A Year Without Made In China

“Made in China” Label in Crisis

How “Made in China” be perceived in a scandals context?

What we’ve read in the past week? • Foreign media cover stories and articles talking about the “Made in China” scandals from many different perspectives. • What’s western’s reaction towards the scandal? • Western’s attitude and perception of “Made in China” label.

What we get out? • Summing-up, there are 4 different attitudes towards the “Made in China” scandal.    

Neutral Talking the FACT Go deeper to China’s problems Prejudice & Critical

1. Neutral • Blame cannot be pushed to either side.

 MNCs also should be responsible for what happened  If be given a higher price for purchasing , the factories will use high quality raw materials to produce.

• Not all the products exported from China are unsafe & bad quality. • Trade protectionism. • Sara Bongiorni’s book is the story about the reality that “Made in China” products hits American’s home. • ……

Global Consumers Benefit from Cheap China

That a normal life without Chinese products isn't possible. That every time I see the words "Made in China," part of me longs for something I can't quite put my finger on and another part of me says, good for China. That we are so deeply tied to China that I can't envision how we could step back now. - Sara Bongiorni,

One worrying parallel is the Japanophobia of the 1980s and early 1990s…trade protectionism… The case against China is even weaker than the one against Japan was. Its economy is far more open. Though much poorer than Japan was then, China is already America's fastest-

Some trade experts agree that importers, particularly large multinationals with manufacturing operations in China or substantial contracts with Chinese suppliers, were also

2. “Made in China” Fact • Food/product is unsafe and life-threatening • Not meet Euro/American high standard • Bad quality

Resulted from China’s “Backyard Factory”

From toxic toys to noxious nightwear, the list of items recalled in China just keeps growing. - Weeks after tainted Chinese pet food ingredients killed and sickened thousands of dogs and cats in the United States, this country is facing growing international pressure to prove that its food exports are safe to eat.

3. “Made in China” Opinion • Such scandal reflects China’s deep-seated problems  Environment Pollution

 Unbreathable air, Undrinkable water  ……

 Labor Abuses

   

 Low wage, unhuman working condition, without public welfare  ……

Inability of regulation system Bureaucratic machinery Intellectual property theft Lacking of capability to be innovative

Count the True Cost of Cheap China

“China is choking on its own success…China is more like a teenage smoker with emphysema.” - The New York Times

“…tainted and defective products are a result of a factory system that allows big corporations to outsource to contractors here who routinely violate Chinese labor laws and cheat workers to reduce

- BusinessWeek

4. “Made in China” Prejudice & Critical • • • • • •

Wary of “Made in China” label Skepticism of “Made in China” Fear of China China: Fragile Superpower "China threat" theory ……

The Scandal is Only Tip of Iceberg

Who holds different image of “Made in China”

Subjecti vity

Conspirac y Theorist

Objectiv ity

Agenda Pusher Fact Exposito r Neutrali st

• American politicians • Watch dogs in Chinese issues • Some American governmental organizations • American / European media • International trade organizations • Some international public • European / American Media organizations • Trade organizations • American & European importers • American Chinese Community • Economists • European media & organizations

So, In a Word… These incidents has exposed the drawbacks of China’s speed of growth – difficulties in regulating the highspeed train of progress. Potential Damaged Image: “Broken China” Losing Faith of “Made in China” Label once had been cheap-but-good, while now it’s inexpensive whilst unreliable.

There is even some “savvy marketers” – like DSM Nutritional Products, the only bulk producer of vitamin C in the West – promoted products under a label that said, "Not Made in China."

Source: BusinessWeek

What’s expectation there of “Made in China”? Assumption

Suspect

China will be better With more responsibility

It won’t change for years

• Responsible Global Citizen • Innovative China.Inc

What we see now the present China will last for decades.

Though, there is talking about China’s Response • Four-month special war against poor product quality. • CCTV began broadcasting a weeklong television series “Believe in Made in China”. • Government is considering setting up recall system for faulty products. • Government call for “Innovation-Oriented” economy. • China wants to spend the next two decades moving from “Made in China” to “Invented in China”.

Now, What’s our Objective?

To Build up “Made in

Trust of China”

Made in China =

?

Made in China = 古代四大发明 Four Great Inventions of Ancient China

Made in China = 老外喜爱的工艺品 Crafts in Foreigners’ Favor

Made in China = OEM

iPod, iPhone, DELL PCs, NIKE shoes, etc.

All Apple products are “Made in China” Or “Assembled in China”

Made in China = 现代化中国企业厂房 Mordern Factories

Lenovo Corp.

HuaWei Corp.

Qingdao Beer Museum

A modern Chinese pharmacy factory

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r: All imgaes and pictures are from varities of websites and sources