Aa1 Business Plan Shorter[1]

Business Plan

UNITY SECURITY COMPANY: 114 MILLARD TERRACE DAGENHAM HEATHWAY ESSEX RM10 8RQ

Presented by: CHARLIE FADEYIBI

DATE SEPTEMBER 2008

LOGO UNITY

INDEX Content

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Executive Summary Background / Introduction The Business • Legal Status • Mission Statement • Short, medium and low objectives • Key Strengths • Competitive Advantage • Business Objectives (year 1) Management, Organisation and Personnel The Market Market Research Analysis Business and Marketing Strategy Operational Details Figures and Financial Overview Risk Analysis Appendix

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Note: The red text in this template is for information and guidance only. The business plan should be completed in black text and the red text deleted as each section is completed.

Executive Summary Note: It is better to complete the Executive Summary once the business plan is finished. When the plan is complete you will have a greater sense of the business objectives and how you are going to achieve these objectives The Executive Summary should include all of the key features contained in your plan.

Details and nature of funding sought and any finance already obtained Clear and succinct summary of the business idea / concept including reasons for the location of the business Brief description of any unique features the business may have Relevant background information Details of when business was formed and why Brief account of marketing history to support the service / product A brief account of owner’s background and description of their role(s) Outline of the market and its potential Outline of contracts, sales and performance to-date, if any

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Background and Introduction: This is a small business that was set up by the Sole director; this business will be operating from home until I am able to secure a suitable premise. The part I am going to be concentrating /focus on now i.e. for the first year will be, Manned Guarding, concierge/security, receptionist/post room/porter, retail. After a year I will be looking at CCTV and Shutters etc. The key player/competitors will be the shops owners, building sites, night clubs etc

The Business: Legal status & capital The business will be launched as a sole trader company. I will be Sole director of the company. I will not be directly involving in manned any site but will be closely monitoring my staff to make sure they are doing what they are suppose to be doing in order to satisfy my client security need. There will be at least 10-15 numbers of the employees with ISA licence holder. They will all go through training, and with a few years experience in the security industry. I will be investing at least £500 of my own money into the business. This is to be used to (a) £50 to register the business (b) £150 to get a telephone line (c) £ 250 To do and design the business brochures, business cards. (d) £50 to design a Logo by an expert. I will also be seeking a loan funding £10,000 to help launch the business. £ 4,000 will be used towards a company car. £3,000 will go towards the equipment, such as uniforms, yellow hivi, jumpers, with the company logo on it, Radios. £500 will be used to design a web site. and the remaining is to be used for purchasing an office equipment, i.e. fax machine mobile phone, files folder for the clients and many more. My business bank account is registered with Barclays bank PlC. I will be looking to be a member of PENISULA, which are dealing with employment law, legal service, business wise, health and safety and Tax.

MY PERSONAL VISION FOR THE BUSINESS: In the first one year I will have at least 20-30 clients. I want to see this business continue functioning after 3 years. Strategic vision that enable me to deliver the highest quality service to our client whilst tailor my security packages to fit any site and budget without compromising their safety. And also create a happy working environment for my staff. Business Objectives (year one) (i) (ii)

The first three months I will concentrate on how I am going to get so many clients within my area, (Barking and Dagenham). Looking for the competitors within Barking and Dagenham area. 4

(vi)

Visiting my clients and show my interested in helping them to see how I can reduced their cost. Employed, trained, motivated people who we treat fairly and with respect at all times. In the second three months my Company must register to the UKAS IS09001 British standard and SIA. The third three months I will be looking to move to an office.

(vii)

I will check the company taken and performance with the expected outcomes.

(iii) (iv) (v)

(viii) I will draw up an action plan for the following year.(SMART) (Specific, measurable, achievable, relevant, timescale)

Short term, medium term and long term goals: Short term concentrate on getting more clients. By, (a) Build strong relationship with my client through the excellent service we provided. (b) My rate will be the most competitive in the security industry. (c) We will be available at a short notice, even if they have been let down by their usual security company we will provide cover. Medium term is to have a bigger office and probably have another office somewhere in the country. In a long term goals I will be looking at CCTV and Shutters to add to the business. Key Strengths & Competitive Advantage: My aim is to deter theft and vandalism as well as reducing the potential damage from other risk such as fire and flood. During my five years working as a police officer in London, I have dealt with a lot of offenders, and most of my arrest was to do with “FINDING IN AN ENCLOSED PREMISES” THEFT, AND BUGLARY, I can proudly say I have a lot of experienced dealing with all this offender, I know what I should be looking for, all my officer will received rigorous training from me and as a result this will give my client a piece of mind. Also unlike every other security company, my company will aim to identify the precise needs of my clients before establishing the best solution from a wide range of available security service. I will endeavour to employ a well trained and experienced guard; however training will be available to newly join staff. b) All my guard will be in uniform guard for visual deterrent. c) Will approve long or short term cover. d) Will cater for Short notice and emergency cover. e) Making sure my clients get valued for their money. And above all to assure my client that the service provided is by the trained staff that are honest and trustworthy to guard their most valued assets around the clock. My experienced in an i.T (Networking) industry will give wide access to many opportunity in order to provide 21st century technology and advise to my clients. I will continually trained my staff and update them with the likely new legislature that is in place. Build strong relationship with our client through excellent service. Promise to address and satisfy the client security.

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Management, Organisation and Personnel: Owner’s role(s) and their responsibilities Personal history, relevant training and experience (CV’s) The owners should declare any adverse credit history they or the business may have. Get an Experian report History, relevant training and experience of key staff Outline if or when there will be a need for the business to recruit new personnel. Outline any future personnel requirements to accommodate business growth and the qualities and skills necessary. My role will include as follows: (i) Looking for clients around Barking and Dagenham area, after a proper research about their premises, will visit them and introduce my business to them. (ii) Have regular meeting with them and give them feed back. (iii) Making decision and stand by it. (iv) Employed staff and interview them and go through their credentials. (v) Train my staff with most of the useful training I have had with the police. i.e. OPT. (officer protection training). How to detain a suspect without committing an offence, e.g., assault, or used excessive force on a person. Detain suspect for police arrival without my staff been accused of assault. Employed, trained, motivated people who must be treated fairly and with respect at all times. I will be working along someone who has been in a security business over a decade; this individual will be giving me insight and what I ought to know in the security field.

PERSONAL PROFILE An enthusiastic and self-motivated individual eager to learn and contribute to his environment. Hardworking and trustworthy. An articulate team player, reliable enough to work on own initiative as and when required. Diligent, disciplined and dedicated to maintaining high standard when working within or without tight deadlines. Responds to situations and does not react to it. I am an analytical individual with a drive for excellence. A personable leader with the ability to work and perform very well in a team. I am a good motivator and enjoy empowering others to achieve goals; I am stable under pressure and remain calm in the face of setbacks. I believe in perfection and have an unbridled passion for everything I believe in. I have a wonderful sense of humour. I also have great working experience which I have acquired for over 5 years where I have worked with Police force I have applied all my knowledge and understanding to achieve desired result with a view to promoting Force goals.

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SKILLS Microsoft Office Suite: EXCEL, WORD, ACCESS, POWER POINT, etc. Vast in ORGANISING and UPKEEPING. Police tactics,(Officer Protection Training) investigating cases.

The Market I have inquired with SIA, BSIA about what I must need in other to be in line with aspect of the legal requirement. Below is the advise that was given: Dear Mr. Fadeyibi, Thank-you for your e-mail. I can confirm that for someone who manages, supervise or employs operatives will require a Non-Front Line Licence. If you are to undertake any front-line work yourself, you require a front-line licence. For more information on Front-Line and Non-Front Line licences please see the below website link: Regards Timothy SIA Contact Centre. Making sure that the company is complying with the industry regulation and standard to assure service is always of the highest standard. Constantly review and improve my business for the benefit to avoid pattern developing. Company targeting, night clubs warehouses and building sites, retailers, church events, London borough councils such as, Barking and Dagenham, Havering council and Newham council.

Market Research Analysis: Competitor research and analysis – state sources of any desk top research Customer surveying and analysis – state sample size and selection criteria A Data Protection Act Statement should be included on all questionnaires Conclusion about market potential and opportunities from research and analysis NB…. evidence of past purchasing patterns is normally more reliable than a verbal statement of an intention to buy in the future. Researching sources of promotion

Business and Sales/Marketing Strategy: >I will constantly compare and review my price in other to show my client that I can beat the current company they are using. 7

>I will be promoting my business by attending future seminars, and also distribute my brochure to every night club and sites around Barking and Dagenham. >my web site is coming up. Marketing strategy to be adopted (implications on marketing mix) Pricing policy and fee structure The business’s promotional plans including proposed advertising Details of sales literature / brochure / presentation packs / samples Sales methods and selling channels Internet / Web site details (cost of development, functionality, website’s host etc)

Operational Details. For the first few months the business will be operating from home, and this will be 24 hrs, 365 days a year. For the first few months the business will be operating from home and it will be a 24 hours services Legal aspect of it is still under consideration will be looking of join PENIZULA, which cover Health and safety, tax, and legality Location – e.g. whether on a High Street, secondary location or perhaps working from home. What are road and rail links like? Premises – size, tenure (freehold/leasehold), terms of any lease including rent and rates. Demographics of the area the business is located in-advantage or disadvantage? Opening/Operating hours Service provision details Legal considerations Licenses /permits /permissions required. Management controls Insurance (e.g. Public liability, employer’s liability, stock, equipment, motor vehicles etc) A Health & Safely policy is legally required for 5 or more employees Technology and ICT issues. How are records maintained? Carried out risk assessment for each venue and introduce an emergency evaluation procedureTo build strong relationship with my client through the excellent service. To create a business climate in which the skills and expertise of my staff are acknowledge. Their legitimate objective are also supported. Not to give up after few months

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Figures and Financial Overview • • • • • • • • •

Start up costs including details of capital purchases (full details of all start-up costs also shown. Cash flow forecast (page 2). 12 months sales forecast by amount and if appropriate by contracts. Sales forecast model /assumptions. Projected cash flow forecast model (12 months minimal). Assumptions made for the financials and cash flow forecast. Projected profit / loss calculation for the next 12 months. Break even calculation. Owners’ “Personal Survival Budget” detailing monthly expenditure and all existing financial commitments Details of any offers of finance from a bank, finance company, investor.

Risk Analysis Often called SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats). Your strategy for minimising risks Strengths Write 4, one sentence bullet points that indicate 4 different strengths of your business (personal or business). Weaknesses Write 4, one sentence bullet points to indicate 4 different weaknesses that your recognise in your business. Opportunities Write 4, one sentence bullet points to show 4 ideas where there may be future opportunities for growth/expansion of your business. Threats Write 4, one sentence bullet points to show where there may be potential problems that could threaten your business in the future

Appendix • • • • • • • • •

Offer letters/ agreement letters from investors in or lenders to the business Details and evidence of market research surveys Appropriate certificates / licences Certificates of insurance Copy of owners CV, including personal, educational and career details Details/abridged CVs of any key staff Details or examples of sales literature/if appropriate website, website images Photographic images of premises, products or samples For identification purposes any application for finance should state the applicants’ National Insurance numbers within the plan and preferably enclose a photo copy of any applicants’ passports

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