Advocacy
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Organic Consumers Association
Campaigning for Health, Justice, and Sustainability
Dear Loyal OCA Member,
The OCA needs your support to help make Starbucks put its money where its mouth is and support fair trade products!
Starbucks enjoys lots of good press due to the fact that they “support” fair-trade coffee. What, exactly, is meant by “support?”
The Problem.
In April 2000, Starbucks became a leader among major coffee companies when it announced it would begin to offer Fair Trade coffee in thousands of stores nationwide. Fair Trade supporters who targeted Starbucks in campaigns against “sweatshop coffee” hailed the company’s decision as “the first step in creating a truly socially responsible andenvironmentally sustainable global economy.” Starbucks immediately developed promotional, marketing, and educational materials about Fair Trade, and designed Fair Trade packaging that boldly featured the Fair Trade Certified label. The company signaled that its foray into Fair Trade would become an integral part of its business, and pledged “continued and growing participation” in support of coffee farmers, their communities and their environment. The first year Starbucks carried Fair Trade, the company purchased over 600,000 pounds, making it one of the country’s largest roasters and retailers of Fair Trade coffee, even though Fair Trade accounted for less than 1 percent of Starbucks’ total coffee procurement. Over the last few years, Starbucks has steadily purchased higher volumes of Fair Trade, yet Fair Trade still makes up less than 2 percent of the more than 100 million pounds of coffee that Starbucks purchases annually. The prominence of the Fair Trade Certified logo in Starbucks stores is still vastly disproportionate to the actual amount of Fair Trade coffee that passes through them. Starbucks’ commitment to Fair Trade is a far cry from the 5 percent figure that social justice and environmental advocates such as Global Exchange and the Organic Consumers Association would like to see Starbucks attain. 29 Until recently, Fair Trade supporters had difficulty criticizing Starbucks over its modest Fair Trade figures, since most coffee companies of Starbucks’ size had ignored the Fair Trade market altogether. No matter how low a benchmark it set, as long as none of its competitors bothered to surpass it, Starbucks could rest comfortably in the top spot.
Organic Consumers Association (OCA) The Organic Consumers Association (OCA) is an online and grassroots nonprofit public interest organization campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety, industrial agriculture, genetic engineering, children’s health, corporate accountability, Fair Trade, environmental sustainability and other key topics. We are the only organization in the US focused exclusively on promoting the views and interests of the nation’s estimated 50 million organic and socially responsible consumers.
What we’re doing about it.
The OCA represents over 850,000 members, subscribers and volunteers, including several thousand businesses in the natural foods and organic marketplace. Our US and international policy board is broadly representative of the organic, family farm, environmental, and public interest community. Since February 2001, OCA activists in the US, Canada, Mexico, Australia, New Zealand and other countries have protested and leafleted outside of nearly one thousand Starbucks cafes, demanding that the company: Remove genetically engineered ingredients from their food and dairy products on a worldwide basis. Improve working conditions for coffee plantation workers. Brew and seriously promote fair trade coffee in all of their cafes.
The OCA also sponsors many fair-trade friendly alternatives to Starbucks. One of our sponsors, Higher Grounds, sells delicious fair trade coffee. Additionally, on our website (http://www. organicconsumers.org) we have links to help you locate non-corporate fair-trade friendly cafes in your area.
There are a number of ways you can help:
. .
How you can help.
.
Please contact the OCA office at 218-226-4164 or [email protected] for more information. We hope you will join us for this exciting campaign!
Visit http://www.organicconsumers.org to: Find a local non-corporate cafe! Download and print leaflets to distribute outside, as well as petitions to mail in! Send a free fax to Starbucks to let them know you want them to remove genetically engineered ingredients, and support fair-trade! Make a donation! Your support will help us get through to Starbucks and encourage them to support fair-trade products. You can donate in several ways: Donate online. This secure credit card server makes donating online quick and easy. Mail your donation. Just send a check or money order to: Organic Consumers Association 6771 South Silver Hill Drive Finland, MN 55603
Call our office toll-free. 888-403-1007
© 2006 Organic Consumers Association.
Campaigning for Health, Justice, and Sustainability
Dear Loyal OCA Member,
The OCA needs your support to help make Starbucks put its money where its mouth is and support fair trade products!
Starbucks enjoys lots of good press due to the fact that they “support” fair-trade coffee. What, exactly, is meant by “support?”
The Problem.
In April 2000, Starbucks became a leader among major coffee companies when it announced it would begin to offer Fair Trade coffee in thousands of stores nationwide. Fair Trade supporters who targeted Starbucks in campaigns against “sweatshop coffee” hailed the company’s decision as “the first step in creating a truly socially responsible andenvironmentally sustainable global economy.” Starbucks immediately developed promotional, marketing, and educational materials about Fair Trade, and designed Fair Trade packaging that boldly featured the Fair Trade Certified label. The company signaled that its foray into Fair Trade would become an integral part of its business, and pledged “continued and growing participation” in support of coffee farmers, their communities and their environment. The first year Starbucks carried Fair Trade, the company purchased over 600,000 pounds, making it one of the country’s largest roasters and retailers of Fair Trade coffee, even though Fair Trade accounted for less than 1 percent of Starbucks’ total coffee procurement. Over the last few years, Starbucks has steadily purchased higher volumes of Fair Trade, yet Fair Trade still makes up less than 2 percent of the more than 100 million pounds of coffee that Starbucks purchases annually. The prominence of the Fair Trade Certified logo in Starbucks stores is still vastly disproportionate to the actual amount of Fair Trade coffee that passes through them. Starbucks’ commitment to Fair Trade is a far cry from the 5 percent figure that social justice and environmental advocates such as Global Exchange and the Organic Consumers Association would like to see Starbucks attain. 29 Until recently, Fair Trade supporters had difficulty criticizing Starbucks over its modest Fair Trade figures, since most coffee companies of Starbucks’ size had ignored the Fair Trade market altogether. No matter how low a benchmark it set, as long as none of its competitors bothered to surpass it, Starbucks could rest comfortably in the top spot.
Organic Consumers Association (OCA) The Organic Consumers Association (OCA) is an online and grassroots nonprofit public interest organization campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety, industrial agriculture, genetic engineering, children’s health, corporate accountability, Fair Trade, environmental sustainability and other key topics. We are the only organization in the US focused exclusively on promoting the views and interests of the nation’s estimated 50 million organic and socially responsible consumers.
What we’re doing about it.
The OCA represents over 850,000 members, subscribers and volunteers, including several thousand businesses in the natural foods and organic marketplace. Our US and international policy board is broadly representative of the organic, family farm, environmental, and public interest community. Since February 2001, OCA activists in the US, Canada, Mexico, Australia, New Zealand and other countries have protested and leafleted outside of nearly one thousand Starbucks cafes, demanding that the company: Remove genetically engineered ingredients from their food and dairy products on a worldwide basis. Improve working conditions for coffee plantation workers. Brew and seriously promote fair trade coffee in all of their cafes.
The OCA also sponsors many fair-trade friendly alternatives to Starbucks. One of our sponsors, Higher Grounds, sells delicious fair trade coffee. Additionally, on our website (http://www. organicconsumers.org) we have links to help you locate non-corporate fair-trade friendly cafes in your area.
There are a number of ways you can help:
. .
How you can help.
.
Please contact the OCA office at 218-226-4164 or [email protected] for more information. We hope you will join us for this exciting campaign!
Visit http://www.organicconsumers.org to: Find a local non-corporate cafe! Download and print leaflets to distribute outside, as well as petitions to mail in! Send a free fax to Starbucks to let them know you want them to remove genetically engineered ingredients, and support fair-trade! Make a donation! Your support will help us get through to Starbucks and encourage them to support fair-trade products. You can donate in several ways: Donate online. This secure credit card server makes donating online quick and easy. Mail your donation. Just send a check or money order to: Organic Consumers Association 6771 South Silver Hill Drive Finland, MN 55603
Call our office toll-free. 888-403-1007
© 2006 Organic Consumers Association.
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