Bcg Growth Of Mehran

Pak Suzuki Motor Company Ltd SUBMITTED TO: TAFZEEL HUSSAIN

SUBMITTED BY: ZOHAIB ALI BUTT WAQAS AHMAD QUDSIA NASEEM HASSAN SHAHBAZ OMER

(091181) (091175) (091167) (091190) (081152)

HIGH

STAR

QUESTION MARK

CASH COW

DOG

LOW

MARKET GROWTH RATE

BCG GROWTH SHARE MATRIX

HIGH

LOW RELATIVE MARKET SHARE

PRODUCTS OF PAK SUZUKI MOTORS LTD. 1. MEHRAN 5. APV

2. CULTUS

3. LIANA

4, ALTO

1. STAR CULTUS is the star, for Pak Suzuki Motors Ltd. Because it has a high market share and high growth rate.

2. CASH COWS MEHRAN is the cash cows, for Pak Suzuki Motors Ltd. Because it has a low growth rate but high market share.

3. QUESTION MARK LIANA is the question mark, for Pak Suzuki Motors Ltd. Because it has high growth rate but low market share for which the company is conscious. 4.

DOGS

APV and ALTO are the dogs, for Pak Suzuki Motors Ltd. Because they have low market share and low growth rate.