Consumer Behavior Of Mcdonalds Consumers

McDONALD’

McAGENDA Demographic Profile Psychographic Profile Objective Methodology Primary Data: Analysis & Interpretation Conclusion Questions

McDEMOGRAPHICS Age:

18 – 25 years

Gender:

Male / Female

Marital Status: Income:

Single

N/A

Occupation:

Student

Education:

Undergraduate / Postgraduate

McPSYCHOGRAPHICS - STRIVERS Trendy Fun loving Motivated by achievement Concerned about the opinions and approval of others Money defines success, don't have enough of it to meet their desires. Favor stylish products Strivers are active consumers Impulsive consumers, as their financial circumstances will allow

McOBJECTIVES The objective of this study on Consumer Behavior of an existing / potential McDonald’s customers to analyze the following parameters: Consumer Perception Consumer Motivation Consumer Attitude Consumer Satisfaction

McMETHODOLOGY Online Questionnaire:

www.mcdonalds.questionpro.com

Sampling Technique:

Convinience Sampling

Survey & Analysis Tool:

http://www.questionpro.com/

McSTATISTICS Survey Statistics Viewed

52

Started

50

Completed

50

Completion Rate

100%

Drop Outs (After Starting)

0

Overall Participant Statistics Completes Completion Rate (Completed / Started)

100%

Viewed Rate (Completed / Viewed)

96.15%

Started Rate (Started / Viewed)

96.15% Dropout/Terminates

Drop Outs (After Starting)

2

Validation Errors 

0

Average time taken to complete survey : 4 minute(s)

McFREQUENCY

McSPENDING

McCORRELATION

 CORRELATION ANALYSIS

How often do you visit a McDonald’s outlet?

Approximately how much do you spend on a trip to McDonald’s (in Rupees)?

-0.484922773

McPERCEPTION

Pocket Friendly Alternative

McFood is healthy

Self – service is a good option

McMenu offers value for money

Packaging for the food is user friendly

Seating layout is convinient

McAd

McDonald’s need advertising

McATTITUDE

Visits increases during offers

McFood without affecting schedule

Visiting McDonald’s is fun

McFood is Reliable

McPreferred

Dosa Plaza

4

KF C 2

1 3

Papa John’s Pizza

5

McSATISFACTION

Consistency of taste and quality

McMENU

McProducts on Menu are always available

McDonald’s is always clean

Is the McStaff courteous

McStaff is Courteous

Temperature inside is Optimum

McWashrooms are always Clean

Complaints are Promptly Addressed

McMOTIVATION

McFood satisfies your Hunger

Hangout Zone with Family and Friends

Free Toy with Happy Meal

Good Place to Celebrate at

McANYWHERE

Easy Accessibility

Past Experience

Emotional Attachment

THANK YOU FOR VISITING McDONALD’S

McQUESTIONS