Baile Govora - Opportunities.ppt

www.primaria-baile-govora.ro [email protected]

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H ROMANIA

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INVESTMENT OPPORTUNITIES IN BAILE GOVORA, ROMANIA

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LOCATION Baile Govora spa is situated in Eastern Europe, Romania, in the central part of Valcea county, in a valley of Subcarpathians Getic, 21 km far from the county seat. Due valuable therapeutic hydro resources, bioclimatic exceptional treat asthma and other respiratory conditions, topography and landscape pleasing and beneficial spa cure, Baile Govora, imposed since the beginning of the XX century as a spa resort of national and international interest. Spa resort Baile Govora is located at 20 km far from Ramnicu Valcea and 12 km far from railway station Govora from Sibiu railway line to Piatra Olt, respectively 110 km from Sibiu, 119 km from Craiova, 75 km from Piatra Olt and 200 km from Bucharest. The resort is served by buses on the route Rm.Vâlcea - Baile Govora and back. Also, the resort is connected by bus line with Bucharest (200 km) through direct lines.

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GENERAL INFORMATION Analysis of the defining factors of environmental quality in spa resort Baile Govora or air quality, ground water quality, the impact of human activities on the natural incidence of destructive natural phenomena (floods, landslides, fires, earthquakes, etc..), shows a very good environmental quality essential proper conduct of spa tourism activity. Baile Govora spa is the only resort in Romania where the ratio of negative and positive aero-ions is equal to 1. This report confirms that the atmosphere along with medical treatment help to cure respiratory, placing, from this point of view, the number one spa in the country this institution. Characteristic of the entire area of Baile Govora is the presence of natural mineral waters which are basic factors in the treatment of diseases. Baile Govora is one of the richest resortes in iodine and bromine waters in Europe.

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In Baile Govora spa treatment factors composed of substances hydro diverse high therapeutic value. To quality basic therapeutic factors for the profile, ie respiratory and otorhinolaryngology, Baile Govora is ranked among the top 16 spas in Europe and among the top 30 in the world, fulfilling the International Federation of Termalism and Climatology (FITEC). On the concentration of sulfur and iodine mineral water obtained from boreholes and wells, can be aligned Baile Govora world renowned resorts like Bains, La Bonzboule (France), Bad Hall (Austria), Salmaggiore (Italy), Marianske Lazne (Czech Republic). Sulphurous waters from Govora, if not superior, they can put on the same line as the most famous sulphurous mineral waters known in Europe: from Amelie, Barages, Eaux Bosines, Aix and rivals those of Grosswerdain.

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Baile Govora is the only in country where mineral water is chemically differentiated as:

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iodine bromide salt water; highly concentrated sulfuric salted water; crenotherapie with sulfur water springs hipotome bicarbonate, sodium, calcium and magnesium.

Baile Govora waters containing up to 38.3 mg ‰ to 41.8 mg ‰ bromine and iodine. Both bromine and iodine are of organic origin, resulting from the decay of algae. Concentrated salt waters are sulphurous waters with high mineralization ranging up to 160 g ‰ containing hydrogen sulfide in high concentration to 0.350 g ‰.

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Who are we? Local Public Administration of Baile Govora spa, Valcea County, Romania. What do we want? Potential investors for several area development projects in local partnerships to: • modernize the road infrastructure in the resort; • achieve a modern and efficient public lighting; • modernize the touristic infrastructure; • set up a residential area with complementary functions in the spa resort Baile Govora (individual housing lots, holiday apartments, commercial premises, educational institutions - schools, kindergartens, culture - movies, sports and pool medical clinic, green areas and playgrounds for children). What we offer? A land inside resort with an area of 19 ha, with utilities and Zonal Urban Plan. Technical documentation already prepared that can be revised if necessary. Audit of public lighting system. A ready to use base of physical therapy.

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SWOT ANALYSIS OF BĂILE GOVORA SPA

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Baile Govora resort is open all seasons, famous for its variety and therapeutical properties of water rich in chlorine, sodium, iodine, bromine, sulfur (for external cure) and hypotonic rich in magnesium, calcium, sulfur least (for internal cure) known and used since 1866. Baile Govora spa is known as the national interest. Thus, in the resort are: retail, bank, currency exchange, lotto agency, conference rooms, permanent care and transportation for medical emergencies, medical spa, pharmacy, tourist information center, museum of archeology, illuminated places for promenade and landscaped sports grounds, playgrounds for children, park of approx. 15 ha, swimming pools, indoor pool, etc. Baile Govora resort, due to its setting in an area of picturesque hills and forests novel, is in the center of the crossroads of Brâncoveanu’s art. You can take trips to visit these monuments on foot, so a hiking more or less long, or cars and buses up to some distance and then walking to your destination. Around Baile Govora are over 300 historical monuments and art treasures from the Neolithic, the Dacian and Roman remains and cemeteries pagan, preserved in museums in Baile Govora and Ramnicu Valcea at Cosata - Ocnita the sites of Slătioara, Costeşti or Măldăreşti museum complex, ceramic workshops in Horezu and so on.

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STRENGTHS

WEAKNESSES

 Baile Govora location on National Road DN 67 and Sibiu-Piata Olt railway, only 20 km far from the Ramnicu Valcea City;  Availability of transport networks, diverse movement of people and goods - domestic network of county roads;  The high degree of connection to public mains power supply;  Geographical conditions, favorable weather and water;  The existence of numerous accommodation establishments with a capacity of over 1000 beds;  The existence of a diverse cultural heritage, festivals and local fairs of specific and unique cultural traditions;  The existence of unique natural healing factors (mineral chlorine, sulfur);  Single ionization in the country - the ratio between the negative and positive ions equal to 1;  Reduced air pollution, lack in the area of sources of harm;  Availability of fertile land, the land in urban areas for potential investments;  Existence of attractive natural landscapes.

 Failure recovery of natural and touristic potential of the area;  Architectural patrimony state and its weak economic recovery;  Poor condition of access roads to areas with tourism potential;  Lack of promotional presentation / exploitation of the natural and area attractions;  Lack of database offering land / buildings in the area, necessary consultation to potential investors;  Low level of economic competitiveness and cooperation in the area of SME’s.

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OPPORTUNITIES

THREATS

 Improving the legal and institutional environment in Romania in tourism, accelerating decentralization;  National and European policies to promote natural potential;  Launching and running grant programs in tourism, the environment, exploitation of natural potential;  Promote Romania as a tourist destination especially for niche tourism;  Policies to support the involvement of civil society, NGOs in actions to promote the conservation of the natural environment;  Encouraging the development of new forms of tourism, including tour operators new network of travel agents in Romania and Europe especially in specific traditional customs area;  Legal possibility to create association for cross-projects of common interest - tourism potential, etc.  Strategic approach at national and international issue area.

 Insufficient local financial funds to support in terms of co-financing major projects in environmental protection, tourism;  Mismatch responsibilities provided in financing budgetary resources;  Drastic reduction in resources to finance investment objectives;  High rate of inflation index;  Insignificant growth;  Emphasizing mobility phenomena of population and demographic decline;  External migration of people with high educational levels.

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MIHAI MECU COUNSELLOR FOR IT, PROJECTS & PROGRAMMES TOWN HALL BAILE GOVORA Strada Tudor Vladimirescu, nr. 95 Baile Govora, judetul Valcea ROMANIA Tel. 004 0250 770 460 Fax 004 0250 770 800

[email protected] www.primaria-baile-govora.ro

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