6.10.09_press Release_ddb Dominates Effies
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DDB DOMINATES EFFIES: AGENCY WINS 12 AND IS FINALIST FOR GRAND EFFIE
Date
6/10/2009
Location New York
DDB took home 12 Effie awards last night at the gala at Cipriani’s 42nd Street in New York City, a whopping four more trophies than any other agency. Additionally, DDB’s “Unsnobby Coffee” campaign for McDonald’s was one of the six finalists for the Grand Effie, the culminating honor of the evening. Impressively, every one of DDB’s six U.S. offices were award winners – the first time for DDB that an all-location sweep has occurred. The final DDB tally for the night for DDB was three golds, six silvers and three bronzes. “Effies are incredibly important to DDB because they represent the essence of our business – marrying strategy with creative to generate results for our clients,” said Dick Rogers, President of DDB North America. “And in particular, I’m gratified that all of our U.S. offices are award winners. This truly demonstrates our consistent excellence from coast to coast.” The following DDB campaigns were winners: Gold Activision - “Call of Duty 4; World Leaders” – Influencers Cars.com - “Plan B Not Required” - Internet Products & Services McDonald's - “Unsnobby Coffee” - Beverages, Non-Alcohol
-more-
1000 Second Avenue Suite 1000 Seattle WA 98104 T 206 442 9900 F 206 505 8621 [email protected] www.ddbseattle.com
DDB AND EFFIE PAGE 2 Silver Clorox Green Works - “Just What the World Needs: Another Green Cleaner” Household Supplies & Services Clorox Green Works – “The Reverse Graffiti Project” - Influencers Electrolux - “Be Even More Amazing” - Household Furnishings & Appliances The Field Museum - “They Exist” - Culture & The Arts McDonald's – “Unsnobby Coffee” - Restaurants McDonald's – “Unsnobby Coffee” - David vs Goliath Bronze New York Lottery – “Everybody Wants a Little Bit of Luck” - Government/ Institutional/Recruitment New York Lottery – “Everybody Wants a Little Bit of Luck” - Renaissance State Farm – “Intersections” – Hispanic Introduced in 1968 by the New York American Marketing Association, the Effie Awards honors campaigns that most effectively accomplish their stated marketing objectives. Effie is the only national advertising award designed to measure a campaign’s success in reaching its intended audience and producing results. More than 300 of the country’s top advertising and marketing executives review the campaigns submitted and select winners.
About DDB DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue,™ influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC). Contacts: Cathy Carl DDB West 206-287-7170
1000 Second Avenue Suite 1000 Seattle WA 98104 T 206 442 9900 F 206 505 8621 [email protected] www.ddbseattle.com
[email protected] Pat Sloan DDB Worldwide 212-415-2109
1000 Second Avenue Suite 1000 Seattle WA 98104 T 206 442 9900 F 206 505 8621 [email protected] www.ddbseattle.com
Date
6/10/2009
Location New York
DDB took home 12 Effie awards last night at the gala at Cipriani’s 42nd Street in New York City, a whopping four more trophies than any other agency. Additionally, DDB’s “Unsnobby Coffee” campaign for McDonald’s was one of the six finalists for the Grand Effie, the culminating honor of the evening. Impressively, every one of DDB’s six U.S. offices were award winners – the first time for DDB that an all-location sweep has occurred. The final DDB tally for the night for DDB was three golds, six silvers and three bronzes. “Effies are incredibly important to DDB because they represent the essence of our business – marrying strategy with creative to generate results for our clients,” said Dick Rogers, President of DDB North America. “And in particular, I’m gratified that all of our U.S. offices are award winners. This truly demonstrates our consistent excellence from coast to coast.” The following DDB campaigns were winners: Gold Activision - “Call of Duty 4; World Leaders” – Influencers Cars.com - “Plan B Not Required” - Internet Products & Services McDonald's - “Unsnobby Coffee” - Beverages, Non-Alcohol
-more-
1000 Second Avenue Suite 1000 Seattle WA 98104 T 206 442 9900 F 206 505 8621 [email protected] www.ddbseattle.com
DDB AND EFFIE PAGE 2 Silver Clorox Green Works - “Just What the World Needs: Another Green Cleaner” Household Supplies & Services Clorox Green Works – “The Reverse Graffiti Project” - Influencers Electrolux - “Be Even More Amazing” - Household Furnishings & Appliances The Field Museum - “They Exist” - Culture & The Arts McDonald's – “Unsnobby Coffee” - Restaurants McDonald's – “Unsnobby Coffee” - David vs Goliath Bronze New York Lottery – “Everybody Wants a Little Bit of Luck” - Government/ Institutional/Recruitment New York Lottery – “Everybody Wants a Little Bit of Luck” - Renaissance State Farm – “Intersections” – Hispanic Introduced in 1968 by the New York American Marketing Association, the Effie Awards honors campaigns that most effectively accomplish their stated marketing objectives. Effie is the only national advertising award designed to measure a campaign’s success in reaching its intended audience and producing results. More than 300 of the country’s top advertising and marketing executives review the campaigns submitted and select winners.
About DDB DDB Worldwide Communications Group Inc. (www.ddb.com) is the largest consolidated advertising and marketing services global network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine and The Gunn Report, among others. With more than 200 offices in over 90 countries, the DDB group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue,™ influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC). Contacts: Cathy Carl DDB West 206-287-7170
1000 Second Avenue Suite 1000 Seattle WA 98104 T 206 442 9900 F 206 505 8621 [email protected] www.ddbseattle.com
[email protected] Pat Sloan DDB Worldwide 212-415-2109
1000 Second Avenue Suite 1000 Seattle WA 98104 T 206 442 9900 F 206 505 8621 [email protected] www.ddbseattle.com
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