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SUNIL SETH KAKKAD E-Mail: [email protected] Mobile: +91-9820614117/ +91-9320510025

In quest of senior managerial positions in Profit Centre Management, Sales & Marketing, Business Development, Business networking with a reputed and growth-oriented organization. Open to assignments overseas.

Professional Digest • • • • • • • •

An astute professional with 12 years of experience in Sales & Marketing, Business Development, Market Intelligence and Customer Relationship Management with reputed organizations across industry verticals. Currently associated with Dainik Bhaskar Group, Mumbai as Senior Manager. Strong domain experience in Retail, Residential Commercial, Lifestyle Projects & Land Acquisition. A keen planner and implementer with deftness in effectuating strategies, driving teams to ensure successful management of sales operations in the assigned region. Proficient in managing business operations encompassing customer relationship management, administration, market analysis, development of new markets and market segments. Track record of attaining consistent yearly growth both in terms of sales and revenues, as well as developing new clients/ markets, thereby expanding the customer base. Highly resourceful in maintaining strong business networking with reputed developers, infrastructure company, IPC, real estate consultants & brand retailers with category for business promotion. An impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills.

Core Competencies Profit Centre Management • • •

Overseeing complete business operations in the assigned region with accountability of profitability, forecasting monthly/ annual sales targets, & executing them in a given timeframe. Strategizing the long term as well as short term business plans to ensure maximum profitability. Managing customer-centric branch/ territory level operations & ensuring customer satisfaction by achieving service quality norms.

Sales & Business Development • • • •

Driving sales strategies for attainment of periodical targets with a view to optimize revenue. Monitoring and keeping collections under control, with timely recovery of outstanding. Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business. Supporting B2B (Business to Business) initiatives of the company. Tapping new markets and coordinating with channel partners to penetrate these segments, thereby expanding business & generating income.

Marketing • • • •

Evaluating marketing budgets periodically and ensuring adherence to planned expenses. Conducting competitor/ market analysis by keeping abreast of market trends, competitor moves to achieve market share metrics. Conducting feasibility studies to determine the viability of new and upcoming projects for the organization. Keeping abreast of market trends to obtain intelligence reports regarding competition and facilitating the formulation of strategies to counter competition.

Key Account Management • • •

Utilizing public information and personal network for generating leads. Liaising with corporate/ institutional clients for securing new business. Making presentations before the prospective clients to promote the company’s services and negotiating with them to finalize mutually beneficial business deals.

Product Management/ Branding • • •

Conducting and organizing sales promotional activities as a part of brand building and market development effort by mapping the target customers/ audience. Building brand focus in conjunction with operational requirements and ensuring maximum brand visibility and capturing optimum market shares. Handling product development & new product launches to widen the product portfolio and generate additional sales for the company.

Experience Sketch Since Feb’08 with Dainik Bhaskar Group, Mumbai as Senior Manager Key Highlights • • • • • • • • •

Successfully handled assignments pertaining to feasibility studies and market surveys/ reports as follows: Sales & marketing of malls at Bhopal & Gwailor. Research survey & advisory report for residential township at Indore & Gwailor Commercial study with valuation of Delhi city market for retail market segment. Market feasibility in Mumbai for mill development & best options available for business development purposes for Dainik Bhaskar Group/ External client. Market study for IT Park in NOIDA. Pre-sale and post-sale co-ordination in providing expertise from other departments. Report on NTC MILL land use in Mumbai city. responsible for Retailing / Leasing / Handling Brokerage based business for mall & commercial space leasing, marketing,

Apr’07 to Mar’08 with IL&FS Property Management & Services Ltd., Mumbai as Retail Manager • •

• • • • • •

Managing the development of the retail network amongst developers and retailers for marketing & sourcing of properties in malls/ high streets/ side streets. Liaising with the promoters to secure business deals, freezing the deliverables and passing on the inputs to the Operations team for relevant action. Identifying and developing retailers across India as prospects/ customers, updating the database and utilizing market intelligence reports to formulate strategies to deliver better customer service. Making Strategic Plans for the year related to the Retail, Brokerage & Leasing. Managing Entire Operations. Handling Events, Branding and Product Promotions. conducting feasibility studies, identification of properties, site inspection, negotiating/finalizations of terms and conditions regarding rental with landlords and the company, Making presentations to prospective clients, property negotiations, negotiating with the retailers on commercials, working in conjunction with public officials with regard to property negotiations, Coordination with client/landlord regarding property documents, lease agreements, client relationship management.

Key Highlights •

Successfully managed project sales with specialization in retail shopping mall & zoning segments

Dec’03 to Mar’07 with RNA Builders (AA), Mumbai as Sr. Sales Manager (Residential & Lifestyle Projects) • • • • • • • • • • • • • • • • • • •

Develop short and long term sales plans, which will provide for the realization of the Company's strategic objectives. Effectively represent the interests of the Company customers and lead negotiations for major sales deals. Recommend, select, and evaluate Real Estate Agents. Map monthly roster/launches/External calls Assess the progress of staff and assisting in their professional growth. Review staff performance for appraisals& KPI. Hold regular meetings with staff Go over the week’s events and schedules. Listen to suggestions, needs and requests. Ensure Achievement of payment collection target of 20% of total unit cost of each sold property by Sales staff for all EME Projects Coordinate with Finance Department after collection of 20% when requested. Monitor presence and upkeep of sales centers. Plan staff requirements at the launch, communicate and coordinate the following; With Legal for Contracts With Development for Pricing Ensure that sales centre is clean and kept to order Ensure security services are available With Marketing for event set up With Finance for Accounting set up Release list of properties to be sold and prices Effectively represent the interests of the Company customers and lead negotiations for major sales deals.

Key Highlights • • •

MIS report generation and analysis Successful Carrying out pre sales and post sales activities to ensure accomplishment of projected sales targets. To hand hold the customer through the pre-sales – post sales process till possession

Aug’02 to Nov’03 with Kukreja Builders, Mumbai as Sales Manager (Commercial Projects) • • •

Handling leasing of space to the customers, getting the right tenant, and overseeing smooth completion of the transaction & conversion of the deal. Implementing and monitoring the execution of a strategy for leasing. Maintaining close coordination with different retailers & consultants in the area for promoting the upcoming projects; and with marketing research agencies, developers, landlords, retailers & company representatives for developing business.

Key Highlights • • • •

Managed site operations for the shopping centre cum commercial office space: OmPrakash Arcade, at Chembur. Sanpada & CBD, Belapur at Navi Mumbai. Played a major role in finalizing business deal, while representing the company for leasing to various companies from time to time. (Project cost = Rs. 59 Crores, with an approximate area of 85,000 sq. ft., and involved commercial sales & leasing).

Jun’97 to Jul’02 with Dhanraj Group, Mumbai as Business Development Manager (Marketing, Research and Analyzing) • • • •

Effectuating innovative sales strategies and promotional measures. Conducting market research, analyzing properties, and reviewing reports. Providing brochures and other marketing/ promotional material with respect to site requirements to the interested customers. Monitoring timely execution of various office duties by the staff members.

Key Highlights

• •

Managed the project. (Involving residential and commercial sales & leasing).

•

Carrying out pre sales and post sales activities to ensure accomplishment of projected sales targets.. Developing marketing & sales strategies to build consumer

Represented the company in the finalization of the business deal, for purchasing Mount View Club & Resort next to Nishiland Water Park at old Bombay Pune Express Highway.

preference and drive volumes.. MIS report generation and analysis

Academia • •

MBA (Real Estate Sales & Marketing) from NIIM Institute, Mumbai in 2007 (Secured 84%). B.Com. from University of Mumbai, Mumbai in 1996.

Courses Completed • •

IIRE Diploma in Real Estate Management in 2001. Diploma in Computer Applications from Apex Computers (Chembur) in 1999.

Professional Trainings, Workshops & Seminars Attended • • •

Workshop on Strategic Outcomes, Management & Planning organized by Market Creators, Mumbai in 2000. Forum in Time Management & Stress Management organized by Aarjebe International, Mumbai in 1998. Merit in Public Speaking/ Salesmanship & Marketing conducted from The Dawn Club Personality Development Centre, Mumbai in October 1997.

Personal Snippets Date of Birth

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April 29, 1973

Status

:

Married

Mailing Address

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502, Ever Green Tower, Sector 40, Plot No. 32, Sea woods (west) Navi Mumbai 400 706 (Maharashtra) +91-22-27710363

:

Available upon request

PIN CodeTel. (Res.) References