Ansoff Model[1]

ansoff model 1 under 4c concept spiritual marketing concept 4c : under this concept companies help each other in developing strategies for each other and try to cooperate in developing competition and cooperation in their respective industries the basis of foundation of this concept would be on 3 layers 1 trust 2 perfect relationship management 3 participative marketing management customer here is defined as both b2b customer and end user customer. end user (new or old customer) can be termed as company going to new or old geographical areas where products are being sold old price can be defined as the price origanally fixed by the company 3 to 6 months back for the products sold . here new customer is new areas or b2b where company can cater to old price just to make the area geographically strong existing price is defined as the products being priced without any change and sold at current price sold regularly average price is defined as price quoted for the similar products sold at their market rate taken averagely by similar products price tag new price is defined as price fixed by changing the existing price tag for the products sold by the company Ansoff models to be discussed new customer old competitor/company -------- old price/existing price old customer new competitor/company ------- existing price new customer new competitor/company ------- average price old customer old competitor/company

-------- new price

ansoff mode 2 4c concept old competitor old company ----- existing price

new competitor old company ----- new price new competitor new company ----- average price old competitor new company ------

old price/ existing price

ansoff model 3 4c concept new complementor old company --------- existing price old complementor new company --------- old price/existing price old complementor old company ---------- average price new complementor new company -------

new price