Beginnings Of Port Social Media
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TRADE RELATIONS & PORT OPERATIONS BUREAU August 19, 2008 Heather Morris, Cosmo Perrone, Randy Rich & Don Snyder
Communications & Community Relations 1.
Media Relations is coordinating the East Coast press tour for Commission President Jim Hankla and Executive Director Richard Steinke August 19 and 20, accompanied by Board Executive Officer Alex Cherin and Communications Director Heather Morris. The purpose of the trip is to outreach to major media outlets and reinforce the Port of Long Beach as a global economic and environmental leader. The press briefings, interviews and scheduled on-camera appearances this week include: o o o o o o
o o o
The Wall Street Journal The Washington Post USA Today TIME magazine The Financial Times, a daily newspaper written for international business executives and those interested in developments in the economic world. Bloomberg News, an international wire service, including print, television, radio and Internet, that provides news, data and analysis to business and media professionals around the world FOX Business Network, a cable and satellite news channel offering in-depth and breaking business and financial news coverage. Dow Jones Newswires, which provides news for financial professionals in the equities, fixed-income, foreign exchange, energy and stock markets The Christian Science Monitor, recognized as one of the leading U.S. newspapers specializing in international reporting
2.
The Division continues to lead the communications outreach efforts regarding the Clean Trucks Program. The Division is coordinating the “Clean Trucks Center Week” August 18-23, including an August 22 media event. Communications is assisting with outreach for the Beneficial Cargo Owner audience, including coordinating printed materials, event logistics and speeches for the September 3 workshop.
3.
Community Relations coordinated the Port’s community outreach efforts at the following Sea Festival events: o 8/12 Youth Aquarium and Harbor Cruise o 8/12 Muni Band Concert – Bixby Bluff Park o 8/13 Moonlight Movie on the Beach o 8/14 Muni Band Concert – Marine Stadium o 8/14 Thursday Night Concert in the Park – Coolidge Park o 8/16 US Rowing Master Nationals – Marine Stadium
4.
The Division hosted two public harbor tours, on 8/12 and 8/16.
1
5.
Communications staff participated in the following Port-related activities: o Rancho Los Amigos Foundation’s Golf Classic – Monday, 8/11 (with Elvis Ganda) o 8th District Award Presentation/ Recognition – Tuesday, 8/12
Media Watch: 6.
Media Relations conducted interviews with the following reporters/publications on the following subjects: o Keith Higginbotham of American Shipper on clean trucks o Debbie Belgum of Apparel News on clean trucks o Kris Hanson of the Press-Telegram on the close of comment period for Middle Harbor o Freelance journalist Tataina Prophet on TEUs and trade trends o George Cunningham on clean trucks o UC Irvine student journalist on clean trucks
Ad Watch: 7.
Port of Long Beach advertisements ran in the following publications on the following dates: o 2nd Street and Pomona Billboard, July 30 (booked for 12 weeks total) o Containerization International, August issue o Pacificshipper.com home page, August 1- August 30 o JOC.com home page, August 1 – August 30
New Media/Internet: 8.
Myspace: http://www.myspace.com/lbport. o Photos from the Sand Sculpture Contest were posted in the album section. Facebook: Facebook profile (members only): http://www.facebook.com/people/Long_Beach_Port/1368917906 o We now have 83 friends and growing everyday. o Photos from Survivor: El Dorado and Sand Sculpture Contest are up in our albums. o Using a bulletin function, we notified all friends of the Port of Long Beach about the Sand Sculpture Contest. Facebook fan page (viewable by the public): http://www.facebook.com/pages/Long-BeachCA/Port-of-Long-Beach/25102313915 o We now have 42 fans o An email was sent on Monday inviting the Port’s friends to become fans of the fan page. o A note (works like a bulletin) is being published weekly on the fan page with the theme of “Port Fest Profile.” Every week a profile of an exhibitor from Green Port Fest ’08 will be featured in a note that can be read by everyone. o This week’s “Port Fest Profile” spotlights the LA Sheriff’s Dept. and their F6A robot unit. Youtube: http://www.youtube.com/user/portoflongbeach o This week’s featured video is Submersible Technology Flickr: http://www.flickr.com/photos/lbport/ o Pictures from the Sand Sculpture Contest and Survivor: El Dorado are on the site for public viewing. o Using email, we directed Port staff to our Flickr slideshow featuring Survivor: El Dorado on Tuesday. We received 160 visitors in less than a day. 2
Maintenance 1.
On August 14, 2008 eleven Maintenance Division employees completed crane training for hydraulic boom trucks at the Maintenance Yard facility. The training began in March of 2008 and was facilitated by Rick Ussery and Richard Contla of the Maintenance Division. On August 14, 2008 Crane and Lift Equipment and Associates Inc. administered the written examinations and the practical test. The written examinations were held on the 5th floor of the Administration building and the practical exam was administered in the Maintenance Yard facility. Results from the August 14th examination will be received in approximately 2-3 weeks.
2.
During the week of August 11, 2008 Maintenance employee’s relocated approximately 30 pieces of K-rail, installed new water service, inspected the holding tank connections installed by the trailer supplier Mod Space, and moved furniture from one existing trailer to the newly installed trailer located at the Pier S Clean Trucks Lot. This work was performed at the request of Greg Alexander of Essentia and John Chun of Engineering.
3.
On August 16, 2008 Maintenance workers installed new water service and a sewer connection for the Clean Trucks Lot restroom trailer (located at Anaheim and Santa Fe). Maintenance has been asked to clear debris from the lot, remove weeds, install fencing on the East side of the lot and perform electrical work in preparation of the five trailer installations. Administration requested these various tasks, and Maintenance staff anticipates having the requested work completed by August 22nd.
Security 1.
On August 12, 2008; Security hosted a contingent of FBI and other local intelligence agencies and provided a briefing on the Security System Model, emphasizing the need for domain awareness through better intelligence activities and sharing. The team was complimentary of the model being installed, especially the system and regional integration which ties all the stakeholders together. The new FBI representative assigned to the port complex has promised to provide regular unclassified and classified briefings to POLB regarding any meaningful intelligence information
2.
On August 13, 2008, while on routine patrol, Harbor Patrol Officer Miller .R was flagged down by ITS terminal security. Terminal security reported a "Man with a gun" inside the terminal. Officer Miller confronted the subject and held him at gun point until other Harbor Patrol Officers could respond; LBPD Ocean Units were called to respond as well. A search of the suspect and his tractor, revealed no weapons. Harbor Patrol Officers conducted a thorough investigation and determined that the complaint came as a result of a dispute between two truck drivers.
3.
On August 14, 2008, Cosmo along with Samara briefed Congresswoman Sanchez on the POLB security model and opportunities for improvements on federal policies and programs. Congress woman Sanchez was thanked for her recent support in the House Subcommittee on Homeland Security Roundtable which led to positive changes in grant guidelines and was briefed on future attempt to modify and improve other federal policy associated with Homeland Security and her help was requested in that effort. She thanked POLB for its leadership in these issued and promised to assist to the best of her capabilities.
3
4.
On August 18, 2008 US Coast Guard Auxiliary provided Boat Crew organization training and Homeland Security detection of suspicious activity to Security’s Harbor Patrol Officers.
5.
The UASI Approval Authority has approved the project list nominated for grant funding. Two POLB projects totaling $1M are included in the funded list. The first project is Protection for underground critical infrastructure. The second project is Camera systems for the Gerald Desmond Bridge for the protection and incident mitigation. There is no matching requirement for UASI grants. POLB Security considers it a great achievement since it represents 16% of the possible funds that it could compete for under this year’s investment justifications.
Trade Relations 1.
On Tuesday August 12, Trade Relations (Uriu and Wu) provided a harbor tour for a group from Toyota Motor Sales’ marketing team. Toyota Motor Sales (TMS) approached Trade Relations to provide a harbor tour as a part of its training program for the marketing staff based in Torrance. Trade Relations gave a general overview of port operations and a more detailed review of Pier B automobile facility tailored specifically for TMS group.
2.
The following are container volumes for major U.S. ports in June 2008.
June 2008 Major U.S. Ports Container Statistics June 08 June 07 % TEU TEU Change Long Beach 579,675 662,219 -12.46% Los Angeles 632,280 716,171 -11.71% Oakland 198,557 197,976 0.29% Seattle 139,284 162,499 -14.29% Tacoma 188,343 180,854 4.14% Portland 19,699 22,667 -13.09% Houston 163,942 138,738 18.17% New York/New Jersey 373,795 366,255 2.06% Norfolk 162,910 166,479 -2.14% Savannah 209,674 215,200 -2.57% Vancouver, BC
211,565
192,217
10.07%
Volumes at major U.S. ports are down with a few exceptions. Two San Pedro Bay ports experienced larger losses in term of percentage point due to the large volume relative to other ports. The Port of Long Beach volume continues to lag due to economic conditions. Based on the latest TEU report (FY2008, October 2007 - July 2008 year-to-date), container volume decreases at three container terminals stood out amongst others.
4
SSAT-A
• •
Import TEU decreased by 13% and export TEU decreased by 17% According to John DiBernardo, there are a few factors: o Deployment of smaller vessels o Vessels are less full o At least 6 vessels turned to PCT due to bridge clearance
•
Import TEU decreased by 15% and export TEU remains the same o Loss of three NYK and Hapag-Lloyd services
ITS
TTI • •
Import TEU decreased by 12% and export TEU decreased by 8% According to Frank Capo, here are the factors: o Hanjin initiated winter schedule – first time Hanjin did so o China Shipping volume down considerable o China Shipping has been combining its cargo onto the 8500-TEU vessels calling WBCT o COSCO gave up slots on Hanjin’s vessel o COSCO moved its containers onto its own services calling PCT
5
Communications & Community Relations 1.
Media Relations is coordinating the East Coast press tour for Commission President Jim Hankla and Executive Director Richard Steinke August 19 and 20, accompanied by Board Executive Officer Alex Cherin and Communications Director Heather Morris. The purpose of the trip is to outreach to major media outlets and reinforce the Port of Long Beach as a global economic and environmental leader. The press briefings, interviews and scheduled on-camera appearances this week include: o o o o o o
o o o
The Wall Street Journal The Washington Post USA Today TIME magazine The Financial Times, a daily newspaper written for international business executives and those interested in developments in the economic world. Bloomberg News, an international wire service, including print, television, radio and Internet, that provides news, data and analysis to business and media professionals around the world FOX Business Network, a cable and satellite news channel offering in-depth and breaking business and financial news coverage. Dow Jones Newswires, which provides news for financial professionals in the equities, fixed-income, foreign exchange, energy and stock markets The Christian Science Monitor, recognized as one of the leading U.S. newspapers specializing in international reporting
2.
The Division continues to lead the communications outreach efforts regarding the Clean Trucks Program. The Division is coordinating the “Clean Trucks Center Week” August 18-23, including an August 22 media event. Communications is assisting with outreach for the Beneficial Cargo Owner audience, including coordinating printed materials, event logistics and speeches for the September 3 workshop.
3.
Community Relations coordinated the Port’s community outreach efforts at the following Sea Festival events: o 8/12 Youth Aquarium and Harbor Cruise o 8/12 Muni Band Concert – Bixby Bluff Park o 8/13 Moonlight Movie on the Beach o 8/14 Muni Band Concert – Marine Stadium o 8/14 Thursday Night Concert in the Park – Coolidge Park o 8/16 US Rowing Master Nationals – Marine Stadium
4.
The Division hosted two public harbor tours, on 8/12 and 8/16.
1
5.
Communications staff participated in the following Port-related activities: o Rancho Los Amigos Foundation’s Golf Classic – Monday, 8/11 (with Elvis Ganda) o 8th District Award Presentation/ Recognition – Tuesday, 8/12
Media Watch: 6.
Media Relations conducted interviews with the following reporters/publications on the following subjects: o Keith Higginbotham of American Shipper on clean trucks o Debbie Belgum of Apparel News on clean trucks o Kris Hanson of the Press-Telegram on the close of comment period for Middle Harbor o Freelance journalist Tataina Prophet on TEUs and trade trends o George Cunningham on clean trucks o UC Irvine student journalist on clean trucks
Ad Watch: 7.
Port of Long Beach advertisements ran in the following publications on the following dates: o 2nd Street and Pomona Billboard, July 30 (booked for 12 weeks total) o Containerization International, August issue o Pacificshipper.com home page, August 1- August 30 o JOC.com home page, August 1 – August 30
New Media/Internet: 8.
Myspace: http://www.myspace.com/lbport. o Photos from the Sand Sculpture Contest were posted in the album section. Facebook: Facebook profile (members only): http://www.facebook.com/people/Long_Beach_Port/1368917906 o We now have 83 friends and growing everyday. o Photos from Survivor: El Dorado and Sand Sculpture Contest are up in our albums. o Using a bulletin function, we notified all friends of the Port of Long Beach about the Sand Sculpture Contest. Facebook fan page (viewable by the public): http://www.facebook.com/pages/Long-BeachCA/Port-of-Long-Beach/25102313915 o We now have 42 fans o An email was sent on Monday inviting the Port’s friends to become fans of the fan page. o A note (works like a bulletin) is being published weekly on the fan page with the theme of “Port Fest Profile.” Every week a profile of an exhibitor from Green Port Fest ’08 will be featured in a note that can be read by everyone. o This week’s “Port Fest Profile” spotlights the LA Sheriff’s Dept. and their F6A robot unit. Youtube: http://www.youtube.com/user/portoflongbeach o This week’s featured video is Submersible Technology Flickr: http://www.flickr.com/photos/lbport/ o Pictures from the Sand Sculpture Contest and Survivor: El Dorado are on the site for public viewing. o Using email, we directed Port staff to our Flickr slideshow featuring Survivor: El Dorado on Tuesday. We received 160 visitors in less than a day. 2
Maintenance 1.
On August 14, 2008 eleven Maintenance Division employees completed crane training for hydraulic boom trucks at the Maintenance Yard facility. The training began in March of 2008 and was facilitated by Rick Ussery and Richard Contla of the Maintenance Division. On August 14, 2008 Crane and Lift Equipment and Associates Inc. administered the written examinations and the practical test. The written examinations were held on the 5th floor of the Administration building and the practical exam was administered in the Maintenance Yard facility. Results from the August 14th examination will be received in approximately 2-3 weeks.
2.
During the week of August 11, 2008 Maintenance employee’s relocated approximately 30 pieces of K-rail, installed new water service, inspected the holding tank connections installed by the trailer supplier Mod Space, and moved furniture from one existing trailer to the newly installed trailer located at the Pier S Clean Trucks Lot. This work was performed at the request of Greg Alexander of Essentia and John Chun of Engineering.
3.
On August 16, 2008 Maintenance workers installed new water service and a sewer connection for the Clean Trucks Lot restroom trailer (located at Anaheim and Santa Fe). Maintenance has been asked to clear debris from the lot, remove weeds, install fencing on the East side of the lot and perform electrical work in preparation of the five trailer installations. Administration requested these various tasks, and Maintenance staff anticipates having the requested work completed by August 22nd.
Security 1.
On August 12, 2008; Security hosted a contingent of FBI and other local intelligence agencies and provided a briefing on the Security System Model, emphasizing the need for domain awareness through better intelligence activities and sharing. The team was complimentary of the model being installed, especially the system and regional integration which ties all the stakeholders together. The new FBI representative assigned to the port complex has promised to provide regular unclassified and classified briefings to POLB regarding any meaningful intelligence information
2.
On August 13, 2008, while on routine patrol, Harbor Patrol Officer Miller .R was flagged down by ITS terminal security. Terminal security reported a "Man with a gun" inside the terminal. Officer Miller confronted the subject and held him at gun point until other Harbor Patrol Officers could respond; LBPD Ocean Units were called to respond as well. A search of the suspect and his tractor, revealed no weapons. Harbor Patrol Officers conducted a thorough investigation and determined that the complaint came as a result of a dispute between two truck drivers.
3.
On August 14, 2008, Cosmo along with Samara briefed Congresswoman Sanchez on the POLB security model and opportunities for improvements on federal policies and programs. Congress woman Sanchez was thanked for her recent support in the House Subcommittee on Homeland Security Roundtable which led to positive changes in grant guidelines and was briefed on future attempt to modify and improve other federal policy associated with Homeland Security and her help was requested in that effort. She thanked POLB for its leadership in these issued and promised to assist to the best of her capabilities.
3
4.
On August 18, 2008 US Coast Guard Auxiliary provided Boat Crew organization training and Homeland Security detection of suspicious activity to Security’s Harbor Patrol Officers.
5.
The UASI Approval Authority has approved the project list nominated for grant funding. Two POLB projects totaling $1M are included in the funded list. The first project is Protection for underground critical infrastructure. The second project is Camera systems for the Gerald Desmond Bridge for the protection and incident mitigation. There is no matching requirement for UASI grants. POLB Security considers it a great achievement since it represents 16% of the possible funds that it could compete for under this year’s investment justifications.
Trade Relations 1.
On Tuesday August 12, Trade Relations (Uriu and Wu) provided a harbor tour for a group from Toyota Motor Sales’ marketing team. Toyota Motor Sales (TMS) approached Trade Relations to provide a harbor tour as a part of its training program for the marketing staff based in Torrance. Trade Relations gave a general overview of port operations and a more detailed review of Pier B automobile facility tailored specifically for TMS group.
2.
The following are container volumes for major U.S. ports in June 2008.
June 2008 Major U.S. Ports Container Statistics June 08 June 07 % TEU TEU Change Long Beach 579,675 662,219 -12.46% Los Angeles 632,280 716,171 -11.71% Oakland 198,557 197,976 0.29% Seattle 139,284 162,499 -14.29% Tacoma 188,343 180,854 4.14% Portland 19,699 22,667 -13.09% Houston 163,942 138,738 18.17% New York/New Jersey 373,795 366,255 2.06% Norfolk 162,910 166,479 -2.14% Savannah 209,674 215,200 -2.57% Vancouver, BC
211,565
192,217
10.07%
Volumes at major U.S. ports are down with a few exceptions. Two San Pedro Bay ports experienced larger losses in term of percentage point due to the large volume relative to other ports. The Port of Long Beach volume continues to lag due to economic conditions. Based on the latest TEU report (FY2008, October 2007 - July 2008 year-to-date), container volume decreases at three container terminals stood out amongst others.
4
SSAT-A
• •
Import TEU decreased by 13% and export TEU decreased by 17% According to John DiBernardo, there are a few factors: o Deployment of smaller vessels o Vessels are less full o At least 6 vessels turned to PCT due to bridge clearance
•
Import TEU decreased by 15% and export TEU remains the same o Loss of three NYK and Hapag-Lloyd services
ITS
TTI • •
Import TEU decreased by 12% and export TEU decreased by 8% According to Frank Capo, here are the factors: o Hanjin initiated winter schedule – first time Hanjin did so o China Shipping volume down considerable o China Shipping has been combining its cargo onto the 8500-TEU vessels calling WBCT o COSCO gave up slots on Hanjin’s vessel o COSCO moved its containers onto its own services calling PCT
5
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