7 May 2009

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V OL UM E

2,

ISSUE

19

7

MAY

2009

The Southern REALTOR Network The Southern Realtor Network of the Birmingham MLS meets every Thursday morning at 9:00 am at Ruby Tuesday, Highway 31 N, Vestavia. The meeting includes a light breakfast.

WAGON MASTER Ron Alexander RE/MAX Advantage 296-1515

COMMITTEE MEMBERS Sandra Carr Martha Moody Smith RELI Inc 999-0207 Gloria Jackson First Federal Mortgage

965-2167 Call to sign up for Thursday Breakfast

The REALTORS will have a chance to make announcements along with the Birmingham Association of REALTORS (BAR). You will have a chance to present any old and new listings, with which you may need assistance. You will also be able to discuss both buyers’ and sellers’ needs. Networking begins at 8:45am and gives you the chance to meet with

other REALTORs and affiliates of the BAR. The charge is $3 per person, which goes to our charity, FAMILY CONNECTION. Please visit their website at http://familyconnectioninc.org. We would like to thank Ruby Tuesday for allowing our caravan to meet at their location at no charge. Please remember to email Kimberly Boackle of AmeriCapital Mortgage, no later than noon on Wednesdays, to add your listings for the next newsletter. Please remember to include MLS #s. Thanks!!

Duties to Realtors Standard of Practice 16-7

The fact that a prospect has retained a REALTOR® as an exclusive representative or exclusive broker in one or more past transactions does not preclude other REALTORS® from seeking such prospect’s future business. (Amended 1/04)

Standard of Practice 16-8

The fact that an exclusive agreement has been entered into with a REALTOR® shall not preclude or inhibit any other REALTOR® from entering into a similar agreement after the expiration of the prior agreement. (Amended 1/98)

Standard of Practice 16-9

REALTORS®, prior to entering into a representation agreement, have an affirmative obligation to make reasonable efforts to determine whether the prospect is subject to a current, valid exclusive agreement to provide the same type of real estate service. (Amended 1/04) 

Published by AmeriCapital Mortgage - 205.278.5200 Email: [email protected] Fax to 205.278.5290

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Calendar of Events Thu, 7 May 2pm

Grievance Committee

Fri, 8 May 8:30am

CCIM

Fri, 8 May 9:00am

Adding/ Modifying In MLS

Fri, 8 May Noon

“Enhanced Policy”

Mon - Sun 11 - 17 May

NAR Legislative Meetings and Trade Expo

Wed, 13 May 11am

Membership Meeting

Thu, 14 May 9:00am

Orientation

Fri, 15 May 9:00am

MLS Basic

Fri, 15 May 9am

Introduction to IMAPP

Fri, 15 May 9am

MLS Advanced

Mon, 18 May 9am

Executive VOW Overview

Mon, 18 May 10am

Activities Committee

Call Mark Boackle or Jim Nerios for all your mortgage needs:

AmeriCapital Mortgage - 205-278-520o or 800-818-6174

VOLUME

2,

ISSUE

19

PAGE

3

Six Hypnotic Suggestions to Turn FSBOs into Clients 1.  Demonstrate the long list of all that's involved in marketing a property — from advertising and photography to negotiating and closing a deal (you should be able to rattle off at high-speed 8-10 things. The idea is to overwhelm them.  2.  Compare, through illustrations, how you as an expert with all the tools, your network and the MLS will open the door wide for the world to see their property, where their efforts will amount to tiny and insignificant exposure.  3.  Explain to FSBOs that agents routinely land 27% more money for their clients' homes than FSBOs do, that 4 out of 5 FSBOs throw in the towel and agents regularly sell the homes several months sooner.  4.  Offer them a free list of selling tips and marketing tools they could use, such as: listing on MLS, posting on FSBO websites or brochure boxes, for sale signs, open house signs, free school reports for buyers.  Be persistent. FSBOs are prone to tune you out and reject you...at first. But as their frustration level rises in the following weeks, they will quickly accept any offer of help. 

The One Quality Almost All Top Producers Share In all his conversations with these enormously successful agents, there is one reoccurring character trait they've developed that clearly differentiates these agents from others, and it's nothing more than this: consistency. Bottom line, those who produce listing after listing from FSBOs are those who "religiously" contact these home sellers every day. It was interesting to note that many of these star performers actually used the term "religiously" to describe their prospecting efforts. Those who prospect FSBOs have successfully organized systems (scripts, strategies, etc.). But even more importantly...they tenaciously weld themselves to the systems they have established. One agent I spoke with explains: "I prospect (FSBOs) every day for two hours. Others ask me how can I do it. "It's simple. I respond, 'I earn $35 every time I dial the phone.' No - I don't get a listing appointment every day. And sometimes I go days without having much apparent success. But then, suddenly, it turns around and I find myself making two, three or four listing appointments all within a day or two and all from my prospecting efforts." Another agent insightfully says, "It's my job to disqualify people rapidly and determine who I want to work with." I love that mind-set. It's empowering. You are no longer at the mercy of their reaction — you are in control and you're out to produce a result. Does that suggest you should be rude? No. Always be kind. Always be polite...but know your objective and be determined. It would be really easy to quit during those days or even weeks with no apparent success. Most agents do — that's why so few are working FSBOs at all. And of those few who are working FSBOs, even fewer are working them successfully. This leaves just a handful collecting the massive windfall of profits from all the FSBOs who are listing. If the majority of FSBOs do list — and they do — it makes you wonder who are they listing with. The answer is deceptively simple — it's the few who are prospecting "religiously." So let this be a lesson in never giving up...never, never, never give up! Because there are agents out there making mountains of money working FSBOs...and there's no reason that agent can't be you!

Network Notations: Thank you to Glenda Smith, Regions Mortgage, for providing last week’s breakfast And Thank you to Neil Lyda, Chandler and Lyda Insurance, for today’s breakfast Please call Gloria Jackson (First Federal Mortgage), 965.2167, to sign up for a Thursday breakfast; we are a sad group without our morning victuals. Don’t forget to dine at Ruby Tuesday’s and let them know that you are a member of the caravan - They are truly generous in allowing us to use their facility every week for FREE. Your $3 weekly donation is able to go straight to our charity. Welcome to first-time realtors: William Spells, Keller Williams; Maggie Kessler, Cahaba Real Estate; Sharon Antonio, RE/MAX Classic; Susan Bell, RE/MAX Over the Mountain Welcome to first-time affiliates: Broker present were: Alicia White The BAR will be recognizing members for their community participation. Please nominate a fellow realtor for the “Good Neighbor Award.” First Annual Caravan Yard Sale - Please call Martha Moody at 999.0207 to reserve your space!!

Upcoming Events:

Friday, 15 May - Bowl-A-Thon at Lightning Strikes, 1pm to 3pm - Benefits Big

Brothers/Big Sisters of Trussville. Please call Kimberly Miller at 205.989.1166. Monday, 15 June and Monday, 13 July - Real Estate education for the public to

be held at Jefferson State Community College. Please call Roland Thomas, RTA Real Estate, at 205.253.7552 for details.

Charles Heaton - 369.7090 - Keller Williams 2041 S 21st Avenue, Homewood - MLS 424960 - $274,900 5BR/2BA - In-law suite or rental (currently rented for $670) with separate entrance and patio go along with this charming cottage with hardwood floors, eat-in kitchen, butlers pantry, formal dining room with double French doors leading to covered porch, architectural metal roof and additional parking in the rear (was rented for $1,580) 3528 Fox Hollow Lane, Hoover - MLS 400151- $249,500 3BR/3BA - Modern kitchen, updated bathrooms, hardwoods in living room, dining room and hallways, 2 decks, finished basement with walkout to patio, sprinkler system, security system and central vacuum

129 Paradise Lake Road, Hoover - MLS 400897 - $249,000 3BR/2BA - Cathedral ceilings, sunroom, fenced backyard, sprinkler system, security system, 2-car garage, community setting with clubhouse, pool, lake, gym and tennis courts 1333 Narrows Point Bend, 35242 - MLS 421896 - $189,900 3BR/2BA - Eat-in kitchen and dining room, fireplace in living room with French doors to patio, steps to attic, security system, surround sound and fenced backyard

Angela Mosely - 821.0337 - RealtySouth 3081 Whispering Pines Circle, Hoover- MLS 423265 - $224,900 3BR/2BA - Renovated eat-in kitchen and bathrooms, new garage door and gutters, formal living room and dining room, large family room with

Murray Lichter - 222.5424 - Keller Williams 901 South Forest Drive, Homewood - MLS 414519 - $179,900 4BR/2BA - Formal dining room, den, deck and covered patio

Gail Hutton - 222.4335 - RE/MAX Advantage 5000 Lake Crest Circle, Hoover - MLS 391217 - $399,000 4BR/4.5BA - Dramatic glass entry with large eat-in kitchen with additional breakfast bar, formal dining room, formal living room with fireplace, central vacuum, walk-in attic, finished basement with wet bar/mini kitchen and office. Community amenities include sidewalks,

C A R A V A N L I S T I N G S

Call Mark Boackle or Jim Nerios for all your mortgage needs:

AmeriCapital Mortgage - 205-278-520o or 800-818-6174

C A R A V A N L I S T I N G S

Allen Kipp - 451.8794 - RealtySouth Silverock Cove - Smith Lake An exclusive gated community consisting of custom designed 2-4+ bedroom flats, row homes and cottages. Built on a point, the continuous lakefront area allows each resident the opportunity to walk the full length of Silverock Cove shoreline, passing by cozy gazebos and lazy piers. There is onsite boat storage and a full-time boat concierge; one call and your boat is fueled and ready. Amenities include two pools, pool house, outdoor kitchens, playground and

Liz Elliott - 913.1056 - Advanced GMAC $5,000 Selling Bonus, Seller Concessions REDUCED TO N$385,000 - Possible Owner Financing 4725 Old Looney Mill Road, 35243 - MLS 408903 3BR/3BA - Potential for 5 bedrooms while offering an eat-in kitchen with granite, formal dining room, living room with fireplace and builtins, lots of storage, garage has loading dock and workshop, driveway will take car to kitchen door for unloading groceries, space for elevator 4369 Riverbend Trail, Hoover - MLS 407005 - $239,900 4BR/3BA - New paint and carpet, eat-in kitchen with add’l breakfast bar, separate laundry room with wet sink, formal dining room and loving room with gas fireplace, finished basement with office, pool table, wet bar, screened porch up and covered deck patio down with hot tub, master with jetted tub, fenced backyard with sprinkler system 419 Shadeswood Dr, Hoover - MLS 424842 - $259,900 2BR/1BA - Your own personal wooded retreat with an updated eat-in kitchen opens to huge great room and dining room with a wall of windows overlooking Oak Mountain, incredible “black bart” wood burning fireplace in great room, partially covered upper and lower decks, new Hardy Plank siding

3476 Birchtree Drive, Hoover - MLS 408724 - $189,999 4BR/2BA - New paint and carpet, Eat-in kitchen looks in on family room with stone fireplace, formal living room and dining room, automatic whole house generator

Call Mark Boackle or Jim Nerios for all your mortgage needs:

AmeriCapital Mortgage - 205-278-520o or 800-818-6174

WIN UP TO $100,000 IN MAY 2009

Sell Just 1 of 8 properties in Oakmere at Lake Crest For Details Call Ron and Shelia Alexander - RE/MAX Advantage - 296-1515 648 Whitestone Way - The only townhome left 613, 617, 621, 633, 661, 665, 681 Trumpet Circle - with elevators! Visit oakmerelakecrest.com

Call Mark Boackle or Jim Nerios for all your mortgage needs:

AmeriCapital Mortgage - 205-278-520o or 800-818-6174

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