2008-11-24 Mobile User Experience. Enabling People To Focus On What They Want To Do. - Tim Haysom - Omtp

Mobile Monday Italy www.mobilemonday.it

Mobile Monday Italy

Mobile User Experience:

enabling people to focus on what they want to do,

rather than on how they do it Tim Haysom Chief Marketing Officer – OMTP Mobile Monday Italy event - Milan, November 24 2008

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Slide 1

OMTP – who are we? Sponsor members

Operator members

Advisor members

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Slide 2

OMTP Mission Increasing use of mobile applications and data services Championing consistency to simplify cross platform application development

Making life easier, less complicated and less confusing for customers

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Slide 3

OMTP Focus

Device Hardware Mobile Web

Device Management

Device Enablers

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Slide 4

Active projects • BONDI

– Enabling a consistent and secure mobile web

• Hardware Trusted Environment – Hardware security on the device

• Green Devices

– Making devices and accessories more environmentally friendly

• HSPA+ Terminal Requirements – Defragmenting 3GPP optional features

• IMS v2 Functional Requirements

– Implementation issues for 3GPP release 7 IMS

• Mobile Terminal Testing

– Generic Interfaces for external device testing

• Visual Voicemail

– Terminal requirements to enable visual voicemail services

• UICC phase 3

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– Requirements for the©interface between handset and UICC OMTP All rights reserved

Slide 5

Mobile Monday Italy

consistency

Mobile Monday Italy

choice Mobile Monday Italy

Web services on the mobile • The simple browser is the most consistent cross platform environment – but to date has had limited impact

• Rich web 2.0 technology is in the mobile space – but on limited devices

• Fragmentation is a serious risk if “mobile web 2.0 just happens”

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Slide 9

Fragmentation

Browser1

O/S 1 O/S 2

Browser2

O/S 3 O/S 4

Browser3

Operator 2

Operator 3

O/S 5

Complete User base

Applications

Operator 1

Operator 4

Each web environment targets different user base

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Slide 10

Defragmentation

Applications

Browser1

O/S 1 O/S 2

Browser2

Operator 2

O/S 3 O/S 4

Browser3

Operator 1

Operator 3

O/S 5

Complete User base

common mobile web environment

Operator 4

Each application can target whole user base

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Slide 11

The scenario

Service 1

Phone 1

Phone 2

Phone 3







Service 2 Service 3



Service 4 Service 5

 



Phone 4

Phone 5













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Slide 12

To consistently and securely open up access from web applications to device and network resident capabilities

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Slide 13

sco

scope Web Package

Widget Package

Browser

Web runtime

Web engine

JavaScript Extension

Events

Jscript Errors

Policy

Camera

System Events

Comms History

Application Invoke

Messaging

Gallery

Persistence

Phone Status

PIM

Location

User Interaction

Application Settings

Secure Access

Dynamic API API Management

New API

Mobile Monday Italy Operating Systems

Policy Management

RTOSs

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Slide 14

Mobile Monday Italy

My widget Time of next train Local station Milan Centrale

Destination Darling, I’m on the 17:47 train. See you later xxx

Turino Porto Nuova

17:47 on-time 18:19 delayed 18:26

Live information

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Slide 16

services Mobile Monday Italy © OMTP All rights reserved

Slide 17