Anima Med Ipa Report

ANIMA Annual Report Achievements of Year 2 9-2003 / 9-2004 Proposals for Year 3 9-2004 / 9-2005 3rd ANIMA Annual Conference Rome, 6-7 October 2004

ANIMA

Réseau Euroméditerranéen d’Agences de Promotion des Investissements

Euromediterranean Network of Investment Promotion Agencies

ANIMA

Introduction Presentation of participants (everyone) Logistics of this conference (ICE) Objectives and overview of these workshops 

Annual report



Action plan for year 3



Major events



Feed-back from Med IPAs



Beyond ANIMA…

But, first, where are we now? Ro me, Octo ber 2 00 4

© AN IMA 200 4

2

ANIMA

Part 1. Report on year 2 During year 2, ANIMA has really taken off 

Numerous operations (maybe too much for some IPAs)



Change of scope (from training to preparation of concrete action)



Project well known and appreciated in the FDI community

Our means have also increased 

Full team in place



Staged implementation of tools and methods



Better recognition of ANIMA in MEDA and EU countries



Confident relationship with EC –amendment 3, « cruise regime »-

High expectations from Med IPAs and local partners 

However the programme ownership by Med IPAs has still to progress

But let us come back first to the starting point… Ro me, Octo ber 2 00 4

© AN IMA 200 4

3

ANIMA

Reminder of last year conclusions

The context 

  

23-25 October 2003: annual ANIMA conference with EC, all Med and some EU IPAs Recommendations from Ms Colomb-Nancy, EC Input by Pr Ibrahim Souss (mid-term vision of MEDA IPA needs) Final deliberation and conclusions by ANIMA partners

What resulted from this conference? 



The decision to get closer to the mutual tool wished by most Med IPAs –more concrete operations, demand-driven programme, better association of Med IPAs The need to amend the existing contract (amendment 3)

A strategy based on three objectives was decided   

Focus on concrete achievements Make beneficiaries (Med IPAs) more accountable Exploit the ANIMA momentum

Ro me, Octo ber 2 00 4

© AN IMA 200 4

4

ANIMA

Ro me, Octo ber 2 00 4

Objective 1. Focus on concrete achievements

© AN IMA 200 4

5

ANIMA

Objective 2. Make beneficiaries (Med IPAs) more accountable

Ro me, Octo ber 2 00 4

© AN IMA 200 4

6

ANIMA

Ro me, Octo ber 2 00 4

Objective 3. Exploit the ANIMA momentum

© AN IMA 200 4

7

ANIMA

How did we address these objectives?

Ro me, Octo ber 2 00 4

© AN IMA 200 4

8

ANIMA

Points treated

a. The team b. Global achievements  

Operational report Financial report

c. Main activities    

Capacity building (seminars) Studies Web site Data bases (MIPO)

d. Search for concrete results   

Via micro-projects, e. g. franchise sector Re-investment by diasporas (MEDA-Entrepreneurs) MedIntelligence: technoparks connected throughout MEDA

e. Promotion  

Road-shows in Italy, Spain in 2004 (+UK, France, Germany?) Euro-Mediterranean Investment Summit (Marseille, 1/2005)

f. Country reforms g. ANIMA’s impact Ro me, Octo ber 2 00 4

© AN IMA 200 4

9

ANIMA

a. An enlarged ANIMA team

ICE (Alessio Ponz de Leon, Raffaela Di Emidio) DI (Laila Sbiti and her colleagues) Invest in France-AFII  Existing team (Véronique Ledru, Nadia Bibi, Delphine Bréant, Stéphane Jaffrin, Fabrice Hatem, Bénédict de Saint-Laurent)  Enlarged to: Philippe Parfait (business development), Chadia Mokhchane (economic intelligence), Chantal Vié (technical assistance), Jean-Paul Debrinski (MEDA investment charter), Farida Blidi and Louise Gibbons (€Med Investment Summit) Efficient counterparts in 12 MED IPAs and 12 EU IPAs (mostly regional)  Ahmed El Sayed (Egypt), Nizar Atrissi (Lebanon), Christos Loizides (Cyprus), Fatma El Ghanmi (Tunisia), Mario Galea (Malta), Jafar Hdaib (Palestine), Mazen Homoud (Jordan), Özlem Nudrali (Turkey), Nadia Okar (Syria), Rachel Roei (Israel), Djamel Zeriguine (Algeria)  Tuscany, Lazio, Marche, Turin-Piedmont (Italy), IVEX (Spain), Invest in Bavaria (Germany), Euroméditerranée, Provence-Promotion, Côte d’Azur Développement, Franche-Comté Expansion, Alsace (France), Invest in Denmark Ro me, Octo ber 2 00 4

© AN IMA 200 4

10

ANIMA

A team work…

Human results  



Good co-operation spirit Daily work with a network of 100 persons passionate by the development of MEDA region! Free / open exchanges

A real team work 

Almost all ANIMA operations are co-productions!

… to be strengthened Secondments from Med IPAs 

Eva Seddik –GAFI-, Yassine El Moutchou –DI-, hopefully Rania Sobar –JIB-, plus 2 slots)

New EU partners 

Tuscany, Lazio, Invest in Sweden Agency, SPRI-Euskadi, Andalucia, OFISA-Belgium, etc.

‘Associated’ partners 

ASCAME, WAIPA, Microsoft, EIB, etc.

Ro me, Octo ber 2 00 4

© AN IMA 200 4

11

ANIMA

b. Global achievements

What ANIMA has delivered

Ro me, Octo ber 2 00 4

© AN IMA 200 4

12

ANIMA

Operational report

1st focus: capacity building  



28 seminars (EU, regional and local MEDA seminars) so far Most of the MEDA seminars have been the occasion for a significant FDI Information Days with Government, diplomats, companies etc. 6 internships this year, 8 in total, with positive results

2nd focus: economic intelligence & concepts  

Data bases, observatories (MIPO) Studies and preparation of pilot operations

3rd focus: networking & MEDA promotion     

Completion of the ANIMA web site, referencing etc. Newsletters and news server Participation in EuroMed events & numerous conferences Launch of the road shows & BtoB contacts Launch of the Mediterranean Investment Summit

Ro me, Octo ber 2 00 4

© AN IMA 200 4

13

ANIMA

Effort in terms of quality

MEDA deserves the best…  

 

EU IPAs really offer up-to-date methods and approaches Use of international standards (in training, studies, databases, web, events, communication etc.), with adaptations to MEDA specifics A major effort on studies –10 launched this year New data bases for business development / investment generation

A programme well recognised   

Visible outputs (publications, major events, etc.) Web site > 10,000 visitors a month More than 200 quotes this year in specialised media /newspapers

Limits, possible improvements 

  

The team was often too small, too busy for a programme which implies one major operation per week (50 per year!) The load on AFII is particularly high (85% of operations so far) Some pressure on logistics (per diem) Improvements needed in the follow-up of actions

Ro me, Octo ber 2 00 4

© AN IMA 200 4

14

ANIMA

Financial report

Resources used in year 2     

EC (from 1/7/2003 to 1/7/2004) Marseille city and Région PACA Contributions in kind -Med IPAs Contributions from EU IPAs Total resources

€820,000 €220,000 €100,000 €150,000 €1,290,000

Main expenditures 





ANIMA team (PMU)  Of which travel Operational expenses  Seminars, study trips, events, internships  Web site, newsletter, data bases & studies Total expenses

Ro me, Octo ber 2 00 4

© AN IMA 200 4

€280,000 €34,167 €1,010,000 €830,000 €180,000 €1,290,000 15

ANIMA

c. Main activities Capacity building

Seminars  





An impressive (quantitative) result… Regional seminars associated to local events are more efficient Remarkable « information days » (e.g. Algeria, Syria, etc.), sometimes repeated later on (e. g. Egypt Invest) Evaluation: need for more case studies, visits, contacts with business; good appreciation of most experts; building of a MEDA « community » ; importance of exchanges

Internships   

Uneasy start, but 6 realised this year (vs. 2 in 2002-3) Good level of interns Important for developing practical EUMEDA connections

Ro me, Octo ber 2 00 4

© AN IMA 200 4

16

ANIMA 17/9/02 19/9/02 25/11/02 29/11/02 9/12/02 20/12/02 12/1/03 16/1/03 27/1/03 31/1/03 22/2/03 24/2/03 24/2/03 28/2/03 24/1/03 25/1/03 10/3/03 12/3/03 17/3/03 21/3/03 5/5/03 9/5/03 18/5/03 28/5/03 2/6/03 6/6/03 2/6/03 4/6/03 21/6/03 25/6/03 23/6/03 27/6/03 30/6/03 4/7/03 8/7/03 10/7/03 14/7/03 17/7/03 15/9/03 19/9/03 15/9/03 19/9/03 28/9/03 2/10/03 12/10/03 16/10/03 19/10/03 23/10/03 19/10/03-23/10/03 8/12/03 12/12/03 8/12/03 12/12/03 19/2/04 21/2/04 22/2/04 27/2/04 08/3/04 12/3/-04 15/3/04 19/3/04 26/4/04 01/4/04 27/4/04 30/4/04 15/5/04 20/5/04 17/5/04 19/5/04 26/5/04 28/5/04 26/5/04 28/5/04 07/6/04 11/6/04 14/6/04 16/6/04 28/6/04 02/7/04

Seminars dates & topics FDI issues in MEDA. ANIMA Launch Conference Maximising FDI and IPA strategy Communication & territorial marketing Economic intelligence, project identification Prospection network & support to investors MEDA Franchise Forum Maximising FDI and IPA strategy ANIMA Presentation. WAIPA Forum Assises Méditerranéennes de l'International Building IPA strategy and communic. IPA creation & strategy Visit of EU technoparks and IPAs FDI economics & studies World Free Zone Convention Maximising FDI and IPA strategy IPA creation & strategy Préparation des offres territoriales A common tool for regional investment cooperation Communication & marketing territorial (in French) The Med IPA seminar for webmasters Venture Capital + SME Conference AgriTech Fair Territorial marketing Country marketing and project identification Economic intelligence, communication MEDA FDI Performance. 2nd ANIMA Conference MEDA-Entrepreneurs Workshop n°1 Intégrales de l’Investissement 2nd MEDA Franchise Forum MEDA-Entrepreneurs Workshop n°2 IPA Economists Meeting n°2 IPA webmasters N°2 Visit of Italian IPAs and road shows for investors MEDA-Entrepreneurs Workshop n°3 After-care & MEDA Entrepreneurs Building the IPA communications skills IPA managers meeting n°2 + La Baule Investment Forum FDI Statistics Investment generation/ Road-show in Spain IPA development and strategy AFII Investor Targeting & Economic intelligence

Ro me, Octo ber 2 00 4

© AN IMA 200 4

& Forums Paris Malta Marseille Cairo Tunis Barcelona Rome Geneva Marseille Cyprus Rabat Nice, Valencia, Munich Marseille Brussels Alger Ankara Marseille Marseille Rabat Marseille Tel Aviv Cairo Amman Ramallah (Palestine) Marseille Marseille Rabat Barcelona Istanbul Marseille Ifrane, Morocco Marche, Tuscany, Latium Marseille Alger Gaza (Palestine) La Baule Beyrouth Valencia, Barcelona Damascus Nicosia, Cyprus

17

ANIMA

Ro me, Octo ber 2 00 4

Studies realised or launched

© AN IMA 200 4

18

ANIMA

Role of the ANIMA studies

We still believe in the cycle studyseminaraction 

Knowledge is a pre-requisite to act properly

Problems met with studies    

Limited means (25 to 30 days per study –not enough) Delays in definition (ToRs), launch procedure Some studies are not totally satisfactory Translation/publication issue: we want to translate to English and publish only when the text is good enough and stable

However, several reference studies issued by ANIMA on FDIs to MEDA  

Sector studies Strategic studies

Ro me, Octo ber 2 00 4

© AN IMA 200 4

19

ANIMA

Ro me, Octo ber 2 00 4

Promoting the region: ANIMA publications

© AN IMA 200 4

20

ANIMA

http://www.animaweb.org The reference web site on investment in the Mediterranean 10,000 visits per month, now 5 headings  

 



About ANIMA Invest in the Mediterranean Country opportunities Business opportunities (sectors) ANIMA intranet

French & English 400 pages in both + on line info

Ro me, Octo ber 2 00 4

© AN IMA 200 4

21

ANIMA

Recent investment trends

570 major investment projects to MEDA detected since 1/1/2003 During January-September 2004, MEDA improves its share vs. Central/Eastern Europe, its main competitor (66% vs. 61%) Around 350 FDI projects expected this year (vs. 275 in 2003) Main sectors so far           

Data-processing & software + consultancy : 60 projects! Chemicals and drugs: 42 projects Automotive: 41 projects, most of them big (e.g. Turkey) Tourism: 41 projects Agro-business: 36 projects Textile: 34 projects Telecoms and internet operators: 32 projects (everywhere) Electronics, electrical equipment: 31 projects Transport and utilities: 30 projects Energy: 26 projects (Algeria, Egypt…) Home equipment and retail: 25 projects

Ro me, Octo ber 2 00 4

© AN IMA 200 4

22

ANIMA

The MEDA mutual tool: MIPO Investment Project Observatory A Mediterranean Observatory on Investment Projects 

 

 

All MEDA investments or prospects (realised or publicly announced) Use of >10,000 news per day! On-line access on ANIMA web site An annual report An on-going process (contribution from some Med IPAs)

Comparison with other observatories managed by Invest in France (France, wider Europe, Eastern Europe) Ro me, Octo ber 2 00 4

© AN IMA 200 4

23

ANIMA Reuters economic newsflow (>10,000 news per day) +Dow Jones, Lexis-Nexis

Open data bases

www.kompass.fr, www.societes.com, www.lexpansion.com

MIPO’s economic intelligence Semantic analysis Selection of 700 to 1,000 news and alerts per year for MEDA

ANIMA team

IPAs & other partners

Internet

Monitoring of companies

Others sources Fairs Listing

Ro me, Octo ber 2 00 4

Mediterranean Investment Project Observatory (MIPO) © AN IMA 200 4

Around 300 projects and leads detected per year 24

ANIMA

MEDA becoming a pow er ho use

35 projects announced over €100 million Car industry (boom in Turkey!)  

Manufacturers Suppliers

A ‘Hi-tech MEDA Valley’ is emerging (mainly Maghreb)  

Call centers, software development, internet-based services Mobile phone, electronics (cars, home appliances, chips, etc.)

Relocations from Europe  

Textile Home equipment etc.

Early signals of strong take-off in several countries    

Lawyers Training, consultancy etc. Bank, insurance, rating agencies Privatisations

Ro me, Octo ber 2 00 4

© AN IMA 200 4

25

ANIMA

MIPO contributes to restoring confidence Promote the MEDA region  

Impressive list of FDI stories Several indicators of recovery

Make investors aware and reassured about MEDA 



MIPO on www.animaweb.org

Help Med IPAs  



Ro me, Octo ber 2 00 4

They often reason by imitating competitors They feel more secure in countries where others invest Promotion of their results Benchmarking with other Med IPAs and Eastern Europe Knowledge dated base available for studies and research

© AN IMA 200 4

26

ANIMA

d. Search for concrete results

Via micro-projects, e. g.  Franchise sector (Euromed Franchise Forum, Barcelona)  Flow of contacts / leads / projects detected via ANIMA Via novel initiatives, e. g.  Re-investment by diasporas (MEDA-Entrepreneurs)  Road-shows in Italy, Spain in 2004 (+UK, France, Germany?)  MedIntelligence: technoparks connected throughout MEDA  Project profiler (to detect investors) in www.animaweb.org Via surveys /reflections directed at MEDA niches  E. g. textile, call centers, ICT, cosmetics, organic agriculture, medicalised tourism, thalassotherapy, yachting Via investment forums and BtoB meetings, e. g.  Euro-Mediterranean Investment Summit (Marseille, 1/2005)  1st Euromed Innovation and Investment Forum (4/2005)  Assises Méditerranéennes de l’International (2003 & 2005)  Intégrales de l’Investissement (Morocco), Egypt Invest, etc. Ro me, Octo ber 2 00 4

© AN IMA 200 4

27

ANIMA

ANIMA rationale for franchise High growth, variety of franchise businesses 



Morocco: from 42 franchise networks in 1997 (200 points of sale) to 150 franchise networks in 2003 (700 points of sale) Egypt: from 7 food networks in 1990 to 34 in 2003

Job creation 

Moroccan leaflet on franchise Source: DI

On average, 13 direct jobs and 20 indirect jobs -suppliers etc.

Simple business format 

Ideal for emerging entrepreneurs

Partnership, learning  

Link franchisor-franchisee Transfer of knowledge and management methods

Adapted to MEDA’s situation 



Ro me, Octo ber 2 00 4

Most of the risks are taken by the franchisee and not the franchisor Intégrales de la Franchise launched by DI Morocco © AN IMA 200 4

28

ANIMA

Re-investment by diasporas

Several MEDA countries have a large-scale emigration Huge emigrants’ remittances 

2nd source of external funding in developing countries

MEDA entrepreneurs living abroad encouraged to 



Investing back in their home country Introducing new technologies or management methods

Use of the Marseille “Home Sweet Home” example 

Project directed towards young Frenchies installed in the Silicon Valley or London City

MEDA-Entrepreneurs is reproducing the concept in 7 MEDA countries Ro me, Octo ber 2 00 4

© AN IMA 200 4

29

ANIMA

MedIntelligence Survey of MEDA incubators, technoparks & R&D centres 

250 to date!

Creation of a network 





R&D support to foreign companies locating in MEDA Cluster strategies (‘Call Center Valley’, ‘Textile Valley’…) Multi-country researches (EU PCRD, clinical tests, ICT…)

Benefits  



Ro me, Octo ber 2 00 4

New (‘hi-tech’) image of MEDA Use of the 000s of engineers and diplomees produced yearly Attraction of R&D driven foreign investments

© AN IMA 200 4

30

ANIMA

e. Promotion SMILE -New data base on leads

Leads = prospects or pre-investment information Strategic for IPAs 

 

Source of projects if leads are converted into real investments A confidential tool –different from MIPO A test file with 50 leads, submitted to your review

Three main sources  



AFII monitoring system for MEDA (cf. MIPO) Requests collected via the ANIMA web « business profiler » (« define your project » questionnaire) BtoB contacts during fairs or road-shows

Could become a secured system on ANIMA intranet 

SMILE: Shared MEDA Investment Leads

Ro me, Octo ber 2 00 4

© AN IMA 200 4

31

ANIMA

ANIMA road shows e. g. Barcelona, June 2004 Get projects!

Ro me, Octo ber 2 00 4

© AN IMA 200 4

32

ANIMA

Launch of the 1st EuroMediterranean Investment Summit

The 1st international forum on investment opportunities in the Euro-Med region Goal: to create a reference event for the Mediterranean businessmen Marseille, Palais du Pharo, January 13-14, 2005   

Co-operation with "The Economist" 2,5 days: conference, 12 workshops, exhibition Banks, institutions, companies, entrepreneurs, experts

300 to 500 participants expected Ro me, Octo ber 2 00 4

© AN IMA 200 4

33

ANIMA

MEDA stands at €MIS

A good opportunity to sell the MEDA region in general and your country in particular Proposed deal    



Mini-stand for each MEDA country (4 to 6 m2) Minimum equipment (table, seats, structure, banner) Space offered by ANIMA Design of the stand (posters, maps etc.) and documentation by Med IPAs Commitment of presence of one attendant during 2.5 days

Our need  

Confirm your participation by 20 October 2004 Attend the preparation meeting of 2-3 December 2004, MRS

Ro me, Octo ber 2 00 4

© AN IMA 200 4

34

ANIMA

f. Country reforms

A difficult work area for ANIMA  

You represent sovereign countries Is this ANIMA job?

However we may help 





Need to assess (and improve) MEDA and country industrial image Need to re-assure investors – hence an investment charter, with a kind of scoreboard with objective indicators Need to convince decision-makers to « play regional » -only the organised world areas will survive

Promotion is a must, but has to be based on a good (or improving) product Ro me, Octo ber 2 00 4

© AN IMA 200 4

35

ANIMA

Image assessment

ANIMA work on image 

Why are private companies often reluctant to invest in MEDA?

In-depth interviews of top-level decision makers 





Positions: CEO, EMEA manager, local general director, location & sourcing consultant, director of international strategy etc. Sectors: steel industry, electrical, cars, computer, garments, tobacco, pharmaceuticals, logistics, tourism, bank, retail UK, Dutch, German, French, Japanese, US companies

First results about MEDA business image 

  

Main hindrances: practices, distrust of local partners, perceived unstability, low internal demand, lack of common market Mixed image for business: trading, tourism, leisure… come first Confusion between Islam –islamism- terrorism Big gap image  reality (e. g. stability in Algeria, Syria)

Image (re-)building will take time and will imply: ‘Product’ changes + Image Campaigns Ro me, Octo ber 2 00 4 © AN IMA 200 4

36

ANIMA

The MEDA Investment Charter: A guarantee to investors

An objective, independent, permanent MEDA scoreboard  With specific indicators on each country  Market, business climate, economic performance  Infrastructure & technology  Governance & transparency …

 Based on existing and unquestionable data  Doing Business (World Bank)  World Economic Forum, IMD  Rating agencies, etc.

An instrument showing countries’ commitment towards reforms  Virtuous process of "measurable" improvement  A kind of ANIMA “label”  Considered as a reliable benchmark by investors Ro me, Octo ber 2 00 4

© AN IMA 200 4

37

ANIMA

The MEDA Investment Charter

The ANIMA investor scoreboard

Ro me, Octo ber 2 00 4

© AN IMA 200 4

38

ANIMA

Think regional

For investors, the weakness of regional intra-MEDA co-operation is a major hindrance Importance of intra-MEDA activities in ANIMA    



Networking, direct contacts etc. Regional seminars or events (>10 up until now) Testimonies and experts from Med IPAs Common workshops on non-competitive projects (MEDAEntrepreneurs) Regional presentations in road-shows (Maghreb, Machreq)

Intra-MEDA investment is growing (30 projects in MIPO) New initiatives envisaged (examples)  



Possible MoU on investment between Israel & Palestine Common work on industrial relocations to MEDA (between CIDEMCatalunya and MEDA agencies) Common projects on sectors or sub-regions (promotion, industrial co-operation with EU companies etc.)

Ro me, Octo ber 2 00 4

© AN IMA 200 4

39

ANIMA

g. ANIMA’s impact

ANIMA, an accelerator for investment in MEDA  

IPAs on the move! Trust and self-confidence are back

People those who make the difference   

Hundreds of executives and staffs trained in Med IPAs Warm co-operation spirit among participants Bottom-up and regional initiatives are coming

Practical results   



Investments on the rise again (cf. MIPO) More than 10 projects per month directed towards Med IPAs Contacts established with more than 100 major world investors, better aware of the region’s potential ANIMA active in most major EuroMed investment events

However: need for a change of speed Ro me, Octo ber 2 00 4

© AN IMA 200 4

40

ANIMA

Lessons learnt

ANIMA has to move from an EU vision to country ownership  

Need for more feed-back and participation from Med IPAs Wide range of Med IPA needs, some well advanced, some with strong needs of technical assistance

Need to move from technical issues to more sensitive strategic matters 

Key factors in attracting FDIs: Government commitment, accountability, transparency, governance

Develop systematic multi-IPA networks  

As they exist in ANIMA for webmasters or economists Need for sub-regional programmes (reinforced co-operation)

Limited interest from non-latin EU IPAs  

Most agencies are small, result-driven, and competing ANIMA welcomes the participation of several regional IPAs

Need for sustainability 

The tree is growing. Fruits will come later…

Ro me, Octo ber 2 00 4

© AN IMA 200 4

41

ANIMA

Part 2. Optimising the workplan for ANIMA year 3

ANIMA year 3 priorities

Ro me, Octo ber 2 00 4

© AN IMA 200 4

42

ANIMA

Main action lines

Our deadline for eligible operations: 14 September 2005 Our goals this year:  



Implement at least 80% of the programme Improve significantly the practical results: know-how transferred, flow of FDI projects and leads, foundations set for a mutual MEDA instrument Get green light from EU and other sponsors to continue after 14/9/2005

Their satisfaction implies 

 

  

The continuation of core ANIMA activities (capacity building / economic intelligence / web site…) More attention to specific IPA needs (technical assistance) The reinforcement of the network (federate all forces interested in FDI development) The setting-up of a business development strategy Continued country reforms (testified by the MEDA investment charter) The building of a new industrial image for MEDA

Ro me, Octo ber 2 00 4

© AN IMA 200 4

43

ANIMA

Points treated

a. The agenda for Sept. 04 -Sept.05 b. Involvement of Med and EU IPAs  Secondments  New partners  Technical assistance missions

c. Focus on common tools  Intranet development  Shared data bases

d. Promotion and business development    

Events Use of studies Image building Start of business development /investment generation

Ro me, Octo ber 2 00 4

© AN IMA 200 4

44

ANIMA Who takes what?

Ro me, Octo ber 2 00 4

h. A dense agenda

© AN IMA 200 4

45

ANIMA

i. Involvement of Med and EU IPAs Secondments

Med IPA staffs (five) seconded to the ANIMA base team in Marseille    

Young professionals Mission of interest for both the country and ANIMA 2 slots still available until mid-September 2005 Objective: prepare the future managers of a mutual instrument, under the PMU responsibility

Conditions     

The IPA stays as employer and pays the basic salary Gross indemnity of €1,500 per month by EU Insurance needed for medical coverage Contract signed with AFII AFII provides office/work equipment

Ro me, Octo ber 2 00 4

© AN IMA 200 4

46

ANIMA

Technical assistance missions

15-days expert mission with your IPA Topic adapted to the specific needs of IPAs:    

Creation of an IPA Preparation of a road-show in Europe Development of a targeted investor data base Development of promotional tools, web site etc.

Process      

ToR prepared by the IPA (cf. proposed form) Expert data base supplied by ANIMA PMU (incl. all EU IPAs) Missions to be prepared well in advance with the expert Follow-up needed Importance of knowledge transfers The IPA will be fully responsible for the implementation and results

Ro me, Octo ber 2 00 4

© AN IMA 200 4

47

ANIMA

New partners associated to ANIMA EU IPAs        

Current partners



Lazio (Italy) Tuscany (Italy) Marche (Italy) ISA (Sweden) SPRI (Spain)? CIDEM (Spain)? CzechInvest? Andalucia (Spain)? Wallonie (Belgium)?

Other partners  

Ro me, Octo ber 2 00 4

© AN IMA 200 4

WAIPA Microsoft, EIB (€MIS) 48

ANIMA

j. Focus on common tools

Intranet development 





Need for on-line collaborative work (intra-consortium, intraMEDA, intra-all IPAs) Need to develop a part of the web site dedicated to IPAs, with confidential content and access management Downloadings (slides, documents, resources)

Shared data bases (examples)       

Ani-Contacts List of EuroMed commercial events (Ani-Events) FDI observatory (MIPO) News server Shared library (resource center) To be Leads (SMILE) developed Top 500 companies in MEDA

Ro me, Octo ber 2 00 4

© AN IMA 200 4

49

ANIMA

k. Promotion and business development Events

We are ready to consider any event with regional dimension  

Joining an existing event with relevant MEDA topic (e. g. SIAL, AMI etc.) Creating a new one: from MEDA conference -such as the Innovation & Investment Symposium- to Country Investment Forum (cf. Egypt, Carthage, Intégrales Maroc, Liban etc.)

To prepare action, we also need small-size forums per sector, with business and government people from EU & Med countries Ro me, Octo ber 2 00 4

© AN IMA 200 4

50

ANIMA

Utility of sector studies

Priorities 



The 5 top sectors in MEDA for FDIs (textile, automobile, tourism, agro-business, infrastructure and logistics) Two significant sectors (call centres & shared service centres, cosmetics)

Output  





Opportunities for MEDA countries in these sectors Possible co-operation with EU industries –high demand for coordinated approach (e. g. textile, automobile) Proposed round tables with EU federations, companies, Med IPAs to discuss report findings during 2005 seminars Action plan with road-shows, presence in fairs/events, design of promotion tools, use of seconded staff

Ro me, Octo ber 2 00 4

© AN IMA 200 4

51

ANIMA

Utility of strategic studies

Address the 7 main issues identified concerning MEDA FDI strategy 1. 2. 3. 4. 5. 6. 7.

Delocations from EU (Michalet report) Domestic re-investment by expatriates (Home Sweet Home) Key investors in the region (Stefano Battiston report) MEDA technology (inventory of technoparks/MedIntelligence) IPA efficiency (Benchmarking report) MEDA industrial image (Pérez report) Future of Euro-Med co-operation on investment (Souss rep.)

Results to be discussed during EU/MEDA seminars with interested IPA managers   

Preparation of action plans Pilot projects (e. g. MEDA-Entrepreneurs) Focused promotion (e. g. MEDA Innovation Forum) or image campaign, etc.

Ro me, Octo ber 2 00 4

© AN IMA 200 4

52

ANIMA

Image building

Despite the importance of politics and culture among the MEDA handicaps…       

Regional conflicts, security concerns Lack of regional integration, fragmented markets « Mediterraneans are creative, but Insufficient legal standards & practices Few democracies unforeseeable and Powerful and sluggish bureaucracies unreliable » Low speed of privatisations Limited domestic savings –weak re-investment in the region

…A lot may be achieved to attract investors    

Potential growth is there (cf. Turkey GDP, 1st Quarter 2004) Stability and investment protection is there Need to inform about reality, e.g. Algeria, Syria, big markets Anticipate market integration (Euro-Med free trade zone in 2010/12)

But let’s make it known via efficient channels   

People, networks, events, public relations etc. Specific/targeted campaigns (airports, web, rating agencies, etc.) Use of opportunities (from tourists to migrants’ summer holidays)

Ro me, Octo ber 2 00 4

© AN IMA 200 4

53

ANIMA

Upstream of biz development

Territorial marketing / Targeting

Poor MEDA performances, despite encouraging trend  

Compared to similar emerging countries, MEDA’s attractiveness is low Based on its economic fundamentals, the region should receive up to €40bn in FDI every year (vs. €10 bn now)

In most MEDA countries    

Few domestic studies on FDI, no data bases, poor statistics Lack of territorial marketing Lack of investor targeting Lack of after-care (whilst 50% of projects are extensions)

Need for an in-depth reflection on country strategy   

SWOT analysis, comparative advantages Industrial policy (e. g. priority sectors, clusters, education) Positioning (unique selling position)  action

This concerns national issues, bt ANIMA may help (TA missions) Ro me, Octo ber 2 00 4

© AN IMA 200 4

54

ANIMA

Business development

Project generation

Need for a more agressive FDI search 

From passive or demand-driven promotion (web site, image, roadshows etc.)…



…To a more pro-active prospection of leads and projects

Possible ANIMA test organisation in 2004-2005 

Coordination by a new specialist (Philippe Parfait)



A data base on leads, fed by various sources



Coordinated participation in EuroMed events, road shows, forums etc.

This is the right time for MEDA 

Eastern/Central Europe relative decline in 2004



China’s over-investment could be favourable to MEDA after 2005



A window of opportunity?

Ro me, Octo ber 2 00 4

© AN IMA 200 4

55

ANIMA

ANIMA: a value-added network Increase the operational capabilities of Med IPAs

Develop the flow of projects and FDI to MEDA

Ro me, Octo ber 2 00 4

© AN IMA 200 4

56