Ateneo Innovation Center : Innovation Class : Business Week : Melgar : Snez Xl

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Zara Kryzel A. Melgar

SENZ Umbrellas

Storm Umbrella

Hoogendoorn, Heijman, Kool, Hess Delft, Netherlands

IDEA 2008 - GOLD

5 BS CH-MSE MSE160

Industrial Design student

product designer/engineer ‘mad scientist of the SENZ Umbrellas’

Gerwin Hoogendoorn

Zara Kryzel A. Melgar

SENZ Umbrellas

Storm Umbrella

5 BS CH-MSE

Hoogendoorn, Heijman, Kool, Hess Delft, Netherlands

MSE160

IDEA 2008 - GOLD

Philip Hess

Gerard Kool

Gerwin Hoogendoorn

SENZ Umbrellas

Storm Umbrella

Hoogendoorn, Heijman, Kool, Hess Delft, Netherlands

IDEA 2008 - GOLD

• nylon canopy; aluminum frame • key geometry of canopy -- significantly less drag coefficient to resist gale winds • patented reinforced rib construction -- help absorb the force of the wind 'eye savers' -- reinforce the points between canopy and frame, hence steel rods are NOT exposed • patented handle construction with reverse opening • acrylonitrile butadiene styrene(ABS) -- light, rigid and shock-absorbent -- used for golf club heads • ethylene-vinyl acetate (EVA) foam -- no-slip grip

Zara Kryzel A. Melgar 5 BS CH-MSE MSE160

Zara Kryzel A. Melgar

SENZ Umbrellas

Storm Umbrella

5 BS CH-MSE

Hoogendoorn, Heijman, Kool, Hess Delft, Netherlands

MSE160

IDEA 2008 - GOLD

waterproof & WINDproof • turns itself in best position wrt the wind • perfect view from under the umbrella • does not go inside out • can withstand up to 70mph gales • large and strong, but light • integrated opening mechanism • absolute head-turner!

Zara Kryzel A. Melgar

SENZ Umbrellas

Storm Umbrella

Hoogendoorn, Heijman, Kool, Hess Delft, Netherlands

IDEA 2008 - GOLD

5 BS CH-MSE MSE160

recycled canopy umbrella

LED lights

sing in the rain self-packaged umbrella

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