Aims And Objective.docx

AIMS AND OBJECTIVE This study aimed at understanding the impact of Television advertisement on brand building and consumer buying behavior. Primary Objective To identify the impact of Television advertisement on consumer buying behavior and brand building. Secondary Objectives 1. To identify other factors which influence consumer-buying behavior. 2. To identify is celebrity endorsee advertising more attention getting and memorable than other kind of advertising. 3. To identify how celebrity are endorsee advertisement perceived. 4. To identify that who make the best celebrity endorsee.