Air Talk

VIKRAMA SIMHAPURI UNIVERSITY, NELLORE INTERNAL MANAGEMENT MEET 2009

Introduction  

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Telecom giant AirTalk is the flagship company of Mobi Enterprises. AirTalk comes to you from Mobi Enterprises, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. AirTalk is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology. AirTalk was voted as the ‘Best Cellular Service’ in the country for four consecutive years. Largest Private Integrated Telecom Company in India. 3rd Largest Wireless Operator in the World. Largest & Fastest Growing Wireless Operator in India. Largest Telecom Company listed on Indian Stock Exchange.

Vision 2010  By 2010 AirTalk will be the most admired brand in India:  Loved by more customers  Targeted by top talent  Benchmarked by more businesses

Entry Reasons for Success Easy Usage Easy to acquire connection Pre-activated SIM Instant connectivity No rental hassles No security deposits Easy Recharge International ‘scratch system’ for Magic Cards Top ups available from Rs.10 to Rs.1000

Reasons for Success Effective Distribution Easily available in departmental stores, gift shops, ‘kirana’ shops, retail outlets, telephone booths etc Doorstep delivery

Customer Satisfaction Features STD/ISD Facility Voice Mail Short Message Services Free CLIP Balance Enquiry

Affordable Easily accessible Strong customer relationship

Business Strength Current market share Brand image Brand equity Production capacity Corporate image Profit margins relative to competitors  Managerial personal  Promotional effectiveness  Partnerships across the globe      

AirTalk – 3 Cs •Leading Competitors – airtel,vodafone,idea.. •Competitive price, distribution and customer satisfaction strategies

Top moves to target customers •‘AirTalk Connect’ showrooms •Home Delivery •First player to launch roaming cellular services and Smart Mail, Web Message, Call hold etc •Attractive pricing strategies •Focus on Youth

Mobi AirTalk, is Asia’s leading integrated telecom services provider with operations in India and Sri Lanka. Services are offered under the brand name AirTalk: •Broadband & Telephone Services •Long Distance Services •Enterprise Services •Mobile Services using GSM

“4” P’s    

PRODUCT PLACE PRICE PROMOTION

PRODUCT  Prepaid and Postpaid Mobile Services  Features like chat, games, ringtones, video clips etc.  On-the-move information service.  Black list callers.  Social Products.

PRICE  AirTalk wants to make its service accessible to all.  Offers various pricing structure to different customer groups.  Monthly price plans are available.  Rewards on the usage.  Newly Introduce 1ps/2sec pulse.

PLACE  AirTalk covers almost 75% of its operational area.  It also sells through independent retailers.  Customers are able to see and handle products they consider to buy.  People are on hand to ensure customers needs are matched with the right product to explain the different options avaliable.

PROMOTION Above the line:  Advertising on TV, Newspapers, magazines, via internet and on bill boards. Below the line:  Special offer promotions.  AirTalk stores, its products and all its staff project the brand image.  Public relations by its press releases.

Some of the ads designed by us for Print and Internet Media

A Mobi Enterprise Product, India.

A Mobi Enterprise Product, India.

Broad band Express

*conditions apply

For Suggestions & Queries:  Anytime AirTalk Showrooms are available.  Customer Service Staff.  User friendly Contact Website in regional languages. www.airtalk.in  Email to: [email protected]

For Internal Management Meet adzap 2009 By M. Vikram Kumar P. Pravallika Lavanya .Ch Pulendra Naidu .G I MBA I SEM VIKRAMA SIMHAPURI UNIVERSITY, NELLORE.