Anas Al Sawah
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ANAS SAWAH
Mobile: +971 50 5686737 ~ E-Mail: [email protected] Seeking mid to senior level assignments in Sales & Marketing, Retail Operations, Brand Management & Client Relationship Management with organization of repute Apercu
A dynamic professional with around 10 years’ rich experience in Business Development, Retail Operations, Sales & Marketing, Brand Promotion, Customer Relationship Management and Team Management with leading organizations in UAE.
Currently associated with Virgin Megastore, Dubai [UAE] as Department Manager - Music.
Proficiency in Product Mix, Assortment Planning, Ageing Analysis, Merchandising and Promotional activities. Devising & implementing marketing plans and activities for successful launching of products.
Extensive experience in Fashion & Music sector of setting up and managing retails operations requiring deep understanding of critical business drivers in multiple markets and industries.
Expertise in managing minimum inventory level for optimizing the resources and managing disposal of SOS (Surplus, Obsolete & Scrap) to keep shrinkage under control.
Proven track record of increasing revenues, establishing networks and creating a team work environment to enhance productivity for reputed business houses while maintaining service standards for business excellence.
Personal Traits:
A skilled leader with exceptional presentation skills and abilities in forging business partnerships in markets, lead crossfunctional teams & establish beneficial relationships with key players in the industry.
Endowed with exemplary relationship management & stupendous communication skills with ability of bolstering longlasting relations with customers.
Occupational Chronicle VIRGIN MEGASTORE, DUBAI [UAE] Department Manager - Music
Since Oct’01
Growth Path Oct’01 - Sep’04 Oct’04 - Jul’06 Aug’06 - Sep’06 Since Oct’06
Sales Person Senior Sales Person Senior Sales Person Department Manager - Music
Spearheading a team of 25 Sales Rep, 4 Merchandisers & 2 Store Keepers in daily operations of the Music/ DVD department of the store ensuring world-class customer service focus and merchandising standards.
Providing customers with immaculate service and quality goods besides attending to their queries & resolving complaints. KEY DELIVERABLES
Business Development/ Sales & Marketing: Analyzing latest marketing trends & tracking competitors’ activities &
providing valuable inputs for fine tuning of the strategies. Analyzing business potential and consumer preference to drive sales volumes by conceptualizing & executing strategies. Driving Sales by executing formulated strategies to augment turnover and achieve desired targets. Steering sales operations with focus on bottom line, by ensuring optimal utilization of resources.
Retail Operations: Handling retail operations inclusive of trade segmentation, account management, communication through merchandising programs and pricing & trade terms management. Overseeing Category Management including shelf space management, merchandising strategies, plan-o-gram development, inventory management, margin analysis & contributions.
Product Promotions/ Brand Management: Preparing marketing collaterals for branding of new product & prepare plan, budget and executing the launch of the products. Managing brand image building & product awareness campaigns. Coordinating the in-store promotional activities for new releases & special products. Ensuring visual merchandising displays, windows, gondolas, POP & design of retail outlets.
Customer Relationship Management: Maintaining cordial relations with customers to sustain the profitability of the business. Maximizing customer satisfaction level, monitoring customer complaints, providing efficient services. Handling customer grievances & resolving issues maintaining minimum TAT to achieve the service quality norms.
Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets. Managing the complete recruitment life cycle for sourcing the best talent from diverse sources after identification of manpower requirements.
Material Management
Inventory Management: Tracking & maintaining optimum inventory levels by streamlining the systems & procedures for effective inventory control to ensure ready availability of products at the depots and retail stores to meet sales targets. Monitoring purchase, receipt, inspection, storage, cataloguing, manual, inventory & distribution of goods to retail units ensuring accuracy, completeness and quality of stock. Administering the management of non-moving inventory and ensuring regular disposal of surplus inventory & shrinkage control. Sourcing / Procurement: Generating purchase orders as & when inventory levels reach reorder levels. Analyzing demand/ forecasting material requirement for meeting anticipatory orders of the sale and planning the purchase so as to achieve optimum utilization of materials & maximum cost savings.
SIGNIFICANT
HIGHLIGHTS
Instrumental with significant contributions in reducing shrinkage by a substantial 30%. Demonstrated excellence in work with outstanding performance leading to 4 certificates from the management; one for exemplary performance, one certificate for successfully achieving the shop targets as well as one certificate each for inspiring leadership and excellence in customer service. GUESS, DUBAI [UAE] Sales Supervisor
Nov’99 – Sep’01
Supervising a team of 6 members (2 retail salespersons, 2 cashiers, 1 CS representatives, & 1 stock clerks in handling retail sales & distribution.
Preparing Sales Forecasts, Budgets, Work schedules and assigning the work to the team as well as devising sales incentive programs to keep them motivated.
Ensure that customers receive satisfactory service & quality goods, dealing with customers’ inquiries & complaints, and promoting good & lasting relations with the customers.
Academia 1996
2 years Certificate Course in Business Administration
From University of Aleppo, Syria.
Computer Forte
Proficient in working with Windows XP, MS Office (Word, Excel & PowerPoint), Internet and Email using MS Outlook. Personal Vitae Date of Birth Address Nationality Passport Details Visa Status Marital Status Linguistic Abilities
: : : : : : :
8th March 1972. P.O. Box.22700, Dubai, UAE. Syrian No. N003344797 On Resident UAE Visa Single English & Arabic
Valid till: 29/03/2014
Mobile: +971 50 5686737 ~ E-Mail: [email protected] Seeking mid to senior level assignments in Sales & Marketing, Retail Operations, Brand Management & Client Relationship Management with organization of repute Apercu
A dynamic professional with around 10 years’ rich experience in Business Development, Retail Operations, Sales & Marketing, Brand Promotion, Customer Relationship Management and Team Management with leading organizations in UAE.
Currently associated with Virgin Megastore, Dubai [UAE] as Department Manager - Music.
Proficiency in Product Mix, Assortment Planning, Ageing Analysis, Merchandising and Promotional activities. Devising & implementing marketing plans and activities for successful launching of products.
Extensive experience in Fashion & Music sector of setting up and managing retails operations requiring deep understanding of critical business drivers in multiple markets and industries.
Expertise in managing minimum inventory level for optimizing the resources and managing disposal of SOS (Surplus, Obsolete & Scrap) to keep shrinkage under control.
Proven track record of increasing revenues, establishing networks and creating a team work environment to enhance productivity for reputed business houses while maintaining service standards for business excellence.
Personal Traits:
A skilled leader with exceptional presentation skills and abilities in forging business partnerships in markets, lead crossfunctional teams & establish beneficial relationships with key players in the industry.
Endowed with exemplary relationship management & stupendous communication skills with ability of bolstering longlasting relations with customers.
Occupational Chronicle VIRGIN MEGASTORE, DUBAI [UAE] Department Manager - Music
Since Oct’01
Growth Path Oct’01 - Sep’04 Oct’04 - Jul’06 Aug’06 - Sep’06 Since Oct’06
Sales Person Senior Sales Person Senior Sales Person Department Manager - Music
Spearheading a team of 25 Sales Rep, 4 Merchandisers & 2 Store Keepers in daily operations of the Music/ DVD department of the store ensuring world-class customer service focus and merchandising standards.
Providing customers with immaculate service and quality goods besides attending to their queries & resolving complaints. KEY DELIVERABLES
Business Development/ Sales & Marketing: Analyzing latest marketing trends & tracking competitors’ activities &
providing valuable inputs for fine tuning of the strategies. Analyzing business potential and consumer preference to drive sales volumes by conceptualizing & executing strategies. Driving Sales by executing formulated strategies to augment turnover and achieve desired targets. Steering sales operations with focus on bottom line, by ensuring optimal utilization of resources.
Retail Operations: Handling retail operations inclusive of trade segmentation, account management, communication through merchandising programs and pricing & trade terms management. Overseeing Category Management including shelf space management, merchandising strategies, plan-o-gram development, inventory management, margin analysis & contributions.
Product Promotions/ Brand Management: Preparing marketing collaterals for branding of new product & prepare plan, budget and executing the launch of the products. Managing brand image building & product awareness campaigns. Coordinating the in-store promotional activities for new releases & special products. Ensuring visual merchandising displays, windows, gondolas, POP & design of retail outlets.
Customer Relationship Management: Maintaining cordial relations with customers to sustain the profitability of the business. Maximizing customer satisfaction level, monitoring customer complaints, providing efficient services. Handling customer grievances & resolving issues maintaining minimum TAT to achieve the service quality norms.
Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets. Managing the complete recruitment life cycle for sourcing the best talent from diverse sources after identification of manpower requirements.
Material Management
Inventory Management: Tracking & maintaining optimum inventory levels by streamlining the systems & procedures for effective inventory control to ensure ready availability of products at the depots and retail stores to meet sales targets. Monitoring purchase, receipt, inspection, storage, cataloguing, manual, inventory & distribution of goods to retail units ensuring accuracy, completeness and quality of stock. Administering the management of non-moving inventory and ensuring regular disposal of surplus inventory & shrinkage control. Sourcing / Procurement: Generating purchase orders as & when inventory levels reach reorder levels. Analyzing demand/ forecasting material requirement for meeting anticipatory orders of the sale and planning the purchase so as to achieve optimum utilization of materials & maximum cost savings.
SIGNIFICANT
HIGHLIGHTS
Instrumental with significant contributions in reducing shrinkage by a substantial 30%. Demonstrated excellence in work with outstanding performance leading to 4 certificates from the management; one for exemplary performance, one certificate for successfully achieving the shop targets as well as one certificate each for inspiring leadership and excellence in customer service. GUESS, DUBAI [UAE] Sales Supervisor
Nov’99 – Sep’01
Supervising a team of 6 members (2 retail salespersons, 2 cashiers, 1 CS representatives, & 1 stock clerks in handling retail sales & distribution.
Preparing Sales Forecasts, Budgets, Work schedules and assigning the work to the team as well as devising sales incentive programs to keep them motivated.
Ensure that customers receive satisfactory service & quality goods, dealing with customers’ inquiries & complaints, and promoting good & lasting relations with the customers.
Academia 1996
2 years Certificate Course in Business Administration
From University of Aleppo, Syria.
Computer Forte
Proficient in working with Windows XP, MS Office (Word, Excel & PowerPoint), Internet and Email using MS Outlook. Personal Vitae Date of Birth Address Nationality Passport Details Visa Status Marital Status Linguistic Abilities
: : : : : : :
8th March 1972. P.O. Box.22700, Dubai, UAE. Syrian No. N003344797 On Resident UAE Visa Single English & Arabic
Valid till: 29/03/2014
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