Advanced Gear Design Product Deck Final
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The Canyon Pack Amber Martin
Brainstorming ideas Gear Sling
Simple webbing sling that has clips and such for holding various gear. For exapmle, a flashlight clip on the shoulder or a hip clip for a camera.
The Canyon Pack
Cayoneering Jacket
A durable bag for canyoneering or rock climbing. Equipped with a rope strap, light hip belt, sternum strap and waterproof pockets.
A basic shell jacket for canyoneering. Designed with a more durable material in key friction areas and a stretch gusset in back for movement.
The Gear Sling
Gear Sling Market Research Competitor Brands: Black Diamond, Backcountry.com, Metolius Average pricing: $20 - $40 Notes: competitors are typically used for climbing, attaching various climbing gear to a body harness of sorts What makes mine different - Wider market, a variety of uses across activities - Very simple, cheaper, but still durable
The Canyon Jacket
Canyon Jacket Market Research Competitor brands: Black Diamond, The North Face, Mammut, Mountian Hardwear Average pricing: $70 - $120 Notes: typically just a nice shell with good durable material all over. Current market options either for generic use or climbing What make mine unique - A jacket with movement, breathability and durablity - A basic lightweight shell to go over other clothing - Key reinforcement areas to reduce bulk and improve movement - Tailored just for canyoneering with a crossover for climbing or hard labor jobs
The Canyon Bag
The Canyon Bag Market Research Competitor brands: Black Diamond, Teton Sports, Edelrid, Outdoor Research Average price: $70 - $200 Notes: typically only a haul bag or a normal backpack. Nothing with waterproof compartments in a regular use pack. What makes mine unique: - Average pack with waterproof compartments, keep wet seperate from dry goods or protect items from water - Durable material for longer last - Simple design - Lightwieght hip belt and sternum straps
Tyler Johnson STATS:
27, Bachelor's degree, 30k, Southern Utah, white, single PERSONALITY:
Funny, smart, sarcastic, adventurous, nature lover VALUES:
friends, family, outdoors, quality time PRIMARY NEEDS/ WANTS: durability,
affordability, versatility FEARS & FRUSTRATIONS:
gear wearing through, not lasting long enough
The Canyon Pack Colorways and Trends
Drawings
Tech details
Exploded View
The Canyon Pack Marketing Key Selling Points ● Waterproof pocket ● Rolltop design ● Rope carrying straps ● Water resistant ● Strong, durable material ● Added durability on the bottom Pricepoint: $80 Marketing: hangtag
Brainstorming ideas Gear Sling
Simple webbing sling that has clips and such for holding various gear. For exapmle, a flashlight clip on the shoulder or a hip clip for a camera.
The Canyon Pack
Cayoneering Jacket
A durable bag for canyoneering or rock climbing. Equipped with a rope strap, light hip belt, sternum strap and waterproof pockets.
A basic shell jacket for canyoneering. Designed with a more durable material in key friction areas and a stretch gusset in back for movement.
The Gear Sling
Gear Sling Market Research Competitor Brands: Black Diamond, Backcountry.com, Metolius Average pricing: $20 - $40 Notes: competitors are typically used for climbing, attaching various climbing gear to a body harness of sorts What makes mine different - Wider market, a variety of uses across activities - Very simple, cheaper, but still durable
The Canyon Jacket
Canyon Jacket Market Research Competitor brands: Black Diamond, The North Face, Mammut, Mountian Hardwear Average pricing: $70 - $120 Notes: typically just a nice shell with good durable material all over. Current market options either for generic use or climbing What make mine unique - A jacket with movement, breathability and durablity - A basic lightweight shell to go over other clothing - Key reinforcement areas to reduce bulk and improve movement - Tailored just for canyoneering with a crossover for climbing or hard labor jobs
The Canyon Bag
The Canyon Bag Market Research Competitor brands: Black Diamond, Teton Sports, Edelrid, Outdoor Research Average price: $70 - $200 Notes: typically only a haul bag or a normal backpack. Nothing with waterproof compartments in a regular use pack. What makes mine unique: - Average pack with waterproof compartments, keep wet seperate from dry goods or protect items from water - Durable material for longer last - Simple design - Lightwieght hip belt and sternum straps
Tyler Johnson STATS:
27, Bachelor's degree, 30k, Southern Utah, white, single PERSONALITY:
Funny, smart, sarcastic, adventurous, nature lover VALUES:
friends, family, outdoors, quality time PRIMARY NEEDS/ WANTS: durability,
affordability, versatility FEARS & FRUSTRATIONS:
gear wearing through, not lasting long enough
The Canyon Pack Colorways and Trends
Drawings
Tech details
Exploded View
The Canyon Pack Marketing Key Selling Points ● Waterproof pocket ● Rolltop design ● Rope carrying straps ● Water resistant ● Strong, durable material ● Added durability on the bottom Pricepoint: $80 Marketing: hangtag
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