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THOUGHT LEADERSHIP ARTICLE

7 COMPELLING REASONS FOR CHANGE MANAGEMENT DEPLOYMENT

How would you complete this sentence: “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”? A growing number of organizations are starting to move from a project-by-project perspective toward embedding change management and building organizational capabilities and competencies. These efforts are aimed at broadly deploying change management across and throughout the organization - what Prosci calls Enterprise Change Management or ECM.

THE RESULT OF ENTERPRISE CHANGE MANAGEMENT

The result of ECM is that change management becomes the norm and routine. Addressing the people side of change is the expectation rather than the exception in the organization. Common processes and tools for change management are consistently and constantly applied. Individuals throughout the organization, from the CEO to frontline supervisors, develop their own personal competencies at leading change from wherever they sit in the organization. The value to you as a change management professional might be clear, but you will need to build support and buy-in to take on Enterprise Change Management. You will need to be able to articulate the ECM Value Proposition.

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SEVEN REASONS FOR DEPLOYING CHANGE MANAGEMENT

A sample of over 200 business leaders and change managers attending a webinar on Enterprise Change Management provided their articulation of the ECM Value Proposition by completing the following statement:

We, as an organization, should work to embed change management and build organizational capabilities and competencies because... Their responses fell into seven main themes: 1. Driving more successful change - Data and experience show that effective change management drives greater benefit realization and achievement of results and outcomes. Building change management capabilities means greater success on critical projects and initiatives. 2. Handling the amount of change occurring - Given the amount of and frequency of change occurring in organizations today, becoming better at implementing change is essential. 3. Addressing the costs of poorly managed change - Many organizations have examples, or even a legacy, of changes that were poorly managed, did not deliver results and created stress and confusion in the organization. Under-delivering on change is not tolerable going forward. 4. Aligning organizational practice with organizational values - This case is particularly relevant for organizations that espouse the importance and value of their people. 5. Preparing the organization for the future - The horizon for many organizations, and even industries, includes significant changes that are necessary to remain competitive and successful. 6. Creating consistency and efficiencies in approach - Change management practices across an organization can be more effective when there is a standard approach in place. 7. Building needed internal capabilities - Change management is viewed as an essential organizational capability and individual competency for employees.

Below are real responses from webinar attendees for each of the themes, along with complementary data and findings from Prosci’s benchmarking research:

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1. DRIVING MORE SUCCESSFUL CHANGE “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”



We need to effectively deliver on the projects we are investing in



It is only through managing change that we will be able to achieve business objectives through people



To maximize ROI of the project initiatives



We need a continuous way to realize the value of our investments



It will help us achieve our desired organizational goals



It speeds up the implementation of new initiatives where the benefits last



We need to ensure success in everything we do; we need to realize the benefits of our intended change



It will enable adoption faster, more completely, and with less wear and tear on our employees



We need to achieve results in our change efforts



We need to achieve our business outcomes and ROI



The value of change is maximized



It will help us deliver projects across the company with lower costs, more efficiency and better overall user adoption

2. HANDLING THE AMOUNT OF CHANGE OCCURRING “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”



Change is constant



We have so much change happening all the time and we need to manage it more consistently



We are engaging in transformational change in every function of the organization



The MAGNITUDE of change necessitates the need



We have an unprecedented amount of transformational change and we need those affected by change to know that we know it and are dealing with it



The increasing level of demand for change is beginning to affect our effectiveness as an organization



Major changes are coming soon and there is a lot of resistance to changing



We are going through tremendous change, and people are confused and fearful

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3. ADDRESSING THE COSTS OF POORLY MANAGED CHANGE “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”



We’re not getting nearly as much ROI on changes without change management



We are not achieving the ROI we anticipate due to non-compliance with changes implemented in our business



The risk of rework is extremely high



We spend so much money on programs and projects to make changes in the enterprise that are not well adopted because the change is not well understood by the staff and clients



We waste a lot of time fixing problems due to gaps



To eliminate complexity and waste associated with mis-managing change



We can’t afford to waste time or money



Without managing change we will be unsuccessful at our various initiatives



We have a history of investing significantly in strategic efforts and NOT realizing the expected ROI for these strategic efforts



We don’t do it now and suffer greatly

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+1 970 203 9332 | [email protected] | www.prosci.com

4. ALIGNING ORGANIZATIONAL PRACTICES WITH ORGANIZATIONAL VALUES “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”



Our people are our greatest asset. Without them, this will not be successful



It aligns with our core value of doing the right thing



Because it is the right thing for the people affected to be successful



Our people are our most valuable asset - change is about the changes to their work, and we need to make sure those “assets” understand what their new roles are



It addresses the greatest asset, our people



It is consistent with our process-driven culture, will help to engage our members, and improve our organizational effectiveness



We care about our people and the people we serve



Every project deserves a focus on people

5. PREPARING THE ORGANIZATION FOR THE FUTURE “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”

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Prosci is a trademark of Prosci, Inc., registered in the US and other countries



We’ve developed a future strategy that is going to drastically change our entire industry



It is essential for the success of the organization



Our company’s growth and future success depends on our people’s ability to adapt to market forces in and out of our control



It would make us more effective and more profitable



It’s clear our industry is changing rapidly and we don’t want to be left behind

6. CREATING CONSISTENCY AND EFFICIENCIES IN APPROACH “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”



We would all speak the same language



It will optimize the resources and extend the best practices in one project so that whole organization benefits



We lose too much time and money misunderstanding each other between methodologies



It is much more efficient to have one standard approach that can be applied throughout the organization and tear down silos that can be built

7. BUILDING NEEDED INTERNAL CAPABILITIES “We, as an organization, should work to embed change management and build organizational capabilities and competencies because...”

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+1 970 203 9332 | [email protected] | www.prosci.com



Change becomes a core capability of the enterprise



Managing change is a competency for all, which empowers everyone and improves output and personal satisfaction



We have seen good results in using a structured approach to change, these results could benefit many departments and divisions if it was enterprise wide

WHAT THIS MEANS FOR YOU

What would your organization look like if it began a journey toward Enterprise Change Management today? As you “Stand in the Future” and see a vital and successful organization thriving in an ever-changing world, articulate the unique value proposition for ECM that is most compelling to your leaders and resonates best with your organization. Use these seven reasons for change management deployment as the starting place for building the case for Enterprise Change Management.

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+1 970 203 9332 | [email protected] | www.prosci.com

BUILD YOUR ORGANIZATIONAL CHANGE CAPABILITY WITH PROSCI

Over 80% of Fortune 100 companies have worked with Prosci to build their change capability. Our research-based, results-driven methodology is easy to apply. We can equip your organization with the tools to out-change others, remain agile and thrive during bigger, faster and more complex change.

SCHEDULE A CONSULTATION WITH A PROSCI SOLUTION ARCHITECT Your no-cost consultation will: ●

Define your organization’s goals



Assess your current state of change management maturity



Review your change capability development strategy



Provide actionable insights to drive your organization forward

SCHEDULE MY CONSULTATION

+1 970 203 9332 [email protected] www.prosci.com

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