Arathy Chillar Presentations.pptx

PROJECT REPORT Chillar Payment Solutions

Arathi Ashok

 Chillar Payment Solutions Private Limited was registered at Registrar of Companies Ernakulam on 16 April, 2013 and is categorised as Company limited by Shares and an Non-govt company  Chillar Payment Solutions Private Limited currently have 4 Active Directors / Partners: Asif Basheer, Sreerekha Raveendranathan, Fairuz Ali Rehim, Harikrishnan Panickassery Madom Manmad Nair, and there are no other Active Directors / Partners in the company except these 4 officials.

BUSINESS PROMOTERS

 Asif Basheer  Harikrishnan PM  Sreerekha Raveendranathan  Fairuz Ali Rehim

RELEVENT PROMOTERS EXPERIENCE Owners

Asif Basheer

Harikrishnan PM

Experience 



Associated Vice President - Administration EXL General Manager Business Development EXL Services



Sales and Marketing Manager (TAJ)



Manager at LG Electronics India pvt Manager at HP



Sreerekha Raveendranathan

•

HR Manager EXL

Fairuz Ali Rehim



Former Lecturer at Kmm college of arts & science Thrikkakara Cochin Former Instructor at Computer Power Institute Former CEO & founder at Appsthink solutions Managing Director at Aspire Residential Public School

  

PRODUCTS /SERVICES

GOALS/OBJECTIVES • To deliver a convenient, fast, and safe purchase experience for the consumer. • To make a difference in the way people transact.

TARGET MARKET

Students

MARKETING STRATEGY Direct sales through

 Franchises  Press Release  Social Media Campaign

FINANCE Main source of finance through

 Annual subscription

fee every year by students

S.W.O.T. ANALYSIS TABLE Strengths

 Early in the market  New product

Weakness

 Unorganized  Reaching out the clients is the major headache  Time taking to convince the clients

Opportunity

 Early and innovative idea so wide range of market is for campus wallet

Threats

 Main competitors are Banks,Patym

S.W.O.T. ACTIVITY SHEET

 Early in the market  New product

 Early and innovative idea so wide range of market is for campus wallet

 Unorganized  Reaching out the clients is the major headache  Time taking to convince the clients

 Main competitors are Banks Patym etc

PRODUCT / SERVICE TABLE Campus Wallet

Cashless & safe payment system for students, which was only inside the campus

MARKET POSITION Campus Wallet

:

4.2

PRICING STRATEGY

Reasonable

VALUE TO CUSTOMER customer

Students  Exposure to electronic money transactions at a very young age  Protection from loss and theft  Faster service, shorter queues and easy tracking of expenses

Parents  Online recharge facility  Absolute control over spending. Eliminates the problem of misuse of cash.  Timely notifications facilitate proper monitoring of the student's activities  Parents get a monthly statement on card usage 

School  Reserve money in the school's account from recharging student cards.  No change related issue  20% less Administrative work  Faster Processing

UNIQUE SELLING POSITION • Early in the market • Complete all the process in 1 to 2 secs • Works in offline mode also so no need of internet connection • No need of bank accounts for parents or students to transfer the fund

KEY CUSTOMERS • • • • •

VIT, Andhra Pradesh. (Operational) Avantika by MIT, Pune and Ujjain (Operational) The Choice, Kochi. (Operational) St. Johns, Chennai. (Installation Stage) Christ Nagar College, Thiruvananthapuram. (Operational) • Bishop Cotton Girls , Bangalore. (Installation Stage)

CUSTOMERS MANAGEMENT  Provide quality services to the customers  Maintain customer relationship  Give solutions to customers problem

COMPETITORS Campus Wallet

 Banks  Patym

ADVERTISING & PROMOTIONAL STRATEGY Use the 4p’s ( product , price , place , promotion) to communicate with the consumer. Promotion is a combination of all the customers , including advertising & public relations  Campus Wallet is advertising through online , social media & news paper  Tusk is introduced as the promotional tool of Campus Wallet

SOCIAL MEDIA STRATEGY  Face book  You tube  LinkedIn

Used for giving advertisements & promotional activities

SALES STRATEGY Convince the clients & give information & awareness to them through taking seminar & customer care service also. Explain the features of product & impress the client for maximum sale of the product.

PRICE  Annual subscription model

EXPECTED SALES  At present 40000  Expected to be 400000

THANK YOU