Back To Treatment Writing

T he Trea tment Treatment – A one or two page document that clearly outlines all aspects of a proposed production. Used to pitch and obtain backing from investors. Should be:  Relatively Brief  Specifically Detailed  Concise  Effective use of spelling, grammar and punctuation.

Co ncept  Who is the artist/network you are working for?  What kind of product have you chosen to develop? (brief outline)

Au dience

 Who is your target audience?  What do you know about them? (Reference Research)  How will you appeal to them?

Th e Ar tis t/St yle and Form  Discuss the artists image and how you will represent them.    

Mise en Scene Cinematography/Editing Magazine/DVD/Film Synergy? Genre Conventions

 Justify all choices in relation to band and audience.  Will you be endorsing a traditional reading or challenge the established approach to the artist/genre? Why/why not?

Te chnolo gy Use  What kind of technology will you be using   

Filming Editing Magazine/DVD production?

 How will you exploit the technology available to you to your advantage? (What clever things do you have planned?)

Logist ics  Specifically Where/When/Who will you film?  What kind of permissions, planning, organisation will you need to consider to make sure your production is successful?