Aarti Shah_creative_visualizer

Aarti Shah 169/D, 2nd floor, flat no – 8, LaxmiNivas, Purandare park, Dadar – T.T., Mumbai – 14.

9833771326 l 9821098511 [email protected] [email protected]

OBJECTIVE - Seeking a career as a visualizer in a reputed interactive

media agency or an in-house creative unit of a reputed organization/company. ENDOWMENT PRIZE – Awarded 2nd prize by college for campaign of the

year - Individual project on any product/service of our choice – creating promotional material using different mediums for the same. TOTAL WORK EXPERIENCE – 6 yrs – Print & Web

Orios Ltd.

(April’2005- till date)

Orios (www.Orios.gi) is an ecommerce company having portals like www.flora2000.com – an online floral service delivering 180 countries www.remindo.com – newly launched business networking site www.yo4ya.com – is in progress – a social networking site targeting only India A brief of my role in Orios: Heading a team of 5 here. - Coordinating with the team and the rest of the departments for any creative material. - Coordinating with any vendors/outsourced designers/agencies involved in giving the final output. - Audit quality check processes for the team to follow. - Document the filing system and any R&D done on any project. www.Orios.gi - Regularly updating the site using a creative zing. - Adding new sections & developing new pages.

www.flora2000.com Storefront - Updating the site look & feel and site banners as per the season. - Revising individual country catalogs as per the latest positioning strategy using latest techniques and guiding the team as well to achieve the same. - Creating special icons for the products to suit requirements like ‘sale’, ‘delivery today’ or occasion specific. - Doing the UAT for the designs before the final upload. Direct Marketing - Design & develop newsletters that could be occasion specific like Christmas, valentine or a general Birthday theme or a sale on particular product for each country. - Creating Automail templates to retain existing customers. - Updating the blog with new exotic images suiting the content Business Development - Designing collaterals for external communication – message card, brochure, primer, flower care guide, labels, etc., Graphic User Interface (GUI) - Support GUI by creating prototypes - Developing new pages and modules for eg., Serenade page - Using epicenter through out the shopping cart Affiliate - Develop online banners for various affiliates. Research new trends on affiliate banners. - Work closely with affiliate team to update affiliate section in the site. Accomplishments in Flora2000 - Joined the company as a single creative and now heading a team of 5 – have created the JDs for each of the juniors and trained them. - Documented the filing systems and naming conventions for all product images – that helped in finding any product image from any country at any point of time - Have successfully managed to interact with every department (client) & understand their needs and thereafter give a timely delivery for four years. - Have done R&D on UI and tried to apply through out the shopping cart which makes it completely flawless & simplest for any user. - Have created a bank of competitor’s newsletters for comparison. Constantly noted the performance of each newsletter through stufftracker which helped in creating newsletters that are more

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involving/interactive for the customer at a personal level, for eg., zodiac sign based. Have managed to change the entire look of the product catalog of the top countries after the change in brand positioning to luxury by adding a high style quotient & special quality check to suit the brand with limited references.

www.remindo.com - newly launched - Created home page layout & logo (for the old positioning) - Created the stationery (current positioning) www.yo4ya.com – not yet launched - Adapted the home pg design to the internal pages

Prior Experience: Nac Advertising Agency

(Dec’ 04- Jan’ 05)

Designation- Graphic Artist/ Visualizer. Responsibilities: Graphic Designing/ Visualizing and managing clients. Worked for clients like: Marlex - Posters, Press ads, Danglers, Shop boards. U.S. Consulate - Press ads. Micromax - Press ads. UDV - Menu cards for Golden Chariot, Tavern, Backyard. Kelly Services - Press ads. Cantronics - Press ads. Berkowits - Press ads. Education USA - Press ads. Judith Miller. - Press ads.

Jaya Advertising Agency

(Dec 2003-Sept.’ 2004)

Designation- Graphic Artist/ Visualizer. Responsibilities: Graphic Designing, Visualizing and managing clients.

Worked for clients like: Girnar Chai - Press ads. Vasant Milestone Building - Brochure. Gujarat Tourism - Poster, to name a few. Ubiquitas Advertising Agency

(June 03-Dec 03)

Designation- Graphic Designer. Responsibilities: Graphic Designing & communicating with the client. Majorly handled Nabeel Parfums - Press ads. & Posters. Freelance work done for: Matunga Gymkhana - weekly posters. Grahams Computer center - handbills & monthly booklets called HORIZONS. B R Group of chemicals - brochure. Shagota's music Academy - invitation card for a musical show. Persis Grafix Advertising - poster for OLIVE, Set design for the launch of Bacardi Limon, invitation card for a birthday party. Masrani Mill Gin Stores - stationery KIPL.NET - digital design & communications – MMS projects.

Academic Qualifications Diploma in COMMERCIAL ART (1997-2000) Specialized in VISUALIZING. H. Sc. In Home Science (1995 -97) NIRMALA NIKETAN COLLEGE OF HOMESCIENCE. Proficient in graphic Softwares like Corel DRAW, Adobe Photoshop, Adobe Illustrator & Adobe PageMaker. Familiar with Flash & Dreamweaver. Personal Details -

Date of birth – 20th March 1980. Marital status - Married Languages known – English, Hindi, Marathi, French (basic) & Gujarati

I hereby declare that all information provided by me is true to my knowledge.

Date

Aarti Shah