International week at IBA in Kolding, Denmark
March 29th – April 3rd 2009
Subject: • Branding a new concept • Company: LEGO
Programme: 1.Visiting Lego
2. • Idea generation across cultures • Lectures
3. Develop an actionplan and presentation of the final concept for the company
3. Crowning of the winner and handing out diplomas
Other activities: • Visit at Koldinghus Castle • International evening
Commodities: • Number of students invited: 25 • Housing: Danhostel in Kolding ( 2.5 hours` drive from Copenhagen airport by train)
• Price: 200 euros (Includes the programme, visits, accommodation,
breakfast, lunches, 1 dinner and local transportation)
Please apply via: •Mrs. Gitte Bruun, IBA •Skamlingvejen 32, 6000 Kolding •Denmark •E-mail:
[email protected] •Phone: 045 7224 1800 •Homepage: www.iba.dk