Agro Product

Introduction: The marketing of agricultural commodities and food products is regarded as unique and deserves specialized attention. Rapid changes are taking place in the domestic and international markets of agricultural commodities and food products, the knowledge of which is important for coordinating business policies and management processes in the agro-food system. In the present era of globalization and increasing competition it is crucial not only to think of marketing the agricultural commodities and food products in a strategic manner in the domestic market but also to look out for avenues to export in potential international markets for various reasons like sales expansion, diversification of destinations of sales and sources of supplies, better remunerative prices, minimization of competitive risk, etc. For: Executives in marketing and/or export divisions of agro-based companies, dealing in domestic marketing and export of agricultural commodities, food items and other agro-products. Officers in government departments and cooperatives responsible for strategic decisions on domestic marketing and exports of agro-products. Contents: Day 1 Identification of Products for Domestic Market and/or Exports, Branding, Factors Influencing Pricing Decision, Preparation of Export Price quotation, Distribution Decision and Logistic Issues for Agri-business Products in Domestic and International Markets, Agricultural and Food Marketing Policy and Strategic Issues. Day 2 Institutions in Agricultural Markets and Exports, Market Selection for Export of Agricultural Products, Trade Barriers for Certain Agricultural Products, Harmonized System of Codes for Export, Familiarisation with Online and Offline Databases for International Trade of Agricultural Products. Day 3 Letter of Credit and Other Systems of Payment for Exports, Management of Price Risk for Export Markets, WTO Issues, Operational Issues for Starting up an Export Business.