ANALYSIS OF QUESTIONNAIRE CONSUMERS
PURCHASE BEHAVIOUR
Which mobile phone do you use?
From where did you buy it?
Behavioral pattern
Mobile life
WHICH MOBILE PHONE DO YOU USE?
From where did you buy it?
BEHAVIORAL PATTERN
Following are the reasons for purchasing mobiles:
Ø Past experience Ø Price Ø Others influence Ø Camera clarity Ø Style Ø Durability Ø Music
MOBILE LIFE
BRAND AWARNESS
BRAND RECALL
BEST BRAND
BRAND RECALL
1.42 %
11.84 % 17.06 %
BEST BRAND AND WHY?
NEW COMPETITION
COMPETITORS
VIDEOCON FOR MOBILES
PERSONIFY VIDEOCON
DESCRIBING VIDEOCON
COMPETITIORS
Reliance
Tata
Spice
Onida
Wipro
VIDEOCON FOR MOBILES
PERSONIFY VIDEOCON
Indian expert
DESCRIBING VIDEOCON
Wish list
Firewall settings Anti virus Web access MP4 Video conferencing