The Danish government has established a €402 million High Technology Fund dedicated to the longterm development of key industries, including biotechnology.

External trade Unit

Imports Other industries Household consumption Machinery Other Exports Industrial products Agriculture products Fuels, etc. Other Trade balance Net exports of oil Imports of oil Exports of oil

DKK bn. per cent DKK bn. per cent DKK bn. 1.000 tonnes -

1980 109 36 17 9 39 96 64 24 4 9 - 14 - 19 14.294 1.639

1985 192 36 19 11 35 180 65 21 5 9 - 12 - 19 10.765 2.241

1990 205 37 25 11 26 228 68 17 3 10 23 -3 8.196 5.665

1995 256 38 27 12 23 288 74 15 3 8 32 0 8.887 9.034

2000 359 34 27 14 25 408 74 12 8 7 49 13 8.160 17.125

2006 506 32 28 13 26 544 72 10 12 6 37 23 8.821 17.413

Source: www.statbank.dk

Top 5 Reasons for choosing Denmark • A natural gateway to the Scandinavian countries and the Baltic area. Copenhagen Airport is the main hub in Northern Europe and Europe’s most efficient airport; a high-quality motorway network means swift and easy access to all markets in the Northern European region • One of the world’s top 3 flexible labour markets (IMD 2007) • One of the most advanced telecommuni- cation infrastructures in Europe with world leading use of PC, Internet and Broadband • A company tax rate of 25%, and expatriates can benefit from a special tax regime • A well-educated population with a high proportion of university graduates and excellent language skills

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Best of Denmark

Science and technology Denmark’s 500 years-history of scientific research provides the foundations of the Danish society today. One prominent area within science and technology is Danish research in nanotechnology, which has developed rapidly in recent years. Projects and research related to this field mainly takes place at select research institutions, such as the Technical University of Denmark (DTU), the Royal Veterinary and Agricultural University (KVL), Aalborg University and the National Laboratory at Risø. The areas of research are quite wide ranging, including biotechnology, energy technology, environmental technology, information and communication technology, chemical technology, materials technology, medical technology, micro and nanotechnology, as well as animal and plant production. Denmark has been one of the first European countries to invest unequivocally in nano science and its technological applications. The sector has been identified as a possible future vehicle for wealth creation and for maintaining the country as a high tech economy. Denmark’s high adoption rate for new technology has been noted extensively in the media. The strength in the ICT industry is based on the Danes’ natural ability to make technology and content blend seamlessly together. The World Economic Forum (WEF) ranked Denmark as the most networked economy, defined in terms of the overall ICT environment, readiness to benefit from ICT, and actual use. The wireless and photonic sectors are among the areas where Denmark offers a strong international position in the ICT sector. Two clusters, one centered around Aalborg in northern Jutland and another in the Øresund region, regroup most companies and service partners of the Danish ICT industry. Denmark also holds a strong position in software development and, in addition, the Danish mentality has a unique focus

on functionality and design. Danish researchers are renowned for their aesthetic sensitivity and ability to design appealing models and particularly for thinking in totalities. Software companies located in Denmark are not only able to profit from the high level of education in Denmark, but also the close relationship with customers. Customers often play an active part in developing new technology, thus enabling developers to create highly user-friendly products. Combined with other factors, this makes Denmark the world’s best test market. Using Denmark as a test market gives international corporations the advantage of being able – within a short period of time – to adjust and improve a product before releasing it on the world market. From launch to take-off, Denmark boasts an average of 3.3 years, while larger European markets such as Germany and the UK take 2-3 times as long. Favourable development of the Danish business environment also rests on its sound infrastructure. With Copenhagen airport already the Nordic region’s busiest, the country’s welldeveloped network of motorways means swift and easy access to all markets in the Northern Europe. The opening of the Øresund bridge in July 2000, the only bridge in the world connecting Sweden and Denmark, gave Denmark the official status as the gateway to the Scandinavian and the Baltic markets.

Transparency of government policy (score).

Distribution infrastructure of goods and services.

The higher the score the better.

The higher the score the better.

Source: The World Competitiveness Yearbook 2008, IMD

Source: The World Competitiveness Yearbook 2008, IMD

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Enterprises in Denmark

Employment by Industry

1960

Agriculture and fishing

Private services

Manufacturing

Public services

2006

Unit

Enterprises, total Agriculture, fishing, etc. Manufacturing Electricity, gas & water supply Construction Trade, hotels & restaurants Transport, post & telecom. Finance & business activities Public & personal service Employees Turnover Exports

1.000 per cent 1.000 DKK bn. -

2001 284 19 7 2 10 22 6 22 13 2.211 2.360 546

2002 282 18 7 2 10 22 5 22 14 2.188 2.384 550

2003 276 17 7 1 10 23 5 24 13 2.168 2.393 575

2004 283 16 7 1 10 22 5 24 14 2.171 2.508 603

2005 294 16 6 1 11 21 5 26 14 2.185 2.775 676

Source: www.statbank.dk

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Best of Denmark

Green Energy Denmark is an environmental role model. With its thousands of wind turbines sprinkled along its coastlines and at sea, over 16 percent of the country’s electricity comes from wind, which is the highest proportion of any country. And almost half of all the wind turbines in operation around the world are made in Denmark. Danish institutions and universities are among the world leaders in wind energy research. The Danish wind turbine industry, which employs 21,000 workers and generates over €5.5 billon annually in revenues, is one of the fastest growing sectors in the country. Danish wind turbine manufacturers collectively have a 40 per cent share of the global market. The nation’s expertise in wind energy has attracted foreign companies worldwide to the country. The German company Siemens recently invested in wind turbine production in Brande, Jutland, through its acquisition of Bonus Energy, which at the time was Denmark’s oldest wind turbine manufacturer and the world’s fifth largest. The Indian producer Suzlon has placed its global head office in Aarhus, and Spain’s Gamesa has set up a development department in Silkeborg. Denmark’s undisputed lead in the use of use of green energy is mostly due to government support. Very progressive policies by the government mean the wind industry has been able to evolve and build up scale. Some parts of western Denmark derive 100 per cent of their peak needs from wind if the breeze is up. Germany and Spain generate more power in absolute terms, but in those countries wind still accounts for a far smaller proportion of the electricity generated. The average for all 27 EU countries is three per cent. Denmark is the world’s leading supplier of wind turbines. The Danish company Vestas Wind Systems supplies nearly a third of all wind turbines being erected on land and at sea. Danish wind turbines and wind turbine technology today generate electricity for more than 50 million people worldwide, a figure which is set to increase greatly in the coming years.

Share of renewable energy in primary energy consumption (%)

Source: European Environment Agency and Eurostat

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Best of Denmark

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Climate Conference in Copenhagen

Copenhagen 2009: 30 November - 11 December 2009 The Kyoto Protocol to prevent climate changes and global warming ends in 2012. This heralds the very urgent need to ensure the continuation of Climate Protocol currently addressed by this agreement.

Binding targets for 37 industrialized countries and the European community for reducing greenhouse gas (GHG) emissions sets the amount acceptable to an average of five per cent against 1990 levels over the five-year period 2008-2012.

The conference in Copenhagen is the 15th conference of parties (COP15) in the Framework Convention on Climate Change. The recent meeting in United Nations Climate Change Conferences was held in December 2007 in Bali.

Recognizing that developed countries are principally responsible for the current high levels of GHG emissions in the atmosphere as a result of more than 150 years of industrial activity, the Protocol places a heavier burden on developed nations under the principle of “common but differentiated responsibilities.”

An important part of the scientific background for the political decisions taken on the conferences is made by the Intergovernmental Panel on Climate Change IPCC, based in Geneva, Switzerland. The IPCC is established to provide the decision-makers and others interested in climate change with an objective source of information about climate change. IPCC is a scientific intergovernmental body set up by the World Meteorological Organization (WMO) and by the United Nations Environment Programme (UNEP). In 2007 the IPCC received the Nobel Peace Price.

The Climate Conference in Copenhagen parties of the United Nations Framework Convention on Climate Change (UNFCCC) will meet for the last time on government level before the climate agreement needs to be renewed. This Conference is essential for the world’s climate and the Danish government and UNFCCC are making every effort possible to ensure the absolute success of the meeting in Copenhagen to prevent global warming and climate change. The Climate Conference will take place in the Bella Center which is conveniently situated close to Copenhagen and the Copenhagen Airport, Kastrup.

Visitors to the Climate Conference in 2009 will find Copenhagen the perfect host for a gathering of this nature, from Kastrup the main airport of Denmark and the largest in Scandinavia to the excellent bouquet of hotels. The city has much to offer visitors. Well known for its warm hospitality, Copenhagen offers a proud welcome to attendees and trusts the Conference will prove very successful and pave the way for future gatherings that will ensure the stability and longevity of our planet.

Governmental representatives from 170 countries are expected to attend conference accompanied by other governmental representatives, NGO’s, journalists and others. Attendance is expected to exceed 8,000 people for the duration of the event. Proudly hosting this crucial Conference is Connie Hedegaard, the Danish minister of Climate and Energy and Prime Minister Anders Fogh Rasmussen, clearly indicating the importance placed on climate control by the Danish government. The Danish Government has decided that not only the subject of the conference should be focused on the climate but also the conference itself. Among other initiatives the organizers work on mounting a windmill near the Bella Center to produce climate friendly electricity for the conference.

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Prime Minister, Anders Fogh Rasmussen

COP15 Copenhagen 2009

United Nations Climate Change Conference

ON THE CLIMATE AGENDA

UPCOMING EVENTS

Accra Climate Change Talks

1- 12 December 2008 United Nations Climate Change Conference COP14 Poznan, Poland

Find reports, submissions, video and more from the talks at UNFCCC website

Welcome Welcome to Denmarks Host Country Website for COP15 - United Nations Climate Change Conference in Copenhagen from the 30. November to 11. December 2009.

Go to Calendar > United Nations Climate Change Conference 2009 Host country secretariat FAQ: What is the Kyoto Protocol? What ís a COP? What are the guidelines for using the COP15 logo? Read more > Links: Intergovernmental Panel on Climate Change (IPCC) United Nations Framework Convention on Climate Change (UNFCCC)

United Nations Climate Change Conference 2009 Host country secretariat Prins Jørgens Gård 11, 1218 Copenhagen K | Tel.: +45 33 92 33 00 | Fax: +45 33 11 16 65

Listed below are several important contact details and information relating to the Climate Conference: COP15 The Climate Secretariat The Prime Minister’s Office Christiansborg Prins Jørgens Gård 11 1218 København K, Denmark Tel: (+45) 33 92 33 00 Fax: (+45) 33 11 16 65

Minister for Climate and Energy, Connie Hedegaard

A Danish network that will underpin the Copenhagen Climate Summit, thus making the 2009 UN climate summit a success for the benefit of sustainable climate policy. The network will use the period before, under and after the Copenhagen Climate Summit to establish networks among businesses, individuals and organisations supporting a climate policy focusing on the environment.

The Official secretariat of the 15th Climate Conference in Copenhagen.

Copenhagen Climate Council c/ Mandag Morgen Valkendorsgade 13, Box 1127 1009 Copenhagen K Tel: (+45) 33 93 93 23 Fax: (+45) 33 14 13 94

Copenhagen Climate Network Ehlersvej 11 2900 Hellerup Denmark Tel: (+45) 39 48 18 10 Fax: (+45) 39 48 18 01

An initiative founded in May 2007 by a group of business leaders and scientists with the aim of helping make the case for a new global climate treaty that will come into force when the first commitment period of the Kyoto Protocol comes to an end in 2012.

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Best of Denmark

Danish Design - simply beautiful No other field in Denmark commands such a strong position relative to other countries than design, and furniture design in particular.

During the last two decades, Denmark’s design sector has evolved from the sphere of handicrafts to become a service industry of critical relevance to the competitive position of a country. Three distinct streams and competencies are evident in the Danish design industry. The first stream is characterised by an artistic ethos and aesthetic of the highest international calibre; the second by an ability to use design to commercial success and thereby create jobs and export earnings; and the third by design as a knowledgeheavy service. Danish design is best known for its artistic masterpiece. No other field in Denmark commands such a strong position relative to other countries than design, and furniture design in particular. The international awareness of the country’s design is fairly strong and feature

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prominently especially in countries like the United States and China. Danish design played a key role in the $850 mio. renovation of New York’s Museum of Modern Art (MoMA) four years ago. Everything from the sofas to the saltshakers on display at MoMA is Danishdesigned, a strong testimony to the country’s luxury brand name. The work of several great names within furniture design, architecture and artfully crafted objects are all among Denmark’s biggest exports. The works of Arne Jacobsen, Finn Juhl, Hans Wegner, Arne Jacobsen, Poul Kjærholm, Poul Henningsen, Verner Panton, and Georg Jensen are known worldwide and have indeed become design classics. Hans Wegner’s Round chair appeared on the cover of American Interiors in 1949 and was called “the most beautiful chair in the world”. In 1951 Finn Juhl was asked to

design the Trusteeship Council Chamber of the United Nations in New York and four years later Arne Jacobsen created the Series 7 chair, which would sell six million times and become one of the most copied pieces in history. In the late 1950’s Verner Panton’s Cone chair caused such a stir in the window of a Manhattan store that the police ordered its removal to avoid traffic chaos, while Poul Henningsen’s multitiered lampshades were equally prized. The works of architect and designer Arne Jacobsen, who is regarded as the most celebrated and influential Danish architect in the 20th century, exude modernism. Considered the godfather of Danish design, Jacobsen’s works possess ingenious designs, have socially inspired designs and showcase the intellect and emotional force of their creator. Jacobsen’s gallery of famous buildings in include Radisson SAS Royal Hotel in Copenhagen

(1958-60), the Danish National Bank, and St. Cathe-rine’s College, Oxford (1964-66). Many of his furniture designs have become classics, including the Ant chair (1952) and the Swan and the Egg chairs (1958). Danish architecture From Viking structures to modern housing projects, Scandinavian architects used their own resources and traditions, as well as adapting the styles of medieval, renaissance, baroque, and modern Europe to generate ideas that were to have major international consequences. It’s hallmark – modern purity and a reverent use of na-tural materials, implying health and a democratic society – showed Scandinavian architecture was for all. Denmark emerged as the world centre of “architectural cool” in the 20th century and many an architect went north to learn just how good modern design could be in a civilised society.

Many architects settled in Denmark, to study the master Arne Jacobsen, who not only designed the stunning Denmark’s national bank but also Oxford’s Catherine College – from the building to the door handles, light fittings and cutlery. Danish architecture has undergone several transitions. Functionalism replaced Neo-Classicism around 1930. The new ideal expressed a rational and functional architecture, with a social objective. New materials, concrete, iron and glass, were combined in constructively ‘honest’ structures. Major examples of Danish Functio-nalism include the single-family houses at 5-11 Sølystvej by Mogens Lassen from 1936 and 1938, and the white Bellavista block of flats by Arne Jacobsen from 1934, all in Klampenborg. Modernism emerged at the end of World War II stemming largely from an interest in American Modernism. Buildings, in particular,

houses were given irregular ground plans, flat roofs, open plan room sequen-ces and large glass facades, such as the single-family house at Hellebæk by Jørn Utzon from 1952, and Louisiana Museum of Modern Art by Jørgen Bo and Wilhelm Wohlert from 1958. Arne Jacobsen, was one of the pioneers of functionalism; his buildings helped define not only the modernist architectural movement but also an era of design. One of his greatest works is the 1960 SAS Royal Hotel across from Tivoli Gardens in Copenhagen. Viewed as cool classical Modernism with simple, strict forms, and curtain wall facades, Radisson was Copenhagen’s first skyscraper, and as a tribute to its designer, room 606 remains to this day a shrine to Jacobsen featuring the original furniture and fittings he designed and created. Arne Jacobsen is not the only internationally renowned Danish architect

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BORNHOLM - D

anish islanD in the

the

charm

anD

atmosphere

of

a

viBrant

islanD

Baltic sea

community

Unwind at - THE PORT OF RØNNE 15 0 E

The Port of Rønne welcomes you with open arms! - We’re here to serve you 55 0 N

RØNNE HAVN A/S PORT OF RØNNE LTD Munch Petersens Vej 2 P. O. Box 47 · DK-3700 Rønne Tel.: +45-56 95 06 78 Fax: +45-56 95 06 31 A.o.: +45-51 36 37 47 E-mail: [email protected] Web site: www.roennehavn.dk

who retains a presence in Denmark’s capital. Jørn Utzon, designer of probably the world’s most famous building, the Sydney Opera House, also designed the Paustian furniture store in Copenhagen’s dock area. Denmark’s with Modernism came in the 1970s in the form of housing. The low dense estate Tinggården in Herfølge designed by the firm of architects Tegnestuen Vandkunsten in 1978 was the first realisation of the idea of a new and alternative housing environment in the form of small, intimate residential enclaves in touch with nature. The idiom was varied and informal. Tinggården set the tone for residential building in the following decades. In recent years, Danish architecture has increasingly aligned itself with the Neo-Modernism. The most conspicuous characteristic is the often sophisticated use of the materials of Modernism - steel and glass, typically with an almost minimalist effect. International heavyweights such as Arne Jacobsen, Jørn Utzon and Henning Larsen may have long ago placed Denmark on the architectural world map but contemporary Danish architects continue to sculpt the country with a sense of high quality, natural and very modern building designs. Copenhagen is home to many of the country’s architectural gems. The Ny Carlsberg Glyptotek’s French wing, designed by Henning Larsen, is a masterpiece of light and space, while the monumental glass and concrete extension to the National Gallery (designed by Anna Maria Indrio), which now houses its modern art collection, is worth the entrance fee alone. The most recent and prestigious building projects in Copenhagen include the Opera House (2005) by Henning Larsen and the Playhouse (2008) by Boye Lundgaard and Lene Tranberg. High-rise development is a new phenomenon in Denmark and is currently planned in several cities across the country.

Copenhagen has cautiously started projects in peripheral areas with the 21-storey Ferring International Centre in Ørestaden, built by Henning Larsen in 2001, and the 16-storey Copper Tower in Copenhagen’s North Harbour, built by Arkitema in 2004. While these world famous architects and designers have all contributed to Denmark’s reputation as one of the world’s leading design nations, there is also a corps of more commercially-orientated companies that have created very successful businesses on the basis of Danish design abilities. At the more technical end of the sector, you’ll find Cowi, a very successful company that is one of the world’s leading in bridge construction among other things. Internationally, Danish design and architecture continue to inspire success in other areas in particular in design for ecoliving. Danish architects continue to be highly positioned and feature prominently in some of the most prestigious building projects worldwide.

Dane-designed The Sydney Opera House, Sydney, Australia, (1956-1973) and the National Assembly of Kuwait, Kuwait City, Kuwait, (19721984). Designed by Jørn Utzon. The Louisiana Museum of Modern Art, Humlebæk, Denmark (1958). Designed by Jørgen Bo and Vilhelm Wohlert (1920-2007). St. Catherine’s College, Oxford (1964). Designed by Arne Jacobsen (1902-71). Trondheim University, Norway (1978), the Foreign Office in Riyadh (1984) and the Danish Embassy in Riyadh (1988). Designed by Henning Larsen. Kunstsammlung Nordrhein-Westfalen in Germany (1986) and Iraq’s National Bank (1985). Designed by the architect firm Dissing+Weitling. Bahrain’s National Museum in Manama (1988). Designed by the architect firm Krohn & Hartvig Rasmussen, now KHR. The Parisian suburb La Défense and the Arch of Humanity, a large open cube measuring some 105 x 105 metres (completed in 1989). Designed by Johan Otto von Spreckelsen (1929-87). The Danish Embassy in Berlin (1999) and the Concert Hall in Amsterdam (2005). Designed by the Danish architect firm 3xNielsen. Floating Hotel: AquaDomi Star Hotel R200 (2009). Designed by architect firm C. F. Moller for an investor group, in co-operation with AquaDomi. Museum of Liverpool (2008). Designed by architect firm 3XNielsen.

Danish Export vs. Import in billion DKK (Goods and Services)

Source: Statistics Denmark

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The art of being Danish It takes a visit to Denmark to understand how all-encompassing design is in the Da-nish culture. It is in everything - from glasses, crockery and cutlery to the dentist’s chair. All is well made and well thought out with a sense of quality - just witness the aesthetic carving of the Danish Viking ships. Danish design is typically regarded as a problem-solving process. The solution to the design task must be as simple and natural as possible without violating the complexity of the task. The aim is to create an identity between user and implement, and the solution must respect the requirements associated with cost and environment. On this background, Danish design culture offers functional, simple, and stylish objects to be enjoyed by people all around the world. Through decades, Denmark has become known for an elite selection of brands – each brand often representing a unique view on

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life. Danish designs/products continue to be featured extensively by trend-setting magazines like Wallpaper, Dazed & Confused and Vogue and even in blockbuster movies. Jacobsen’s Egg, Ant and Swan chairs, and Henningsen’s lamp shades, for example, are still to be seen in many hotels, restaurants, and cafés from Copenhagen, London and New York, while Jacobsen has made visible contribution to pop culture in his flatware design, with right- and left-handed spoons in the movie 2001: A Space Odyssey, picked for the film because of its “futuristic” design. The rich heritage of Danish Jewellery, and arts and crafts is widely celebrated. Most prominent among these are Georg Jensen and Royal Copenhagen, which have emerged as coveted exclusive luxury brands and now have strings of boutiques in the world’s most upmarket shopping promenades. Newer companies like Bodum, famed for its cafetières and teapots and Gubi, the extremely innovative maker of the Gubi chair take the Danish design and crafts tradition as a starting reference but add new elements and twists to create products for a broader market. The fashion scene hosts another bundle of names that have made an international breakthrough – Day Birger et Mikkelsen, Munthe + Simonsen and Bruuns Bazaar. Where most companies across the world have led their production process with a rational mind – design has become the main driver in everything Danish. It is precisely this unique approach that might be the reason why the home of functional design seems to be owned by Denmark more than any other country.

Skagen Swiss swiss made movement, elegant, unique design

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Denmark’s natural resources knowledge and education Danes are eager to learn and keen to be involved in life-long education – it’s really a matter of survival. The country’s long tradition for life-long learning means it spends more money per person on adult education than any other country in the world.

Total expenditure on education, % of GDP

Source: The World Competitiveness Yearbook 2005, IMD

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Realizing that knowledge and skills are particularly crucial in a country without significant natural resources or large-scale industry, successive Danish governments have implemented very active education policies, investing in their most important natural resource – people. The result is a welleducated population with a high proportion of university graduates. Denmark’s history of lost wars and territories has carved into the public mind a sense of national vulnerability making it possible to establish a common and widely accepted understanding of national identity. The outcome: discernibly Danish common traits, shared experiences and collective perspectives. The development of this collective experience starts at a very early age. Because most women work outside the home, almost all Danish children enter the kindergarten system between the ages of 12 and 18 months of age. It can be argued that the resultant high level of interaction with other youngsters from such an early stage later contributes to the Danes’ abilities to cooperate and work in teams. Education in Denmark is free, and virtually the entire adult population is literate. Formal schooling begins at age six and is mandatory for nine years. Preschool and kindergarten education is available to all children and most children attend preschool. Around 90 per cent of Danish pupils go on at the age of 16 to further academic or vocational training. The educational level in the country is generally high, in part reflecting the need for a skilled workforce. At the pinnacle of Danish higher education are the University of Copenhagen (founded in 1479), the University of Aarhus (1928), and the University of Southern Denmark (1966), all state supported. Additional universities

were established at Roskilde in 1972 and at Ålborg in 1974. Though only three of the Danish universities are ranked in the list of the world’s top 150 colleges, Danish universities manage to achieve admirable results – bright young people with good language skills, who are both team players and individualists and who are curious and skilled at devising practical solutions to many problems. Danes are eager to learn and keen to be involved in life-long education – it’s really a matter of survival. The country’s long tradition for life-long learning means it spends more money per person on adult education than any other country in the world. This policy is designed to ensure that the skills of the workforce are constantly upgraded to meet changed requirements. Denmark also has a very long tradition of vocational training. And some of the world’s best craftsmen are the young Danes who are not interested in an academic career. An unusual feature of Danish education is the fact that young people frequently enter a trade before taking a university degree. But although this practice is dying out as market and economic dynamics demand that students complete their courses faster, it is still not unusual to meet a Danish engineer who first trained as a plumber or an architect who’s also a fully qualified carpenter or bricklayer. Regardless of the career path a Danish student takes, it will be funded by state grants and various scholarships and supplemented by the students’ own earnings from part time jobs. Individuality, cooperativeness, conscientiousness, curiosity, egalitarianism and creativity are hallmarks of Denmark’s most important resource – its human capital.

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Danish Agriculture - Organic growth Next to its well-educated labour force, the soil is Denmark’s most important raw material and as such, farming and produce plays a key role in Danish society. Over half of Denmark’s soil is cultivated with more than half devoted to grains. Barley and wheat account for a large percentage of the country’s total grain harvest. Denmark’s strong agricultural sector contributes significantly to the country’s welfare society. Agriculture has a very large export share and accounts for around 16 per cent of all Danish exports. Animal production features prominently and accounts for 66 per cent of the sector’s total production. Dairy cattle, pigs, and poultry are raised in great numbers to supply both the domestic and the foreign markets. The fishing industry is also economically important: Denmark is among the world’s largest exporters of fish products. Herring, cod, and plaice (flatfish) account for most of the total catch; other important species include salmon and eel. For years, Denmark has maintained a very strong position on world agricultural markets, and is among the world’s leading exporters of pork, fur and hides, seeds and cheese. Demand for quality Danish produce means two-thirds of Denmark’s agricultural production is exported. Danish Co-ops This Danish model of food production is unique internationally. The strength of its agricultural sector rests on two factors: the strong co-operative movement and the continual cooperation throughout the entire food production chain - from farm to fork between research bodies, extension services, farmers, companies and the authorities. Most of the current enterprises within the Danish food industry are co-operatives, owned and governed by farmers. Today around 97 per cent of all milk produced in Denmark is delivered to co-operative dairies and 89 per cent of the country’s pigs are slaughtered by cooperatives. Danish farms are considerably large compared with the average for the other EU countries. In recent years, farming in Denmark has undergone structural changes, which have led to increased specialisation and even larger farms. Only a few co-operatives remain and these are now major companies involved in national and international activities and number among Denmark’s leading companies in terms of turnover and employment. Denmark is world-known for its highquality food products. Its focus on food safety ensures Danish farmers have easy access to professional advice. Uniquely, the Danish advisory system, which is owned and operated by Danish farmers, have advice centres scattered across the country to ensure no farmer is far from professional advice and guidance at any time. Developments such as these have helped to establish the competitive edge of

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Denmark’s many-faceted agricultural sector and ensure the country remains competitive and at the forefront of the world’s food industry. Organic growth It follows naturally that Denmark’s welleducated, modern, and urban society would be Europe’s leading consumers of organic produce. Like everything else in the Danish society, quality counts, so fittingly, Denmark has become one of the pioneers in promoting organic agriculture and in producing and marketing organic food and beverages. Organic food has developed into a €300 million-industry in Denmark with dairy products (milk at 45 per cent) accounting for more than half of the total followed by meat, vegetables, and fruit . Most goods are sold via supermarkets, however, catering firms, restaurants, and specialty shops are making strong inroads into the market. The number of officially registered organic farms in the country has dramatically risen within a decade. In 1988, the break-through year for organic farming in Denmark, (the first law on organic farming was decided and governmental control established) there were 219 organic farms in the country. By 2007, this figure had risen over 1,200 per cent to reach 2,900 farms covering a total area of 165,00 hectares. Organic farmland now accounts for six per cent of Denmark’s agricultural land placing Denmark in the top five of the EU-15 countries. Jutland, the traditional heartland of Danish farming, is the most important area with 73 per cent of the organic farms and about 85 per cent of the total organic land in 2000. There is heavy demand for Danish organic products, in particular, dairy products and high added value meats within the EU. Sweden, Germany, and the United Kingdom are the three main export markets. Denmark’s organic producers now supply organic butter to the British supermarket chains Asda, Waitrose and Sainsbury’s. The Danish food group Arla Foods is the market’s largest player and currently the world’s largest producer of organic milk products. Organic food products are particularly popular in the Danish capital of Copenhagen, where the organic market share is estimated at 10-12 per cent. The first Danish organic supermarket, Egefeld, was opened in Copenhagen in 2006 and now has a fairly strong market presence. According to the Denmark’s food and agriculture ministry, Danish organic foods exports is in its infancy because organic producers’ first priority is to satisfy the growing demand on the domestic market.

As production rises, export opportunities will become more evident. And organic food producers in Denmark expect a boost in global exports after the country was named the world’s best nation for environmentally friendly farming at the Biofach convention in Nürnberg this year.

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Blue Denmark - the Danish Shipping Industry Denmark’s investment in shipping knowledge has resulted in a pool of formidable business talent and is the reason why chartering of tonnage has developed into a Danish specialty

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Life in Denmark has traditionally been sea-bound. With over 400 islands and a total shoreline of more than 7,300 km, Denmark is wedded to the sea. The seeds of a strong seafaring nation implanted long ago since the days of the Vikings, Denmark possesses a formidable merchant fleet and is today considered among the world’s elite international maritime centres. The Danish shipping industry is now the country’s second most important export

earner, accounting for a substantial share – more than 50 per cent - of the country’s balance of payment. Aggregate turnover in the industry tops DKr100 billion (€13 billion). The country has in A.P. Moller-Maersk, Torm, Norden, Lauritzen, and Eitzen some of the major players in world’s shipping industry in their respective segments. Some 150 companies, many of them small shipping companies active in different segments comprise the Danish maritime cluster, also called Blue Denmark, which employ up to 100,000 people or around six per cent of the country’s private sector workforce. Up to six of the largest shipping companies are more than 100 years old and new companies continue to emerge adding variety to the industry. Although countries like Norway and Greece, two major European shipping nations continue to own more ships than Denmark, the country’s 150 shipping companies carry goods of considerably higher value and thus achieve a higher turnover than the countries. Denmark’s maritime fleet transports a major share - over 10 per cent - of world trade at sea, which makes Denmark one of the most important seafaring nations in the world Shipping. Headed by industry giant A.P. Moller Maersk, the industry’s international reach is impressive with high Danish visibility in major world markets in North America, Asia and the Middle East. Maersk Line, the key company in Blue Denmark, is part of the A.P. Moller - Maersk Group, which is Denmark’s largest company, and is the global market leader in container shipping. Moller - Maersk’s fleet, which includes Emma Maersk, the world’s largest container vessel, transport about 20 per cent of the world’s containers. Based in Copenhagen A.P. Moller - Maersk, whose turnover is close to that of Microsoft, is a pillar of the Danish economy. Danish shipping companies have benefited from close ties with government, which ensures the nation’s shipping industry is given the framework conditions it needs to compete in the international arena. This close working relationship has kept Denmark’s International Ship Register and its tonnage tax system up to date and gives Danish shipping companies a sound platform for making progress in the face of global competition. Denmark’s dominance in shipping is not only due to the country’s long-standing maritime tradition and the close relation the industry enjoys with the government, but also to the country’s high level of maritime education. Denmark is one of the few places in the world where maritime education has been available for decades. The Danish government supports the need for bachelor and master educations in commercial as well as technical fields within the shipping industry. Leading Danish universities offer programmes in key areas such as shipping and logistics, technology management, and transport and maritime management. Furthermore, Danish universities are engaged in creating close relations with companies within the

industry for development industry-specific education programmes as well as research collaborations. This investment in shipping knowledge has resulted in a pool of formidable business talent and is the reason why chartering of tonnage has developed into a Danish specialty. Foreign shipping companies are keen to establish their business in Denmark because of the country’s high educational level in shipping. Also noteworthy is Danish sub-suppliers to the shipping industry are equally educated and well advanced in developing new environmentally and climate friendly solutions. Their substantial store of knowledge and expertise gives them a competitive edge against sub-suppliers from the United States and Asia. Denmark’s impressive maritime achievement is due to not one but a combination of several factors: very competitive shipping companies, a strong maritime tradition, progressive maritime education, and goodwill from Danish governments and the authorities. In short, the Danish shipping industry is a cluster with a wealth of maritime know-how.

Maritime Facts Danish shipping industry • Danish shipping operates more than 50 million DWT – owned as well as chartered. • Danish shipping companies account for 5 per cent of the world’s newbuild orders • Accounts for up to 10 per cent of the world’s seaborne cargo measured in value. • 5-6 of the largest companies are over 100 years old. • Average age of Danish merchant fleet is 7 years compared with world average of 13 years. Danish maritime cluster A.P. MOller-Maersk - Denmark’s leading and the world’s largest within container shipping and logistic. TORM, J. Lauritzen, Norden and Clipper Group - Leading operators of tank and bulk tonnage Thrane & Thrane - World’s leading manufacturer of mobile satellite and radio communication Damcos - Leading supplier of comprehensive management and control solutions Viking - A market leader in maritime safety Knud E. Hansen - One of the world’s leading ship designers Furuno - The world’s leading manufacturer of radar systems and navigational equipment Port of Aarhus - The Baltic hub for deepsea container lines.

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Chapter 2 Shipping, Transport and Logistics

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Herning shipping: Quality shipping and high standards are our trademark Herning shipping aspires: “to be the preferred carrier of choice of trendsetting customers and the top-performing company in our market segment by maintaining a fleet of fully certified ships that meet the highest standards.”

From petrol to shipping In 1963, to ensure a reliable supply for the family-owned petrol and oil company, Uno-X, Vitta and Peder Lysgaard decided to purchase their first vessel, the M/T Vitta Theresa, and this was the start of herning shipping a.s. Today, the company operates a flexible, modern, and ever-expanding fleet of more than 40 sophisticated oil and chemical tankers. What started as a family business has changed over the years. A change of ownership took place in 2007, when the founding family, a small number of investors, and the management became shareholders. Lars Vang Christensen, who came to the company at the end of 2004 as the first external CEO, is still the CEO, while Vitta

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Theresa Lysgaard is chairman of the board. Herning shipping has its headquarters in Herning, in Denmark and also has offices in the south of France and Singapore. The business of shipping Operating in a niche market, herning shipping specialises in transporting petroleum and edible and chemical products. Herning shipping provides voyage charter, timecharter, contracts of affreightment, and other types of shipping contracts. The fleet is one of the youngest in the market, and all vessels are double hulled IMO II chemical/product tankers. The vessels – all named after Vitta Lysgaard, whose middle name is Theresa – range from 1,300 up to 13,000 deadweight tonnes.

prevention and continuously works to improve quality standards by implementing procedures in all daily routines. Controls are carried out to ensure that quality objectives and environmental protection and energy policies are always met.

Regardless of where they are based – on board vessels, part of site teams, or onshore teams – herning shipping’s team of experts are highly motivated, competitive, and experienced. Skilled brokers, operators, crews, and technicians all aim to ensure the optimal solution and services for customers at all times. The company operates in all European time zones, from Norway to South Africa, as well as in South and North America, and the company’s ship-owning entity in Singapore also ensures representation in the Far East. Herning shipping’s main expertise is worldwide in the short-sea segment, but it also has vast experience with river-borne traffic, as well as operations in arctic waters.

Focusing on quality When transporting vegetable oil, mineral oils, and chemicals, it is vital that all quality and environmental standards are followed. Herning shipping believes in quality, not only to ensure that customers receive excellent and reliable service, but also because high performance is increasingly in demand. Throughout its existence, herning shipping has focused on safety, quality, flexibility, and reliability, and due to its innovative solutions, herning shipping has always been at the forefront in its market segment. The company manages its quality according to the ISO 9001, ISO 14001, and OHSAS 18001 standards. It prioritizes error

The fleet To remain well represented in its market segment and to ensure its leading position, herning shipping is constantly renewing and introducing new ships to its fleet. Therefore, as part of its growth strategy – to focus on growing the fleet from within – herning shipping has initiated an extensive building programme. Turkey, Singapore, and China are among the countries where new ships are being built. Currently and through to 2011, herning shipping is concentrating on its largest ever new-building programme. As herning shipping starts using its new buildings and phasing out old vessels, the average age of the fleet is improving – it has already been reduced to less than four years, which compared to 12.8 years typical of a global fleet, puts herning shipping among the very best. In today’s quality-conscious environment, it is not surprising that the trend-setting oil majors demand quality ships and safe transportation; a trend that herning shipping is fully compliant with. The company is positive about the future and confident that it can continue to offer quality and fully certified vessels to its loyal customers.

For more information: herning shipping a.s Theresavej 1, DK-7400 Herning Tel +45 9626 6666 www.herning-shipping.com

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Shipping, Transport and Logistics

A.P. Moller-Maersk The name Maersk is synonymous with shipping and the A.P. Moller-Maersk Group owns one of the largest shipping companies in the world, operating more than 500 container vessels globally.

It is also involved in a wide range of other businesses within the energy, shipbuilding, retailing and manufacturing industries, with offices in around 130 countries and a total of about 117,000 employees worldwide. The Group’s business activities are divided into four main areas. In the container and related activities area, companies include Maersk Line, Maersk Logistics, Damco, APM Terminals, Maersk Container Industry and Safmarine. In the energy area, Maersk Oil operates, while in the shipping and offshore area companies include Maersk Tankers, Maersk Drilling and Maersk FPSOs. Finally the Group owns a number of companies in the area of retail and other business. These include Dansk Supermarked, Odense Steel Shipyard, Rosti, Norfolkline and Svitzer.

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The A.P. Moller-Maersk Group was founded in 1904 by Mr. A.P. Møller and his father. In 1965, Mr Mærsk Mc-Kinney Møller took over the leadership of the group, and his initiative, foresight and enterprise helped it grow into the international giant that it is today. In 1993 Jess Søderberg took over the company and in 2007 Søderberg handed his title of Group CEO and Partner over to Nils S. Andersen. The dynamic individuals who started the A.P. Moller-Maersk Group did more than lay the foundations for the company to reach the levels of success and recognition it enjoys today. For more than 100 years, the company’s values have formed a strong core and influenced all its transactions. Every employee is encouraged to be responsible and environmentally conscious

in all activities from the smallest local endeavours to the largest global projects, and to act as role models for good business behaviour. Business is conducted in an ethical and law-abiding manner, and local laws and cultures are respected. The A.P. Moller-Maersk Group provides employment opportunities in about 130 countries, and is involved in a number of local projects in order to support and give back to the communities, as well as offering relief aid in cases of unforeseen events. Local charity projects include Safmarine’s Containers in the Community in South Africa, which has seen a number of recycled or retired containers being put to use to create much needed infrastructure in the community. More than 7,000 containers

have been converted so far for the various projects. Sixteen schools in underprivileged areas in China have been constructed or renovated by funds donated to the Hope School project by the A.P. MollerMaersk Group. Maersk has also donated transportation for more than 90 houses and loaned over 36 containers to Habitat for Humanity in the USA, a worldwide organisation that builds homes for needy families with the help of the community. A.P. Moller-Maersk recognises that the true wealth of any company lies in the calibre of its employees. The Group strives to create an inspiring environment to attract high-calibre staff. Career development programmes promote learning. A job becomes a lifelong learning experience

with exciting challenges, responsibilities and opportunities. A.P. Moller-Maersk is an equal opportunity employer who respects the differences and diversity of its staff. Environmental issues are a top priority at A.P. Moller-Maersk. The Group believes in sustainability and supports initiatives that promote environmental responsibility. It looks for ways to implement energyefficient solutions with creativity and skill, for the benefit of the environment and the bottom line. A.P. Moller-Maersk is actively involved in a number of organisations that are working to reduce environmental impact.

www.maersk.com

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Corporate Profile Shipping, Transport and Logistics

Family owned Shipping Company Rederiet M.H. Simonsen, was founded in 1931 by Martin Hjorth Simonsen.

MT ORAHOLM on passage to Moerdijk

History Founded in 1931 by Martin Hjorth Simonsen, Rederiet MH Simonsen remains a family owned shipping company. Today managed by his son Lars Hjorth Simonsen who is now the fourth generation of family shipmasters who owned their own vessels. Although starting up with general cargo ships, MH Simonsen is today solely operating tanker vessels, comprising ships in the range from 2000 dwt and up to 6000 dwt. Vegetable oils and fats Our ships are primarily engaged in the North European markets. The majority of the vessels are employed in the transportation of vegetable oils, fats, molasses, waxes, fertilisers and other FOSFA acceptable products. Two sister ships of our fleet m/t X54

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Orateca and m/t Orakota are further more dedicated as life time food-grade carriers and adheres to the most stringent requirements in the food industry. Large tankers with capacities of up to 50,000 tons enter Rotterdam with palm oil products from the Far East, and our vessels distribute this oil to factories and consumers in Northern Europe. Mineral oil and chemicals Another segment is the cpp trade (clean petroleum products), where M.H. Simonsen have designed and built a tanker specifically to supply the villages around the coast of Greenland – m/t Orasila. The m/t Orasila is permanently stationed in Greenland and is trading 12 months a year occasionally under extreme weather conditions.

Furthermore M.H. Simonsen offers their service to the chemical industry. The typical products we are carrying are ethanol, butanol, glycols and other easy chemicals used for a variety of purposes within the industry. This segment is to be further developed in the future. It is also our aim to maintain and to further strengthen our position as a market leader within the transportation of vegetable oils in our designated market areas by continuously adapting to market demands, international rules and regulations. Christiansmindevej 74, Box 224, 5700 Svendborg, Denmark Tel. / Fax . . +45 6220 3633 / +45 6220 3533 E-mail . . . . . . . . . . [email protected] Web site . . . . . . . . . www.mhsimonsen.com

MT ORASILA along the coast line of Greenland

Since 1998, the office of Rederiet M.H. Simonsen residens in the old mansion ‘Villa Svea’ by Svendborgsund. Villa Svea required a year of renovation before moving in was possible, and the mansion is today regarded as one of the most beautiful houses in Svendborg. Niels Simonsen, Martin’s father, owned two pearboats, »Mary« and »Håbet«, begin 1900s. Best of of Denmark Best Denmark

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The International Port of Denmark The Port of Aarhus has been developing rapidly during the past ten years. Very rapidly. The port has strengthened its position as Denmark’s largest container port and currently has a market share of no less than 65 per cent of the containers handled in Danish ports.

To an increasing extent, the containers handled contain goods sailed to and from a number of ports in the Baltic Sea area. With weekly calls by the world’s largest container ships from Maersk Line and daily connections to most of the Baltic Sea region through fourteen shipping companies, the Port of Aarhus has a fine-meshed route network, which more and more transport buyers are beginning to realise. Competition is key for the Port of Aarhus, and its competitiveness is affected by both external and internal competition.

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Most efficient in Europe Externally, the Port of Aarhus benefits greatly from the daily competition with the continent ports in countries such as Germany and the Netherlands. This competition strengthens the effort to maintain the position as one of the most efficient container port in Europe, as measured by number of container lifts per crane hour. Internally at the port, we have two competing terminal operators: APM Terminals and Cargo Service. This

ensures that the transport buyers are given optimal service. Another reason behind the port’s success is a distinctive investment strategy, which has led to total investments of EUR 188 million over the last 10 years. So, we have plenty of room as we have expanded the port in step with the growing revenue. From 1997 to 2007 we have doubled the number of containers handled, and during the same period we have invested EUR 160 million in new container facilities – including a fleet of the world’s largest

container cranes. The container segment has seen rapid growth, but the Port of Aarhus has other things to offer being Denmark’s largest public bulk port, with grain, feedstuff and oil as the types of goods most frequently passing over the quays in bulk and multi terminals. Finally, the Port of Aarhus is the largest ferry port in Western Denmark. No congestion In step with the continuous expansion of the port, we have ensured to develop the required infrastructure. This means that no

customers will be troubled by heavy traffic, queues or congestion problems. And there is no doubt that ‘all clear’ is a competitive parameter that is becoming more and more important. The latest expansion of the port by a total of 400,000 m² of container terminal was completed on time and within budget. However, we will continue expanding the port and already have plans to expand yet another container terminal. Recently, we were rewarded for the port’s success through a political decision to spend EUR 200 million on a completely new tunnel, a tunnel carrying the goods directly to and from the port – onto the European motorway network. The tunnel is expected to be completed in 2015 – at the same time as the next expansion of the container port. The Port of Aarhus is not only strategically well located in respect of the increasing volumes of goods expected in the Baltic Sea region. The port also has a favourable location in respect of the domestic market – almost in the middle of the centre of gravity for both consumption and production.

so deep that it results in extraordinary costs when constructing new port areas. And there are no natural hindrances that can hamper vessels calling at the port – for example large waves and winter ice. On one hand, the natural advantages imply high efficiency and free competition between more terminal operators, and on the other hand, they contribute to making the Port of Aarhus one of the most competitive in the market – also in terms of price. Naturally, the price level is the result of the competition described above, but also of the synergies created when more terminal operators use the same equipment, such as the port’s cranes, which are owned and operated by the Port of Aarhus. Ships calling at the port may use the port’s own pilot, mooring and towage services. These services are optional and if the need arises, the services are available 24/7/365 – at very short notice.

Natural advantages In addition, the Port of Aarhus has a number of natural advantages, including a natural water depth, making it ideal for accommodating large, ocean-going container ships. On the other hand, the water is not

Read more about The Port of Aarhus on www.aarhushavn.dk.

* Measurement made by Maersk Nordic & Baltic which is one of the Port of Aarhus’ most valued collaboration partners.

PORT OF AARHUS www.aarhushavn.dk

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Bornholm - the fairytale island of adventure Bornholm is a unique part of Denmark - quite unlike the rest of the country. Cliffs in the north, deep rift valleys, a huge forest with ancient beech trees, rugged rocks and deep forest lakes, miles of broad and white sandy beaches in the south. Bornholm contains a huge variety of landscapes and different sights.

Enjoy the great cultural variety. Tradition and progress go happily hand in hand on this island, where everything is easy to grasp and get sight of. Old crafts such as clock making, the mills and the smokehouses live side by side with the most advanced glassworks, modern architecture and art exhibitions. Bornholm is a world of goodies - so don’t forget the gastronomic delights of the island. The culinary range has much to offer, including organic products, ranging from cheese and sausages to candies and chocolate. The traditional cuisine using only local produce is becoming increasingly popular – also due to the fact that the

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many chefs of Bornholm have successfully made their own versions of local dishes in accordance with the modern traditions and tastes. Visit the many smokehouses, with their production of herring, salmon, mackerel, prawns, mussels and other fruits of the sea and try the locally made sweets, toffee, liquorice, ice-cream, red wine, beer, brandy, crackers, biscuits and honey. And it’s not just people on Bornholm, who know about the high quality of these products – they are now an export item. But don’t worry – there’s still enough for visitors! Pay also a visit to the fishing hamlets dating back centuries, the 4 of the total 7

round churches of Denmark, the woods, the heath lands and the countryside. Enjoy jazz festivals and live music, maybe at Hammershus, Northern Europe’s largest castle ruin. Deploy your joints and muscles and try for yourself the myriad picturesque walks along the coasts or cleft valleys – or bike round the island on the hundreds of kilometres of intersecting cycle trails. Whether you like golf or for example angling - or simply want to relax and enjoy the sand, the cliffs, and the warm summer sea of the Baltic, Bornholm is a perfect place.

However you tackle Bornholm, the island will leave its special mark on you: a contentment of the soul, born from the slow pace, the atmosphere, the peace and quiet, the friendliness and the natural beauty. Visit the little piece of land covering 587 square kilometres. The distances are short and there is always something new to see and to experience. A small island that for over a century – with a magnetic force – has attracted artists and tourists alike. Bornholm is an island made for holiday, made for slowly peeling the potatoes in the shade of the summer cottage, exciting bathing holidays, cycling trips, jogging, hikes, culture – and

enlightening, enlivening adventures. It’s the first time for some people. Others have tried it 25 times. Bornholm is not easily forgotten. Eight out of ten come back for more. Everyone needs a bit of Bornholm, the locals say. Take the trip for yourself and find out why. Welcome to Bornholm!

Get more information about Bornholm on www.bornholm.info and www.roennehavn.dk

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Shipping, Transport and Logistics

Scandinavian Transport Center Location is everything… and if you add top quality facilities, you get a fantastic basis for development and growth.

Scandinavian Transport Center offers you one of Denmark’s fastest growing business parks, and a modern port with ultra modern facilities. On top of that you find the transport centre, which offers all the services you need as a transporter. Both the business park and the port is only one hour away from 3,5 million consumers. Further it’s a great gateway to Europe and the Nordic Countries. The business park and the port is a strong combination. But even individually they offer you value for money.

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The Scandinavian Transport Center in Køge... is one of Denmark’s fastest growing business parks. Direct access the European highway system, rail way connections alongside the harbor and the presence of modern support facilities; have led to a thriving transport centre, with many large companies represented, and a busy harbor with increasing goods and passenger turnover. Within a short time, the Scandinavian Transport Centre has grown to become one of the largest combined business and transport

parks, servicing Zealand and Greater Copenhagen and with the bridge to Malmoe close by, you also have direct access Sweden and Norway. The park is now 130 hectares and it is still growing. Scandinavian Transport Center is divided into two parts: the transport centre and a large business park allocated to various types of business. Due to the excellent road access, the rail system and Køge Harbor provides you with the possibilities for ideal logistic solution. And on top of it all you are but 1 hour

away from the international airport of Copenhagen. The transport centre primarily services the transport industry, and includes facilities such as a filling station, cafeteria, service and repair amenities, vehicle wash, accommodation, and a fenced car park. Some sites in the business park are still vacant. The presence of companies such as Netto, OK, NCC, Nyscan, DBK and the LMG Group indicates a vote of confidence in Scandinavian Transport Center. See a complete list of companies on our website www.stc-koege.dk

The Port of Køge In addition to the transport centre, Scandinavian Transport Centre also operates The Port of Køge. This key Danish harbor is often called the ‘gateway to the East’ due to its ideal location for servicing the Baltic region. A regular ferry route from the Port of Køge to the Danish island of Bornholm was recently established, further increasing traffic in the harbor. The Port of Køge is one of Denmark’s oldest ports, and there have been maritime activities in Køge for thousands of years. The current port is an active and dynamic port, with lots of traffic and further growth expected in the future. Now and over the next few years, we are investing approx. 950 million DKK to expand the port, adding 1,200 extra meters of wharf area and 40 hectares of land. This will make The Port of Køge an even stronger partner for the large surrounding area, which is serviced by the port and the companies based there. The Port of Køge has been modernized over the last few years, and is equipped with ultra modern facilities for dry and wet loading, bulk goods, and tankers, and other types of shipping. The port is well supported by experienced suppliers and good equipment.

The best from two worlds The Scandinavian Transport Center is a commercial company and run as such, with all the benefits of short dissection making, and the hands-on knowledge of the business. The owner of the company is the Municipal of Køge, giving us the benefit of god long term investment plans, full attention to the development of the overall area and the common goal of supplying the best opportunities to the users of the facilities. We welcome your business, and we will do our outmost to accommodate your needs.

For further information, please do not hesitate to contact us. Phone: +45 5664 6260 Fax: +45 5663 7400



Scandinavian Transport Center Baltic Kaj 1 DK-4600 Køge Denmark Or visit our website www.stc-koege.dk

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Shipping with pride That is how we feel and how TORM does business. Our customers experience our pride in the way we always strive for excellence and quality in all our dealings with them. Among our employees, pride comes in the form of respect, professionalism and team spirit that characterise TORM.

Towards the world around us, we strive to preserve the good reputation of the shipping industry and take pride in being a first-class shipping company and “the best in the business”. TORM is the world’s largest carrier of refined oil products with a fleet of more than 130 vessels and 3,500 employees all over the world. The aim is to grow the company twice as big over the next two to three years and become the world’s most environmental shipping company by 2015. With roots dating back to 1889, when Captain Ditlev Torm founded the company

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and bought his first ship “Alice”, to 1905 when TORM was listed on the Copenhagen Stock Exchange, and 1985 when TORM bought its first double-hull product tanker. TORM has come a long way since then, and today the company is headquartered in Hellerup and represented with offices in Mumbai, Singapore, Manila and Stamford. After the acquisition of the US-based company OMI in 2007, TORM has focused on integration the last year, and today we are proud to say that this process has been a success. We are on our way to becoming a truly global business, we have a young

and modern fleet, and we have good and competent employees. One of the most important factors in TORM’s continued success is our ability to attract the right employees. The people of TORM are our real asset and the foundation of all our work. We believe in ensuring the best possible working environment for our employees, both at sea and ashore. That is why we make room for individual development, education and delegation of authority. TORM has three core values, Entrepreneurship, Professionalism and Respect. To make sure that these are the right values for TORM, our employees have chosen them. Entrepreneurship describes the way we behave and how we do business by bringing the best of our abilities and creativity to TORM. Professionalism characterises how we build trust by standing by our commitments – “our word is our bond”. Finally, respect describes the way we treat each other as well as our customers and business partners, and how we build relationships. The environment has played an important role for TORM for many years, and today we are more conscious about the environment than ever before. This is because our customers demand it and because all the people at TORM are responsible people who care about the environment, and thirdly because it adds value to the company. We acknowledge that a company such as TORM plays an important part in major environmental issues, and we want to help minimise the impact that we have on the environment. Therefore, social responsibility and the environment are high on the corporate agenda in TORM, and we have a strategic plan to become the greenest shipowner in the world by 2015. TORM is looking forward to being able to celebrate the 120th anniversary of the company in 2009. TORM has come a long way already but we still have a long way to go. The anniversary marks a milestone in the company’s history, and our slogan “Shipping with Pride” is a good way of describing how we have done business since Captain Torm started the company in 1889 and how we still do business today.

www.torm.com

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Chapter 3 Design

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Design

Bang & Olufsen – Courage to constantly question the ordinary While it is often said that great minds think alike, the phrase is especially pertinent when applied to two pioneering engineers from Denmark whose life-long working relationship developed into one of the most innovative partnerships in the consumer electronics industry.

Founded in 1925 by young engineers Peter Bang and Svend Olufsen, Bang & Olufsen has grown from a small local operation to a global icon combining technological and design excellence with the strongest possible emotional appeal. Today, the company stands for the opposite of mass production, which, of course, is vital to the exclusive aura surrounding all Bang & Olufsen products; the pioneering technologies, the innovative design and innate elegance, the time-honoured crafts tradition and honest use of real materials, the careful attention to detail and passionate devotion to the complete experience – all these elements have made the brand name Bang & Olufsen one of the strongest and most widely recognized in the world. Keeping it simple For decades, Bang & Olufsen customers have been able to engage their senses with

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the sights and sounds of high-end and high-quality AV products that are all about the listening and viewing experience. It is our credo that people should not be forced to adapt to technology; technology should be adapted to them. New products, new concepts, new technologies all come to nothing if the customer finds it difficult or even impossible to access them. We are therefore willing to go to great lengths to comprehend the interaction that goes on in people’s homes between those who live there and the technologies that they live with. We will always choose excellence over novelty, and have in fact invested more time and effort in the research and development of intuitive operation principles and integration than any other consumer electronics company. We work with university researchers and doctoral students in psychology to test and develop intuitive user interaction models, and have even worked with institutions as high-profile as NASA to fully understand the interaction between user and product.

Our goal is to make the operation of all our products as simple and intuitive as possible, and also to make products that automatically adjust themselves and adapt to their surroundings to produce the ideal listening or viewing experience. For instance, Bang & Olufsen has developed Automatic Colour Management, an innovative plasma technology that ensures rich and natural colours throughout the lifespan of plasma screens which would otherwise slowly degrade. After every 100 hours of viewing, a short mechanical arm with a camera eye at the end swings down from behind the aluminium frame, and measures a test picture that appears on the screen. Within seconds, the colour temperature is analyzed and adjusted to ensure consistent colour reproduction even after thousands of hours of use over the years. Automatic Colour Management has all the hallmarks of a proprietary Bang & Olufsen technology; it is intelligent, easy to use, and elegantly integrated into the BeoVision 4 and BeoVision 9 plasma TVs. Branching out In recent years, Bang & Olufsen has extended its comprehensive experience with integrated video and audio solutions for the home to other areas such as the hospitality and automotive industries. Bang & Olufsen Enterprise partners with developers worldwide as well as international hotel chains and high-profile, niche hotels, guaranteeing quality entertainment solutions that add unique value and differentiation to prestigious developments and world class hotel interior designs. Examples of major hotel chains where it is possible to experience Bang & Olufsen are Hyatt International, Intercontinental Hotels

& Resorts, Four Seasons, Mandarin Oriental and Starwood Hotels & Resorts. One of the first Starwood hotels to be equipped with Bang & Olufsen products was the landmark Hotel Marqués De Riscal. Designed by renowned architect Frank O. Gehry, the hotel is his second masterpiece in Spain after the Guggenheim Museum in Bilbao. The cooperation between Hotel Marqués De Riscal and Bang & Olufsen is one concrete manifestation of the partnership agreement with Starwood Hotels & Resorts which gives Bang & Olufsen the status of preferred supplier for over 180 Starwood hotels in Europe, Africa and the Middle East. In the driver’s seat In 2005, Bang & Olufsen entered the automotive industry aiming to develop the best performing car sound system ever

through the use of its time-honoured acoustic competences and patented technologies such as ICEpower amplification. Since then, the various sound systems from Bang & Olufsen have received numerous prestigious prizes and awards, and today the company is a world leader in qualitydriven sound systems for performance cars. Branching out to provide the best possible experience to our customers not only in their homes but also in their cars or hotel rooms has also served to reinforce the Bang & Olufsen vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang & Olufsen is much more than a range of individual products; it is an open invitation to let sound and vision become an integrated part of your life by going for the ultimate experience and moving the experience anywhere you like.

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Design

Celebrating the 90 Years Anniversary of Henning Koppel

Georg Jensen

Henning Koppel might not be the best known of the Georg Jensen designers – but for sure one of the most important. This year Georg Jensen celebrates the 90 year anniversary of the great master of silverwork by launching a comprehensive and representative collection of Koppel icons.

Henning Koppel (1918-1981) may have been destined to become the indisputable master of silverwork design in the second half of the 20th century, but when he began his career at Georg Jensen in 1945, the shift in the materials with which he worked could not have been more dramatic. He was already an exhibited sculptor, having developed particular skills in working in granite. As a designer in silver, his new medium was

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infinitely more malleable – though in post-war Copenhagen, in very short supply. In spite of this restriction, his first works – a series of necklaces and linked bracelets resembling whale vertebrae and microscopic organisms - were small masterpieces in imaginative modeling. As with all of Koppel’s work, each piece was given a unique number. Such works as No. 88A and No. 89, enlivened

by the asymmetrical vitality of the organic, were jewellery unlike anything ever created at the silver smithy in its first 40 years. By merging the abstract with the vivid organic mode of expression, his radical design continued the explorations of the “biomorphic” form found in the creation of the artist Jean Arp. Silver jewellery demonstrating such an intuitive and spontaneous idiom was

In 1978, Koppel designed No. 318, the first men’s watch produced by Georg Jensen. Combining a restrained elegance with audacious simplicity, the white dial has hours and minutes marked only by dots. The sophisticated understatement of this timepiece, along with the subtle variations on its design that followed, remains a must-have for customers worldwide.

truly ground-breaking – also in an international context. They were very well received - first presented to customers in the mid 40s – and still they have kept both the artistic and commercial appeal. By the 50s, with silver in greater supply, Koppel was focusing his innate sense of form in creating hollowware where each piece is a remarkable sculpture. A pitcher can playfully imitate the form of a “pregnant duck” (No. 992) or hint at the sleek lines of a swan (No. 1052). The handles of the covered fish platter (No. 1026) resemble the softly rounded lips of the fish that the platter may contain. The hollowware pieces created by Henning Koppel are indeed spectacular and bold and this may be Koppel’s richest period of creativity. He achieved perfectly integrated forms as it is only granted the true masters. Like many of Georg Jensen’s other great artists, Koppel also designed cutlery sets. CARAVEL, No. 111, from 1957, was conceived on the same principle as his hollowware: smooth and unencumbered by ornamentation, and yet full of engaging character.

Whether working on the design of a desk set, or the composition of a serving dish, the key to Koppel’s design remains the same - a simplification of line, behind which lies intense preparation. The form is tightly controlled yet flexible, the result of repeated corrections of contours in Koppel’s preparatory charcoal drawings, which endow each object with a continual fluidity, always evolving, always resonating. When Henning Koppel died in 1981, aged 63, he had filled his years of association with Georg Jensen with an astonishing range of work: from stainless steel cutlery such as NEW YORK (No. 320), which found its way into the homes of millions, to magnificent one-off signature pieces such as the silver and crystal chandelier he designed to celebrate the 75 year anniversary of Georg Jensen in 1979. His influence, as the greatest Danish silver designer of his generation, had been recognised by many awards, such as the Milan Triennial, the International Design Award and the Lunning Prize which was then the ultimate design recognition. But perhaps of greater significance is the fact that people of today still choose to wear a watch by Henning Koppel or to serve coffee from one of his pots. The integrity and appeal of his designs remain vital and undiminished.

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JACOB JENSEN

Design

™

JACOB JENSEN™

Pure lines, simple forms, contrasts of light and dark. A unique, pure and classic form language developed by Jacob Jensen and refined by his son, Timothy Jacob Jensen. Two generations of Danish designers who, for over fifty years, have contributed to the aesthetics of daily life and pleasure by designing products for everyday use filled with ideas, radical purity and quiet beauty.

Jacob Jensen founded his studio in 1958 and over the following decades developed the form language, which changed our view of how Hi-Fi systems, telephones, watches and many other products can look. The contribution made him one of the most recognised designers with a vast number of prizes and exhibitions, including a solo exhibition at the Museum of Modern Art (MoMA) in New York. Timothy Jacob Jensen began his apprenticeship with his father in 1978, where he designed the first products under the JACOB JENSEN trademark, namely the Classic 510/520 watches. They were included in the design study collection at MoMA and were awarded Watch of the Year in 1986. The watches are still in production today. With its stylistically consistent mixture

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of sense and seduction, Jacob Jensen Design’s form language has proved to be unusually enduring and universal. It has grown and spread to new product areas and cultures, and through a network of partners and in close cooperation, JACOB JENSEN BRAND produces and markets a wide range of lifestyle products and is now represented in over 30 countries. The current partner group is formed by six partners. Two of these partners are Danish Eyewear, which produces and markets all JACOB JENSEN™ Eyewear, and lifa design, which produces and markets the JACOB JENSEN™ Kitchen & Bath. About Danish Eyewear Danish Eyewear A/S was founded in 2001 by Jens Thiele. The idea was to

develop a new an alternative platform for unique eyewear collections created by world-famous designers. This concept continues to guide the company today with a combination of classic design and a desire for innovation without compromise. Today, Danish Eyewear is an international manufacturer of eyewear and is dedicated to leading the way in stylish and fashionable eyewear design. They constantly present new collections, both of JACOB JENSEN™ Eyewear and Danish Eyewear and are still spurred on by an enterprising spirit, giving them the freedom to do things differently, compared to some of their more traditional competitors. This ambition does not just stem from the demands they place on professionalism and aesthetics, but also from the fact that eyewear are indispensable for their users. When people meet it is quite natural to look each other in the eye. The first impression of an other person comes from their eyes, and the way these are framed by their eyewear. This is why Danish Eyewear make no compromises when it comes to the approach and desire for innovation, which has characterised Danish Eyewear from the beginning. www.danisheyewear.com www.jacobjenseneyewear.com About lifa design lifa means ‘life’ in ancient Icelandic. The name was chosen because the company believes the kitchen holds the essence of life. All lifa kitchens are designed to be lived in – and can take everything life throws at them as a result.

lifa design’s showrooms are unique. Firstly, they are arranged in zones according to the various themes of the extensive range - the bold Outside/Inside, streamlined New View, minimalist Simple Living, homely Country and the uncompromising JACOB JENSEN™ Kitchen & Bath. Secondly, the showrooms focus on where the kitchen interfaces with the rest of the home, supplemented by a full range of bathroom and dining furniture, lounges, lamps and flat screen TVs. The inspiration for JACOB JENSEN™ Kitchen 1 and Kitchen 2 was drawn from the scenery of northern Denmark, where Jacob Jensen Design has designed the kitchen industry’s answer to a Formula 1 car. It required courage and a refusal

to compromise, to create the JACOB JENSEN™ range of kitchens and bathroom furniture, just as it requires the same qualities to choose them for a home. JACOB JENSEN™ Kitchens are exclusively sold in lifa design’s stores. www.lifa-design.dk With its pure contrasts, simple effects and serene user interface, JACOB JENSEN™ is a language pointing far into the future and JACOB JENSEN BRAND is always keen to cultivate new business relationships and new markets which will give voice to our design philosophy. www.jacobjensen.com

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Design

Jesper Holm of Copenhagen

j e s p e r

H o l m

JESPER HOLM OF COPENHAGEN is a company founded in 1992 now exporting worldwide, selling to private costumers as well as the companies via the internet, and from the workshop boutique.

The design aims to complete its function, having a logical simple shape. The unification of designer and manufacture allows for more inventive and less commercial products. All is handmade in the designers own workshop, hand assembled, finished and quality controlled by JESPER HOLM in Copenhagen. JESPER HOLM OF COPENHAGEN’S modern furniture collection is practical,

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friendly and handmade. It has personality and a style for now and forever. “My design is out of the Scandinavian design tradition. I try to perfect the simplicity... the very simple, the function, the usefulness, the quietness and modest. I keep trying till perfection over and over till the shape is magic.” Designer Jesper Holm

Jesper Holm Winthersmindevej 24 DK - 2635 Ishøj Landsby [email protected] www.jesperholm.com

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Design

Ole Lynggaard Copenhagen – making jewellery into a true work of art Drawing on a wealth of different impressions and inspirations, the designers, Ole and Charlotte Lynggaard, bring their ideas into visual form. Sketches and models are laboriously perfected, and with the passionate dedication and the skills of a true artisan, their exclusive jewellery designs are fully realised.

A reputable family business When Ole Lynggaard came back from his worldly travels in 1963, he bought the little workshop he had been so accustomed to rent, and established Ole Lynggaard Copenhagen. 31 years later his daughter, Charlotte Lynggaard, joined the company and today it belongs to some of the most reputable family owned companies in Denmark, including Charlotte Lynggaard´s brother, Søren Lynggaard and her husband, Michel Norman, who respectively lead and market the company and brand.

Handmade in Denmark The head office and production of Ole Lynggaard Copenhagen is close to the centre of Copenhagen with 75 employees. 30 goldsmiths are seated in-house, giving the designers the opportunity for close cooperation, when handcrafting the unique designs and striving for ultimate perfection in the jewellery pieces. Gemstones are hand picked based on their vibrant colours and form, and each piece of jewellery is manually formed, and then subjected to stringent quality control. A Scandinavian success story Ole Lynggaard Copenhagen is one of the leading luxury jewellery brands in Scandinavia, its predominant success being in Denmark, Sweden and Norway with a vast retailer network. Today the company´s focus and efforts are also on the international market with retailers widespread in Europe, but also in the Asian Pacific region.

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Luxurious design with a soul The Lynggaard jewellery is a collection of extravagant pieces with timeless designs that are meant to outlive any seasonal trends. Charlotte Lynggaard, who now defines the company profile, is passionate about setting her own creative signature on everything, from designing the luxurious packaging for the jewellery to the showcases presenting them, from image photo shoots to creating the jewellery catalogue. The purpose is to be able to see into the soul of the design, and to understand the story that follows the pieces all the way from the birth of the idea, to the sketches on the drawing board until the final piece of jewellery is made.

Two designers with unique styles Ole Lynggaard Copenhagen offers a series of jewellery collections. Ole and Charlotte Lynggaard each have their own unique creative style, which adds an extra dimension to the already generous palette of styles that embrace feminine sentiments as well as bold, elegant, sensual, or casual looks. All jewellery has either Ole or Charlotte Lynggaard´s signature engraved on it, which is a guarantee of their dedication to quality and perfection. The flexible lock by Ole Lynggaard Ole Lynggaard´s designs are both contemporary and classic. He prides himself in taking years to perfect his designs and collections. Today, all the jewellery collections support Ole Lynggaard´s original idea to design flexible jewellery, when he invented the revolutionary flexible lock in 1979. The lock gives the wearer the possibility to mix and match the jewellery with different pendants, chains, necklaces or add-ons, enabling many wearable variations of the pieces. ”Rock n´roll” Charlotte In Denmark, Charlotte Lynggaard is considered a fashion icon. As a mother of three children, she is often interviewed by the media regarding future trends. Her style is predominantly feminine, but at the same time modern, elegant and timeless. Charlotte´s luxurious jewellery designs have fascinated many Scandinavian women for years and appeals to all kinds of women; sophisticated, feminine or modern. Charlotte is well known for her abiltiy to capture that special kind of edge in her designs, which can bring forth an elegant, tough or sexy look - with a hint of “rock n´roll”. Appointed by the Royal Danish court Ole Lynggaard Copenhagen has a long and distinguished history of serving both royal and other prominent clientele. In 2008, Ole Lynggaard was appointed to the Royal Danish court, as an official jewellery supplier. Stars and celebrities, like the singers and

style icons, Fergie and Christina Aguilera wear the jewellery and Ole Lynggaard has shown their collections on celebrity models like actress Connie Nielsen, the Aqua singer Lene Nystrøm and catwalk super models, like Naomi Campbell and Helena Christensen. Among the worlds top luxury brands In September 2008, Ole Lynggaard Copenhagen opened their flagship store at Copenhagen Airport in honour of the company´s 45th anniversary, marking its success as a leading Scandinavian luxury jewellery brand. It is situated on the new luxury shopping street, side by side with other well known international luxury brands. Like with everything else, the flagship store has been carefully designed and executed by the jewellery designers themselves and it offers visitors the unique opportunity to experience the full “look and feel” of the Ole Lynggaard Copenhagen universe and the exclusive jewellery collections.

Designing to sponsor water wells After reading an article about climate change and the threat it has on penguins as well as people, Charlotte Lynggaard sat down and created My Friend, penguin jewellery in silver or gold, for children and adults. She took action in order to help and implore others to support in taking care. A percentage of the proceeds from My Friend go to sponsoring a member of Child Fund International, who are building water wells in dry areas in west Africa. Many water wells have already been built in Togo, sponsored by Ole Lynggaard Copenhagen. For more information spelase visit www.myfriendcare.com

Expansion without compromise The future goals for Ole Lynggaard is to expand to a greater extent. “We want to develop the company, but when we do it, we do not want to make compromises, so we´re taking it at our own pace. You don´t want to break your neck by moving too fast. We want a healthy company that we can be proud of!” Says managing director Søren Lynggaard.

Striving for ultimate perfection Founder and jewellery designer Ole Lynggaard, with his daughter, designer Charlotte Lynggaard, and his son, managing director Søren Lynggaard. See a selection of their designs at www. olelynggaard.com.

www.olelynggaard.com

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Design

LINDBERG Precious LINDBERG’s top collection – LINDBERG Precious – consists of solid 18-carat gold frames, platinum frames and natural horn frames and is one of the most exclusive and prestigious international eyewear collections.

LINDBERG’s minimalist and lightweight design is particularly well suited to precious metals. The small amount of metal used means that the frame never feels heavy, even though it is made of solid 18-carat gold or platinum. LINDBERG Precious is available in both 18carat (750) Greenland red and white gold and in platinum (950). The frames can be supplied with a highly polished finish, a matt finish or a beaten finish.

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A special hardening process developed by LINDBERG allows very fine 18-carat gold thread and gold plate to be used as well as platinum. This gives LINDBERG’s precious metal spectacle frames the right degree of flexibility and resilience without compromising springiness and strength. This glamorous solution also includes individually set, brilliant-cut diamonds of the highest quality: Top Wesselton VVS on the front of the frame or on the temples.

A special element of the LINDBERG Precious concept is the unique natural horn temples in which 18-carat red and white gold inlays connect the temples with the gold-wire hinge and front elements. The natural horn temples are produced from water buffalo horn. Each horn temple boasts unique variation in depth of colour and markings. The colour and patterns of each pair of horn frames are unique. LINDBERG

currently sells horn frames in six different colour categories: black, black with white flecks, dark brown, medium brown, light brown, and beige/natural. All parts for the LINDBERG Precious collection’s exclusive spectacle frames are carefully hand-made in Denmark to guarantee the best finish and quality. All in all, LINDBERG Precious is a unique and exclusive concept in which every detail contributes to creating

sublimely individual eyewear. The gold used in the LINDBERG Precious collection also has its own unique story. It begins in the Arctic north, in Greenland, where the raw ore is mined in one of the world’s smallest mines. The ore is then shipped to Spain where it is refined to the purest gold (24 carat). LINDBERG has the exclusive world rights to use this gold as wire and plate for manufacturing spectacle frames.

www.lindberg.com

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Design

Skagerak Denmark A/S Havnevej 11, DK-9560 Hadsund Tel: +45 99 52 52 00 E-mail: [email protected] www.skagerak-denmark.com

Skagerak Denmark – exclusive design with a maritime cut For decades, Skagerak Denmark has been synonymous with Danish garden furniture of international calibre. What all our products have in common is that they are developed based on a basic philosophy which – like the company as a whole – is anchored in the values of the maritime world. Products by Skagerak Denmark are renowned for their fine craftsmanship and the durable materials they are made from – where form and function add up to a greater whole. In recent years, Skagerak Denmark has expanded its range to include design-led furniture for indoor and outdoor use and a large selection of household articles. These are also made of the familiar types of wood that Skagerak Denmark has been using for generations, as well as new, modern man-made materials such as fibre-reinforced concrete and plastic. All Skagerak Denmark products bear a visible logo widely recognised as representing the clean-cut lines and simple appearance of our furniture designs, which lend themselves to multi-functional uses and elegant solutions to practical needs.

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Chapter 4 Education and Research

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Copenhagen Business School Copenhagen Business School (CBS) was founded in 1917 to meet the business sector demand for highly qualified people, and today it is one of the largest business schools in Northern Europe.

About CBS The School has a very strong innovative and entrepreneurial culture and we have weaved this approach into the curriculum development of all our MBA programmes. Furthermore, leadership is a prominent element of our programmes. The Scandinavian leadership style, based on values such as trust, care and respect for the individual, is found to be highly applicable to the knowledge-based economy where there is a high level of uncertainty and changes. Drawing upon CBS extensive connection with the business community, our MBA programmes combine academic rigor with practical relevance. Creativity supports business development Innovation is one of the key research areas at CBS. The main priority is the innovation process, which is considered as the process of how the “good idea” is commercialized and turned into growth. Specifically, in management of innovation, entrepreneurship, intellectual property rights, venture capital, experience economy and creative industries.

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In the MBA programmes at CBS, we see the innovation process as cross-functional and cross-disciplinary where the forces are driven from problem to idea generation, to concept to bringing the outcome to the market. Utilizing the competence at more than 30 business research centres at CBS, MBA participants are immersed into a series of courses and workshops as well as guest speakers in the area of innovation. Focus on Leadership The MBA programmes at CBS are designed to boost the participants’ managerial and leadership skills. Along the academic curriculum, we have a rigorous leadership development programme. Participants are encouraged to explore and understand what leadership is and how it really works. Participants are encouraged to use their prior experiences as well as using the program as a starting point for development. CEO’s and high profile senior executives not only come on campus to talk about their leadership challenges and success stories,

they also act as mentors for the students in a series of experimental sessions that give students ”live” experience on solving typical leadership tasks and performing typical leadership behaviours.

Full-time MBA Description/focus: General Management with focus on leadership and entrepreneurship

Full-time MBA Our full-time MBA is a general management programme taught completely in English. Developed for the career-focused professionals, the one-year MBA at CBS aims to challenge your thinking, sharpen your leadership skills, enrich your management knowledge and build a solid foundation for your continued success. The client-based strategy project at the latter part of the MBA offers participants the opportunity to apply their newly gained knowledge to real executive situation.

Contact: Lee Milligan Admissions Manager Copenhagen Business School Dalgas Have 15, 2000 Frederiksberg Denmark Tel: +45 3815 3016 Email: [email protected] Website: www.cbs.dk/ftmba

Executive MBA The 22-month part-time Executive MBA Programme at CBS is a general management and leadership programme. Typically enable participants to break out of their role as functional managers to a role in general management. Courses cover business fundamentals, strategy, innovation and international business development. The programme includes two study tours to California in the US as well as China. The tours are aimed at promoting an international mindset through discussion forums with local business leaders as well as attending lectures by leading thought leaders at the universities. During the final integrated strategy project, participants act as internal consultants looking at possibilities to improve performance of their organizations. Executive Certificate in Business Administration • A first step towards the CBS Executive MBA • A focused programme with classes twice per month in Copenhagen • Executive Certificate: Business Essentials with a focus on leadership (September – April) • Executive Certificate: Business Development with a focus on Innovation (August – January) • International study tours to California and China offer handson understanding on how business functions in a different environment • Successful completion of the two executive certificates will grant admission to the second year of the Executive MBA For more information on tuition fees and application deadlines, visit www.mba.dk

Language of instruction: English

Admissions Requirements: Bachelor’s degree, minimum 2 years of work experience, GMAT or CBS Admissions Test, 2 letters of recommendation and interview Start Date: September every year Program length: one year Class size: 40 participants per year Accreditation: EQUIS, Association of MBAs Executive MBA Description: General Management focus on leadership and strategy Language of instruction: English Contact: Anni Vagner Admissions Manager Copenhagen Business School Dalgas Have 15 2000 Frederiksberg Denmark Tel: +45 3815 3014 Email: [email protected] Website: www.cbs.dk/emba Admissions Requirements: Bachelor’s degree, minimum four years of work experience, GMAT or CBS Admissions Test, strong English proficiency, 3 letters of recommendation and personal interview Start Date: January every year Program length: 22 months Class size: 40 participants per year Accreditation: EQUIS, Association of MBAs

Copenhagen Business School Dalgas have 15 2000 Frederiksberg Denmark E-Mail: [email protected] www.mba.dk

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Education and Research

NOVI Science Park

A Science Park with Focus on High Technology NOVI is one of Denmark’s largest Science Parks. At its unique location right next to Aalborg University, NOVI accommodates close to 100 companies – mainly in the area of high tech, ICT and medical technology. NOVI offers flexible premises for knowledge based companies – premises which can be changed along with the growth and development of the company. In addition, NOVI offers to handle practical functions such as accounts, payments, inventory, office supplies, canteen, etc. so the tenants can focus on the essential task – making their business grow. A unique Environment for Innovation NOVI is also one of Denmark’s 6 government appointed innovation environments, whose purpose is to transform ideas, inventions or research results into commercial businesses.

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The innovation company - NOVI Innovation A/S - was set up in 1998. Since then NOVI Innovation has evaluated more than 1,000 new business ideas. About 10% of these ideas went all the way and resulted in the establishment of a business. In 2008 the environment has 39 living companies in its portfolio. NOVI Innovation A/S offers the entrepreneur a package of services to ease the transformation of the idea into a business: • Counselling, sparring and follow up • Access to accounting assistance, IT and marketing support • Access to laboratories and other technical facilities, office space, and inventory at NOVI Science Park • Risk capital and private venture capital • Networking with knowledge institutions, industrial partners and investors.

Useful Technology NOVI companies in motion

AnyBody Technology How can you design car seats focusing on both safety and comfort? Or office chairs that will fit any body? How do repetitive strain injuries occur? And can we prevent them? The company AnyBody Technology A/S can answer these questions with scientific substantiation. Established in 2001 with NOVI Innovation as a shareholder, the company develops and sells the software system AnyBody Modelling System. The systems can simulate human movement. It can calculate muscle forces, joint reactions and efficiency for any given movement. The system is therefore applicable within many areas and branches and the company has both commercial customers - Adidas, DePuy (orthopaedic devices), Ford Motor Company – and scientific partners. The company has been developing and growing steadily since its establishment and is a perfect example of the importance of commercialising new knowledge and research – making innovative ideas accessible to society. For further information visit the company’s web page www.anybodytech.com

Scape Technologies Have you ever tried to pick up a teddy bear with a gripper arm at a funfair? Then imagine designing a bin picker robot that can pick up items for a production line! Scape Technologies A/S has done exactly that. The company develops and sells bin picking systems and has developed an advanced 3D vision technology, which is an integrated camera in the robot that is able to locate the position of an item in a bin, and then pick it up. Scape has developed and improved the system in close cooperation with Grundfos (Denmark) and AH Automation AB (Sweden). The system is already in use at Grundfos. Another important partner is the world known Swedish robot manufacturer KUKA, who has integrated Scape’s bin picking system in their robot solutions. It started out as a university project, which later found its way to NOVI Innovation A/S. In 2004 the establishment of Scape Technologies A/S was a reality and the company has grown steadily ever since. In 2008 the company won the KUKA Robots Application Award and its future is promising.

If you want to learn more about NOVI Science Park or NOVI Innovation, please visit our website www.novi.dk or contact us. NOVI Science Park Niels Jernes Vej 10 DK-9220 Aalborg Ø Tlf. +45 9635 4500 Fax +45 9635 4599 [email protected] www.novi.dk

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Business plots for sale in Odense – With room to expand If your company’s getting to the stage where your current premises feel a bit cramped, take a look at what the Tietgen Byen industrial estate has to offer. ROOM FOR SUCCESS Your business will have lots of natural growth and expansion options in Tietgen Byen. Half the businesses here now have already purchased additional plots to ensure their future expansion plans. WELL TRAINED STAFF Tietgen Byen is close to the dynamic university town of Odense, with both the University of Southern Denmark and several technical schools. This will help your company recruit the best staff – at all levels. GEOGRAPHY Tietgen Byen is a carefully planned 270-hectare industrial estate, located right by the E20 motorway that crosses the country. With a 90-minute drive from the major Danish cities of Copenhagen and Aarhus, and only three hours to Hamburg in Germany and Malmö in Sweden, Tietgen Byen is the ideal site for companies to locate right in the middle of Denmark. CONTACT www.tietgenbyen.com shows you the plots that are still vacant. And if you’d like more detailed information, call the Odense Municipality development team on (+45) 6551 2659.

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Odense Municipality Department of Culture and Urban Development Odense Slot, entrance G . P.O. Box 730 DK-5100 Odense C Tel.: +45 6551 2656 +45 6551 2659

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The Scandinavian Way of Learning The Niels Brock concept of business education is based on significant values such as respect, subject knowledge, excellence and development.

These overall principles constitute the basis for Niels Brock’s vision of teaching based on modern and motivating pedagogical strategies, including the following dimensions: Project-based Interdisciplinary IT-based Participant-based Business oriented Motivating & differentiated The Niels Brock concept Essential to this concept of teaching is the pedagogical perspective of a pro-active teaching strategy encouraging the students

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to participate in an active and independent way when it comes to solving problems in a project-based learning context. Flexible employees, who, highly motivated, are able to deal with ever changing work tasks, are in high demand. This is reflected in the demand for these particular skills. Since its beginning, Scandinavian teaching has been well known to focus primarily on the student, this leads to a genuine and fundamental development of the general character and by adding skills and knowledge, we prepare the student well for academic studies as well as business life. For a long time it has been traditional also to integrate

Niels Brock Copenhagen Business College was founded in 1881 by means of funds donated by the wealthy Danish merchant by the name of Niels Brock.

theories and learning into the range of subjects taught, so subjects are applicable to future Professions. Other characteristics of the system are that all students are encouraged to show independence and to participate in discussions – and to be able to work in teams - these are very important competences. Another strength is the dual system of initial Vocational Education and Training providing two learning venues in terms of the enterprise and the school, this will provide the students with the skills demanded by labour market. Today we live in a globalised world and the outlines of the 21st-century management

model are already clear: Decision-making will be more peer based, the tools of creativity will be widely distributed in organizations. Ideas will compete on an equal footing. Strategies will not be top-down initiatives, but will be based on a bottom-up approach. Power will be a function of competence rather than of position. Niels Brock and the future The successful educational institution of the future must: Think networks Think global Think technology – semi-virtual courses

Think new pedagogical methods Think development Think cooperation We must encourage the students to be innovative and think in creative ways, and in collaboration with their peers put their collective minds to better use. Power will be a function of competence rather than of position. We know that - so we prepare for the future. Niels Brock Copenhagen Business College www.brock.dk

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Chapter 5 Finance and Property

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Offering the Best of Finance At Capinordic we strive to deliver the best service and the most profitable solutions to our customers – in short: the best of finance. Our core expertise is services within Investment Banking and Asset Management. We use our competencies and experience to provide innovative and profitable solutions to our customers.

Capinordic operates in Denmark, Sweden and Finland and benefits greatly from the close collaboration between our regional offices. This enables us to optimise our services to the advantage of our customers – creating great results. In Denmark we focus on three business areas: Investment, Private Banking and Asset Management. Advice Focusing on You At Capinordic we combine our investment strategies with your current life priorities, your dreams, your visions for the future and the development in the financial markets. This way you can create your own future as we optimise both your current and future financial situation to match your values and visions. We combine IT and personal interaction in our communication with you, all depending on your needs and preferences. We are not satisfied until you are.

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Risk, Diversification and New Perspectives In dialogue with our customers we determine the risk profile that matches the desires and opportunities of our customers and the market. We use our investment banking and asset management expertise proactively to benefit from the development in the financial markets. For example, when expecting a negative market, we place part of the capital in futures and options. When expectations are optimistic, we have the opportunity to leverage the capital and increase the return, but maintain focus on a balanced risk. This enables us to invest as profitably as possible in accordance with the development of the market. This both lowers the risk and increases the probability of a higher return for our customers. But in all cases the risk profile and mandate depend on your visions and preferences.

Asset Management – the Capinordic Way It is a wise tradition to spread your assets in a number of different asset classes, and together we decide how your assets are best managed. Historically, Capinordic has successfully generated a return that reflects the risk preferences, visions and needs of our customers. We offer a wide range of asset classes and financial instruments. Examples of asset classes are shares, bonds, properties, hedge funds and placement of cash. We continuously broaden and develop this range of asset classes and financial instruments to provide the best opportunities for our customers. We choose the asset classes and investments that we find are the best in the market; based on independent standards and measurements we select the best solution both from our own products and from external suppliers. In combination with our asset management services we offer private equity and alternative investments. The investments carried out vary in return ranging from 10.5% to 133%, and are typically bridge financing projects or structured projects such as wind turbine and real estate projects or capital contributions into companies. The investment horizon also varies, typically ranging from six months to three years. Investment Banking – Everybody Gains Our success within investment banking is based on our strong network and high level of expertise and professionalism. An underlying principle of all our activities is

that everybody should gain from a deal or transaction. We know and appreciate that the success of our customers, partners, investors and ourselves, individually, depends on the success of everyone. Our primary activities within Investment Banking are related to mergers and acquisitions, financing and IPOs. We have a leading position in Denmark within Investment Banking and have carried out several IPOs since 2006.

IPO’s and Capital Increases

Visit us You are most welcome to visit us at our offices in Copenhagen located just outside the city centre at Tuborg Havn. Please contact us on +45 8816 3000 in order to set up a meeting. Se venligst vedhæftede filer for billedmateriale www.capinordic.com This publication has been prepared by Capinordic for information purposes only. It is not and should not be considered as an offer to buy or sell or a solicitation of an offer to buy or sell securities or foreign currency or to enter into any agreements on financial instruments. The information, calculations, assessments and estimates of the publication do not replace the reader’s exercise of his or her own assessment of any action to be taken. Capinordic has carefully endeavoured to ensure the accuracy and truthfulness of the contents of this publication. Capinordic does not accept any liability for any loss following from any action taken on the basis of this publication. The publication is subject to copyright protection, and the publication or parts thereof may therefore only be reproduced with permission from Capinordic.

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Finance and Property

Cavanti Golf Cavanti has specialised within the field of golf estate

Domaine et Golf du Vaugouard

Cavanti Golf A part of the Cavanti Estate Group We are the market leader in Scandinavia and have entered exclusive agreements with all right reserved on sale of several different golf resorts scattered around the world. Whereever your golf department or estate might be located? Spain, France, Italy, Mexico or some place else?

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Cavanti Golf is always able to present the optimal apartments and houses with the most advantaged placement situated on and by the most outstanding golf lanes in the world. Buying a golf estate in a foreign country often requires a need for a certain insight and knowledge of local and prevailing legal issues as law and rules. Our trained consultants are all specially trained to offer and guide our customers through any aspects of this process. If your golf dreams bring you to France. We can offer a golf estate on Domaine et Golf de Vaugouard. In this place you will be able to practice golf only an hour from Paris, in which one of the most beautiful golf lanes of France surrounds the simply magnificint head building. Or the still undiscovered Southern Italy which still offers great opportunities to experience the unspoiled locale atmosphere and where it is possible to get the chance to experiece the same

Cavanti Estate Group Our expertise your safety Cavanti Estate Group is a foundation of several different companies, all fonden in estate trade and investment. The owner circle’s several years of experience within estate trade – buying

economic development which has grown during the 20 past years on the Spanish South coast. Mexico – this once so far country has come closer to Europe due to globalization – will become the new golf and holiday place of the europeans. Please contact us to get informed about this very exciting opportunities lying waiting for you.

Cavanti Invest Cavanti has specialised within investments in real estate and future energy

Seaside Resort and Marina

as well as selling real estate and also as offers of investment projects- has amongst provided the experience and know how needed forms the future basis of the Cavanti Estate Group. The Circle today consists of more departments, each core specialised within its field.

Cavanti Invest A part of the Cavanti Estate Group Cavanti Invest is a foundation specialised within investments of real estate such as shares and holdings. We have several years of experience in arrangements and offering of different investment projects within and without Denmark. Covering offerings and buying of limited partnerships, sales of PLCs and different kinds of private placement. Our

network of banks, funds and large estate possesors enable us to select and offer the most attractive investment projects. In Cavanti Invest we also have our focus set on the future energy of the world that shall not be dependent on oil and the consequences from lack of this. That is the reason why we have chosen to join the battle for improving the environment, globally. We have established a department specialised in project offering, sales and arrangement of investments in resource solving environment friendly energy production. Besides this we have chosen to focuse on investments and opportunities in developing products providing an improvement of the ecomomy for the end user and the investors. Continually new and innovative ways of producing and developing CO2 free energy production are made and we have focused on delivering the new energy sources to an even growing numbers of environmental concerned investors. In 2009 we are proud to presenting one of the most interesting investment

projects related to green energy ever seen. An investment with an incredible high rate of return and at the same time make it possible for the investors to contribute to make our planet go more green. Please contact us to learn more about these exciting opportunities. Tel: +45 70 20 68 68 www.cavantiinvest.dk www.cavantigolf.dk

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Finance and Property

Danske Bank Group Measured by total assets, the Danske Bank Group is the largest financial enterprise in Denmark and one of the largest in the Nordic region. The group offers Danish and international customers a wide range of services in banking, mortgage finance, insurance, leasing, real-estate brokerage and asset management. In total, the group serves five million retail customers and a number of public sector organisations. Approximately two million customers make use of the bank’s online services.

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Danske Bank was established in the nineteenth century when three large banks operating in Denmark merged. Privatbanken was founded in 1857, Den Danske Landmandsbank was established in 1871 by a man who was originally a saddle-maker but proved to be a talented broker, and Handelsbanken was launched in 1873. These banks subsequently joined forces. Since then, the group has had a history of successful expansion. Danske Bank Sweden joined the group in 1997, Norway’s Fokus Bank joined in 1999, Ireland and Northern Ireland joined in 2004, and Sampo Bank in Finland and the Baltics became part of the group in 2007. The group also has branches in London, Hamburg and Warsaw. A subsidiary in Luxembourg specialises in private banking services, and another in St. Petersburg serves the bank’s corporate customers. In addition, the group is represented in the leading international financial centres and in Denmark’s most important export markets. Today it continues to expand its activities, taking advantage of promising business activities and new opportunities. The vision of the Danske Bank group is “One platform - exceptional brands”. Its mission is to be the best local financial partner, and to create a unique banking products model that can be used in all the markets in which it operates. The group is based on five core values - expertise through high standards of quality and professionalism, integrity in business affairs and society, value creation for shareholders, customers and employees, commitment to customers’ financial affairs, and accessibility to electronic and physical services. These values act as guidelines and quality parameters, and the manager of each area is responsible for ensuring that employees know and use the core values. Danske Bank employs approximately 24,000 staff. It aims to attract and retain the best-qualified and best-performing employees by offering the most attractive

working conditions possible, as well as equal opportunities for current and future staff. The group has high performance expectations from every staff member, but this is complemented by a high level of care and respect for all employees. The group’s financial partnership and customer relationship is founded on reciprocity and based on respect, openness, integrity, responsiveness, and a thorough knowledge of the circumstances, needs and wishes of its customers. www.danskebank.com

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Finance and Property

The investment concept that led to three Nobel Prizes Development often happens when existing products do not meet demand. This was also the reason why the Formuepleje investment trusts were established. We refused to settle for the second-best investment.

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We were looking for an investment where return and fees go hand in hand, where unnecessary tax payments do not eat into the return, where all investment decisions lies in the product, where the risk is clearly described and where the Nobel Prize-winning portfolio theories is used in practice – not just for advertising.

per cent to 25 per cent over a 3-year period. All the investment trusts have complied with the risk frameworks.

We were unable to find any investment opportunities that embraced all the above – and this became the start of the Formuepleje investment trusts. The concept saw the light of day as an investment company as early as 1984.

1) The fund manager needs to determine the composition of shares and bonds that generates the best rate of return in relation to the risk. Historically, this has proved to be a composition of about 35 per cent shares and 65 per cent bonds. At the same time, this is a portfolio that offers such a low loss risk that it is in line with a pure bond investment.

The Formuepleje investment trusts are based on the best investment theories combined with more than 20 years of investment experience. The results since we founded Formuepleje Safe A/S (Ltd.) speak for themselves: 1 million Euro invested in 1988 has grown to 10 million Euro today after all costs and corporation tax. Few companies have succeeded in generating better longterm returns, and the risk is well managed. Seven of the eight Formuepleje investment trusts are listed on The Nordic Exchange. Denmark’s only investment with informative label At the same time, the Formuepleje investment trust are Denmark’s only investment products with complete informative labelling. Fixed percentage targets have been laid down, both for future returns but also – as something new – fixed percentages for the maximum loss risks. Each company has an absolute return target – from 25 per cent to 90 per cent over a 5-year period. All the investment trusts have generated returns that exceed the return targets. Each trust also has an absolute maximum risk framework – from losses of 5

There is only one optimal portfolio When planning to invest in securities, there is only one optimal approach, which consists of two steps:

2) A portfolio with such low risk cannot satisfy all investors’ expectations of return. Therefore, over the years, we have founded a number of investment trusts offering the same basic low-risk portfolio, but in which return and risk are raised to a previously defined level, by using leverage. Clear assignment of responsibility We believe that the assignment of responsibility between the investors and the fund manager must be razor-sharp. The investor must to the best of his ability determine how large an unrealised loss he is able to accept over a 1-3-year period. Once he has determined the risk that he is prepared to face, we have a company that perfectly matches that exact risk profile. The fund manager then has the full responsibility for generating the best possible return after tax for the investors while endeavouring to attain the absolute return targets without exceeding the loss limits. The results bear comparison.

We do it ourselves… As an investor, you should always have the right to demand one thing in relation to an investment: That the product provider itself invests in it. If you were to always ask that question when being offered a product, many unfortunate investments could have been avoided. Our answer to the question is quite simple. The management of the Formuepleje investment trusts as well as the owners and employees at Formuepleje A/S. have invested more than euro 50 million in the seven listed Formuepleje investment trusts.

Profile Formuepleje Asset Management is a fund management company founded in 1986 and domiciled in Aarhus, Denmark. With a total share and bond portfolio of more than EURO 5 billion, Formuepleje is Denmark’s largest privately-owned fund manager. From offices in Aarhus and Copenhagen, our 30 highly qualified and specialised employees serve 20,000 Danish and international clients. Our core competence is the Formuepleje investment trusts – an investment model with the objective of generating an absolute return that is to ensure that our investors always receive the best return among the best 10 per cent in the market. The client base is broad and includes private individuals, companies, foundations and institutional investors.

Formuepleje A/S www.formuepleje.dk

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Finance and Property

Whoever said “you can’t have everything”… didn’t know what we have to offer Locating or relocating to Denmark/Scandinavia? KLP Ejendomme rents out office facilities and we guarantee value for money.

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Exclusive Ørestad City is a ‘New Town’ development project, where the immediate environment has been carefully planned and designed to meet the highest standards. Beautiful buildings are surrounded by green areas, artificial canals and open spaces which signal exclusiveness and efficiency, to meet both your clients’ and your staff’s requirements. Located in the middle of the most densely populated area in Scandinavia, more than 3.5 million people can reach Ørestad City within one hour. You will be: Close to Copenhagen international airport (5 minutes) Close to Copenhagen City Centre (10 minutes) Close to the European expressway net (3 minutes) Close to public transportation (Metro 1 minute) Close to commuter and international train services (1 minute) The Bridge to Sweden is close by and offers a direct connection with the rest of the Nordic countries. The location also provides access to a big and highly qualified workforce; the region has no less than twelve universities. This is also an advantage, if you want to relocate staff into your Danish operation. Downtown Scandinavia – for companies with international horizons Ørestad City attracts an increasing number of international companies. Today KLP Ejendomme houses excellent companies such as Ericsson, Atkins Danmark, Medtronic, UCB Nordic, Novo Nordisk Scandinavia, Dell, Glaxo Smith Kline, Accenture, Handelsbanken, Medicon Vally Academy, IFS Danmark and Securitas. Our neighbours in Ørestad City include Ferring Pharmaceuticals, Biogen Idec Denmark, Nikon, Shell Gas Danmark, Masterfoods and Scandinavia’s biggest shopping centre Field´s. Furthermore, our offices are located only 5 minutes away from Scandinavia’s biggest exhibition and conference centre, Bella Center. Flexibility and efficiency We will of course, adapt your offices to your specifications and needs when you move in. But we go further than than that, knowing that your needs will change over time, we have fitted our buildings in a way, that makes it quick and easy to change your offices, and adapt to your needs, as they change. Maintenance staff is available to help you with practical challenges of the day-to-day

operations. We also supply postal- and security services. For your clients Entering the staffed reception area, clients can feel welcome and at ease. It is possible to use the display facilities in this area, and thus add your personal touch. To create professional surroundings for your customers, you can make use of the communal facilities including a conference centre, with an auditorium and top class meeting rooms. Room service is available for all meetings and arrangements, even in your own offices. For your staff Today qualified and satisfied employees are the surest way to success. Consider the needs of your workforce when choosing office facilities. Our services give you the possibility to treat your staff to an attractive working environment. This includes staff restaurant, café, fitness centre, massage centre, hair stylist and dry-cleaner. In the area, you also find leisure facilities such as golf and boating. All in all KLP Ejendomme can offer you the best office solutions in Denmark. Practical details We offer office space from 744 m² up to 30,000 m².

KLP Ejendomme The hallmarks of KLP’s office properties are a high level of flexibility and service. KLP strives to set new standards for office buildings in Denmark, and is the leading commercial property developer in Ørestad City. Extremely flexible office spaces and a high level of comfort enable us to offer your company ideal working conditions. KLP’s office property in Ørestad City covers 130,000 m² in Scandinavia’s most important communication and traffic centre. KLP Ejendomme A/S is a subsidiary of KLP Eiendom A/S, one of the largest property companies in Norway.

For further details contact: KLP Ejendomme A/S Arne Jacobsens Allé 17 Ørestad City DK-2300 Copenhagen S. Denmark Tel: +45 7026 2661 Fax: +45 3252 2621 Mail: [email protected] www.klp.nu

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Denmark’s Leading Building and Construction Company MT Højgaard creates space for people’s activities. We have made our mark across Denmark as well as throughout the rest of the world, building bridges and harbours, roads and railways, commercial and industrial buildings, housing and institutions.

Wind turbine offshore foundations - the North Sea.

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We were founded at the beginning of the last century by four enterprising entrepreneurs. Even back then, we were ahead of the field, both in what we built and where we built it. And where no one else could. Today, we are still developing some of the industry’s most efficient construction techniques and methods. We are designing new work processes, forms of collaboration and better ways of creating value – for our customers and the many people that move around in the structures we build. Because we have a wealth of experience and boast practically every single skill in the industry, we can undertake any building and civil works project. That is why we are able to say: We know how. It is our ambition to do such a good job that we are recognized as one of the leading building and construction companies. To be known for listening, adding value and creating

individual solutions, so that we are consulted from the very start of a project in complete confidence that the final result will come up to everyone’s expectations. We carry out many different contractual tasks, from major turnkey contracts involving all our competences, to small-scale contracts requiring just a single competence. We place special focus on partnering, and lead the way in public-private sector partnerships. Civil works & utility services MT Højgaard has built many of Denmark’s roads, railways, harbours and bridges - in fact more than half of the country’s bridges are the result of our efforts. And what we do at home, we can also do abroad. We build and renovate sewers and provide environmental engineering consultancy in wastewater technology and handling of waste, sludge and contaminated soil. We

Costal protection - Sri Lanka

also undertake cable and pipeline works for water and district heating, and help ensure the reliable provision of power supplies and telecommunication. Commercial construction MT Højgaard has a broad range of competences in industrial and commercial construction. Our work can be seen throughout Denmark – hotels, multi-storey car parks, warehouses, office blocks, production plants (especially pharma and biotech) and much more. And what we do at home, we can also do abroad. We constantly develop new ways of building and fitting out – in close collaboration with architects, consulting engineers and building owners. We have our own production of all forms of concrete work and our own specialised departments for carpentry and masonry. Among others, we also have a subsidiary in steel constructions. International activities Projects and operations abroad are managed by MT Højgaard’s business area “International”, with the following exceptions: • Service works at Thule Air Base which are managed by Greenland Contractors • Projects in Portugal which are managed by our subsidiary Seth

The Ferring office building - Copenhagen

• MT Højgaard is one of Northern Europe's leading companies in offshore foundations for wind turbines • MT Højgaard is certified according to the international standard OHSAS 18000, which imposes strict requirements on working environment and safety • MT Højgaard International always aims to adapt to the regional market and local culture, while at the same time bringing into projects the best qualities from its Danish base You can read more about our organisation and competencies on www.mthojgaard.com.

Øresundsbron©Søren Madsen

MT Højgaard International carries out projects in Greenland, the Faroe Islands, the Maldives and Sweden, the UK, Qatar, Sri Lanka, Bangladesh, Vietnam and Panama. In Greenland and the Faroe Islands we carry out both house construction and civil works. Usually we primarily carry out civil works abroad like harbour construction, coastal protection works, offshore foundations (e.g. for wind turbines), bridges, airport works, transmission lines, water treatment plants, water supplies, sewerage lines, etc.

The Øresund bridge linking Denmark and Sweden

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Finance and Property

NORDIC WIND INVEST® A/S – Preferred Financial Partner in Renewable Energy Nordic Wind Invest® A/S facilitates long-term investments in wind farms and solar power plants. We strive to be the preferred provider of funds for strategic development and continuous operation in accordance with the local market and legal requirements. Our business is built around financing and administrating projects within renewable energy.

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Nordic Wind Invest® A/S is based in Vaerloese in the vicinity of Copenhagen, Denmark. Nordic Wind Invest® A/S is a potential purchaser of – and/or financial partner projects of wind and solar energy in operation or under development within the EU. ACHIEVEMENTS Since its founding in 2004 by Mr. Erik Fogt and Mr. Claus Madsen, Nordic Wind Invest® A/S has carried out projects in renewable energy worth more than €200 million primarily in Germany and is administrating more than 60 wind turbines. The management of Nordic Wind Invest® A/S has more than 10 years of experience with investments in the industry. Presently, Nordic Wind Invest® A/S holds three subsidiary companies: Nordic Wind Broker® A/S handles the evaluation and acquisition of projects; Nordic Wind Administration® A/S handles the commercial administration of the projects; while Nordic Wind Invest® GmbH deals with technical issues and supervision. SERVICES Nordic Wind Invest® A/S provides a professional handling of the given project which involves a state-of-the-art administration and a handover to investors, private and/or institutional, of high liquidity that secures the project a sound economy through its life cycle. We offer our partners a fair deal, a fast response, and an efficient execution. Our organization offers flexibility in tailor-made financing packages. To the benefit of our partners, we have well-defined criteria for project approval, due diligence and readymade tools for project evaluation.

Of great importance, as well, we have deeprooted cooperative relations to potential investors and financial institutions. Together with our European partners we secure an effective, conscious administration of both the company running the energy plant as well as the technical administration of the plant involving service inspections, maintenance, and an optimized operation and production. If the terms are right Nordic Wind Invest® A/S is ready to engage financially at any stage of a project in the shape of a joint-venture.

Solar Power As solar power is increasing in size, recognition and stability, Nordic Wind Invest® A/S is currently looking for partners within this sector. More specifically, we seek developers or current operators of solar power plants who needs a strong financial partner with a proven track record of realizing energy projects. We will add our financial strength and network, our know-how of renewable energy and our administrative capabilities.

KEY DATA Nordic Wind Invest® A/S has grown rapidly since the founding and can now be characterized by the following key data:

FUTURE As a result of the recent development in Germany of efficient financing and administration of energy projects, the company is now in the process of expanding the activities into other EU-countries. To meet our investors’ demand for projects of high financial quality and security, we constantly look for projects with a wellproven production, a long life cycle, and the required legal permissions. Therefore, please contact us regarding new projects, projects in operation or simply to gain more information about Nordic Wind Invest® A/S. You are also very welcome to visit our website – www.nordicwind.dk – which is available in English, German and Danish.

• Executed projects of approximately 140 MW worth more than € 200 million • More than 60 wind turbines under administration • Full-service organization covering Denmark and Germany • Agents in Germany, France, Poland, and Spain • Established cooperative partners in legal, technical, and financial management • Established partners in technical maintenance and commercial administration Wind Power The core business of Nordic Wind Invest® A/S is wind power and through the years we have built up an experience and ability of operating in the German market for wind power. Currently we are also looking to transfer these competencies to new markets, especially in areas with good wind and solar conditions.

NORDIC WIND INVEST® A/S Lejrvej 19, 3500 Værløse, Denmark Tel: +45 3333 9977 Fax: +45 3333 9972 Email: [email protected] www.nordicwind.dk

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Chapter 6 Industry and Service

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40 years of High Quality Industrial Cleaning In 1968 a young man began a great adventure, an adventure that resulted in success beyond his wildest dreams. In April of that year the then only 17-year-old Anders Andersen took a determined step against the general tendencies of the youth rebellion – he bought his own window cleaning equipment and started his own business as a window-cleaner.

Becoming self-employed enabled him to have sufficient time to provide a perfect window-cleaning service and also to be able to tidy up after completing the work. The company who had previously employed him did not allow enough time to do this. It was very important to Anders Andersen that he had good relationships with his customers, and that they were satisfied with the quality of his work. The customers were clearly happy about the partnership with the enterprising young man who never had problems finding new customers and never lost his existing customers. The workload increased and he had to employ personnel and he required them to provide the same quality and service that he himself provided. Anders Andersens Rengøring’s core products create clean surroundings and well-being for many people every single day – for example at the four enterprises shown above: 1. 2. 3. 4.

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The Royal Library “The Black Diamond” Denmark’s National Stadium “Parken” Novozymes MAN Diesel

Anders Andersen’s philosophy was the foundation for the uniquely successful business he has built since starting his career 40 years ago. Anders Andersens Rengøring (Anders Andersen’s Office Cleaning) is Denmark’s biggest privately owned office cleaning company with more than 800 highly competent employees and an exclusive list of clients including many major, well-run Danish companies that all require stable, high-quality cleaning services.

The young Anders Andersen’s trademarks – good quality and excellent service – are still the most significant parameters in this thoroughly modern cleaning company. It is renowned for the quality and competence it supplies in the three core activities of day-to-day cleaning, window-cleaning and property maintenance services. Anders Andersen concentrated on windowcleaning until 1978. This work was carried out so very satisfactorily that several customers asked him to take on other tasks. Because of this he added the property maintenance services – with excellent staircase cleaning - to his catalogue of services in 1978 followed by day-to day cleaning in 1980. Within all three of these product categories the customers were delighted by the stability and quality provided by Anders Andersen and his employees. New customers, projects and personnel were added and in 1994 Anders Andersens Rengøring had to move to a new extensive domicile in Taastrup, a suburb of Copenhagen. In the mid 1990s the company acquired a higher degree of public recognition especially because of a sponsorship agreement with Denmark’s new major football club F. C. København (F. C. Copenhagen, FCK). The company name and logo were displayed at the national stadium, in the newspapers and on TV. Anders Andersens Rengøring is, for the 12th year, a major sponsor (Eurosponsor) of Denmark’s most successful football club.

The expansion of Anders Andersens Rengøring accelerated in the new millennium. In 2003 a department was opened in the town of Vejle on the mainland of Jutland in order to provide services for customers in Jutland and on the island of Funen. In that year the number of employees reached over 300 and only two years later there were over 500 employees. Anders Andersens Rengøring is a popular workplace. Despite the doubling of the number of personnel in the past five years the average period of employment is the longest within the cleaning industry in Denmark. The same pattern can be seen as far as customers are concerned – many customers have been with Anders Andersens Rengøring for more than two decades. Through the years Anders Andersens Rengøring has developed strong quality concepts and new competences and because of these the company is the leader in quality cleaning including supervised medical cleaning – absolutely the most demanding form of cleaning.

Anders Andersens Rengøring has 3 core products: • Day-to-day cleaning • Window-cleaning • Property maintenance services

Anders Andersens Rengøring Rugvænget 40 DK-2630 Taastrup Tel. +45 4399 9999 Fax +45 4399 5399 [email protected] www.aaren.dk

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Energy-efficient for 75 years The first thermostatic expansion valve, which Mads Clausen produced in his childhood room, used the refrigerant more efficiently, and reduced the energy consumption. It has been that way ever since: one common feature of many Danfoss products is their energy-saving features.

This year, Danfoss celebrates its 75th anniversary and since the time when Mads Clausen experimented at his home farm, Danfoss has spread to all parts of the world. Today, Danfoss A/S is one of the largest industrial companies in Denmark and an international group, with net sales of approx. 3 billion euros and more than 23,000 employees globally. Danfoss is a leader in research, development and production of mechanical and electronic components and solutions. Danfoss produces about 250,000 components each day at its 70 factories in 25 countries. Danfoss products help to heat and cool homes and offices, refrigerate food and control production lines. In short, Danfoss contributes to the conveniences of modern life as well as to a safer and cleaner environment. Our work is based on our core values: trust, passion for technology, reliability, global

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Every year, Danfoss supplies compressor technology for approximately 250,000 chillers worldwide. If current technology was substituted by Danfoss Turbocor™ compressor technology, the saving would be in excess of approx. 1 billion euros. The offset CO2 based on saved energy would be equivalent to removing the annual emissions of nearly 3 million passenger cars. Global environmental responsibility As a global company, it is important to act environmentally responsible. Therefore all Danfoss factories are dedicated to environmental improvements and show this through their ISO 14001 environmental certifications. Danfoss has joined the United Nation’s Global Compact Initiative for social and environmental responsibility and has committed itself to fight against climate change through UN’s Caring for Climate.

perspective with local commitment and environmental & social responsibility. Resisting global warming Research and development of new products are continuously aimed at the daunting task of discovering new, marketable products and solutions that may enable modern living as we know it, while securing increasingly greater energy efficiency. Producing products and solutions that reduce the effects of global warming is a major area of development for Danfoss. The research and development of solutions to reduce CO2 emissions and the overall energy consumption is in focus. One such product is the Turbocor™ compressor used for air-conditioning solutions. This product offers several advantages over conventional compressors, the most significant being outstanding energy efficiency and a totally oilfree operation.

A visible company Wherever in the world the company is located, Danfoss is a visible company in the local community and has a large impact on the people who live and work there. Danfoss’ overall goal within Corporate Citizenship is to “keep our own house in order”. This applies to employees, so that they can have an attractive workplace. It applies to the environment, where Danfoss products contribute to energy savings, and the environmental impact of their manufacture is constantly being reduced. This also is true, in a broad sense, for social and ethical responsibility. The result is a positive effect on the bottom line when employee satisfaction is high, consumption of resources is as low as possible, and the company’s ethics and reputation are good. Danfoss produces energy-friendly products such as: • Frequency converters save 1,000 MW annually, equivalent to two large power stations.

• The Danfoss Variable Speed Compressors save at least 25 per cent energy compared to other compressors. • Danfoss’ heat pumps save 30 per cent energy, compared to heating from other sources such as oil or gas, and is tapped to become a strong alternative once an energysaving programme for new construction in Europe is introduced. • Power modules are used to regulate the servo steering in Ford and Citroën, among other things, and provide energysavings of 3-5 per cent. • High-Pressure Water Solutions’ water purifier that can generate one cubic metre of water at a third of the cost compared to comparable products. Danfoss A/S DK-6430 Nordborg. Denmark www.danfoss.com

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Dinesen

Industry and Service

Dinesen Enjoy them: the beauty of the planks themselves – so astonishingly wide and long, you will look in vain for partitions or joints where none can be found; the fragrance of the wood as you enter the room; the distinct, deep resonance of your footsteps on the solid planks; and the soft sensation of the grains of wood as you gently touch the surface. A unique experience. And the first time you stand on a Dinesen floor, you will realise in an instant that Dinesen is not a product – It is a passion.

Quality is everything Dinesen was founded in 1898 by the same family that runs the company to this very day. Over the years, we have optimised and expanded our production process, but we have never abandoned the age-old traditions of craftsmanship when it comes to our floors. Every single floor is custom-made to fit each particular room, regardless of whether it is in a modern, design-led home, a castle, a manor, a museum or a church. And regardless of whether the address is London, Copenhagen or Tokyo.

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We proudly admit that quality means everything to us. And we set great store by meeting others who feel the same way. This is one of the reasons why Dinesen works closely together with international designers, architects and interior designers. Because, like us, they know that the unusually wide and long planks in a Dinesen Douglas floor provide a unique style in the spaces they design. More than a floor A floor from Dinesen is more than a floor; it is an essential element of interior design. That is

just one of the reasons why the new Saatchi Gallery chose 5,000 m2 Dinesen Douglas flooring for its gallery spaces. The Gallery opened in Chelsea, London in October 2008. We have been named Founding Patron of the Gallery and look forward to welcoming around 1 million visitors a year on our floors. The long and wide planks create a simple and calm backdrop for the art. The wood behind Dinesen Dinesen gets raw wood from the best forests in Europe, which have been nurtured for generations for the benefit of society and the environment. The trees Dinesen selects are between 80 and 120 years old and have been meticulously cared for throughout their existence. We make precise, uncompromising demands regarding grains, knots and structure. We accept only the best logs which we use with the greatest respect possible. Any other approach would be an injustice – both to the trees and to all the forest workers who have taken care of them for centuries. We take it personally When someone contacts us about a project, we select an advisor to follow up on the inquiry. The advisor sees to it that you know all you need to know about your floor before you receive it – by giving you sound advice about choosing the proper dimensions and about laying, finishing and maintenance. And everything else of significance for your Dinesen floor. Once your project is ready and specified, we start selecting the planks so they can be dried and processed in just the right manner. Every single day for

four generations Dinesen’s activities have involved wood, processing and finishing. This is one of the secrets behind the long life of a Dinesen floor. Once the floor has been delivered and laid, you will be able to enjoy Dinesen’s lovely wood, conscientious workmanship – and more. Because our interest does not end here. We will gladly continue to advise you on the use and maintenance of your Dinesen floor in the years ahead. Out of respect for our working relationship, of course, but also out of respect for the wood that has been in our care.

www.dinesen-floors.com

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Industry and Service

Grundfos: Where values make the difference Over 60 years ago, an industrial adventure began in Denmark. One man started a business in the small town of Bjerringbro, infusing a strong technical interest and will to achieve that continue to characterise the company. The endeavours of Mr. Poul Due Jensen have since grown beyond the rural landscape of Central Jutland, becoming one of the world’s leading producers of pumps and pump systems: Grundfos.

Grundfos’ headquarters in Bjerringbro, Denmark

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The Grundfos Group, based in Denmark, is a global market leader within the pump industry. The group employs over 17,000 persons in 80 companies in 45 countries worldwide. In 2007, turnover reached EUR 2.3 billion, with a profit before tax of EUR 184 million. Production exceeds 16 million pump units annually. Grundfos pumps and pump systems are used with a number of applications including: • Water supply, wastewater, air conditioning, dosing, heating, pressure boosting, fire fighting, and water treatment. Unchanging values We have changed as the world has, but our fundamental values of Be responsible-Think ahead-Innovate

have remained constant: that’s what we founded the company on, and we intend to keep it that way long into the future. Our values are not merely wellintentioned words on a piece of paper. They are an integral part of the day-to-day work for every Grundfos employee around the world. Be responsible We take our responsibilities seriously. We work continuously to create sustainable solutions that make the world a better place to live. As approximately 85% of a pump’s life cycle costs are incurred by power consumption, we strive to produce pumps that are as energyefficient as possible. Reducing this consumption helps the end-user save money and brings down the global demand for electricity.

The most energy efficient circulating pump – the new ALHPA 2

Think ahead The company encourages a central way of thinking based on the belief that everyone must contribute by using his or her judgement and foresight. Together with our customers, we develop the best possible long-term solutions. On a company level, all employees are encouraged to contribute to the generation of new ideas. We also look after the ongoing education of everyone in the organisation.

Grundfos aim at building long lasting partnership by providing excellent service and customized pumping solutions.

The wide range of Grundfos pumps

Innovate It is innovation that makes Grundfos unique. We are committed to staying at the forefront of technological development. Grundfos has one of the largest R&D departments in the pump industry, employing nearly 500 engineers and technicians. Investments in research, product development and equipment embody our longterm commitment to new products and continued globalisation.

Grundfos Management A/S Poul Due Jensens Vej 7 8850 Bjerringbro Denmark Tel: +45 8750 1400 Fax: +45 8750 1402 www.grundfos.com

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Industry and Service

ISS - A World of Service ISS is one of the most global companies within the facility services industry, with subsidiaries all over the world. At the same time, ISS is a very local company with thousands of clients in each of the 50 countries where we operate. ISS’s history began in Denmark more than 100 years ago and our headquarter is located in Copenhagen. But in each of our local country organisations the activities and services are managed by local people who are close to the customers and understand local demands and culture.

We may speak many different languages But we all work the ISS Way based on our shared values As a service provider, ISS is the very essence of a people business. With half a million employees we are also one of the biggest private employers in the world. ISS is in fact the 4th largest employer in Europe and the 9th largest worldwide. People are obviously our most valuable resource and it is our employees who make ISS into something special because

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of the way they provide day-to-day services at our clients’ facilities. In fact we see it as part of our mission to make our staff the most valuable resource in our clients’ companies too. There are about 500,000 good reasons for choosing ISS as a partner At ISS we are driven by the ambition to offer our clients – large or small, global or local – a valuable partnership. Therefore, we have

always focused on maintaining high standards in the way we manage and perform service. In our world, service means dealing with all the tasks that are important to the smooth functioning of an organisation, but which are not necessarily part of its core business. Since most companies could handle many of these tasks themselves our sole reason for existence is to handle them better and more cost effectively than our customers – or anybody else for that matter.

At ISS we are well aware that every company has different needs and requirements. Therefore, we have developed flexible solutions to meet whatever individual requests we may receive. Not only do we offer a full range of specialised services, such as Cleaning, Catering, Office Support, Security, Property Services and Facility Management, we can also provide them as single services, multi services or integrated facility services.

FACTS ABOUT ISS: 2007 results (DKK millions): Revenue Operating profit before other items EBITDA Organic growth Operating margin before other items

63,922 3,835 4,484 6% 6% ISS A/S Bredgade 30 DK - 1260 Copenhagen Tel: +45 38 17 00 00 www.issworld.com

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Novo Nordisk Novo Nordisk manufactures and markets pharmaceutical products and services that make a significant difference to patients, the medical profession, and society.

This healthcare company has pioneered diabetes research and therapeutic development for more than 80 years, becoming a world leader in diabetes care. Its aim is to be the world’s leading diabetes care company, and to defeat diabetes by finding better methods of diabetes prevention, detection and treatment. The company’s focused research and development has led to the discovery of new, innovative products outside diabetes, and has enabled it to develop world-class protein therapies that can be applied to other areas including haemostasis management, growth hormone therapy, hormone replacement therapy and inflammation control. Novo Nordisk was created in 1989 following a merger between two Danish companies - Novo Industri A/S (originally founded in 1925) and Nordisk Gentofte

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A/S (originally founded in 1923). With headquarters in Denmark, Novo Nordisk employs more than 26,000 employees in 79 countries, and markets its products in 180 countries. Globally, more than 4,600 people work together on research and development activities at Novo Nordisk. The company strives to be the preferred employer in the pharmaceutical world, with flexibility, trust, openness and opportunities for each individual’s development in a setting that adheres to high scientific standards. When making decisions, the company always strives to be economically viable, socially responsible and environmentally sound, as well as committed to quality in everything it does. Employees are encouraged to set ambitious quality goals, and to uphold the commitment to product improvement and customer service.

Novo Nordisk is committed to servicing customers whenever and wherever it is needed, and to be innovative and effective in everything it does. It has a proud history of firsts - it was the first company in Scandinavia to be quoted on the New York Stock Exchange in 1981, it was the first company in Denmark and one of the first in the world to publish an environmental report in 1994, and it has led the way by pioneering new and innovative medical solutions throughout its history. In the future Novo Nordisk aims to sustain its position as the world’s leading diabetes care company, while expanding its leadership position into the biopharmaceutical areas of haemophilia and growth hormone deficiency. The company is developing next-generation versions of its existing products and exploring the uses of current products in new areas,

while inventing new paradigms and new delivery routes. In its search for the most effective solutions, Novo Nordisk nurtures extensive networks and actively seeks new partners while welcoming young researchers into its various fellowship programmes. It is allocating an increasing share of revenues to research and development, while ensuring high ethical standards throughout the value chain. Novo Nordisk is proud that it was ranked as best-in-class in healthcare in 2007 by the Dow Jones Sustainability Indexes. Novo Nordisk A/S Novo Allé 2880 Bagsværd DENMARK Tel: +45 4444 8888 Fax: +45 4449 0555 www.novonordisk.com

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Oticon hearing solutions As one of the most respected hearing aid manufacturers in the world, Oticon has been helping people to improve their hearing for more than a century.

When Hans Demant founded the company in 1904 his purpose was clear; his wife suffered from hearing loss, and he was determined to help her and others in a similar position lead a better life. Inspired by this humanistic mindset, Hans Demant’s son and successor William later created the charitable Oticon Foundation. Today, the Oticon Foundation is the majority shareholder in Oticon and is committed through its statutes to support the needs of people with hearing loss.

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People First Oticon’s many dedicated specialists are acutely aware that it takes more than technology to create the best hearing solutions. When developing new concepts they put the practical needs and personal preferences of the user first. And they collaborate with hearing care professionals and independent institutions all over the globe to achieve this essential goal. Oticon’s headquarters are located to the north of Copenhagen in Denmark. Modern

architecture combines optimal design and functionality – all geared to generate grand ideas and provide total flexibility during project development. The technical requirements of hearing aid development have been given top priority and much effort has gone into designing a work environment that fosters innovative thinking. The company employs more than 4,500 people worldwide and sells its products via sister companies and distributors in over 100 countries around the world.

Innovative product development Oticon has made its mark on the hearing care industry - from the first, fully automatic, non-linear hearing aids of the 80s to the first digital devices of the 90s. Very recently the company introduced an entirely new generation of solutions designed to fulfil some of the most important requirements of today’s hearing aid users: The new Oticon Epoq offers wireless connectivity to a variety of Bluetooth devices - from mobile phones to mP3 players and PCs. In addition to

communicating with today’s most popular electronic gadgets, Epoq instruments talk to each other – at broadband speed, no less! And this promises a stereophonic listening experience that comes closer than ever to a natural perception of sound.

Oticon A/S Kongebakken 9 DK-2765 Smørum Denmark Tel: +45 39 17 71 00 Fax: +45 39 27 79 00 E-mail: [email protected] www.oticon.com

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Radiometer Radiometer is a world leader in the development, manufacture and distribution of technologically advanced acute care testing solutions. Radiometer’s products and services simplify and automate all phases of acute care testing, so hospitals can get fast results, reduce workload and the risk of errors, and improve cost effectiveness.

Simpler, faster and better testing More than 50 years ago, Radiometer introduced the world to blood gas testing. In every aspect, a significant breakthrough that changed and improved patient care. For us, it was also the beginning of a lifelong commitment to using advanced technology and deep insight into hospital processes to simplify and improve acute care testing – from test order to reported results.

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Today, our offering reaches well beyond blood gas testing into transcutaneous monitoring and testing of cardiac, coagulation and infection markers. Products and services that all aim to bring the power of simplicity to our customers. This commitment still keeps us on our toes. We relentlessly strive to simplify and improve the way we do things as a company and to help our customers do the same.

For our customers, this means faster results, reduced workload, fewer errors, lower costs. And most importantly, better patient care. A company with a global presence Our instruments help doctors around the world provide accurate diagnosis for critically ill patients. Everything we do is geared towards making this process as simple, fast and

reliable as possible. It requires dedication and close inter-disciplinary cooperation, but most importantly colleagues who want to contribute to improving the way we do things as a company and help our customers do the same. Globally, we are more than 1,900 dedicated employees working on research & development, production, quality, sales and marketing.

Our head office and production facilities are located in Brønshøj, Denmark, where we are approximately 1,000 employees from 20 different nationalities. In addition, Radiometer has subsidiaries in 13 countries. Radiometer is a part of the USbased Danaher Corporation with 50,000 employees distributed across 50 different companies worldwide.

Radiometer Medical ApS Åkandevej 21 2700 Brønshøj Denmark Tel: + 45 38 27 39 27 www.radiometer.com

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Industry and Service

Building a better future The Rockwool Group The Rockwool Group is among the world’s leading suppliers of products, systems and solutions to ensure energy-efficient, firesafe buildings with good acoustics. The Group’s wide construction-related range covers traditional insulation products, acoustic ceilings and decorative façade panels as well as software tools and consulting services for the design, construction and renovation of energy-efficient buildings. Outside the building sector, important business areas include solutions for the horticultural industry, special fibres for industrial use and noise and vibration control systems for roads and railways.

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World leader The Rockwool Group is the world leader in stone wool technology which improves the environment and the quality of life for millions of people. Our mission is clear: The Rockwool Group must be the preferred supplier of products, systems and solutions for improved energy efficiency, acoustic performance and fire safety in buildings. Today, buildings consume some 40% of the energy used in the EU and the US. However, far too much energy is wasted on heating or cooling buildings that are poorly insulated against the freezing cold or the scolding heat. Up to 90% of this energy waste can be saved with optimal insulation and complementary energy efficient technology in buildings. Once installed, Rockwool insulation saves energy by minimising heat loss. This, in turn, conserves non-renewable fossil fuels and reduces CO2 emissions. In its lifetime, a typical Rockwool product will save more than 100 times the energy used and CO2 emitted in its production. Made of rock, stone wool tolerates temperatures of up to 1,000oC which makes it an ideal material for the vital purpose of fire protection. Stone wool also protects against noise pollution. Insulation and other business areas The Rockwool Group is the second largest insulation producer in the world. Insulation is by far the Group’s biggest business area accounting for 85% of sales. While most of the products and systems are sold to the construction sector, specialist insulation for power plants, the process industry and ships is also an important activity.

The Group’s Systems Division covers the non-insulation business areas of the Rockwool Group: Rockfon ceilings, Grodan crop management solutions, Rockpanel facade panels, Lapinus Fibres engineered reinforcement fibres and RockDelta outdoor noise and vibration control solutions. The Division accounts for 15% of the Group’s net sales. Danish roots - global presence Rockwool insulation is manufactured from naturally occurring and sustainable volcanic rock. The idea of producing stone wool was originally conceived on Hawaii. Around 1900, scientists on the Hawaiian volcano of Kilauea found a strange wool-like material hanging in the trees. Analysis showed it to be rock fibre which exhibited exceptional qualities - it was fire proof, and it had superb insulating properties. In 1937, the volcanic principle was brought to Denmark and the Rockwool Group’s first factory was established near Copenhagen. Since then, the Group has experienced rapid, and accelerating, growth and development. Today, the Rockwool Group is represented in 35 countries worldwide. It has factories in 15 countries across Europe, North America and Asia and more are underway, to help build a better future. The Group employs over 8,500 highly skilled employees who cater for customers all over the world. Annual sales are in excess of EUR 1.8 billion.

www.rockwool.com

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Industry and Service

Thrane & Thrane Thrane & Thrane is a world leading manufacturer of equipment and systems for global mobile communication based on sophisticated satellite and radio technology.

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Thrane & Thrane’s core focus is the development and manufacture of systems for Inmarsat services, which places them as a major player in the marine, land and aeronautical markets. The company was founded in 1981 by the brothers Lars and Per Thrane. The first cutting-edge product developed was a radiotelex modem for the Danish Ministry of Foreign Affairs. In the mid 1980s Thrane & Thrane shifted focus from radiotelex to mobile satellite communication based on Inmarsat, the world’s leading mobile satellite operator. Thrane & Thrane started selling Inmarsat-C land earth stations early in the ‘90s, followed by new products targeting both the land and aeronautical market. Today Thrane & Thrane provides equipment for maritime, land-based and aeronautical use, which is sold throughout the world under the brands SAILOR®, EXPLORER® and Thrane & Thrane. Thrane & Thrane is a major player in all three markets, and in particular its SAILOR products are highly regarded in the maritime industry. They cover a wide spectrum of systems and applications: • Satellite communication: VSAT, FleetBroadband, Fleet/Fleet+, mini-C, and Iridium. • Radio Communication: GMDSS, MF/HF, VHF and portable VHF/UHF series. • Safety & Tracking: Ship Security Alert System (SSAS), Long Range Identification and Tracking (LRIT) and LocPoint – a web based tracking solution. SAILOR equipment is used in all major maritime segments including: Merchant retrofit, merchant new build, offshore, fishery, workboat and leisure. Demonstrating the company’s confidence in its own products to withstand the harsh environments that they work in, Thrane & Thrane is the Official Sponsor of Satellite and Radio Communications Equipment to the Volvo Ocean Race 2008-2009. As a sponsor to the Volvo Ocean Race 2005-2006, Thrane & Thrane was instrumental in ensuring the teams and organisers could communicate effectively via mobile satellite communication. The scope of supply expands for the 2008-2009 race with several new communication products, including a SAILOR 500 FleetBroadband solution specially developed for the Volvo Ocean Race, but also VHF and MF/HF radios being put to the ultimate test in one of the most extreme sporting events on the planet. Thrane & Thrane is not content to just be an equipment supplier to the maritime

industry though. The company uses its expertise to help the marine industry as a whole. The most recent example of this is the involvement in the development of LRIT, or Long Range Identification and Tracking. The company’s representatives were part of the LRIT Ad Hoc Working Group under the IMO, which enabled them to help steer the new standard to the benefit of its customers and industry. Despite its success Thrane & Thrane won’t stand still. Its first generation SAILOR FleetBroadband products only went on sale in 2008, but the company is already forging ahead in other technology areas and Thrane & Thrane is now set to take on the VSAT market. With the success it has shown so far in all of the new markets it has entered, it shouldn’t be too long before this leading Danish innovator makes its mark on VSAT too. Customers also benefit from the company’s Onboard Service Centres which offer servicing and repair of any of the Thrane & Thrane maritime products. Operating in every major

part of the world, the global service network guarantees customers quick response as well as the highest standards of assistance and component repair. Thrane & Thrane attracts the best electronics engineers and creative minds in the business, people who demand and create for themselves an innovative and inspiring working environment that is driven by the need for constant challenge and change. Thrane & Thrane people are committed, goal-oriented, creative and constantly striving to push back boundaries. Such people can only thrive in a flat organisation where the distance from their visions and ideas to the decision platform is as short as possible. It’s because of this that Thrane & Thrane is able to stay one step ahead of the competition. As a company made up of dedicated experts, its drive to develop new and better solutions is clear.

www.thrane.com

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Industry and Service

We bring light to life VELUX creates better living environments with daylight and fresh air through the roof. We are developing products and technology that can be used to create low-energy housing, and we continuously focus on developing attractive and sustainable living spaces.

Buildings are major consumers of energy, representing about 40% of total energy consumption in Europe. To reach the global objective of CO2 reduction, a new agenda for house building must be introduced. Future buildings must be CO2-neutral and provide a healthy indoor climate with plenty of daylight and fresh air. To reduce CO2-emissions from buildings, it is necessary to look at a building’s overall qualities, properties and functionality in terms of energy efficiency, healthy indoor climate and renewable energy. Together, these three key areas constitute the core of what VELUX refers to as Sustainable Living – the ability to continue improving the quality of our homes and maintaining high living standards while reducing energy consumption. VELUX Model Home 2020 The future of construction is facing serious challenges such as resource supply, energy efficiency and unhealthy buildings.

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We spend 90% of our time indoors and 30% of the building mass does not contribute to our health in a positive way. The real challenge facing us is essentially a dual challenge – the energy challenge and the living factor challenge. VELUX has devised a strategy to take an active part in developing sustainable buildings. Part of this strategy is the project Model Home 2020 – our vision for how we should construct future buildings that reflect the balance between energy design and living factor, thus creating optimal indoor climate through a dynamic building envelope which is climate neutral. The vision and principles behind Model Home 2020 need to be developed and tested. Therefore, we will build six one-to-one experiments over the next two years from 2008 to 2010 in the form of six demonstration houses which will be placed at six different locations in five different countries in Europe. They will all reflect and respond to three main

principles – efficient energy design, high living factor and minimum climate impact – as well as the different climatic, cultural and architectural conditions of the countries in which they are built. Our philosophy is that one experiment is worth more than a thousand experts assumptions. Better living environments VELUX vision is: “To lead the development of better living environments with daylight and fresh air through the roof and to be rated as the best in the eyes of our customers”. Our product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. In addition, VELUX offers many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs. VELUX, which has manufacturing companies in 10 countries and sales

companies in just under 40 countries, is one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The Group has more than 10,000 employees. The objective of the VELUX Group is described in the Model Company Objective: “It is the Group’s purpose to establish a number of Model Companies, which cooperate in an exemplary manner. By Model Company we mean a company working with products useful to society, which treats its customers, suppliers, employees of all categories and shareholders better than most other companies. A Model Company makes a profit, which can also finance growth and maintain financial independence”. The Model Company Objective was formulated by our company’s founder Villum Kann Rasmussen in 1965. The VELUX Group is owned by VKR Holding A/S. VKR Holding A/S is a limited company wholly owned by foundations and

family. The VELUX Group’s financial results are incorporated into VKR Holding’s consolidated accounts. In 2007, VKR Holding’s turnover amounted to Euro 2.3 billion and profit after tax came to Euro 189 million. Our founder engineered the beginnings of a revolution in lifestyles – turning dark neglected roof space into living areas with daylight and fresh air. Innovation was a key word from the very beginning, and we are still constantly improving product functionality and design to meet the future needs of our customers, and finding new innovative ways of “bringing light to life”. We feel a special obligation to lead the development by using daylight and fresh air in creating better living and working environments. We aim to promote architecture that enhances the quality of life and the sustainable development of society, and we initiate and support research in daylight quality and healthy indoor climate. www.velux.com

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Consultants

Ernst & Young: Achieving Potential - Making a Difference It is not surprising that Ernst & Young plays the part as an international provider of professional services that help our clients realise their full potential. Because the two entrepreneurs after whom Ernst & Young is named were themselves visionary leaders who, through hard work, realised their own potential.

In 1989 a series of mergers culminated in the formation of Ernst & Young International, more than 40 years after the two founders of the company had passed away. Today the spirit of the company is stronger than ever, and all its global powers are concentrated on consolidating the company’s already strong position centered on two key concepts: ”Achieving Potential” and ”Quality In Everything We Do”. Achieving Potential The point of Ernst & Young’s business focus is to help our clients realise the potential they and their companies possess. Consulting on issues of key importance to our clients, Ernst & Young’s yardstick is the results our clients achieve. Not only in relation to sector norms or benchmarking against competitors, but also in relation to our clients’ business opportunities. Ernst & Young helps our clients think ‘big’ and realistically at the same time. Of course, this requires that Ernst & Young is more innovative than most within the sector. Because it is only through innovation that business performance can reach new heights. Quality In Everything We Do Precision and quality are important in all sectors. And the accountancy sector is probably under more of an obligation than most. This is in part due to the great many legislative requirements found in all countries, and in part because the accountant’s advice carries great weight in all company decisions. The qualitative decisions taken by a senior manager depend directly on the decisionmaking basis provided by the consultants. Therefore, the key cornerstone for Ernst &

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Young has, for many years, been to provide quality to every engagement at all times. Ernst & Young’s efforts to provide quality have borne fruit, as today the company enjoys a leading position in the global market. Global competencies, personal values It’s about 130,000 people working together to help each other develop and succeed personally and professionally. It’s about helping our clients deliver on their promises to their markets and stakeholders. And it’s about making a difference in the communities in which we live and work. Ernst & Young has a strong international network to draw on. For instance, Ernst & Young in Denmark can draw on inspiration, methods and experience from other markets to the benefit of our clients. Globally, Ernst & Young’s core services cover four business areas: Assurance, Tax, Transactions and Advisory Services. The fact that Ernst & Young Denmark has clients within all business areas is due to more than just models and methods. Not least, we are extremely conscious about working with human resources in every respect, both as a people function and as the very DNA that is the essence of the company. We are committed to achieving potential. Assurance and consultancy are people businesses. Therefore, Ernst & Young’s most important asset is the people who make up the company: • People who demonstrate integrity, respect and teaming • People with energy, enthusiasm and the courage to lead

• People who build relationships based on doing the right thing In addition to these values, Ernst & Young operates in accordance with a global code of ethics. The individual, the people and the client are in the centre. Because even the best tools and methods are only as good as the people who use them. Recruiting the best brains – and hearts A pioneering initiative taken by Ernst & Young Denmark confirms that our people are our most important resource. Ernst & Young has established a university for students in the summer where our own people are their tutors. This is where we are making a difference by giving the students an opportunity to immerse themselves into a wide range of courses and further enhance their competencies. The courses cover everything from professional subjects that truly challenge the students’ capabilities to more holistic courses based on personal and individual potential. Ernst & Young is building professional and human relations with, hopefully, new colleagues and clients. Having easily filled 1,000 places in 2008, the Ernst & Young University is a massive success among graduates and students. The many requests made for our course catalogue is clear evidence that the initiative is very much in demand. All copies of the catalogue were quickly snapped up and enrolments have also been made by the use of a mobile WAP portal. Ernst & Young Denmark is doing very well. Which, to apply our own terminology, simply means that there is even more potential for further advancement.

Our promise At Ernst & Young we’re committed to achieving potential. It’s how we make a difference – for our people, our clients, and our wider communities.

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Entrepreneur of the Year Praise and a helping hand to growth companies in Denmark As growth does not come about of its own accord, neither do growth companies. They come about because somebody sees a market opportunity and makes an extraordinary effort to exploit it. It is precisely this unique, perceptive ability that entrepreneurs possess, and there are good reasons for giving them due recognition and for supporting them. Because Denmark does not have that many entrepreneurs.

At Ernst & Young we believe that Entrepreneur Of The Year award contributes to ensuring that entrepreneurs receive the recognition - and indeed the thanks - that they deserve.

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Ernst & Young’s Entrepreneur Of The Year programme has grown into the world’s most prestigious business awards for entrepreneurs. National and global awards programmes take place in more than 135 cities in 50 countries. In 1997 Ernst & Young in Denmark introduced the Entrepreneur Of The Year award to recognise the contribution of people who inspire others with their vision, leadership and achievement. The initiative has been a success from the outset. As the first and only truly global award of its kind, Ernst & Young’s Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses. At Ernst & Young we are committed to helping our people, our clients and our wider communities achieve their potential. Ernst & Young’s Entrepreneur Of The Year awards make a difference through the unique way they encourage, recognise and support entrepreneurial activity. With the Entrepreneur Of The Year award, Ernst & Young wishes to place the

But hardly any of them goes about it as thoroughly as the Entrepreneur Of The Year award when it comes to presenting a comprehensive picture of the participants’ performance to a professional jury’s scrutiny. All participating company executives were interviewed, intense focus being placed on areas such as the company’s commercial basis, ability to exploit the market potential, strategies and objectives, business ethics, company culture, and environmental and staff matters. Winners are found in eight different categories such as Business-toBusiness, Business-to-Consumer, as well as in more specialised categories such as Fastgrowing, Intrapreneurship and Life Science. Regional winners are nominated from all over Denmark, and the competition culminates in a fantastic show where the Entrepreneur Of The Year national award winner is announced.

growth culture firmly on the agenda and increase awareness of the conditions and opportunities for future entrepreneurs, idea generators and aspiring innovation environments. This will serve to catalyse more growth and a greater degree of understanding and acceptance that Denmark ought to do more to encourage growth and development through the strength and power of its businesses. From start to finish, the award process is supported by Ernst & Young’s mission to help companies achieve their full potential. The competition, which is held annually, distinguishes itself from other growth competitions in that it focuses not only on the companies’ ability to achieve growth and ‘softer’ values such as the entrepreneur’s social commitment, but equally on their ability to inspire, motivate and commit the organisation. Denmark’s best-researched award There are many business awards in existence, both in Denmark and elsewhere.

More than 200 companies participate Some of the busiest people in the Danish business sector are entrepreneurs and the driving force behind growth companies. For this reason alone, it is very impressive to note that, for the last couple of years, 200 companies have taken part in the competition every year. This shows that the award has achieved the status of being among the more important awards of its kind and that winning it carries real prestige. The list of annual winners includes a great many companies which were perhaps still heading for success when they won the award, but which have since become some of the best run and most profitable companies. If you are going to celebrate, make it a memorable event Naturally, a major award befits a major award ceremony. And Entrepreneur Of The Year sets the standard high, with more than 1,000 festive participants and many of Denmark’s best entertainers and performers putting on a memorable show to mark the national award ceremony. Aside from the memorable ceremony, the regional awards and the national finale offer a wealth of opportunities for networking in a conducively relaxing setting. The more facilitative networking takes place in the unique setting of the Winners’ Circle forum.

The Entrepreneur Of The Year award has long since achieved recognition and status as Denmark’s premier growth award.

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KPMG KPMG International is the coordinating entity for a global network of professional services firms, providing audit, tax, and advisory services, with an industry focus. 

The aim of KPMG International member firms, including sub-licensees and subsidiaries, is to turn knowledge into value for the benefit of their clients, people, and the capital markets. With over 123,000 people worldwide, member firms provide audit, tax, and advisory services from 717 cities in 145 countries. Their professionals comprise auditors and consultants with different educational backgrounds, e.g., LLM, MSc (Business Administration and Commercial Law), MSc (Economics), MSc (Insurance Science), and engineering. Values KPMG’s global values are defined as a network of member firms for KPMG, their clients, and the marketplace. This describes who they are, what they do and how they do it. Their values also help attract and retain the best people, develop relationships with the right clients and protect and enhance their reputation.

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They aim to incorporate these values into their relationships with their clients and colleagues so that these are reflected in the work they do every day and the relationships they have with each other and with their clients. KPMG’s Global Values: • To lead by example. As a firm and as individuals, act in a manner that exemplifies what is expected of them and their clients, and what their clients should expect of them. • To work together. As a team to bring the best from their combined talents, experiences, knowledge, and cultures, thereby creating strong and successful relationships. • To respect individuals. To respect all individuals for their diversity, who they are, and what they bring as individuals and as team members for the benefit of their clients and the firm.

AUDIT * TAX * ADVISORY • To seek the facts and provide insight. To listen to and proactively challenge different points of view in order to arrive at the right judgments. • To be open and honest in their communication. To encourage timely, clear, and constructive two-way communication. • To be committed to their communities. As individuals and teams, to use their time and resources to support their local communities. • Above all, to act with integrity. To be professional first and foremost, they take pride in being part of KPMG, and are committed to objectivity, quality, and service of the highest standards. Mission They transform knowledge and understanding of the complex global economy into value for their clients. We express this as follows: “KPMG is the global professional advisory firm whose aim is to turn knowledge into value for the benefit of its clients, its people and its communities.” “KPMG understands their clients needs and delivers insightful solutions and actionable advice of uncommon clarity in the new global economy to help you succeed and stay one step ahead of their competition.” Uniform advisory services KPMG consists of strong national advisory and accounting firms that work with other member firms internationally with common business policies and processes, including work methods, quality goals, audit process,

IT systems and networks, IT-based audit tools etc. They seek to provide quality client and advisory services to their clients’ forwardlooking advisory services no matter where in the world the client is located. Quality goals When servicing their clients, we have the following quality goals: • Delivering services that exceed the client's expectations • Providing assistance that increases the client's possibilities of success • Recommending, lasting and reliable services for the client • Meeting the needs of the client • Delivering efficient and goal-oriented work • Delivering their work on time and at the agreed price. Clients KPMG service a broad segment of Danish business and industry - ranging from small entrepreneurial businesses to large international groups. They also provide services to funds, associations, counties, municipalities and public institutions. KPMG’s list of clients comprises approximately half of the listed companies on the Copenhagen Stock Exchange in Denmark. Industrial professionals - international cooperation KPMG’s clients can draw on extensive knowledge of business sectors and industries. This knowledge is concentrated in their global industrial groups, which are also based in Denmark.

The industrial groups comprise: • Financial Services • Consumer and Industrial Markets • ICE (Information, Communication, Entertainment) • IGH (Infrastructure, Government, Healthcare) • Middle Market KPMG’s continuously follow developments within the different business sectors/industries and can accordingly contribute to forwardlooking, industry-oriented advisory services.

KPMG Borups Allé 177 DK - 2000 Frederiksberg Tel: +45 38 18 30 00 Mail: [email protected] www.kpmg.dk

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Consultants Corporate Profile

Recruitment & Research & Findings

Photo: Jacob Ammentorp Lund

MIGRATERS monitors international markets – to keep you one jump ahead.

“Assessing velocity and force.” Thais Alex Hvid, Assessment Assistant at MIGRATERS and member of the Danish Streetmovement team.

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Think globally - it will mean the world

For each client, MIGRATERS Search and Research builds individual candidate databases. Ranked one of the industry’s best research institutions, MIGRATERS also offers online reports and forecasts. In consulting, we offer strategic advice based on knowledge gained through our research division. We focus on saving our clients months of consulting time – we aren’t inexpensive, but we are efficient.

Research & Findings: MIGRATERS monitors international markets. The 2006 presentation What have you been doing while others have been planning the future? awoke MICROSOFT and CISCO, and made us experts in the OECD and at the UN. The autumn 2008 report A new paradigm in outsourcing had the Confederation of Danish Industries rank our research on a par with Harvard and The Economist Intelligence Unit. In spring 2009, we’ll sharpen your strategic skills with Managers in 2015: Are you headhunting the savvy way? Do you know how? This report offers an insight into what managers must do to succeed in different nations. A must-have for multinationals. Managers in 2020 and 2030: A quantitative study. Will your headquarters be in the right neighbourhood? Whether you are Western, Asian or Latin, check out the future strategies of your competitors. All reports are available online.

In 2003, Charlotte Krogager Hvid, MIGRATERS CEO, realised that managing candidates in foreign markets was difficult for companies around the globe. She set up MIGRATERS to help HR managers to recruit, retain and understand international staff. Partnering with some of international business’ most experienced managers, people with more than 20 years’ experience as presidents or HR managers in large companies around the world, gave Charlotte thorough insight into the challenges multinationals face. For that reason, all our work is still based on research – simply because, in an ever changing world, there is no “business as usual” for anyone of us. Our mission is to help you succeed in this everchanging market, where talent is scarce, mobile, demanding and volatile. We work with 71 1st tier universities and institutions in China and India. Do you work in Brazil, Qatar or Argentina? We would be happy to dig in there, too. If we have the time.

Recruitment & Assessment Manager in a large Danish shipping company: “Far better than the candidates we attract ourselves.” Ewa Zielinska, HR Assistant, Cap Gemini Polska: “We work with all the large recruitment companies around the world. MIGRATERS is by far the best.” We build individual databases for each individual client – if they wish. This means we attract a total of 3,000 new candidates a year. Many speak four languages or more, some have worked their way up to CFO or CEO, while others are driven new candidates ranked top of their graduation year. We assess candidates on three continents. This enables our clients to choose the candidates that fit their corporate culture – and choose the culture the candidate will interact in. And of course, MIGRATERS has a pool of highly skilled and focused employees, too.

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PricewaterhouseCoopers is one of the world’s leading professional services organisations providing industry-focused assurance, tax and advisory services. The past ten years since Price Waterhouse and Coopers & Lybrand merged have been a period of challenge and change, during which a strong and successful network of member firms was built operating locally in 153 countries and employing more than 155,000 people worldwide.

PricewaterhouseCoopers in Denmark has more than 1,700 employees in 15 offices around the country. The company renders services to listed, small, mediumsized and large companies as well as public enterprises offering a diverse pool of expertise from audit and assurance, tax, human resources, performance improvement, crisis management and transactions, to outsourcing and education. In the fiscal year 2007/08 PwC in Denmark had total revenue of DKK 1,574 million, continuing with yet another year of steady growth. The company renders services to more than 40 of Denmark’s biggest listed enterprises and accounts for ¼ of the business daily Børsen’s Top 200. In their work PwC stick to a simple winning strategy having an ambition of being leading in the markets they choose to serve. PwC’s values are driven by a legacy of focusing on serving clients in all selected business areas to find the best possible way in which to meet financial challenges and bring real

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value to both clients and stakeholders. With an unmatched breadth of expertise and reach that combine the possibilities and experience of the global firm with local market insight, the company always strives to deliver the best of PwC and differentiate from the competition by offering an exceptional client experience. In order to achieve that it is not enough just to employ technically competent and commercially minded employees. PwC have therefore a clearly defined ambition aimed at creating a great working place for their employees. Their strategy is to attract and retain the most qualified employees, to develop their full potential and to obtain intensive talent management. Besides this, PricewaterhouseCoopers have implemented a variety of innovative policies and programs to support and to help their employees achieve work-life balance. When recruiting graduates to begin work, most positions include full training and support to achieve relevant professional qualifications by giving the training, guidance and opportunities needed

in order to become fully rounded business professionals. In relation to business, PwC’s current investments in technology and infrastructure are at all times at the front edge of the changing requirements of the market. In line with their strongly recognised corporate social responsibility, PwC were one of the first nonindustrial companies in Denmark to launch a climate strategy in 2008, proclaiming their long-term aim of becoming carbon neutral. The climate strategy was launched under the title “We want to make a difference” demonstrating PwC’s engagement and commitment to becoming an active player in one of the most threatening global issues of our time. The same goes for PwC’s attitude to sustainability proclaiming that companies which want to succeed commercially must approach sustainability strategically and with conviction, determination and transparency. As the key element of PwC’s strategy is to be the market leader within the audit and

advisory business, it is natural to let this approach be expressed in their financial reporting. In 2007 the company received a prestigious award (The Jury’s Special Prize in connection with the business daily Børsen’s Annual Report Award). The jury focused especially on PwC’s approach to quality and responsibility and their early implementation of the 8th EU Directive dealing with transparency. PwC continue to be at the vanguard. The 8th EU Directive is now implemented in Danish legislation which comes into force for the fiscal year beginning on 1 July 2008 or later. Nevertheless, PwC have chosen to issue the Transparency Report in connection with their Annual Report 2007/08. There is no doubt that PwC’s Annual Report for FY 2007/08 sets new standards for transparency and open communication and confirms the company’s commitment to their leading role in the market. “Everything we do is aimed at making our collective knowledge and expertise available

to our customers in order to bring real value to them and their stakeholders. The entire development of our company is driven by the common ambition of all PwC employees to be market leaders in all respects by delivering exceptional experience in everything they do”, says Carsten Gerner, CEO of PwC in Denmark.

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Chapter 8 Energy

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Energy

BWSC - Base for powerful energy solutions Are you looking for a genuine energy partner? With Burmeister & Wain Scandinavian Contractor A/S you need no further partners to realize your vision.

Burmeister & Wain Scandinavian Contractor A/S (BWSC) is a world-leading power plant supplier with around 500 employees working worldwide and at the head office located in the area of greater Copenhagen. Our strong financial independence and 100 years of experience in delivering outstanding turnkey power plant solutions to more than 50 countries in the world, make us an obvious choice of business partner.

for the development of economically and environmentally sound power plants. In addition to turnkey solutions, our product range includes transmission lines, distribution systems and generation services such as spare parts, long-term service and maintenance contracts as well as plant rehabilitation and unique state-of-the-art concepts.

We often work under very challenging circumstances in remote corners of the world, hence having the expertise, experience and know-how to act in - and adapt to - intercultural environments.

BWSC undertakes the full operation and maintenance of the power plant and is currently involved in numerous operation and maintenance contracts and long-term technical service assistance contracts covering more than 1,600 MW of capacity over the years.

Much more than a power plant supplier BWSC covers every aspect of the turnkey process by using a broad variety of advanced state-of-the-art technologies

We also take a leading role in the development of Independent Power Projects (IPP) with establishment of all commercial and legal agreements.

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Going for Green Respecting the environment in which we live, one of our main focus areas within renewable energy is biomass and biogas solutions. BWSC continuously strives to make existing technologies even more efficient and environmentally friendly by integrating a broad variety of the most modern technologies. Our biomass and biogas plants are built on energy-efficient solutions, minimising emissions and optimizing the yield from fuels. With 20 years of expertise in biogas plants, we offer locally integrated and environmentally compliant solutions. By means of the most advanced technology, our biogas plants produce both emission-free energy and utilise and improve the quality of organic waste. Our biomass plants supply energy for entire communities purely based on renewable fuels such as straw and woodchip.

Secure transfer of knowhow To ensure a smooth and efficient take-over of any power plant, BWSC offers a variety of tailor-made training programs aiming at giving the staff comprehensive training of the working principles of each component of the plant. The selection of training methods is based on the specific training subjects and the participants in the course ranging from courses for specific groups to large coherent training programs involving the entire staff of the power plant.

The local sourcing of raw material avoids long-distance transportation, and the cooperation with leading suppliers guarantees highest efficiency, reliability and availability in accordance to your specific needs. All around the world As one of the world’s leading suppliers of medium and large scale diesel engine power plants we are fully aware of our responsibility in balancing the need for power with developing environmentally sound solutions in a world where energy consumption sets new records every day. Consequently, we continuously strive to make existing diesel technologies more environmentally friendly while striving for a future where clean energy sources will be the major contributing factor to continued growth and prosperity all over the word. Over the past three decades BWSC has supplied over 150 diesel power plants to

BWSC has training facilities in Denmark and Sri Lanka. The set up is ideal for mixed theoretical and practical training sessions because of the easy access to power plants for demonstration purposes.

more than 50 countries in the world with a total generating capacity in excess of 2,500 MW. Within the past years BWSC has completed diesel power plants in places such as: • • • • • • •

Brazil Iraq Azores Bermuda Sudan Mauritius Panama

Part of a strong international corporation BWSC has its origin in the stationary engine division of Burmeister & Wain (B&W), which has built and installed diesel engines for power plants since 1904. BWSC was established as a separate specialist company in 1980 and acquired by Mitsui Engineering and Shipbuilding Co. Ltd. (MES) in 1990.

For more information about BWSC please consult www.bwsc.dk

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Energy

DONG Energy is one of the leading energy groups in the Nordic region DONG Energy is one of Northern Europe’s leading energy groups. We are headquartered in Denmark. Our business is based on procuring, producing, distributing, trading and selling energy and related products in Northern Europe. The company delivered revenue of DKK 41.6 billion in 2007 (approx. EUR 5.6 billion or USD 8.3 billion). We have more than 5,000 employees.

We generate and sell power DONG Energy is Denmark’s largest power generator. We produce half of Denmark’s power and approximately 40 percent of its district’s heat. Furthermore, we are a leading thermal generator by volume on Nord Pool. 87 percent of our 6.5 GW capacity originates from thermal power plants, with the rest coming from wind farms and hydroelectric plants. Most of our thermal plants combine heat and power generation for greater efficiency. Our primary strategy is to maintain and optimise our current thermal-based power generation in the Nordic power market. In view of these skills we are exploring business opportunities outside Denmark. Leader in offshore wind power We have been developing offshore wind farms for 16 years, and we are now one of the global leaders in offshore wind power generation.

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km Langeled subsea pipeline, which is part of the Gassled system. We expect this field to play a major role in maintaining the majority of our natural gas reserves. In addition, the field will help us meet our objective of having equity gas to make up 30 percent of natural gas supplies to our downstream markets. Extensive expertise We have been focusing on expanding our long-term natural gas portfolio since 2004, and our investments reflect this objective. As an operator of 20 licenses – three of which are currently producing – we have significant in-house expertise, skills and industry knowledge within natural gas and oil exploration and production. We will continue to strengthen our position in the years ahead by recruiting highly qualified professionals to meet the needs of our expanding business.

Moreover, we have extensive experience in operating onshore and offshore wind turbines. Our wind farms are predominantly situated in Denmark and the UK. We explore for and produce oil and natural gas DONG Energy boasts an expanding portfolio of 68 natural gas and oil exploration and production licences strategically located in the following regions: • • • • •

Denmark – central North Sea area Norway – mid North Sea area UK – West of Shetland  The Faroe Islands  Greenland

One of our principal assets is the giant Ormen Lange natural gas field in the Norwegian sector. It is connected to the UK via the 1,200

Markets and customers Our Markets division handles wholesale and end-customer sales and ensures that DONG Energy has sufficient natural gas and power to meet demand. We have customers in Denmark, Sweden, Germany and the Netherlands. These include: • 300,000 natural gas customers  • 1,100,000 electricity customers Besides basic energy products, we offer a wide range of service products, energy savings advice, broadband fibre-to-thehome, as well as street lighting to the Greater Copenhagen area. To secure the daily supplies to our many customers we have natural gas pipelines from North Sea fields, an underground natural gas storage facility, power grids consisting of approximately 20,000 km of cable and overhead lines, and approximately 10,000 transformer stations.

In everything we do, we are responsible, responsive, and result oriented. We strive to reduce the adverse environmental impact of our activities in everything we do. And we continuously strive to incorporate positive principles in relation to the environment.

For further information, see www.dongenergy.com

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Energy

Vestas While people all over the world are wondering how future energy resources can keep up with dramatically increasing energy consumption and the resulting explosion in CO2 emissions, Vestas has based its strategy on making wind energy the preferred supplement to conventional energy sources.

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The group’s core business is the development, manufacturing, sales, marketing and maintenance of wind power systems that use wind energy to produce electricity. Wind is a renewable, predictable and clean energy resource that can compete with fossil fuel sources and can establish a large number of megawatts in a relatively short time. It is a CO2-neutral form of energy and is proactive in reducing greenhouse gas emissions. Vestas installed its first wind turbine in 1979. Since then, it has played an active role in the fast-moving wind power industry. From a staff of 60 people in 1987, the organisation has grown over the past two decades into a global market leader with over 20,000 employees. It has become the leading producer of high-tech wind power solutions. Vestas has installed more than 35,500 wind turbines in 63 countries on five continents. On average, one wind turbine is installed by Vestas every four hours, twenty-four hours a day. Vestas has an extensive portfolio of turbines, each suited to specific conditions and requirements. Vestas wind turbines generate more than 60 million MWh of energy a year. Thanks to its constant research, development and innovation, Vestas has improved the generator effect of its wind turbines by a factor of 100 over the past 25 years. Turbines are checked and tested at the company’s own test centres, and the results are verified and certified by independent organisations. Large numbers of operating turbines are

monitored to determine how their design can be optimised, and their operation made even more reliable and cost-effective. At Vestas, social responsibility and ethics are an integral part of management’s philosophy and values, with renewable energy used every day. For Vestas employees, the motto is always “safety first”. Work is targetoriented and structured, and management has zero tolerance for actions and decisions that undermine safety in any way whatsoever. More and more businesses are working to reduce their negative impact on the environment, and find greener ways of doing their business. Through relevant dialogue and active cooperation with business, Vestas constantly strives for strong social involvement. The group is working tirelessly to improve all circumstances relating to safety, social responsibility, human rights, labour market health, business ethics and the environment.

The group’s payoff line, “No. 1 in Modern Energy” depicts the company philosophy, which is all about new ways of thinking. Vestas aims to create a strong culture, with committed and dynamic people who all have a burning desire to implement the company strategy and achieve their goals, and who are prepared to compete on equal terms with the big multinational producers of conventional forms of energy.



Vestas Wind Systems A/S Alsvej 21 8940 Randers SV Denmark Tel.: +45 97 30 00 00 Fax: +45 97 30 00 01 [email protected]

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Energy

“We are surrounded by renewable energy sources … we just need to know how to harvest them.” Per Resen Steenstrup, MD Wave Star Energy.

Harvesting renewable energy is what Wave Star Energy is all about, and, as the name suggests, we are working within wave energy.

Wave energy is now reality Wave energy is no longer science fiction; we have had a grid connected prototype up and running for two years in the sea. The experience we have gathered, from this test site, has proven that we have a commercial viable solution. In corporation with Vattenfall and Dong Energy, we are currently constructing the first 500 kW plant for operation 15 kilometers from the coast of Jutland. This is the prototype for a new generation of standard wave energy plants, which over

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time will evolve to the full blown six mega watt energy plants. There is a growing need for energy... and at the same time there is a growing demand for electricity produced from renewable energy. This is not only from an environmental point of view, but also because of the present and the expected future supply situation. With the environment in mind... we have constructed the Wave Star

shoreline, which is another environmental advantage. Sturdy construction... is necessary to endure the unfriendly offshore environment. The plant itself with all its moving parts, computers and the generator reside well above sea level. The only parts, beside the legs, that touch the water are the floaters, and they will be raised out of reach in case of a storm. As an example the test plant has endured 13 storms, in its first two years of operation. We only use well documented offshore techniques, and thorough tested methods of construction, in order to avoid unnecessary and costly maintenance and risk. Energy plant, as a non-toxic and nonpolluting plant, and we have made sure, that it will not constitute any threats to the immediate environment. In fact, our test plant is situated in the middle of an EU bird resort, and there have been no complications at all. We have even found that sea life has increased, in the immediate surroundings of the plant. Wave energy plants are situated so far from the coast, that you will hardly be able to see them from the

The day to day operation is remote controlled via the internet, and if there is a problem with one of the floaters, we will simply lift that floater out of the water. This will not affect the rest of the operation. We invite you to come and see for yourself. Seeing is believing. Visit our test plant, and judge it on its own merits. We are looking forward to welcoming you on board!

For further details please contact: Wave Star Energy® Maglemosevej 61 DK-2920 Charlottenlund Denmark Tel: +45 3940 4696 Fax: +45 3940 4697 Mail: [email protected] www.wavestarenergy.com

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Chapter 9 Food and Food Production

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Food and Food Production

Arla Foods is committed to fulfilling consumer needs Arla Foods is committed to fulfilling the needs of consumers. This enables us to maximise value in the market and pay our owners the highest possible price for their milk.

We focus on the modern consumer and products that signal inspiration, confidence and wellbeing. We are one of the strongest players in the international dairy industry and the largest player in organic dairy products. Anyone visiting a supermarket anywhere in the world will probably find products made by us, either under the Arla logo, the store’s own brand or other familiar brands. For instance, you’ll find Castello® in Germany, Lurpak® in the United Kingdom, Puck® in the Middle East, Milex® in Vietnam and Apetina® in Poland. Ownership Arla Foods is one of the international dairy industry’s key players. A total of 8,400 Danish and Swedish cooperative members own the cooperative, Arla Foods amba. The cooperative members supply Arla Foods’ most important raw material, cows’ milk, on a daily basis. They also elect members to the Supervisory Board and Arla Foods’ supreme body, the Board of Representatives.

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impact on the environment. Arla Foods’ ambition is to minimise emissions and continually improve its environmental efforts throughout the supply chain in order to contribute to organically sustainable development. By 2020, we will reduce emissions of greenhouse gases by 25 per cent within the areas of transport, production and packaging.

Cooperative concept Both the founding companies – the Swedish Arla and the Danish MD Foods – are rooted in the cooperative movement. More than a century ago, farmers joined together to produce and sell dairy products in the best way. The concept still aplies today. Our mission The company’s mission is to provide modern consumers with milk-based products that create inspiration, confidence and well-being.

The Farm No farms – no milk. As a result of the structural changes within the agricultural sectors two milk producers cease milk production every day in Denmark and Sweden. However, the number of cows and the volume of milk farmers produce are increasing in both countries. We have introduced a range of initiatives to ensure that we source sufficient milk through, for example, buying milk on a contract basis from noncooperative members. We have also strengthened our efforts to increase the volume of organic milk. All milk comes from farms, which is where the greatest environmental impact occurs. Through the requirements laid down by the authorities and the company’s own quality programme and agreements with milk suppliers in various countries, Arla Foods ensures that farmers show due respect for the environment.

Global company Arla Foods has sales offices in 27 countries and production facilities in 12. The company’s dairy products are exported to more than 100 countries and many of the products are sold under wellknown brand names. Arla Foods is the world’s biggest supplier of organic dairy products.

Arla Foods amba Skanderborgvej 277 P. O. Box 2400 DK-8260 Viby J Denmark

Environment and climate Food production and transport inevitably

Phone: (+45) 89 38 10 00 Fax: (+45) 86 28 16 91

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Danish Crown - It´s all about food An eye for detail has been part of Danish Crown’s success for over 100 years. The company’s determination and ability to forge a link between the local ownership and the global market are what have made it a significant stakeholder in the world marketplace today.

The chairman and the board of directors of Danish Crown in the Kitchen. It’s all about food...

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Willingness to change Danish Crown operates in a sector in which orders are received in the evening and products are shipped in the morning. Rapid adaptability is essential in order to remain competitive. The ability and willingness to change – both in terms of operations and products – is also essential in order to adapt to the market in time. The position as a global food company has been achieved via a carefully planned development strategy, in which product development has been one of the key areas. Danish Crown all over the world When a pig is slaughtered at one of the Danish Crown slaughterhouses in Denmark, it is already known which parts of the pig will be processed in Germany, Russia, the Netherlands and Japan. The head goes to one place, the hind quarters to another, the streaky bacon to a third, the shoulder to a fourth, and spare ribs to a fifth. It depends on the meat percentage, cut, weight, animal welfare conditions, and consumer requirements. The global workplace Danish Crown has its roots in Denmark, but given that over 90 per cent of production is sold abroad, it is the international, rather than the domestic marketplace, which is most significant. Danish Crown must therefore constantly adapt to remain competitive. Bringing DC quality home The way Danish Crown is working with the best chefs is a bit like Formula 1. The major car makers invest in innovation in collaboration with the elite of motor racing. Danish Crown similarly learns a lot from our collaboration with some of the world’s best chefs. They are good at demanding the best quality, and they do not compromise. Danish Crown passes on this experience to consumers in the form of new ingredients and products.

Danish Crown AmbA Marsvej 43 8960 Randers SO Tlf. +45 89 19 19 19 Fax + 45 86 44 80 66 www.danishcrown.com [email protected]

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Royal Greenland Royal Greenland is one of the world’s leading groups within the fishing, processing, production, marketing and distribution of seafood products. On the basis of our unique heritage, innovation and raw materials of a matchless quality from the seas around Greenland, Royal Greenland offers a broad product range adapted to the needs of the modern consumer.

Highest quality of raw material - The delicate North Atlantic prawn is the hallmark of Royal Greenland. The world’s best prawns are right on the company’s doorstep – and Royal Greenland treats this unique raw material with due deference and care. The assortment also includes succulent Greenland halibut, snow-white cod, delicious salmon, juicy crab and tasty trout along with more exotic species as warmwater prawns

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and pangasius to name a few. The range is constantly adapted to the demands of costumers and markets and consists of both chilled and frozen products, natural fish and seafood, smoked and cured products, in addition to breaded fish and other types of ready meal solutions. Responsible use of natural resources Today, Royal Greenland is the world’s largest

producer of cold water prawns and among the top-ten seafood processors and distributors in Europe. Raw material is provided both by our own fishing fleet, fishing along the coasts of Greenland, Norway, Russia, Canada and Alaska, and through sourcing from seafood auctions all over the world. Being among the world’s largest seafood producers leaves Royal Greenland with the important responsibility of preserving the world’s

largest supply of wild food resources for the future. Therefore, the company has played an active part in the development of rules and regulations supporting sustainable fishing for the seafood industry. Strong cultural heritage - The history of Royal Greenland goes back to 1774, when the Royal Greenland Trade Department was founded to purchase Greenlandic products, including fish. In 1990, Royal Greenland was separated from the Trade Department and established as an independent, limited company owned by the Greenlandic Home Rule Government, i.e. the democratically elected representatives of the Greenlandic people. Combining Greenland’s proud traditions of hunting and fishing with Denmark’s experience as one of Europe’s most productive fishing nations, Royal Greenland is well-equipped to continue the story into a new era. State-of-the-art processing - Royal Greenland owns numerous land based production facilities along the west coast of Greenland, as well as factories in Denmark, Germany and Poland, just as a part of the production has been outsourced to highly professional plants in Asia and Canada. Here the company’s own staff supervises production, in order to make sure that it lives up to corporate quality demands. The factories in Denmark and Poland are adapted to handle smaller volumes and tailor-made products, while the facility in Germany, which

is one of the most modern and efficient in Europe, provides capacity to process very large volumes. Trendsetting innovation - Royal Greenland’s vision is to be the trendsetting and preferred seafood supplier for major buyers in retail, catering and the industry. Therefore, an international product development department with employees in Denmark, Germany and Poland, keeps a keen eye on global trends, converting strategies and ideas to suit local markets. In addition, the company cooperates with local experts in order to adapt products perfectly to specific regional tastes. This team strives towards developing innovative products of excellent quality, which will set the standard for the rest of the seafood industry. Quality assessment in every step – The quality policy of Royal Greenland reflects the group attitude towards quality in product development, production, supply, sales and marketing as well as quality in relation to cooperative partners. All factories run according to the HACCP principles for quality assessment, and subcontractors and other suppliers are continuously assessed, to make sure that they live up to the high quality standards of the Royal Greenland group. Dialogue in any language - More than 2.000 dedicated employees around the world join forces in selling around 170.000 tonnes of seafood annually. Royal Greenland is present

with local offices in every corner of Europe, as well as in the US and Japan, catering to the specific needs of each market in your local language – at your service with professional, innovative and trendsetting seafood solutions. Welcome on board!

www.royalgreenland.com

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Tulip Food Company Tulip Food Company is one of Europe’s largest meat processing companies. We have been manufacturing food products since 1887 and have always aspired to be at the forefront with high quality meal solutions appropriate to the markets we are working in.

Tulip Food Company is widely represented in the global retail business. We are suppliers of chilled, frozen and canned foods to a number of the world’s leading retail chains. Our products match the different national characters when it comes to taste and quality. Tulip Food Company is market leader within selected products for the foodservice sector in the near markets of Europe. The product program comprises all from raw meat components through cold cuts and fried meat products to soups and ready meals. It

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is based on high quality, uniform portioning and precise calculation. The concept is called “convenience when needed” and also comprises the support and inspiration required to create success with the guests. Tulip Food Company is one of the leading players within international food concepts. We supply restaurants, canteens and institutions. We also present our consumers with a wide variety of modern convenience and fastfood specialties at the traditional fastfood restaurants, gas stations’ quickfood

departments and the new conceptual fastfood restaurants. Convenience food is a matter of saving time. Of comfort, quality, and experience. For Tulip Food Company it means giving our customers and their consumers added value and renewal. Through representation on a number of markets and in cooperation with leading cookery and retail trade people we follow the development closely and get inspiration for the development of new products and concepts.

Food safety starts with the careful selection of raw materials, which apart from meat quality also comprises control of animal welfare and feeding conditions. The control follows the raw materials throughout the production process through a check program, which consistently and continuously meets the demands for food safety. Technology, capacity, and flexibility are the key words for Tulip Food Company’s position as supplier of one of the largest product ranges in the business. A product range comprising more than 2,500 highly processed products. The products of Tulip Food Company are sold in more than 100 countries. The sale takes place through our own sales companies

in Sweden, Norway, Germany, Italy, France, Russia, and Japan as well as through a worldwide network of distributors. We are known for pushing the markets in which we are represented and for being a safe and loyal supplier of highly processed foods. Through our group affiliation with Danish Crown we have the required financial strength to implement even the most ambitious development projects. This includes large scale investments in new process technology and massive marketing efforts which follow our brands all the way to the dinner table. We wish to be seen as a market oriented company, which brings innovation, taste and value to the meal. Tulip Food Company’s mission is to develop meal solutions matching

the need of our customers and giving them a positive experience of our products and concepts. Our aim is to drive the market and to be among the most respected suppliers of brand names to the retail trade and refined meat products to the foodservice sector – to the benefit of our customers, our company and, not least, consumers around the world. Tulip Food Company Tulipvej 1 DK-8940 Randers SV Denmark Tel: +45 8910 5000 Fax: +45 8910 5001 Email: [email protected] www.tulip.dk

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Chapter 10 Fine Dining

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Bo Bech – Joining the food inventor on a journey of exploration One phone call and everything is set in motion. At first the excitement of anticipation. Then the party, the service, the scent and not least the taste itself. It’s about food, but not food alone. It is also about giving in to surprise, seduction and receiving.

The Michelin restaurant Bo Bech at Restaurant Paustian at Nordhavnen, Copenhagen’s northern wharf area, is for everyone with an open mind, ready to depart on a journey – a journey of exploration where everything that seems completely wrong becomes the most natural thing in the world. Such as charred tomato salad and creamed coco fat with candied Jerusalem artichoke.

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“The idea is to rob the guest of all preconceptions about what is possible. About turning the menu around and getting personal. Nobody ever told us about all that’s not possible. It’s like the bumblebees. They fly, even if they ought not be able to.” The need to turn things on their heads is inherent in the cook and TV host, Bo Bech. He simply can’t stop experimenting on the basis

that if the cook is bored, his food won’t be interesting. “The process from earth to table is so short, and then the evidence is eaten. So our challenge lies in guarding our expression. In perfecting some of that which we are good at. So many things can go wrong. Creating a dish is a new creation every time. The real difficulty is not to be creative and experimental.

It is making it look the same way every time – that’s a challenge!” But fortunately the dishes don’t always have to look the same at Bo Bech at Restaurant Paustian. This is reflected in the choice of menus where the brave can choose ‘The alchemist’, a menu of surprise that always varies according to the season and the cook’s frame of mind. ‘Chlorophyll’ is equally full of surprises for the ‘green’ guests. Contrary to these, the menu ‘Jean-Anthelme Brillat-Savarin’ is intended for guests of a more traditional disposition who like to know what they’re about to eat. On top of these, guests can also choose one of five starters, main courses or desserts from the a la carte menu. Bo Bech makes it no secret that he loves guests who are willing to join him all the way on his journey of exploration. “We need some people to be brave with us. The whole idea of ‘The alchemist’ is to challenge and experiment, and together we just might strike gold – spiritually!” The fact that it is not just the food, but the total experience that is important, is underlined by the beautiful wall decorations by artists such as Tal R and John Kørner combined with the stylish designer furniture. “It’s about quality and having a heart and living it. I’m not doing this, because I don’t know what else I should do. I do it, because I can’t not. I like myself as a person when I cook. I am natural here, I don’t relate to what’s possible or not. I do whatever I like. So I am quite brave.” Courage is one thing. Honesty another that Bo Bech is adamant about. “It is easier to remember the truth than a lie. It sounds so banal, but that’s what it’s all about. Not cheating. Not with the ingredients, the taste, the love or the art,” Bo Bech concludes.

Fact box: Behind Bo Bech March 2008: Bo Bech at Restaurant Paustian is awarded a Michelin star. 2007-2008: Host on “Kniven for struben” on TV3 – the Danish version of “Kitchen Nightmares” with Gordon Ramsay. Receives Cook Profile of the 2004: Year – a prize where all professionals vote. Receives the Diploma of 2004: Honour from the Danish Academy of Gastronomy 2004: Opens Restaurant Paustian in Copenhagen’s northern wharf area, Nordhavnen CV: 2004: Bo Bech at Restaurant Paustian - Bo Bech Copenhagen Ø * Denmark 2000: Jan Hurtigkarl & Co. - Bo Bech Aalsgaard Denmark 1999: Petri Pumpa - Thomas Drejing Lund Sweden 1998: Marie Louise - Michel Michaud Odense Denmark 1998: Kong Hans Kælder - Thomas Rode Andersen Copenhagen * Denmark 1996: L’ Arpegé - Alain Passard Paris *** Frankrig 1996: Lucas Carton - Alain Senderens Paris *** France 1995: The Restaurant - Marco Pierre White London *** England 1995: Le Gavroche - Michel Roux London ** England 1994: Krogs fiskerestaurant - Frank Lantz Copenhagen Denmark

See, taste and experience more at Bo Bech at Restaurant Paustian Kalkbrænderiløbskaj 2 DK-2100 Copenhagen Ø Bookings Tel: (+45) 3918 5501 [email protected] www.bobech.net Opening hours Monday-Saturday at 12-15 and at 17.30-24

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The multi sensory gastronomy: “At gæster forfalder til at bruge udtryk som tryllekunst, magi, sanselig rutschetur og totaloplevelser er forståeligt.” “Citat” Bent Christensen, Gudme Raaschou Spiseguide

Malling & Schmidt is an intimate restaurant. The kitchen has a strong focus on the Nordics why only ingredients typical for this geography with the optimal conditions are used from different local organic gardens To Malling & Schmidt

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good food is not just about expensive ingredients, it is rather about the experience and sharing it with others. A guest at Malling & Schmidt will be part of a food experience beyond the ordinary because our guests are the key

ingredient. The feeling in our restaurant is intimate and easygoing yet not like eating at home. This restaurant creates feelings in the twilight zone between the public and the private resulting in a very unique atmosphere.

Just like the food the rough white walls and interior are strongly inspired by the Nordic identity which is a mixture of light wood, steel, stone and animal skins. In the kitchen the Nordic ingredients are scrutinized thoroughly creating multi sensory gastronomy. There is a sincerity to the way the ingredients are composed, prepared, arranged and served that almost lead your thoughts to a laboratory. Horseradish cooled with liquid nitrogen carefully lifted between two fingers and observed in a way that one would think it was a priceless diamond being appraised before it is tested and approved. At Malling & Schmidt you should not be surprised when presented to a jellyfish in a tank or ice cream in a plastic bag as this most likely will happen. The strong passion and scientific curiosity of the kitchen is openly exhibited to the guests seated at the prime table. From here they are able to see how the various dishes are thoroughly arranged on specific plates before the Chefs themselves carry the dish up the stairs and present it to the guests. Small stone plates covered by smoking coals and a hunting knife for carving. All of this is supposed to intensify the food impression for the guest, turning this into something more than just taste. To experience the complete food impression all five senses must be stimulated. Thus sounds, images, odours and touching all are important elements within the universe of Malling & Schmidt. Through this sensory interaction uniqueness is created. The challenging and boundary pushing gastronomy of this kitchen is supported and counterbalanced by the physical contact to the guests, which is complete rinsed from all snobbishness and only focusing on friendly and informal security. It is all about opening a universe of food and wine to the guests, which they specifically need told in a language they understand. This gives the guest the feeling of not only being presented to a food experience but also that he has contributed

to this experience himself as a guest. The guest becomes a part of the experience. This involvement of the guest is a conscious and important part of Malling & Schmidt’s philosophy and is essential to the conclusive aim to create a memorable moment. The basic idea for a dish cut be, that I think, it could be interesting, if one could create something, where the guests could decide for themselves, if it was a salty or a sweet dish, they were having and how you could implement it in a way that is a bit funny, witch could make them think about it and what have happen if I had chosen the sweet one? And the discussion that follows- you take the sweet one, and then I will take the salty one - because I have to see what happens. Then you create a moment, which for some could become a memorable moment, and that is actually sort of what I am after:

Those moments where some social happens with someone you have been out to dinner with and experienced something unique together whit – not just that the food tastes good, it smells good but all that other stuff that just happens in the moment. Something you take with you home. I am typically inspired from raw materials, aromas, feelings, a quick thought, a memory from my childhood or from my progressive curiosity for what can be done gastronomically. The important question to be asked is why, how… and why not. I was confirmed in my thoughts by what started to happen in the international gastronomic world in the early year 2000. “Thorsten Schmidt & Rikke Malling”

www.mallingschmidt.dk

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NOMA At noma, we aim to offer a personal rendition of Nordic gourmet cuisine, where typical methods of cooking, fine Nordic produce and the legacy of our common food culture are all being subjected to an innovative gastronomic approach.

Anders Birch

Carrying this line of thinking further, we view it as a challenge to play a part in bringing forth a regeneration of Nordic culinary craft, in its capacity to encompass the North Atlantic region and to brighten the world with its distinctive tastiness and special regional character.

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We want to go into depth with the matters before us. We are paying careful attention to the qualities in our culinary legacy, but we also aim to generate something new and innovative. We are exploring the potential of milk and cream in today’s modern cuisine. We are constantly on the

lookout for berries and herbs in the natural environment, including certain varieties that other people do not generally feel like gathering. We are also interested in working with raw ingredients which have no part in any systems of formalized cultivation and which

Cullinaire Saisonnier

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therefore, cannot be obtained through the ordinary channels of distribution. We are making use of the most up-todate kitchen appliances and “cutting-edge” techniques, of course, because we are paying just as much attention to the food’s consistency as our colleagues are busy

Tuala Hjarnø

doing at today’s top international restaurants. Vegetables, herbs, spices and wild plants in season, play a decidedly prominent role in our cooking. Consequently, they take up more room on the plate than what is generally served in traditional gourmet restaurants. Our intention at noma is to create and to prepare a distinctly advanced kind of cuisine, while nonetheless conjoining our patently Nordic approach with a manner of purity and simplicity in the approach. We are also busy infusing our Nordic cuisine with a markedly curative potential. These values are all reflected in our menus’ ultimate articulation and manifest themselves both in the construction and presentation of the individual courses and in the means of preparation and ingredients upon which they are based. In order to make the ambitions come alive, noma is piloted by a chef, a skilled craftsman who happens to be one of Denmark’s finest culinary artists, Headchef and Partner René Redzepi. noma is located on the ground floor of a newly renovated warehouse in the Christianshavn section of Copenhagen, at the edge of the quay, all the way out to the waterside, immediately opposite to Nyhavn.

What we have here is simply one the city’s most inspiring locations. In 2007 noma was awarded with two stars in the Michelin guide, and also earned a ranking as the 15th. best restaurant in the world according to the English magazine; “Restaurant Magazine”.In 2008 noma jumped to the 10.th spot on the same list.

Opening hours Lunch: Tuesday-Saturday: 12.00 am to 03.00 pm (last order at 13.30) Dinner: Monday-Saturday: 18.00 pm to 12.00 pm (last order at 22.00) Booking Call +45 3296 3297 Monday – Friday: 10.00 am – 04.00 pm E-mail: [email protected] Online booking via www.noma.dk

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Legendary Restaurant D’Angleterre One of Denmark’s leading restaurants can be found at the fivestarred Hotel D’Angleterre nestled in the heart of Copenhagen. Restaurant D’Angleterre, noted in the ultimate Michelin Guide, offers diners a first-class experience in every sense imaginable – in its cuisine, wine, décor and location.

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Restaurant D’Angleterre exudes quality and luxury, and with more than 250 years of history it also boasts a legendary list of famous diners. Winston Churchill, Ronald Reagan, Grace Kelly, Sean Penn, Nicole Kidman and Gene Hackman – all have dined at Restaurant D’Angleterre. These luminaries were all attracted by the restaurant’s elegant, intimate ambience and world-class international cuisine. The menu is inspired by contemporary French cuisine and reflects the use of the best seasonal ingredients. Classic dishes such as langoustines, foie gras, sweetbreads, oysters and caviar may be enjoyed at Restaurant D’Angleterre, expertly prepared and served by Denmark’s best chefs, waiters and sommeliers. The restaurant’s cocktail bar, one of Copenhagen’s most elegant, is frequented by guests in evening dress either on their way to the nearby Royal Danish Theatre or

out for dinner with friends. The bar welcomes guests with a range of refreshments including perfectly crafted cocktails, premium draught beers, and light meals and snacks. The unique décor of Restaurant D’Angleterre showcases the talent of Italian lighting designer Enzo Cattelani, whose impressive plate-shaped gold lamps embellish the restaurant’s walls and ceiling. Mosaic tables, exquisite floral arrangements and the finest upholstery on chairs and chaise longues complete the impression, while outdoors cosmopolitan crowds pass by on one of the city’s most magnificent squares, Kongens Nytorv. All told, a splendid setting for the ultimate dining experience. Those who dine at Restaurant D’Angleterre enjoy impeccable hospitality in every sense at a one-of-a-kind establishment that pairs Copenhagen’s most sought-after location with the city’s best cuisine in a sophisticated and intimate setting.

Kongens Nytorv 34, DK - 1022 Copenhagen K www.dangleterre.com

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Chapter 11 Hotels and Conferences

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Hotels and Conferences

Welcome to largest hotel Best Western International is the world´s largest hotel chain with more than 4,000 hotels in 80 countries all around the world. All our hotels are individually owned and not two hotels are the same. Each Best Western hotel is privately owned and different in style and character. All Best Western hotels meet the same high requirement to quality, service and standards. This is guaranteed by the global quality program and the annual quality assessment. Our vision is to lead our industry in superior customer care. 23 unique hotels in Denmark and more to come. In Denmark we offer 23 Best Western hotels to choose from. All our hotels are strategically located in major cities, destinations and airports. Some hotels are suited for meetings and conferences. 174

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the world’s chain Some hotels are suited for banquets, classic cuisine or city breaks. You’ll find everything you are looking for with Best Western. Gold Crown Club International is one of the few hotel loyalty programs that is truly international. Gold Crown Club International has more than 9 million members in the world. All members earn points in all our hotels. Points can be redeemed and used for free stays and other great benefits. Members from most airline programs also earn points when they join Gold Crown Club International.

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MCH – a world of experiences MCH is the epitome of experiences – from Scandinavia’s largest fairs to rock, theatre, musicals and big sporting events. The overall mission is to create unique experiences where people meet.

The unique experience characterises the essence of the MCH History. In 1954 the good story began, and today MCH has combined more than 50 years of experience and heartblood into one united concern, which consists of MCH Messecenter Herning and MCH Herning Kongrescenter. Besides this MCH runs SAS Arena. With more than 120,000 indoor square metres, 450,000 outdoor square metres and 250 employees, MCH now has the largest portfolio of experiences to offer to everyone. Robots and Racing cars Design, dream travels and delicacies – Formland, Holidays for Everyone and Foodexpo. MCH has a proud and year-long tradition within trade fairs and exhibitions, which are all based on the same philosophy; the personal meeting never goes out of

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started back in 1992, and ever since MCH has annually published one or two performances such as The Beauty and the Beast, West Side Story and Grease. The widespread cultural programme each year includes performances, readings and concerts attracting audiences from the entire country to live entertainment. In 2006 the stage moved outside as Genesis held a concert for 36,000 fans on MCH’s Concert Arena. Euro and World Championship

fashion. Amongst other things, MCH is today known for Scandinavia’s largest and most international trade fair for home accessories, design and gifts. MCH is also widely known for the leading fair of Northern Europe within the pharmaceutical industry and the world’s largest horseshow. This is just to mention some of the diversified events to be experienced in MCH with an annual visitor number close to one million people. From Broadway to MCH For years, popular hit songs such as ”One Night In Bangkok” and ”I Know Him So Well” have excited audiences all over the world. In 2009 the world famous musical Chess will move from Broadway to Herning, when the play has its premiere in MCH. The set up of Chess is the 25th own production in the history of MCH. The tradition for musicals

Herning is known as an enthusiastic sporting region as indicated by the continuous and grand support of the local football and hockey teams – FC Midtjylland and Blue Fox. The enthusiasm also shows when other sport disciplines come to town. Since 1996 MCH has formed the setting for several big sporting events, in which intense duels, excitement, medals and honour have created many great experiences. Impressive horse riding shows have marvelled in the arena, Harlem Globe Trotters has impressed with their baseball art and the Danish football team has proven their value on the field. The extensive experience and diversity were crucial when MCH was chosen as host for several big championships such as the Euro Championship in handball, the Euro Championship in badminton and recently the World Championship in wrestling, which will take place in 2009. Ready for the future MCH is enthusiastic in creating great experiences – also in the future. Vision 2025 is a living proof of that. The vision, which was presented for the public in 2000, is an ambitious and long-term plan for the future expansion of the physical settings of MCH. The vision implies a multi-flexible covered hall, stadium, business park, drive-in cinema, adventure land and cable car. The initiate phases have been realised with the SAS

Arena and the infrastructure surrounding Herning. The establishment of the very first multi arena in Denmark boasting 28,000 square metres including 12,500 seats, is the next step towards the realisation of Vision 2025. The vision is a matter of heart combining the past, present and future into one united mission to create unique experiences where people meet.

www.mch.dk

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MCH – Denmark’s professional meeting place Business takes place where people meet. For more than 50 years MCH has been Denmark’s professional meeting place where relations and invaluable bonds are created.

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Each year MCH hosts more than 400 events with the personal meeting in focus. Whether it’s a large business event, a professional congress or a jubilee, MCH has the capacity, not to mention the experience, to create unique events for our guests. 9,000 people – one party In MCH we create parties of historic dimensions. A party must be an unforgettable experience where events are to be celebrated, the main persons are congratulated and people are united. Common to all parties MCH has held is that focus is on the detail whilst keeping the bigger perspective in mind. The largest photo print in the world displaying the main square in the Italian city of Siena formed the settings of Jyske Bank’s company party with 2,000 employees. MCH was transformed into Hollywood with glamour, red carpets and nominations, in which the kitchen producer KVIK celebrated their 25-year anniversay. In 2008, MCH made history when more than 9,000 employees from the wind mill producer Vestas embarked on MCH for a night of gourmet dinner, space rockets and rock music performed by the British legends Duran Duran. Networking and communication Political declarations, new business strategies and visionary thoughts. For more than 50 years MCH has hosted several national political congresses, conferences and company events, where knowledge sharing, networking and communication have been on the agenda. The Government Parties, as well as BoConcept and Y’s Men’s Club have all held their national congresses, annual meetings and world convention here. Offering modern facilities and engaged employees, MCH keeps focus on creating the proper settings for the complete experience. The guests can then concentrate on the content,

where professionalism, experiences and the personal meeting are in focus. The Capital of the Heath MCH is located in the middle of Jutland in the city of Herning – also referred to as the “The Capital of the Heath”. This appellation was given due to the establishment of the city during the period of heath reclamation in the 1800ies. Later on Herning also became famous for its textile weaving industry developments within the city and it’s surroundings, dominating the industry in the area for about 150 years. In recent time the city benefits from a diversified industrial base, leaving MCH as a focal point. The municipality of Herning has about 84,000 citizens and at a two-hours driving radius the population reaches about 2,6 million people. The area of Herning offers rich opportunities for accommodation, and the city currently cooperates with at least 30 hotels.

www.mch.dk

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Hotels and Conferences

We create the environment for new ideas It is common knowledge that new ideas are rarely created in the normal office environment, and yet very few companies have undertaken the challenge of providing an environment, that offers the basis for creating new insight, and turning this into new ideas and strategies.

Sinatur Gl. Avernæs

We decided that it is our business, to create exactly such an environment. This was a unique challenge, which meant we have had to rethink the entire setup of a conference hotel. Architecture and nature Take a look at the pictures of our current 6 conference hotels, and you will see that architecture and nature are essential parts of our thinking. It is our belief, that you will get new inspiration, if you can leave a meeting and go directly out into beautiful surroundings.

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And a walk between sessions gives you the chance to relax, while you contemplate the issues at hand. Intimate and enjoyable atmosphere We don’t focus on big spectacular congresses, but the smaller meetings, where our location and service helps to create an intimate and enjoyable atmosphere, that will help you reach your goals. Seamless execution of you conference Of cause it is imperative, that every aspect

of the conference function seamless, and in a professional manner. So our conference facilities are compatible with the best in the business. But this should not be a unique feature; to us this is a must. The difference is in all the soft values Soft values, as the quality of the light, the freshness of the air and the natural beauty of the surroundings, that provides both peace and inspiration. It also includes the helpfulness of the staff, to create a friendly, homely

Sinatur Hotel Sixtus

Sinatur Hotel Storebælt

Sinatur Skarrildhus

Sinatur Hotel Frederiksdal

atmosphere, but not forgetting the professional effectiveness, that you will expect. Practical details The rooms you will stay in are very up to date, and epitomizing the best of “Danish design”. The restaurants are of curse excellent, as you would expect. In our hotels we can accommodate extended-stay conferences with five – approx 100 participants, or if you wish one-day-conferences with up to 150 participants.

Sinatur Hotel Haraldskær

Our conference hotels are available in six different locations, neatly spread out in Denmark, each of them with their own unique soul and facilities. Extras If you want to include events in you conference, we can provide teambuilding, golf, sightseeing, canoeing and much more, one is tempted to say “what we can’t provide, you don’t need”.

We are looking forward to welcome you

For further details please contact: Sinatur Raadhusstraede 15 DK-1466 Copenhagen K. Denmark Mail: [email protected] www.sinatur.dk

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Hotels and Conferences

250 Years of History Denmark’s leading 5-star hotel is located in a landmark building overlooking the lovely King’s Square in the heart of Copenhagen. The hotels neighbours include the Royal Theatre, Nyhavn Canal and the pedestrian shopping street Strøget.

Hotel D’Angleterre is surrounded by some of the best shopping and dining opportunities that Copenhagen has to offer. Furthermore the most interesting attractions and sights are in easy walking distance to the hotel. Hotel D’Angleterre is renowned for its luxurious accommodations, fully personalized services and outstanding hospitality. With more than 250 years of history, Copenhagen’s finest hotel can also pride itself on being one of the oldest hotels in the world. The hotel has welcomed many prominent guests, such as royalty, presidents, dignitaries

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and celebrities, who all have added their names to the legendary guest list. They appreciate the hotel’s high level of discretion, respect for privacy and fully personalized services. The hotels guests know that the long-standing tradition of luxury, exclusivity and sensitivity to their needs creates a peaceful refuge from the public spotlight. For more than a quarter of a millennium, Hotel D’Angleterre has been located on the King’s Square, Kongens Nytorv. The hotel has been the site for legendary political

and national events throughout Denmark’s history. It was at Hotel D’Angleterre that the Danish politician and theologian, Ditlev Gothard Monrad, presented his draft of the new constitution to the lawmakers of the day on the 5th of June 1849.  The hotel has functioned as headquarters for generals and officers as well as an asylum for war refugees on a number of occasions. Spirit of D´Angleterre Hotel D’Angleterre is the result of a passion between two young people.  In the middle 1700’s Jean Marchal, a servant in the royal court, and Maria Coppy, daughter to the royal Chef, fell in love.  She was known for her cooking talent and he knew everything about serving the privileged. Together, in 1755, Mr. and Mrs. Marchal established a restaurant on the King’s Square on the corner of Vingårdsstræde. This is how Hotel D’Angleterre’s story begins. The hotel has also withstood a massive fire, which not only was pivotal in changing the hotels architecture but also was responsible for the loss of noteworthy information such as the hotel’s guest books. The information that is available today pays tribute to the distinguished and historic figures that have often enjoyed the hotel’s facilities and hospitality. What carried Hotel D’Angleterre’s identity throughout the 250+ years from its beginning in 1755 is the founder’s, Jean Marchal, and his successors’ talent and sense for providing exceptional service, hospitality and comfort. This tradition is the foundation on which Hotel D’Angleterre is built. Restaurant D´Angleterre The elegant Restaurant D’Angleterre serves superb international cuisine with emphasis on modern French cooking. Our chef skilfully transforms the best seasonal ingredients into

a culinary experience of the highest standard. In 2008 the Michelin Guide gave Restaurant D’Angleterre its warmest recommendations a genuine guarantee of quality for visitors and Copenhageners alike. Attention to Details and Services At Hotel D’Angleterre, luxury and service go hand in hand. Upon arrival, you’ll be welcomed into a world of privilege. Whether it is the doorman’s out-stretched hand offering assistance or the freshly cut flowers placed in your room, the personalized services and

attention to detail make you feel like the honoured guest that you are. Throughout the years, the passion for hospitality, exclusivity and uncompromising attention to detail has made luxury and service synonymous with the Hotel D’Angleterre name.  Today, the corporation carries on the tradition of passion for service that has earned the hotel its 5-star rating. It is simply the best Copenhagen has to offer. www.dangleterre.com

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Chapter 12 Fashion

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Fashion

Simply the world’s finest fur Fur is the most tactile of materials with a natural beauty that transcends time. In recent years fur has also become one of the most innovative materials around, constantly surprising fashion designers and consumers with its versatility. To find the origin of the world’s finest fur, one must visit Denmark.

Scattered around the Danish countryside, some 1,700 mink farms are the backbone at a Danish world success. Jointly owned by the fur farmers, Kopenhagen Fur is the world’s largest fur skin auction house, providing more

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than 50 percent of the fur consumed by the world’s luxury businesses. The success has developed since 1930, when the Danish fur farmers formed a cooperative aimed at developing, optimising

and refining fur skin production by gathering and sharing knowledge. Boosted by the Nordic tradition of cooperation, Denmark is today the largest supplier of raw mink skins with an annual outcome of around 14 million

skins. The total number of skins sold at the auction house exceeds 18 million mink skins in addition to fox, swakara, chinchilla, seal, sable, rex rabbit and karakul skins. It is due to the sheer volume of skins going through the auction house as well as a combination of highly skilled sorters and the use of advanced technology, that Kopenhagen Fur is able to offer the world’s finest fur. With this in mind it is no surprise that Denmark is centre at the international fur trade. At five annual auctions fur traders from all over the world gather in the auction room at Kopenhagen Fur’s headquarter in Glostrup outside Copenhagen. A raw material with multiple talents Kopenhagen Fur is also an international fashion brand and a quality label guaranteeing designers the finest raw materials. But what is relatively unknown to many people are the numerous ways of how fur can be used. The material of natural luxury is finding its way into various contexts – both in the clothing industry, and also in interior design and decorations. Kopenhagen Fur has large focus on the possibilities that the raw material possess, which is why the company in 2004 founded Kopenhagen Studio. Located at Langelinie at the Copenhagen waterfront, in the vibrant heart of the city, Kopenhagen Studio is the creative part of Kopenhagen Fur. Innovation on the agenda Kopenhagen Studio provides a dynamic link to the international fur and fashion industries and the house facilitates both creative and innovative activities and a vision of becoming the place for fashion designers to spot a new trend, share an idea or just be inspired to think different. At the top of the agenda are new modes of thinking innovation and novel ways to enhance the development of fur as fashion’s most luxurious material. International designers, fashion houses, trend researchers and other creative people are provided with workshop facilities, seminars, and a wide range of other industry offerings. Kopenhagen Studio also boasts a showroom with various exhibitions featuring the latest fur developments as well as examples of the best and most innovative fur products on the market. A safe label Kopenhagen Fur supports fur trade in many different ways. A unique label system is the consumers’ guideline to the quality of

the fur they are purchasing. Understanding fur is difficult, but the Kopenhagen Fur label creates transparency. The sustainability of the fur is guaranteed by the Origin Assured™ (OA) label that supplements the quality label. The OA label is an assurance that the fur comes from a country where national or local regulations or standards governing fur production are in force. Kopenhagen Fur also supports retailers by providing different retail programmes. The objective of these is to secure that the amazing experience of buying fur is accompanied by a perfect shopping experience and competent counselling from the sales staff. The ultimate shopping experience is offered by retailers who are members of the Purple Club. These retailers are carefully selected on the basis of exclusivity, shop location and shopping experience, and Purple Club members are the only retailers allowed to sell the one label that stands above all others in the world – the Purple label.

Purple Club members can be found at kopenhagenfur.com/retail

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Fashion

Rützou Designer Susanne Rützou founded Rützou A/S in May 2000 and the first collection was launched in August of the same year. The company has expanded from its early beginnings with only three employees and continues to grow with every collection. Today, Rützou has 23 employees who handle all aspects of the fashion industry, from design and product development to sales and distribution.

The collections While the individual collections vary in their expressions and inspirations, they all share a similar aesthetic outlook and basic philosophy. They are aimed at the strongwilled, independent urban woman, self-aware of her style and with a keen interest in design and aesthetics. Rützou-clothing is designed to be immediately recognizable, having a unique look and feel with strong details and

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ornaments, surprising fabric combinations, characteristic prints, and luxurious colours, and at the same time be highly flexible and adaptable. It is designed to be mixed and matched and can be fitted into the modern woman’s wardrobe, no matter the occasion. The clothes are both feminine and sensual and characterized by clean lines and bold details – they are marked by a duality, by a contrast between feminine and masculine,

which allows for greater utility and a broader range of expressions. Sales Rützou currently produces 2 collections for women per season: a main and a mid collection. Rützou has gained a successful market position in Scandinavia and in Europe, where the brand is especially focusing on Great Britain, France and Spain. The United

States is a new focus marked for Rützou. Rützou is also working with selected clients in other parts of the world. In 2006 the total turnover increased by 50% and the export represents over 60% of the total turnover. Susanne Rützou Susanne Rützou has an extensive past within the Scandinavian design industry and has received numerous design awards in acknowledgements of her talent and accomplishments. Before starting Rützou, she worked with some of the most prominent brands in Scandinavian fashion and was part of founding Bruuns Bazaar, where she worked from 1994-99 as head of design and responsible for all creative decisions. “Fashion is about your attitude of life. Fashion should make people feel good, look their best and be comfortable. I don’t like people to look like fashion victims.” That sensibility won’t change for Susanne Rützou, the award-winning Danish designer of women’s fashions. Other things have changed. Susanne’s latest designs mark a turning point for her Copenhagen-based company, Rützou. The latest collections are exquisitely contemporary and cosmopolitan. They also teem with contrasts, mixing various elements, structures, materials and prints. The result is a sensuous, eclectic image. Susanne’s latest designs also exemplify what Danish fashion is most renowned for: designoriented clothes priced within the means of everyday consumers. “Maybe I’m just growing up,” she says, “I’m less interested in trying to impress others with how many details I can cram in. Now it’s important for me to go to the essence of a collection.” It is a confidence borne by her varied experiences. Rützou Women Rützou consumers are independent, urban and strong women eager to express themselves as individuals. They are idealistic and practical at the same time. They also

share an attribute that Susanne calls “crucial” to her own life: to be intellectually curious and open – to the world, to change and to personal growth. Personal growth is constantly expressed in Susanne’s evolving designs, which she describes as having been simplified and updated with fresh, bold colours and crafted into excellent, functional articles that will stand the test of time. “The designs are less about impressing

others, and more about expressing yourself,” Susanne adds, “It’s very much about being an individual. Your clothing should bring out your personality – not mine.” For Susanne, that sensibility will continue to result in exciting, evolving fashions, as practical as they are sensuous, for women in all their diversity.

www.rutzou.com

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Fashion

SAGA FURS Put Fur Back into the Fashion Picture Saga Furs has been promoting fur since 1954 and is the prime mover behind new developments in fur thanks to the opening of Saga Design Centre (SDC) in Sandbjerg just north of Copenhagen in 1988. At the time, fur generally meant Grandma’s heavy fur coat and interest for the oldest material known to man was waning. Louis Vuitton

Saga Furs realized that something drastic needed to be done, so they set out to reinvent fur through development. They began to experiment and to invite top notch designers to SDC. Not only do visitors to SDC learn about how to work with fur, they also learn about the ethics behind each and every piece to bear the Saga Furs label. Designers from around the globe have truly underscored the versatility of fur by creating fashions that lend themselves to a variety of events or occasions. Techniques developed at Saga Design Centre gave them a helping hand. Burberry has done stunning work with a variation of the Fishscale technique devised at SDC. Fox ‘n’ Fabric, a favourite among designers, has been be seen in Celine’s collection. Gucci has some breathtaking design using a Checkerboard technique. Louis Vuitton took Saga Furs, Fawn Light fox and embellished it with leather strips to deliver a truly dramatic effect. All Saga Furs pelts are sold at Finnish Fur Sales in cooperation with Oslo Fur Auctions. Saga Furs come exclusively from European farms that are strictly regulated. On top of that, Saga Furs’ policy insists that the pieces bearing the Saga Furs label must be traceable from consumer all the way back to the farm of origin. For many designers, learning about the Saga Furs heritage and responsible production is nearly as important as learning about fur. When a consumer purchases a product bearing the Saga Furs label, it not only represents the highest quality in fur, but also a Nordic heritage that forms a chain all the way from farm to fashion. Each link enjoys the reassurance the Saga Furs brand stands for. Revolutionary thinking brought about change Per Reinkilde looks at a fur skin the way a sculptor beholds a block of granite. He doesn’t simply see a skin, but he sees its versatility and potential as an element of fashion. Product development manager at Saga Design Centre, Reinkilde and his Workshop team have devised techniques such as Fish Scale, Air Gallon, Fox ‘n’ Fabric, Checkerboard, Jigsaw, Twisted Fox, 3-D Effect, Fox Chain, and many other methods for working fur. The world of fashion responded and now techniques devised by Reinkilde and his staff are on runways around the world. Each method has been instrumental in transforming fur into something magical in fashion. All of the creations started as ideas, then became swatches and later were picked up

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Checkerboard Technique

Fishscale Technique

Burberry

Gucci

by top designers who work only with topquality materials. That’s why Saga Furs has earned the name, The Designer’s Choice. Reinkilde chuckles at the notion that he’s a Michelangelo. “No, I’m a furrier who feels at ease with his craft. I get some nutty ideas and have been fortunate enough to have the support of Saga Furs, and a team of talented creative people around me. We’ve been lucky enough to see our developments come to life as fashion. But we all work hard to do that, and the harder you work, the luckier you get.” After Saga Design Centre opened 20 years ago, some people in the fur trade were horrified by what Reinkilde did to skins. He sheared the hair, cut it in ways it had never been cut before, twisted it, turned it and mixed it with other materials. Yes, some people were aghast, but his “madness” was just what fur needed to reinvent itself by making it novel and hip. Since those days, models have trotted hundreds of Saga Furs ideas down the runways of fashion capitals. “It’s always a thrill--whether it’s in Paris, London, New York, Milan, wherever—to see a garment from a top house and know that we played a part in its creation,” says Saga Furs creative director Dorte Lenau Klint. New thinking in fur is shared with designers and other visitors who come to Saga Design Centre—and around 25,000 designers, furriers, fashion reporters or students/teachers of design have visited. Sometimes a designer comes with a sketch and finds the way to realize the finished

work; other times the designer simply views a sample swatch and starts sketching. To spread new ideas, Reinkilde, Klint and others from the Workshop take their samples out on a road show. They host appointments with designers and manufacturers at key sites in Asia, Europe and North America. Saga Furs also helps them find dressers, furriers or manufacturers to ease matters. Fur would

Fawn Light Fox

not be what it is today – a material virtually all couture houses use – without the efforts of Saga Furs.

www.sagafurs.com

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Index

BEST OF

DENMARK

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Anders Andersen Office Cleaning Arla Foods Bang & Olufsen Best Western International Bo Bech at Restaurant Paustian Burmeister & Wain Scandinavian Contractor Capinordic Cavanti Invest Copenhagen Business School D´Angleterre Hotel Danfoss Danish Crown Danske Bank Group Dinesen Floors DONG Energy Ernst & Young Formuepleje Investment Georg Jensen Grundfos Herning Shipping

108 154 66 174 164 144 92 94 82 182 110 156 96 112 146 132 98 68 114 50

ISS Jacob Jensen Jesper Holm of Copenhagen KLP Office Properties Kopenhagen Fur KPMG Lindberg M.H. Simonsen Maersk Group Malling & Schmidt MCH Congress Center Herning Migraters Recruitment & Assessment MT Højgaard Niels Brock NOMA Nordic Wind Invest NOVI Sciencepark Novo Nordisk Ole Lynggaard Copenhagen Oticon

116 70 72 100 186 136 76 54 52 166 178 138 102 88 168 104 84 118 74 120

Port of Roenne Port of Aarhus PriceWaterhouseCoopers Radiometer Restaurant D´Angleterre Rockwool Royal Greenland Rützou Saga Furs Scandinavian Transport Center Sinatur Conference Hotels Thrane & Thrane Tietgen Byen TORM Trip Trap Denmark Tulip Food Company VELUX Vestas Wind Systems Wave Star Energy

58 56 140 122 170 124 158 188 190 60 180 126 86 62 78 160 128 148 150

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