Advertising Campaign Planning.docx

ADVERTISING CAMPAIGN PLANNING PRODUCT

YourFood

SLOGAN

Your Choice, Your Tea.

FONT COLOUR SCHEME

Twisted System Blue, pink, green, red colours on the outfits then contrasted with the overcast skies of the north. -

THEME FOR CAMPAIGN

HOW REGIONAL AND YOUTHFUL IDENTITY ARE BEING CREATED

-

-

-

HOW WILL AT LEAST TWO SOCIAL GROUPS BE REPRESENTED?

-

Giving the stereotypical takeaway advert a northern twist. It’s humorous because it’s turning a stereotype on its head.

With Northern food at the centre point for example, gravy and chips, pies, hot pot etc. The setting is going to be stereotypical northern, with an authentic feel e.g. cobbled streets, overcast skies, old looking houses. The youth will be contrasting the northern background. With bright colours, happy smiles and representing different social groups. The youth will be current with earphones in, phone in hand, applying makeup and Guitar at side.