4ebaf956-3da5-4ece-86ed-ee25cba0ae79-160504052928.pdf

FIRST SEMESTER FINAL PROJECT

on

Colgate – Palmolive Ltd.

Submitted by : BANANI PAUL Course : PGDM : II Roll No : PF15C187 Date of Submission : 6/11/2015

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CONTENTS INTRODUCTIONA. SECTORIAL ANALYSIS WORLD-WIDE CONTRIBUTION OF FMCG GDP CONTRIBUTION OF FMCG MARKET SIZE OF FMCG HISTORICAL GROWTH OF FMCG MARKET FUTURE SCOPE OF FMCG

B. COMPANY DETAILS ABOUT COMPANY INDUSTRY OVER-VIEW COMPETETORS CORPORATE PROFILE HISTORY OF COMPANY COMPANY VALUES C. COMPANY MARKETING STRATEGY PRODUCT MIX PRODUCT PRICE PRICING STRATEGY PLACE/DISTRIBUTION PROMOTION PRODUCT INDUSTRY STP SEGMENTATION TARGETING POSITIONING

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COMPARING PRODUCT TO ITS COMPETETORS TARGET MARKET PRODUCT LIFE CYCLE DESCRIPTION OF PLC INTRODUCTION GROWTH MATURITY DECLINE SWOT ANALYSIS OF PRODUCT STRENGTH WEAKNESS OPPORTUNITY THREATS COMPETETOR ANALYSIS DATA ANALYSIS AND INTERPRETATION BRAND AWARENESS D. BUSINESS FINANCE DEBT TO EQUITY RATIO WORKING CAPITAL DIRECT COST PROFIT MARGIN TREND ANALYSIS E. HUMAN RESOURCE MANAGEMENT ORGANIZATIONAL STRUCTURE EMPLOYEE REVIEW JD’s & JOB DESCRIPTION DESIRED SKILLS & EXPERIENCE CAREER OPPORTUNITIES ORGANIZATION CULTURE IN COMPANY TRAINING NEEDS IN THE COMPANY F. CONCLUTION G. BIBLOGRAPHY

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INTRODUCTION

The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non durables, etc. The market is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the major factors for the growth of the Indian FMCG market. FMCG Sector in India is one of the four largest sectors in Indian economy. The FMCG (Fast Moving Consumer Goods) companies have faced tough competition among themselves over the years which is continuously increasing. This is due to the increase in per capita income among individuals and also various developments in rural economy. The FMCG sector has changed its strategies and has opted for a more wellplanned marketing of the products to penetrate both the rural and urban markets. To execute these tasks, the FMCG companies are hiring more and more people which has led to an increase in the job prospects in this sector. Thus, FMCG sector is creating massive employment with good career prospects. Marketing, retail, sales, services and supply are the key areas which generates maximum career scopes in FMCG Industry in India. The FMCG sector in India has grown significantly in the year 2007 and this gave rise to huge prospects in the sector. The rural and urban sectors fared equally well in the processed food items in the year 2007. The rural market separately performed well in the personal care, fabric care, and hot beverages while the urban market did well in home care, personal care,

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bakery,

dairy

products,

etc.

A. SECTORIAL INFORMATION - FMCG Worldwide Contribution OfFMCG

GWP Contribution 1999-2000

2006-2007

2012-2013

2013-2014

21% 34%

20% 25%



In 2010,India had the market size of US$353billion . As per The base

case scenario, Where the key assumptions are that GDP growth would continue at the same pace (5-6%) until 2020 there would be no major change in regulations, the FMCG sector is expected to grow at least 12% annually to become an ~USD99 bn industry by 2020. 

Sector’s contribution to the World Economy are 34% in 2005-2006,

25% in 2006-2007, 20% in 2012-2013, 21% in 2013-2014.

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

The recent momentous growth being witnessed in the FMCG sector

presents unusual opportunity for Nigerian flour millers to unleash their growth potentials, a report by the Financial Derivatives Company, FDC.

CONTRIBUTION OF FMCG TO THE INDIAN GDP



In 2010,India had the market size of US$353billion.



It is projected to grow at 11.5% by 2014 with the market size of US$543billion.



The Fast Moving Consumer Goods, FMCG, sector’s contribution to the country’s GDP now stands at 24.3 per cent.

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

FMCG Sector’s contribution to the country’s GDP stood at 2.15% with the market size of US$25billion(2007-08).



India is 12th largest consuming country in the world (2010).

MARKET SIZE OF FMCG



At present the FMCG Industry is worth US$ 13.1 billion and it is the 4th largest in the IndianEconomy.



These products have very fast turnaround rate, i.e. the time from production to the revenue from the sell of the product is very less. In the present economic scenario, time is regarded as money, so the FMCG companies have to be very fast in manufacturing and supplying these goods.

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

The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non durables, etc. The FMCG market is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the major factors for the gro wth of the Indian FMCG market.



The FMCG sector has benefited the most from this young burgeoning population. The sector grew 10 per cent from 2000 until 2010 with the sector’s contribution to GDP increasing from 13 per cent to 24.3 per cent over the same period.

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HISTORICAL GROWTH OF FMCG MARKET

 Fast Moving Consumer Goods (FMCG) Industry in India - Facts The Fast Moving Consumer Goods (FMCG) Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non durables etc.  The FMCG market is highly concentrated in the urban areas as the rise in the income of the middle-income group is one of the major factors for the growth of the Indian FMCG market.  With the presence of 12.2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies .  FMCG sector is also likely to benefit from growing demand in the market. The GDP rate of Indian economy is increasing every year. It is expected in future it would be better only in comparison with other countries.

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

FMCG sector is also likely to benefits from growing demand in the market. Because of the low per capita consumption for almost all the products in the country



FMCG companies have immense possibilities for growth. And if the companies are able to change the mindset of the consumers, i.e., if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the future.



At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%.



Rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages.



In urban area , home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates.

FUTURE SCOPE OF FMCG 

The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest sector in the economy.



A well-established distribution network, intense competition between the organized and unorganized segments characterizes the sector, FMCG Sector is expected to

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grow by over 60% by 2010.That will translate into an annual growth of 10% over a 5 years period. 

It has been estimated that FMCG sector will rise from around Rs 56,500 crores in 2005 to Rs 92,100 crores in 2010.



The penetration in the rural areas in India is not high as yet and the opportunity of growth in these areas is huge by means of enhanced penetration in to the rural market and conducting awareness programs in these areas.



The scopes for the growth of the FMCG industry are high as the per capita consumption of the FMCG products in India is low in comparison to the other developed countries. The manufacturing of the FMCG goods is concentrated in the western and southern belt of the country. There are other pockets of FMCG manufacturing hubs.



FMCG sector in the Indian rural market is one of the most booming sectors in Indian economy. The villages of India account for 12.2% of the world's population.



The farm sector has been one of the significant sectors which boosted the rural economy resulting in the higher consumption of FMCG products.



The consumers in both rural and urban sectors can afford high -priced branded products nowadays with the high disposable income.

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B. COMPANY DETAILS – COLGATE PALMOLIVE  ABOUT COMPANY Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste (ahead of Procter & Gamble) and a world leader in oral care products (mouthwash, toothpastes, and toothbrushes). The company also makes personal care products (baby care, deodorants, shampoos, soaps) and household cleaners (bleaches laundry products, soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs, Ajax surface cleaners, and Fab laundry detergent. Its Hills Pet Nutrition subsidiary makes Science Diet and Prescription Diet brands of pet food. Colgate operates in more than 70 countries and sells products in more than 200. 

INDUSTRY OVERVIEW In a society that cares about appearances consumers continually look for new, innovative oral care products to provide an extra sparkle to their smiles. Oral care companies are marketing their products to different consumer segments in order to capture their share in the growing segment market. Today’s consumer demand numerous benefits from their tooth pastes and manufacturers are responding accordingly. The Personal Care and Household Cleaning Products Industry inclues Companies that make Personal Care and Hygiene Care Products such as cosmetics, perfumes and toiletries as well as household cleaning products. Some leading companies in Personal Care and Household care are Procter & Gamble, Unilever, Colgate Palmolive, Johnson &JohnsonGillette and Reckitt & Benckiser etc.

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 COMPETETORS 

Procter & Gamble



GlaxoSmithKline



Unilever

 CORPORATE PROFILE Company name

Colgate Palmolive Ltd.

Date of Establishment

1937

Revenue

347.188 (USD in Millions )

Market Cap

111160.5286158 (Rs. In millions)

Corporate Address

Colgate Research Centre,Main Street Hiranadani Gardens Powai Mumbai-400076, Maharashtra

Website

WWW.colgate.co.in

Management Details

Chair person - J Skala MD – R D Calmeyer Directors – Derrick Samuel, J K Setna, J Skala, K V Vaidyaanathan, M A Elias, P K Ghosh, R A Shah, V S Mehta

Business Operation

Household &Personal Products

Background

Colgate-palmolive is Rs 1.300 crorecompany started in year 1937. In Rs 2,400 crore domestic

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market it enjoys 50% of markets share. It spread across 4.5 million retails outlets out of which 1.5 million are direct outlets.

Financials

Total Income – Rs 20606.60 Million ( year ending Mar 2014). Net Profit – Rs 4232.60 Million ( year ending Mar 2014)

Company Secretary

K V Vaidyanathan

Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes Pet food, Deodorants, Fabric softeners, Household cleaners and Detergents. Brands include Ajax, Fab, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the world's third largest soap brand, now covering a growing range of hair care products as well as soaps. Colgate-Palmolive is also truly international, deriving more than 70% of its sales outside the US. Advertising Age/TNS estimated global measured advertising expenditure in 2003 of $621m, making Colgate the world's #40 advertisers. Colgate-Palmolive is a leading global consumer products company, serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global brands in its core businesses - Oral Care, Personal Care, Household Surface Care, Fabric Care and Pet Nutrition. The Group operates in North America, Latin America, Europe, Asia and Africa.

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

History of Colgate Palmolive

o

1800 - 1850s The company began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City, USA. William Colgate brought out his partner in 1813; the name was then changed to William Colgate and Company. In 1817 the first Colgate advertisement - "Soap, Mould and Dipt Candles" - appeared. Principal products at that time were Windsor Toilet Soaps and Pearl Starch. After more than fifty years in the starch, soap and candle business. William Colgate died in 1857. The company then became known as Colgate & Company.

o 1860s - 1910s In 1866, the company introduced perfumed soap and began the manufacture of perfumes and essencesthe first milled perfumed toilet soap, was registered as a trademark. Almost seventy years Colgate & Company produced its first toothpaste, an aromatic dental cream sold in jars. In 1896, the company made toothpaste much more convenient to use by introducing the first collapsible toothpaste tube, one similar to those in use today. By its 100th anniversary, Colgate & Company was manufacturing dental care products, laundry soaps, 160 different kinds of toilet soap and 625 varieties of perfume. . o 1940s - 1960s In 1949 the Company decided to enter the detergent business with Fab - a new detergent powder already on sale in the USA. Fab survived for a number of years but was eventually discontinued having succumbed to the pressure of heavy competition. In 1953 the name changed to Colgate-Palmolive Limited. By 1956 Colgate's share of the US market had reached 23% (from 9% in 1947).

It was in 1965 that one of the most memorable TV advertising campaigns began for

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Colgate's "Ring of Confidence". A continuous stream of TV commercials in the form of "before and after" mini stories showed the lasting benefits of using Colgate. Even today many remember the sound of the effective "ping".

o 1970s-1990s Colgate was still Britain's top selling toothpaste, first with improved MFP fluoride, and then the introduction of Blue Minty Gel - the first toothpaste to target 9 -14 year olds. Innovation and focus describe the company's activities in the nineties. Perhaps the most innovative development came in 1993 with the launch of Colgate Total toothpaste - the most effective toothpaste available. This was just the start of new toothpaste introductions - Colgate Platinum (1995) for that "fashion model" whiteness, Colgate Total Fresh Stripe (1995) and Triple Cool Stripe (1996) and Colgate Sensation Deep Clean (1997). Palmolive entered the growing market for shower gels with a range of "irresistible" products all designed to leave the skin smooth to the touch. 1999 saw the launch of Colgate Whitening and Colgate Superstar. Colgate Fresh Confidence was launched in 2000, and in 2001 Colgate Herbal and Colgate Total Plus Whitening arrived.

 Colgate-Palmolive Values Our three fundamental values—Caring, Global Teamwork and Continuous Improvement—are part of everything we do. They are the foundation for our business strategy and are reflected in every aspect of our work life. o

Caring The Company cares about people: Colgate people, customers, shareholders and

business partners. Colgate is committed to act with compassion, integrity and honesty in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment and to enhance the communities where Colgate people live and work.

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o

Global Teamwork All Colgate people are part of a global team, committed to working together across

countries and throughout the world. Only by sharing ideas, technologies and talents can the Company achieve and sustain profitable growth. o

Continuous Improvement Colgate is committed to getting better every day in all it does, as individuals and as

teams. By better understanding consumers' andcustomers' expectations and continuously working to innovate and improve products, services and processes, Colgate will "become the best."

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C. COLGATE MARKETING STRATEGY

PRODUCT - TOOTH-PASTE PRODUCT MIX  PRODUCT TOOTHPASTES(ORAL CARE):  Colgate Dental Cream  Colgate Max Fresh  Colgate Active Salt  Colgate Total 12  Colgate Sensitive  Colgate Kids  Colgate Advanced Whitening  Colgate Herbal  Colgate Cibaca  Colgate Fresh Energy Gel 

PRICE

The amount of money that one has to pay to buy the product is known as price. Price is the element in marketing mix that produces revenue while the other elements of marketing mix generate cost only. They company must set its price in relation to the value delivered and the value perceived by the customer. Being as a market leader in tooth paste industry Colgate sets its prices in view the product itself, target customer class and competitors product prices . 

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Pricing Strategies

Colgate has maintained the custom of launching the new product at low prices so that every customer can take a trial of the product. Colgate changes its prices to meet the competition but only at that time when the prices of competitors decrease because of national change in prices. Every customer has to pay the same amount to buy the products of Colgate Palmolive. It means the company is following uniform delivered pricing strategy for all its products. Before setting price Colgate considers the following: o Pricing objectives o Importance of pricing for target customers o Identifies the demand o Estimated costs o Competitors prices

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Product

Packaging/Size

Price in Rs.

Colgate Herbal

100gm

40

50gm

40

100gm

42

50gm

22

150gm

58

100gm

42

75gm

32

50gm

22

160gm

85

90gm

48

100gm

44

50gm

30

150gm

32

70gm

18

45gm

12

Colgate Herbal White

Colgate Anti Cavity

Colgate Fresh Gel

Colgate Whitening

Sparkle 2 Good

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

PLACE/DISTRIBUTION

The process of making the product available to customers to right customers at right places.Colgate is using in direct second level of distribution to make its products available to final consumers.Distribution channel always keep in touch with the target customer and competitors as well. They provide all the information the company which contains problems and competitors actions. The distributors have their own godowns in which they store the company’s products. It is the responsibility of the retailer to provide the product to the retailer at his door step. 

PROMOTION

Promotion is necessary to reach consumers with which Colgate interacts. Promotion is communication used to inform, persuade or remind. Personal selling, advertising, publicity and public relations are the four key elements of the promotion mix. Colgate is targeting the whole population of world through advertisement. Company also introduces different promotion schemes such as discounts and 2 in 1. Colgate gives high emphasis on direct approach to customers. Its sales team visit citites after cities where they involve in experiments of tooth whitening. They try to satisfy their customers at the spot. Around the world, Colgate people all work together to succeed in:  Driving Growth  Funding Growth  Becoming the Best Place to Work Our long history of strong performance comes from absolute focus on our core global businesses, combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability.

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 Toothpaste Industry International Market •

Gradual increase in penetration and consumption within the oral care category.

•

Toothpaste is among the top 10 categories of Fast-Moving Consumer Goods (2013 Brand Footprint Report)

•

Toothpaste industry dominated by some major firms such as Colgate-Palmolive, Unilever, Procter & Gamble and GlaxoSmithKline.

•

Colgate occupies the 1 st position among the top 5 oral care brands.

 STP o Segmentation The process of dividing a potential marketinto distinct subsets of consumers and selecting one or more segments as a target market to be reached with a distinct marketing mix. o Segmentation of Colgate Colgate segments its base on Adult & Kids age group

Colgate Max Fresh With breath strips

Herbal Propolis

Teens and Adults

Gel

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Herbal White

Max Cavity Protection

Market Segmentation Characteristics:

o Targeting It is the second stage of the STP process. The process of selecting a segment to aim for is called targeting. Market targeting refers to picking a specific group or small set of groups to which a business will service its offering. o Target Market Selection i.

Single-segment concentration

ii.

Selective specialization

iii.

Product specialization

iv.

Market specialization

v.

Full market coverage.

o Positioning It is the process to design a company’s features, attributes and benefits of a product (brand) that make it different from its competetors, attract the consumers, and occupy a unique spot in the target market. Due to increase awareness about oral health, competition is very tight and that is why it is important to increase brand awareness in the mind of consumers.

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 Comparing Colgate to others •

With a continued focus on rejuvenation and innovation, Colgate has managed to hold private label at bay in thecompetitive markets and has successfully expanded todifferent products in the oral care market.



Target Market

Colgate considers the whole population of the country as its target market. However for different sorts of consumers it has developed different flavors and tastes in the tooth paste sector especially. Colgate Anti-cavity protection tooth paste is basically designed to remove the cavity on teeth and for fresh breath. Colgate Fresh Stripe Gel is for whitening teeth with fresh breath. Target market for its Herbal white is nature sensitive users. Users that want whitening of tooth paste through natural ingredients. It not only whitens your teeth but also gives you a feeling of fresh breath. Children of all ages can use it. Its Natural Herbs attracts all Nature Lover.

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 PRODUCT LIFE CYCLE

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Description on PLC Curve INTRODUCTION: A period of slow growth, because the product is just introduced in the market, the profits here are nonexistent due high cost of advertising and other product introduction strategies.

For Colgate 

1873 Colgate toothpaste introduced in jars to market.



1986 Colgate toothpaste sold in tubes called as Colgate ribbon.



1937 Colgate entered Indian market.



1949 it touched a new height in India.

1976 it tried to growth it's sales in India by launching YOUNG INDIA PROGRAM "bright smile becomes brighter". 

GROWTH:A period of rapid market acceptance and substantial profit improvement. For Colgate 1990 to 2003 Colgate reaches out to every rural customer and strengthen it's supply chain. 

Colgate herbal white toothpaste launched.



2003-2007 Colgate awarded no.1 toothpaste brand for 7 consecutive years.



Colgate acquired 51% market share during this period.



launched many initiatives and promotions to further increase it's sale as it's initiative it started oral care weak and targeted schools and anganwadis.



MATURITY: A slowdown in sales growth, because the product has achieved acceptance by most potential buyers. I believe this to be more of a stable stage for the product, where the graph is almost flat.

     

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For ColgateHUL and P&G emerged as major competitors for Colgate. With some other niche player Colgate facing tough competition in toothpaste market They roped SRK as their brand ambassador in 2009 Oral health month launched in 2010. Colgate with IDA worked to develop toothpastes for different needs of customer. 2011-2013many variants of Colgate toothpaste launched.

DECLINE:Here the sales show a downward drift and profits decrease. This is where the company has to really think of ways to get its product back in business. It may try hard at advertising, or may be add new features, but basically come with a new marketing strategy to increase its falling profits.



S.W.O.T. ANALYSIS– Strategic Planning and Thinking

S.W.O.T.stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis provides us with an analytical framework for studying a Company’s position and strategy. Strengths and Weaknesses are internal factors of a Company. Opportunities and Threats are external factors. It allows you to analyze the different factors which affect the relative competitiveness of a Corporation. While SWOT is a useful tool to organize information, it is based on the subjective assessment of a situation. As such, as SWOT analysis is only as good as the information to goes into them.

STRENGTHS 

Company’s presence in 200 countries is its biggest strength



Strong Corporate image of Colgate Palmolive



Strong Financial Position



Worldwide research and excessive emphasize on technology.



Strong social image of the Company



Well-established and renowned distributors



Highly enthusiastic sales team



More concern towards quality improvement



A blend of scientific research with natural herbs

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WEAKNESSES 

Only emphasize on urban market while suburban and rural areas are neglected to some extent.



Colgate promotion budget is very less as compared to its competitors.

OPPORTUNITIES 

People are becoming more and more health conscious. Due to this growing market there are a lot of opportunities for Colgate to exploit this growing market by introducing new products.



Due to shift from artificial components to natural things people are demanding products that are very natural. This trend is a good opportunity to capture this segment through efficient marketing practices.



Focus on innovation and new product launches by deploying advanced technologies

THREATS 

Unilever and Medicame is capturing market increasingly.



Market competition is also increasing day by day.



Increasing commodity prices for manufacturing.



COMPETITOR ANALYSIS

One of the best sources of information is to investigate competing businesses. These businesses can provide a wealth of information that can be used in evaluating the potential for your business. By evaluating how a company markets its business, it is possible to determine the markets it is targeting.

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For example, if competing businesses are advertising in Southern Living, they are targeting affluent, middle age females. However, if they are advertising in the sports section of a metropolitan newspaper, they are most likely targeting males. In addition to collecting information on the markets they are targeting, a competitor analysis can reveal packaging preferences, target market information, pricing strategies, distribution channels and marketing strategies. Simply evaluate the products and services your competitor is providing. i.

Are they producing family packs or individual serving sizes o f their processed food product?

ii.

How are they getting their products to their customers?

iii.

Are their products value prices or are they priced for the high-end market?

iv.

Are they focused on convenience, quality or quantity?

v.

What type of packaging material are they using?



Thermoseal



Sensodyne



Emoform



DATA ANALYSIS AND INTERPRITATION

Toothpaste Market 8% 8% colgate 9%

pepsodent close up

10%

65%

dabur other

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 BRAND AWARENESS

Percentage 6% Aware

94%

Not aware

Almost all people 94% aware about Colgate brand means it is easy to deal with them for the detailing and to convince them. Also from this analysis it is interpreted that brand awareness is already done the only this remains is the product penetration. The 6% population which is not aware this brand as they stick to their own one product as we can say loyal customer.

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D. BUSINESS FINANCE Debt to Equity Ratio Debt to Equity Ratio=Total debt/Equity Items Total Debt Equity Capital

Share

Items Debt to equity ratio

2015

2014

2013

2012

2011

770.32

599.88

489.59

435.39

384.1

13.6

13.6

13.6

13.6

13.6

2011

2012

2013

2014

2015

56.64118

44.10882

35.99926

32.01397

28.24265

Working Capital Working Capital-Total current assets-Total current liabilities

Items

2015

2014

2013

2012

2011

&

931.58

888.87

817.18

694.21

649.91

Current

576.32

567.42

695.31

614.76

624.15

2015

2014

2013

2012

2011

355.26

321.45

121.87

79.45

25.76

2015

2014

2013

2012

2011

1,497.09

1,441.57

1,239.22

1,104.14

911.23

Total CL Provisions Total Assets

Items Working Capital

Direct cost Items Raw Materials

31

Power Cost

&

Fuel

Employee Cost Total

32.68

22.76

19.58

17.07

14.46

258.93

211.78

249.44

215.61

193.22

1,788.70

1,676.11

1,508.24

1,336.82

1,118.91

Profit Margin Profit Margin=Netprofit/Netsales

Items Reported Net Profit

2015

2014

2013

2012

2011

822.23

664.01

656.81

578.53

514.57

3,578.81

3,163.81

2,693.23

2,286.12

2015

2014

2013

2012

2011

0.2064

0.18553

0.20760

0.21480

0.22508

9

9

1

9

4

3,981.9 Net Sales

PROFIT MARGIN RATIO

32

4

Trend Analysis

BALANCE SHEET

Items

2015

2014

2013

2012

2011

252.23

225.74

185.3

217.68

153.7

Sundry Debtors

69.64

54.73

81.21

87.27

75.3

Total Current Assets

576.32

567.42

695.31

614.76

624.15

Total CL & Provisions

931.58

888.87

817.18

694.21

649.91

Inventorie s

Items

2015

2014

2013

2012

2011

Inventories

100

128.6972

121.3038

127.5503

155.3521

Sundry Debtors

100

208.5229

509.2274

704.9391

1064.086

Total Current Assets

100

140.9414

203.9503

234.8743

325.1994

Total CL & Provisions

100

72.83035

68.79092

71.3973

695.0779

TREND ANALYSIS 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Items

33

Inventories

Sundry Debtors

Total Current Total CL & Assets Provisions

E. HUMAN RESOURSE MANAGEMENT  ORGANIZATIONAL HIERARCHY CHART

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 EMPLOYEES REVIEW

35

36

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 JD’s & JOB RESPONSIBILITY Colgate-Palmolive Company invites applicants for the role of Brand Manager, Shopper Marketing. This role is located in our Park Ave, NY office. The Brand Manager, Shopper Marketing position plays a critical role as the incumbent is responsible for developing and coordinating centralized activities essential to the North America Shopper Marketing function, collaborating with Marketing Teams, Customer Shopper Marketing, Customer Development Teams, Agencies, 3rd Party Partners, and the Finance department.  Responsibilities include: 

Develop, coordinate, execute and evaluate scale shopper platforms including coordination with 3rd party non-competes Agencies, and customer teams.

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Communicate and collaborate with the category/brand teams to ensure effective planning of shopper activity aligned to marketing priorities, effective budget allocation, and manage needs and delivery of brand activation creative between Marketing teams and Customer Shopper Managers. Accountable for effective alignment.

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Management of Shopper Agency responsibility, including annual scope of work development with brand teams/General Managers/Retail Shopper Solutions Director/Procurement, evaluation process, monthly tracking of planned versus actual hours and spend. Recommends improvements to processes and resourcing structure.

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Manage and develop ShopperXpress facility, ensuring updated assets for “One-Way” customer team use are updated, complete and timely. Liaises with marketing and Agencies. Communicates and resolves issues. Manages Agency hours. Sets and continuously improves standards for creative input. Drives synergy with e -Comm Digital Asset Management process and capability.

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Responsible for annual development of Shopper Budgets with Brand Teams/Customer Shopper Marketing/Finance/General Managers/Retail Shopper Solutions Director. Works with Brand Teams/Customer Shopper Teams with any amendments, and communicates impact to plan adjusts. Ensures adequate completion of LE, and raises issues. Recommends and implements improvements to processes.

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Involves Canada &Tom’s of Maine in all the above.

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 DESIRED SKILLS AND EXPERIENCE Background Required:  

Bachelor's degree required, Business major preferred. 18+ months of marketing experience preferred.

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5+ years of strong commercial experience, ability to think logically, and experience applying analytic skills in ways that leverage good retail knowledge required. Experience working directly with retailers an advantage.

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Experience with syndicated data required.

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Ability to work in a team is required.

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Ability to work in an ambiguous environment to achieve results is required. Microsoft suite including high level knowledge of Excel, PowerPoint and Word required . Ability to travel approximately 10-15% of your time require. CAREER OPPORTUNITIES: ASSOCIATE MANAGER, INTERNATIONAL ACCOUNTING Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Tom’s of Maine, Ajax, Fabuloso, HaciSakir, elemex and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Tom’s of Maine, Ajax, Fabuloso, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. Under minimal supervision responsibilities include: 

Ensure the Accounting & Reporting of the Division’s results are in compliance with Generally Accepted Accounting Principles (GAAP) and Colgate Financial Policies (CFP’s).

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Review Divisional Financial Statements o Conduct analytical review of Financial Statement trends: Income Statement (Other Expense/Income, Tax provision, etc.), Balance Sheet (Accounts Receivable, Inventory, CTA, etc.), Cash Flow Statement, and Key Financial Ratios. o Challenge explanations as needed

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o Use experienced judgment to identify issues /errors o Resolve all issues in a timely manner 

Prepare Divisional analytical summaries of the Cash Flow Statement.Present results of review to Senior management and cross functional teams

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Work with the Regional Colgate Business Service Center regarding preparation of divisional financial statements for Actuals / Budgets / Estimates: o Collaborate on timing and deliverables, o Review all work performed, o Provide guidance on technical accounting and reporting issues, o Provide overall guidance as necessary / requested.

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Identify and understand implications of currency fluctuations on business results

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Coordinate and Review the accounting of taxes under Europe’s Complex Optima Structure

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Prepare Reconciliation & Analysis for consolidation of Divisional Retained

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Earnings Adjust Financial Statements for errors / recurring adjustments as needed.Understand any requested adjustments and ensure all are appropriate and

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in accordance with GAAP Help identify and resolve ad hoc issues under the tight quarterly reporting timeline

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On an annual basis, propose and implement efficiencies into the International

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Accounting Function Perform an annual comprehensive review of Income Taxes Paid by Division

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Lead/Participate in system upgrades and efficiency enhancements Assist with external audit requests and SOX Control testing

Integration/ Interaction points include : 

Division Financial Managers/Directors

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Subsidiary Finance Directors

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Colgate Business Service Centers Members of Corporate Senior Management

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Qualifications 

Bachelor’s degree required

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Accounting degree and/or certification (Bachelors or Masters with accounting concentration and/or CPA/CMA) required

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At least 5-6 years of relevant experience required

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Advanced Excel skills required System and data analysis required

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Understanding of US GAAP required

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SAP / BPC working knowledge a plus Understanding of Cost Accounting a plus

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 ORGANISATION CULTURE IN COLGATE PALMOLIVE LTD Organisational culture is central to individual and organisational effectiveness . Business leaders and professional managers all over the world are increasing managers all over the world are in creasingly embodied structurely realising and not merely disembodied structures concerned with high technology and fiscal resources , where people only play the role of metering and executing devices. Consequently the set of core work value shared widely by the organisations members determine , to a very great extent the success of an enterprise. Very Simply stated, organisational culture is a set of unwritten rules that embodies the do’s, don’ts and shouldn’t, and tells the organisation’s members how to interact with others and approach tasks in order to fit in and meet the firm’s expections. This is an important question for, unless it is possible to gain co ntrol over corporate culture and guide it through planned changes over corporate culture and guide it through planned changes in the desired direction, the whole subject becomes an academic exercise and is of very limited practical utility.

TRAINING NEEDS IN THE COLGATE PALMOLIVE LTD

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The Training and Development effort at Colgate-Palmolive is a direct outcome of the Individual Development Plan and the Business need. The business critical and individual specific needs are identified every year and a training needs inventory is drawn up. Colgate's leadership position in the global marketplace is directly linked to the skill of our employees. Practical learning and professional growth are critical to our continued success. We invest generously in the training and education of Colgate people.

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Colgate-Palmolive is among the world’s most trusted and recognized brands, serving hundreds of millions of consumers across over 220 countries. A truly global company, we have a world of opportunities and experiences to offer. Every one of our employees plays an important role in ensuring we deliver the quality products consumers rely on to care for themselves and the ones they love. So we recognize that our success is driven by these talented and dedicated Colgate people around the world. And in turn we are dedicated to the success of our people, offering an array of resources to help expand their professional and personal horizons - from stimulating career opportunities and access to worldclass training and leadership development programs, to wellness initiatives and opportunities to contribute to the communities where we live and work. We’re committed to helping our people get where they want to go. Explore the world of opportunities and experiences Colgate-Palmolive has to offer you.

F. CONCLUSION While concluding all the discussion, we would like to tell proudly that Colgate is not only world leader in oral care in the world but also in Pakistan. Colgate has given variety in its products and it has introduced so many flavors and formulas in its too th pastes. Its brands are world class in quality. Colgate people emphasize on three fundamental values— Caring, Global Teamwork and Continuous Improvement—are part of everything they do. These values are the foundation for Colgate business strategy and are reflected in every aspect of their work life. Colgate brands are very popular in our society. Colgate is focusing on quality and innovation in oral care sector. Colgate Herbal tooth paste is an innovative step towards a tooth paste industry and Colgate is pioneer to introduce a product that is a blend of Natural Herbals and Scientific research. Colgate will continue to improve its products through innovation and customer satisfaction.

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BIBLOGRAPHY

 http://www.colgate.co.in/  Philip Kotler- 13th edition.  www.ibef.org  www.indeed.co.in  https://jobs.colgate.com  http://www.naukri.com/  https://www.viewshub.com  https://jobs.colgate.com

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