A Viva

introduction Aviva is the world's fifth-largest insurance group ,and stands at first place in United kingdom. It was formerly known as CGNU, which was formed by a merger of Norwich union and CGU in 2000. GU was created by merging commercial union nd general accident. CGU and Norwich union agreed at£19bn merger, and had created uk’s largest insurance group. The Aviva name was adopted in 2002 however it continued using Norwich union name in uk and had its head office in london, then after it became formally known as AVIVA in 1july2009 in uk .In 2005 Aviva acquired RAC plc breakdown operationfor arround£11bn (motoring organization) , it enabled aviva to use RAC’s powerful brand and customer base with its expertise and leading position. In july2006 it acquired AmerUs group a financial service company and had tremendously establish its presence in US .This acquisition helped aviva to have world’s largest longterm saving market. Aviva got listed in new york stock exchange on 20october 2009. Aviva main objective is to provide life and general insurance like car and longterm financial services and fund management. Aviva has two main business Aviva uk life and aviva uk insurance and includes various number of small operation like RAC’s, healthcare, aviva investers etc,. Aviva uk life provides life, pension, long term financial services in uk while aviva uk insurance provides general insurance .In October2009 it decided to focus on commercial insurance sector by launching their ‘find a broker’ facility Aviva has 54000 employees, 50 million customers and is serving to 28 countries in the world. . It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index .Aviva constitutes 616,515 ordinary shareholder of which 97.07% are individual having 9.24% of shares, while largest part of shares are with banks and nominees holding 85.98% of shares. The remaining 5% is with insurance companies’ pension fund manager and other corporate bodies. Lord Sharman is the chairman of Aviva and Andrew moss I CEO CHURCHIL: It was formed by martin long in 1989. it initially offered car insurance then in 1990 it began selling home insurance and over a period of time has launched various types of insurance like car insurance motor cycle insurance home insurance pet insurance In 2002 Churchill acquired prudential insurance arm and planned to close several key office and transfer call-center and administrative departments to India and but however its take over by BS prevented this. In june2003 royal bank of Scotland purchased Churchill Insurance from credit Suisse group for £1.1bn. it has no network branches it operate by telephone or internet. it won Best Direct Car Insurer 2008,Best Home and Contents Insurance Provider 2008and many more..

PRUDENTIAL:

Its uk’s financial service company having over 21 million customer and is operating in 12 countries in Asia. The Company was founded on 30 may 1848 in Hatton Garden in London named as The Prudential Mutual Assurance Investment and Loan Association.

In 1854 company launched its insurance policies to working class people with a premium less than a penny. http://www.aviva.com/ http://news.bbc.co.uk/2/hi/bushttp://en.wikipedia.org/wiki/Aviva iness/649600.stm http://en.wikipedia.org/wiki/Prudential_plc