CHANNELS OF COMMUNICATION
A channel of communication is the message or the path over which the message flows from the sender to the receiver. Channel or the line of communication should be small preferably otherwise the message gets distorted. There are two broad channel of communication:
1.
Formal Communication
2.
Informal Communication
1. Formal Communication
Flow of communication according to the prescribed route or channel in the organization is called “Formal Communication”
Characteristics of formal communication 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Deliberately designed Shows authority Responsibility Shows relationship among different positions in the organization Information flows through all the concerned people. Prescribed by managers Controlled by managers Primary network of communication “Through proper channel” is formal communication Thought and designed to meet organizational goals.
Advantages of formal communication 1. 2. 3. 4. 5. 6. 7.
Orderly and authentic manner Covers all subsystems of the organization Officially prescribed route Filters information Satisfy managerial position Consolidates organization Control system
Limitations of formal communication
1. 2. 3. 4.
Inhibits free flow of information Slow and rigid Expensive Information distortion occurs
2.Informal Communication 1. 2. 3. 4. 5. 6. 7.
Secondary network Known as grapevine Arises due to casual communication between the employees. Spreads fast Very effective Initiated by people Controlled by people
Informal communication becomes routine when: 1. 2. 3.
Difficult times Employees lack self confidence Feeling of isolation and insecurity
1. 2. 3. 4.
1. 2. 3.
Advantages of Informal Communication Speedy transmission Valuable feedback Psychological satisfaction Support to formal communication Disadvantages of Informal Communication Misunderstanding Incredible Damage to the organization
How to make use of Grapevine 1. 2. 3. 4. 5. 6. 7. 8. 9.
Keep employees well informed Open door Policy Confide in leaders of informal groups Increase self worth of employees Involve employees in decision making Good environment Seek feedback Discourage selective rumors Be empathetic listeners
3. Rumor 1. 2. 3. 4. 5. 6. 7. 8. 9.
Undesirable Grapevine Unauthentic information It is injudicious and untrue part of grapevine Generally incorrect Due to poor formal communication Used to pressurize management Changes from one to another Head tail and wings of the message change Major outbreak is dangerous
How to curb rumors:
1.
Identify and remove the cause Supply true facts Give facts not opinion Don’t repeat Publish written messages Confide in union leaders
2. 3. 4. 5. 6.
END