Analysis Of Consumers Of Mobile Handsets

ANALYSIS OF QUESTIONNAIRE CONSUMERS

PURCHASE BEHAVIOUR 

Which mobile phone do you use?



From where did you buy it?

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Behavioral pattern



Mobile life

WHICH MOBILE PHONE DO YOU USE?

From where did you buy it?

BEHAVIORAL PATTERN 

Following are the reasons for purchasing mobiles:

Ø Past experience Ø Price Ø Others influence Ø Camera clarity Ø Style Ø Durability Ø Music

MOBILE LIFE

BRAND AWARNESS 

BRAND RECALL



BEST BRAND

BRAND RECALL

1.42 %

11.84 % 17.06 %

BEST BRAND AND WHY?

NEW COMPETITION 

COMPETITORS



VIDEOCON FOR MOBILES

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PERSONIFY VIDEOCON



DESCRIBING VIDEOCON

COMPETITIORS 

Reliance



Tata



Spice



Onida



Wipro

VIDEOCON FOR MOBILES

PERSONIFY VIDEOCON 

Indian expert

DESCRIBING VIDEOCON

Wish list     

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