Alp En Lie Be Ashutosh

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ASHUTOSH PRATAP SINGH KUNAL KIRAN ASHUTOSH JHA

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

It is the acquisition of two company PERFETTI AND VAN MELLE In 1946 Two brothers ,Ambrogio and Egidio Perfetti had founded Perfetti In 1841 Izaak van Melle founded Van Melle in Breskens in Netherlands. Largest manufacturers of confectionery and chewing gum products PVMI launched its operations in India in 1994. Market leader, with a market share of more than 30 percent

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

A large unorganized market Includes products such as sweets, jellies, and gums but not chocolate confectionery Market in India was estimated to be US$461 million in 2007

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

Alpenliebe Alpenliebe Creamfills Alpenliebe Lollipop Big Babol Center Fresh Center Fruit Center Shock Chatar Patar

Chlor-mint Chocotella Cofitos Fruittella Happydent White Protex Happydent Marbels Mentos Chocoliebe

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

A hard-boiled sugar candy, was one of the first brands to be launched after PVMI launched in 1994. The single largest selling sugar confectionery brand in India It is biggest brand of PVMI and Indian sugar confectionary market. In 2006,the sales of alpenliebe was Rs.1.6 billion

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

Alpenliebe was available in three flavors Rich milky caramel Cream strawberry Chocolate

Lollipops in three flavors Rich milky caramel Strawberry cream Cola & vanilla PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

POTENTIAL ENTRANTS (ITC AND HUL)

SUPPLIERS (SUPPLY POWER) SUGAR MILLS

INDUSTRY COMPETITORS CADBURY INDIA, WRIGLEY'S LOTTE CONFECTIONERY

BUYERS (BUYING POWER) (MOM &POP STORES, PAN SHOPS KIDS, CHILDREN)

SUBSTITUTES (NESTLE,CANDICO,GOOREJ RAVALGAON LTD)

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

GENERAL RETAILERS

MODERN TRADE

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

STRENGTHS Innovation Promotional

WEAKNESS Maintaining technology superiority Price constrain

tactics Packaging Quality PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

OPPORTUNITIES

THREATS

Innovation within the brand

Competition from international brand.

Sugar free products

Competition from domestic players .

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

LOW PRICE STRATEGY ADVERTISING SALES PROMOTION DISTRIBUTION NETWORK POSITIONING ON WHOLE FAMILY PAY OFF LINE CUM JINGLE

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

JEE LALCHAYE RAHA NA JAAYE. LAGEY RAHO (KEEP GOING) KUCH ALAG ACHANAK (SOMETHING DIFFERENT, SUDDENLY!) LAALACH AHA LAPLAP

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

Free Sampling Animated Films Trump Cards Advertising

.

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

REPOSITIONING ON WHOLE FAMILY INCREASING MARKET SHARES FOR INCREASING ITS CAGR OF 8%TROUGH 2011 IN SUGAR CONFECTIONARY MARKET IN INDIA TO DRAW ATENTTION AND RECALL OF PUBLIC PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA

PRESENTED BY :- ASHUTOSH PRATAP SINGH, KUNAL KIRAN,ASHUTOSH JHA