BOLLYWOOD
Basic Statistics Produces approx 200 films a year This represents 25% of India’s output, most of which is in regional languages such as Tamil and Telugu 12,000 cinemas in India, many of them being refurbished into multiplexes High entertainment taxes add 50-100% on admission prices 75% of films lose money (95% in 2002); many are “substandard” Revenues fell 40% 2000-2002, even as viewing of films increased 100% Mostly privately financed, often from criminal sources, but since 2000 the government gave film-making official “industry” status, opening it up to bank finance, government loans etc. Spread of Cable (40m homes, mostly served by small operations), DVD and VCD has boosted piracy