2008 The Best Global Brands_top100
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2008 The Top 100 Global Brands
Coca-Cola 可口可乐 2008 Rank: 1 2008 Brand Value (Millions): $66,667
Microsoft 微软
2008 Rank: 3
2008 Brand Value (Millions): $59,007
Nokia 诺基亚
2008 Rank: 5
2008 Brand Value (Millions): $35,942
Intel
2008 Rank: 7
2008 Brand Value (Millions): $31,261
IBM
2008 Rank: 2
2008 Brand Value (Millions): $59,031
GE 通用电器
2008 Rank: 4
2008 Brand Value (Millions): $53,086
Toyota 丰田
2008 Rank: 6
2008 Brand Value (Millions): $34,050
McDonald's 麦当劳
2008 Rank: 8
2008 Brand Value (Millions): $31,049 1
Disney 迪斯尼
2008 Rank: 9
2008 Brand Value (Millions): $29,251
Mercedes-Benz 梅赛德斯-奔驰
2008 Rank: 11
2008 Brand Value (Millions): $25,577
BMW 宝马
2008 Rank: 13
2008 Brand Value (Millions): $23,298
American Express 美国运通
2008 Rank: 15
2008 Brand Value (Millions): $21,940
Google 谷歌
2008 Rank: 10
2008 Brand Value (Millions): $25,590
HP 惠普
2008 Rank: 12
2008 Brand Value (Millions): $23,509
Gillette 吉列（宝洁公司） 2008 Rank: 14 2008 Brand Value (Millions): $22,069
Louis Vuitton 路易威登
2008 Rank: 16
2008 Brand Value (Millions): $21,602
2
Cisco 思科 2008 Rank: 17 2008 Brand Value (Millions): $21,306
Citi 花旗
2008 Rank: 19
2008 Brand Value (Millions): $20,174
Samsung 三星
2008 Rank: 21
2008 Brand Value (Millions): $17,689
Oracle 甲骨文
2008 Rank: 23
2008 Brand Value (Millions): $13,831
Marlboro 万宝路
2008 Rank: 18
2008 Brand Value (Millions): $21,300
Honda 本田 2008 Rank: 20 2008 Brand Value (Millions): $19,079
H&M
2008 Rank: 22
2008 Brand Value (Millions): $13,840
Apple 苹果
2008 Rank: 24
2008 Brand Value (Millions): $13,724
3
Sony 索尼
2008 Rank: 25
2008 Brand Value (Millions): $13,583
HSBC 汇丰
2008 Rank: 27
2008 Brand Value (Millions): $13,143
Pepsi 百事 2008 Rank: 26 2008 Brand Value (Millions): $13,249
Nescafé（雀巢咖啡） 2008 Rank: 28 2008 Brand Value (Millions): $13,055
Percent Change: -3%
Nike 耐克 2008 Rank: 29
UPS（优比速） 2008 Rank: 30
2008 Brand Value (Millions): $12,672
2008 Brand Value (Millions): $12,621
SAP
2008 Rank: 31
2008 Brand Value (Millions): $12,228
Dell 戴尔
2008 Rank: 32
2008 Brand Value (Millions): $11,695
4
Budweiser 百威
2008 Rank: 33
Merrill Lynch 美林
2008 Rank: 34
2008 Brand Value (Millions): $11,438
2008 Brand Value (Millions): $11,399
Percent Change: -2%
Percent Change: -21%
Ikea 宜家
2008 Rank: 35
2008 Brand Value (Millions): $10,913
JPMorgan 摩根大通
2008 Rank: 37
2008 Brand Value (Millions): $10,773
Kellogg's 家乐氏
2008 Rank: 39
2008 Brand Value (Millions): $9,710
Canon 佳能
2008 Rank: 36
2008 Brand Value (Millions): $10,876
Goldman Sachs 高盛
2008 Rank: 38
2008 Brand Value (Millions): $10,331
Nintendo 任天堂
2008 Rank: 40
2008 Brand Value (Millions): $8,772
5
UBS 瑞士联合银行
2008 Rank: 41
2008 Brand Value (Millions): $8,740
Philips 飞利浦
2008 Rank: 43
2008 Brand Value (Millions): $8,325
Gucci 古驰
2008 Rank: 45
2008 Brand Value (Millions): $8,254
Accenture 埃森哲
2008 Rank: 47
2008 Brand Value (Millions): $7,948
Morgan Stanley 摩根士丹利
2008 Rank: 42
2008 Brand Value (Millions): $8,696
Thomson Reuters 汤姆森路透 2008 Rank: 44 2008 Brand Value (Millions): $8,313
eBay 易趣
2008 Rank: 46
2008 Brand Value (Millions): $7,991
Siemens 西门子
2008 Rank: 48
2008 Brand Value (Millions): $7,943
6
Ford 福特
2008 Rank: 49
2008 Brand Value (Millions): $7,896
L'Oréal 欧莱雅
2008 Rank: 51
2008 Brand Value (Millions): $7,508
Volkswagen 大众
2008 Rank: 53
2008 Brand Value (Millions): $7,047
AXA 安盛保险
2008 Rank: 55
2008 Brand Value (Millions): $7,001
Harley-Davidson 哈雷戴维森（摩托）2008 Rank: 50 2008 Brand Value (Millions): $7,609
MTV 2008 Rank: 52 2008 Brand Value (Millions): $7,193
AIG 美国国际集团
2008 Rank: 54
2008 Brand Value (Millions): $7,022
Heinz 亨氏
2008 Rank: 56
2008 Brand Value (Millions): $6,646
7
Colgate 高露洁
2008 Rank: 57
2008 Brand Value (Millions): $6,437
Xerox 施乐 2008 Rank: 59 2008 Brand Value (Millions): $6,393
Wrigley's（箭牌）
2008 Rank: 61
2008 Brand Value (Millions): $6,105
Nestlé 雀巢
2008 Rank: 63
2008 Brand Value (Millions): $5,592
Amazon.com 亚马逊
2008 Rank: 58
2008 Brand Value (Millions): $6,434
Chanel 香奈尔
2008 Rank: 60
2008 Brand Value (Millions): $6,355
Zara（扎拉）
2008 Rank: 62
2008 Brand Value (Millions): $5,955
KFC 肯德基 2008 Rank: 64 2008 Brand Value (Millions): $5,582
8
Yahoo! 雅虎
2008 Rank: 65
Danone 达能
2008 Rank: 66
2008 Brand Value (Millions): $5,496
2008 Brand Value (Millions): $5,408
Audi 奥迪 2008 Rank: 67
Caterpillar 卡特彼勒 2008 Rank: 68
2008 Brand Value (Millions): $5,407
2008 Brand Value (Millions): $5,288
Avon 雅芳
2008 Rank: 69
2008 Brand Value (Millions): $5,264
Rolex 劳力士
2008 Rank: 71
2008 Brand Value (Millions): $4,956
Adidas 阿迪达斯
2008 Rank: 70
2008 Brand Value (Millions): $5,072
Hyundai 现代
2008 Rank: 72
2008 Brand Value (Millions): $4,846
9
BlackBerry 黑莓
2008 Rank: 73
2008 Brand Value (Millions): $4,802
Porsche 保时捷
2008 Rank: 75
2008 Brand Value (Millions): $4,603
Gap 盖普
2008 Rank: 77
2008 Brand Value (Millions): $4,357
Cartier 卡地亚
2008 Rank: 79
2008 Brand Value (Millions): $4,236
Kleenex 舒洁
2008 Rank: 74
2008 Brand Value (Millions): $4,636
Hermés 爱马仕
2008 Rank: 76
2008 Brand Value (Millions): $4,575
Panasonic 松下
2008 Rank: 78
2008 Brand Value (Millions): $4,281
Tiffany & Co. 蒂芬尼
2008 Rank: 80
2008 Brand Value (Millions): $4,208
10
Pizza Hut 必胜客
2008 Rank: 81
2008 Brand Value (Millions): $4,097
Moet & Chandon 酩悦香槟
2008 Rank: 83
2008 Brand Value (Millions): $3,951
Starbucks 星巴克
2008 Rank: 85
2008 Brand Value (Millions): $3,879
Motorola 摩托罗拉
2008 Rank: 87
2008 Brand Value (Millions): $3,721
Allianz 安联
2008 Rank: 82
2008 Brand Value (Millions): $4,033
BP 英国石油公司
2008 Rank: 84
2008 Brand Value (Millions): $3,911
ING 荷兰保险
2008 Rank: 86
2008 Brand Value (Millions): $3,768
Duracell 金霸王（宝洁公司）
2008 Rank: 88
2008 Brand Value (Millions): $3,682
11
Smirnoff 斯米诺
2008 Rank: 89
2008 Brand Value (Millions): $3,590
Prada 普拉达
2008 Rank: 91
2008 Brand Value (Millions): $3,585
Ferrari 法拉利
2008 Rank: 93
2008 Brand Value (Millions): $3,527
Hennessy 轩尼诗
2008 Rank: 95
2008 Brand Value (Millions): $3,513
Lexus 雷克萨斯（凌志）
2008 Rank: 90
2008 Brand Value (Millions): $3,588
Johnson & Johnson 强生
2008 Rank: 92
2008 Brand Value (Millions): $3,582
Armani 阿玛尼
2008 Rank: 94
2008 Brand Value (Millions): $3,526
Marriott 万豪
2008 Rank: 96
2008 Brand Value (Millions): $3,502
12
Shell 壳牌 2008 Rank: 97 2008 Brand Value (Millions): $3,471
FedEx 联邦快递
2008 Rank: 99
2008 Brand Value (Millions): $3,359
Nivea 妮维雅
2008 Rank: 98
2008 Brand Value (Millions): $3,401
Visa 维萨卡
2008 Rank: 100
2008 Brand Value (Millions): $3,338
13
Coca-Cola 可口可乐 2008 Rank: 1 2008 Brand Value (Millions): $66,667
Microsoft 微软
2008 Rank: 3
2008 Brand Value (Millions): $59,007
Nokia 诺基亚
2008 Rank: 5
2008 Brand Value (Millions): $35,942
Intel
2008 Rank: 7
2008 Brand Value (Millions): $31,261
IBM
2008 Rank: 2
2008 Brand Value (Millions): $59,031
GE 通用电器
2008 Rank: 4
2008 Brand Value (Millions): $53,086
Toyota 丰田
2008 Rank: 6
2008 Brand Value (Millions): $34,050
McDonald's 麦当劳
2008 Rank: 8
2008 Brand Value (Millions): $31,049 1
Disney 迪斯尼
2008 Rank: 9
2008 Brand Value (Millions): $29,251
Mercedes-Benz 梅赛德斯-奔驰
2008 Rank: 11
2008 Brand Value (Millions): $25,577
BMW 宝马
2008 Rank: 13
2008 Brand Value (Millions): $23,298
American Express 美国运通
2008 Rank: 15
2008 Brand Value (Millions): $21,940
Google 谷歌
2008 Rank: 10
2008 Brand Value (Millions): $25,590
HP 惠普
2008 Rank: 12
2008 Brand Value (Millions): $23,509
Gillette 吉列（宝洁公司） 2008 Rank: 14 2008 Brand Value (Millions): $22,069
Louis Vuitton 路易威登
2008 Rank: 16
2008 Brand Value (Millions): $21,602
2
Cisco 思科 2008 Rank: 17 2008 Brand Value (Millions): $21,306
Citi 花旗
2008 Rank: 19
2008 Brand Value (Millions): $20,174
Samsung 三星
2008 Rank: 21
2008 Brand Value (Millions): $17,689
Oracle 甲骨文
2008 Rank: 23
2008 Brand Value (Millions): $13,831
Marlboro 万宝路
2008 Rank: 18
2008 Brand Value (Millions): $21,300
Honda 本田 2008 Rank: 20 2008 Brand Value (Millions): $19,079
H&M
2008 Rank: 22
2008 Brand Value (Millions): $13,840
Apple 苹果
2008 Rank: 24
2008 Brand Value (Millions): $13,724
3
Sony 索尼
2008 Rank: 25
2008 Brand Value (Millions): $13,583
HSBC 汇丰
2008 Rank: 27
2008 Brand Value (Millions): $13,143
Pepsi 百事 2008 Rank: 26 2008 Brand Value (Millions): $13,249
Nescafé（雀巢咖啡） 2008 Rank: 28 2008 Brand Value (Millions): $13,055
Percent Change: -3%
Nike 耐克 2008 Rank: 29
UPS（优比速） 2008 Rank: 30
2008 Brand Value (Millions): $12,672
2008 Brand Value (Millions): $12,621
SAP
2008 Rank: 31
2008 Brand Value (Millions): $12,228
Dell 戴尔
2008 Rank: 32
2008 Brand Value (Millions): $11,695
4
Budweiser 百威
2008 Rank: 33
Merrill Lynch 美林
2008 Rank: 34
2008 Brand Value (Millions): $11,438
2008 Brand Value (Millions): $11,399
Percent Change: -2%
Percent Change: -21%
Ikea 宜家
2008 Rank: 35
2008 Brand Value (Millions): $10,913
JPMorgan 摩根大通
2008 Rank: 37
2008 Brand Value (Millions): $10,773
Kellogg's 家乐氏
2008 Rank: 39
2008 Brand Value (Millions): $9,710
Canon 佳能
2008 Rank: 36
2008 Brand Value (Millions): $10,876
Goldman Sachs 高盛
2008 Rank: 38
2008 Brand Value (Millions): $10,331
Nintendo 任天堂
2008 Rank: 40
2008 Brand Value (Millions): $8,772
5
UBS 瑞士联合银行
2008 Rank: 41
2008 Brand Value (Millions): $8,740
Philips 飞利浦
2008 Rank: 43
2008 Brand Value (Millions): $8,325
Gucci 古驰
2008 Rank: 45
2008 Brand Value (Millions): $8,254
Accenture 埃森哲
2008 Rank: 47
2008 Brand Value (Millions): $7,948
Morgan Stanley 摩根士丹利
2008 Rank: 42
2008 Brand Value (Millions): $8,696
Thomson Reuters 汤姆森路透 2008 Rank: 44 2008 Brand Value (Millions): $8,313
eBay 易趣
2008 Rank: 46
2008 Brand Value (Millions): $7,991
Siemens 西门子
2008 Rank: 48
2008 Brand Value (Millions): $7,943
6
Ford 福特
2008 Rank: 49
2008 Brand Value (Millions): $7,896
L'Oréal 欧莱雅
2008 Rank: 51
2008 Brand Value (Millions): $7,508
Volkswagen 大众
2008 Rank: 53
2008 Brand Value (Millions): $7,047
AXA 安盛保险
2008 Rank: 55
2008 Brand Value (Millions): $7,001
Harley-Davidson 哈雷戴维森（摩托）2008 Rank: 50 2008 Brand Value (Millions): $7,609
MTV 2008 Rank: 52 2008 Brand Value (Millions): $7,193
AIG 美国国际集团
2008 Rank: 54
2008 Brand Value (Millions): $7,022
Heinz 亨氏
2008 Rank: 56
2008 Brand Value (Millions): $6,646
7
Colgate 高露洁
2008 Rank: 57
2008 Brand Value (Millions): $6,437
Xerox 施乐 2008 Rank: 59 2008 Brand Value (Millions): $6,393
Wrigley's（箭牌）
2008 Rank: 61
2008 Brand Value (Millions): $6,105
Nestlé 雀巢
2008 Rank: 63
2008 Brand Value (Millions): $5,592
Amazon.com 亚马逊
2008 Rank: 58
2008 Brand Value (Millions): $6,434
Chanel 香奈尔
2008 Rank: 60
2008 Brand Value (Millions): $6,355
Zara（扎拉）
2008 Rank: 62
2008 Brand Value (Millions): $5,955
KFC 肯德基 2008 Rank: 64 2008 Brand Value (Millions): $5,582
8
Yahoo! 雅虎
2008 Rank: 65
Danone 达能
2008 Rank: 66
2008 Brand Value (Millions): $5,496
2008 Brand Value (Millions): $5,408
Audi 奥迪 2008 Rank: 67
Caterpillar 卡特彼勒 2008 Rank: 68
2008 Brand Value (Millions): $5,407
2008 Brand Value (Millions): $5,288
Avon 雅芳
2008 Rank: 69
2008 Brand Value (Millions): $5,264
Rolex 劳力士
2008 Rank: 71
2008 Brand Value (Millions): $4,956
Adidas 阿迪达斯
2008 Rank: 70
2008 Brand Value (Millions): $5,072
Hyundai 现代
2008 Rank: 72
2008 Brand Value (Millions): $4,846
9
BlackBerry 黑莓
2008 Rank: 73
2008 Brand Value (Millions): $4,802
Porsche 保时捷
2008 Rank: 75
2008 Brand Value (Millions): $4,603
Gap 盖普
2008 Rank: 77
2008 Brand Value (Millions): $4,357
Cartier 卡地亚
2008 Rank: 79
2008 Brand Value (Millions): $4,236
Kleenex 舒洁
2008 Rank: 74
2008 Brand Value (Millions): $4,636
Hermés 爱马仕
2008 Rank: 76
2008 Brand Value (Millions): $4,575
Panasonic 松下
2008 Rank: 78
2008 Brand Value (Millions): $4,281
Tiffany & Co. 蒂芬尼
2008 Rank: 80
2008 Brand Value (Millions): $4,208
10
Pizza Hut 必胜客
2008 Rank: 81
2008 Brand Value (Millions): $4,097
Moet & Chandon 酩悦香槟
2008 Rank: 83
2008 Brand Value (Millions): $3,951
Starbucks 星巴克
2008 Rank: 85
2008 Brand Value (Millions): $3,879
Motorola 摩托罗拉
2008 Rank: 87
2008 Brand Value (Millions): $3,721
Allianz 安联
2008 Rank: 82
2008 Brand Value (Millions): $4,033
BP 英国石油公司
2008 Rank: 84
2008 Brand Value (Millions): $3,911
ING 荷兰保险
2008 Rank: 86
2008 Brand Value (Millions): $3,768
Duracell 金霸王（宝洁公司）
2008 Rank: 88
2008 Brand Value (Millions): $3,682
11
Smirnoff 斯米诺
2008 Rank: 89
2008 Brand Value (Millions): $3,590
Prada 普拉达
2008 Rank: 91
2008 Brand Value (Millions): $3,585
Ferrari 法拉利
2008 Rank: 93
2008 Brand Value (Millions): $3,527
Hennessy 轩尼诗
2008 Rank: 95
2008 Brand Value (Millions): $3,513
Lexus 雷克萨斯（凌志）
2008 Rank: 90
2008 Brand Value (Millions): $3,588
Johnson & Johnson 强生
2008 Rank: 92
2008 Brand Value (Millions): $3,582
Armani 阿玛尼
2008 Rank: 94
2008 Brand Value (Millions): $3,526
Marriott 万豪
2008 Rank: 96
2008 Brand Value (Millions): $3,502
12
Shell 壳牌 2008 Rank: 97 2008 Brand Value (Millions): $3,471
FedEx 联邦快递
2008 Rank: 99
2008 Brand Value (Millions): $3,359
Nivea 妮维雅
2008 Rank: 98
2008 Brand Value (Millions): $3,401
Visa 维萨卡
2008 Rank: 100
2008 Brand Value (Millions): $3,338
13
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