Amr

Case study: For review of literature (Sources) Research agencies for FMCG 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Nielsen IMRB ORG MARG Hansa Research RNB Research Majestic MRSS Markelytics solutions Warc comScore (Retail, Finance, travel, education, telecommunication, manufacturing) ProQuest

Research agencies for Media product 1. 2. 3. 4. 5. 6. 7. 8.

TAM (TV) RAM (Radio) IRS (Newspaper/Magazine) NRS (Magazine, Newspaper) ABC (Newspaper/Magazine) Pew Research (Internet, America) comScore (media, especially digital) ProQuest

Note: In the analysis section mention either of the following type or both of them (depending upon your objectives and hypothesis), then make charts with explanation. 1. Descriptive Analysis Descriptive analysis consists of computing measures of central tendency and dispersion, as well as constructing one-way tables. (Parasuraman, Grewal, Krishnan, 2004) 2. Inferential Analysis Inferential analysis is data analysis aimed at testing specific hypotheses. (Parasuraman, Grewal, Krishnan, 2004) Inferential analysis aids in choosing between alternative courses of action.