Analysis Of Competitve Strategies

A N A LY S I S O F S T R AT E G I E S A N D COMPETITIVE

PRESENTED BY SMRITA KACHRU

B5

CHAITALI NAWKAR

B9

PRASAD PAKTEKAR

B12

INTRODUCTION TO THE  TOPIC Collect information of strategies of companies of a specific product and analyze their competitive situations.

 Product  2 companies  Strategies  Competitive analysis ( swot )

Product

Variety Direct ViewTube

Plasma

LCD

Ultra-Slim

LED PDP CRT

Flat Screen Home Theatre Projector

Players            

Panasonis Hitachi Videocon LG Philips Sony Samsung Onida Toshiba Sharp BPL Godrej

Companies for the study  SONY  SAMSUNG

SONY  History…  Originally called Tokyo Tsushin

Kogyo ,Sony’s roots go back over half a century to 1946.

 It was founded by Masaru Ibuka

and Akio Morita.

VISION üEco-efficiency in its business activities. üInnovate in environmental technology with environmentally sound business practices.

MISSION

ü "To experience the joy of advancing and applying technology for the benefit of the public."

Array of TVs     

BRAVIA™ LCD TV CRT TV PDP HOME THEATRE FLAT SCREEN

SWOT ANALYSIS     

STRENGTHS Innovation Standardization Promotions Focusing on the Customer

WEAKNESSES  Expensive  Limited variety  Delay in delivery

OPPORTUNITIES  Brand Name  Signed a global partnership contract

wit FIFA  Effective international promotions

THREATS  Competitors  Expensive

STRATEGIES  PESTEL MODEL

POLITICAL

ECONOMICAL

SOCIAL

TECHNOLOGI CAL ENVIRONMEN TAL

LEGAL

SAMSUNG  History  Vision  to lead the digital convergence

movement  MISSION  to be the best “digital-εCompany”.

Array of TVs      

LCD TV LED TV PLASMA TV ULTRA SLIM FIT FLAT SCREEN SAMSUNG MEDIA 2.0

SWOT ANALYSIS     

STRENGTH Reasonable price Zeal and speed in service Samsung marketing academy Wide variety

weaknesses  Not targeting mass market  Quality not upto the mark  Limited promotional activities

Opportunities  Indian mass market  Increase in sales volume  Product differentiation

Threats  Strong competitors  Economic conditions  Customer switch-on

strategies

OVERALL COMPETITIVE ANALYSIS

MARKET SHARE

CONCLUSION  After analysing the strategies and

competitive situation, it can be concluded that both SONY and SAMSUNG are strong competitors.