2005 - Parents As Teachers

General Santos City

Outline
Introduction – TBCMedia
Defining the media landscape - Describing “The Multimedia Age”
Mediatization of Youth Culture
Understanding the MMA children
Learning Trends - Parenting 101 (Parents’ Complaints)
Youth, Family and Media - Where are the parents?
Teachers’ Act and Parental Guidance

Target results 1. 2. 3.

4.

Awareness of multimedia age Identify key issues of children in MMA How to be teachers at the of the MMA children? Reaffirm teachers’ role in educating their students in MMA and apply the basic principles of how MMA kids learn today.

Titus Brandsma Center Media Program A Carmelite Media Ministry (Philippines)

Who is Blessed Titus Brandsma?


A Dutch Carmelite martyr priest who is a journalist and an educator. educator.




He denounced the Nazi ideology and defended the freedom of the press and the right to education.. education




He was arrested and tortured by the Nazis, died at Dachau on July 26, 26, 1942 1942..

Major Programs…

Film dialogue – a regular activity every 2nd Saturday of the month, billed pelikula@titusbrandsma at the Titus Brandsma Center in Manila Manila.. Our attendees call themselves “titusians “titusians..” This monthly event features art films and supports independent Filipino filmmakers by screening their films in the regular season season..

Media and Spirituality Fora

Spirituality of Filmmaking

Spirituality of Storytelling

Jeffrey Jeturian

Bing Lao & Chris Martinez

Research

–

an on-going program to document

and study the trends and issues of Philippine Media. A finished project was a series of in-depth interviews with key players in the media industry – owners, programmers, advertising agencies, media organizations, media professors, and personalities – “The Philippine Media Trends, Issues and Needs” published in year 2000. Soon to be released is a study on the impact of media in selected urban and rural communities in the Philippines and the Spirituality of Cenaculistas in Makati.

Programs…

Media Education

– conducts a

series of lectures and training training-- workshops in communities, groups, schools, parishes, parishes, seminaries nationwide nationwide..

TBA Philippines –

biennial project that

gives recognition to outstanding Print and Broadcast Journalists in the country and community media.. It is our local media version of the prestigious international Titus Brandsma Award given by (UCIP) Union Catholique Internationale dela Presse Presse..

Media Resource Center – maintenance of mini film/book library with references/materials on Church and Media, art films and more more..


Networking

maintains a network with Church, secular and professional media groups, practitioners and communicators communicators.. –

TBCMP is a member of:
SIGNIS - The World Association for Communicators (UNDA and OCIC merged)
ACN – Asian Communicators Network
PCCNET – Philippine Church Communicators’ Network
PAME – Philippine Association of Media Education Titus Brandsma Media Program 26 Acacia St., Brgy. Mariana Cubao, Quezon City 1112 02-726-6054 / 02-725-8167 (fax) [email protected] http://www.tbcmedia.org

Where Is The Love

By: Jofti Villena

Media :

channel through which the message is transmitted.

: perspective, ideology, lifestyle,

“ a way of life”

Media from means (Paul VI)

… to culture

(John Paul II)

the

google generation “download and enter mentality”

the indicators…

The McCann Erickson Study

McCann Study

We are Living in Unique Times It is no longer just a matter of changing channels…

Rather, it’s also a matter of changing technologies!

McCann Study

We are seeing the emergence of a truly mediamedia-savvy consumer. One who has a range of choices within One who will notreach. hesitate to exercise his power to choose whenever he feels like it.

McCann Study

The “Democratization” of Technology and New Forms of Mass Media. • The internet café is key to democratizing access to the web – especially for those who cannot afford to have their own computers. • Prepaid cards are also a key democratization tool for mobile technology services.

Television Rules! The Philippine TV Set-up A McCann Erickson Study

Indicators…

Ownership of Radio and Television Sets by Household As of December 2000 Mass Media

Radio Television Print Newspapers Magazines

Total Philippines

Metro Manila

85% 71% 32% 29% 10%

94% 96% 82% 48% 18%

Source: AAAA Media Factbook 2000

Indicators…

Number of Broadcast Stations and Channels As of December 2003 (NTC June 2004) Radio: Total Philippines

FM AM

373 586

Television: Total Philippines

39% 61%

Total 959 100% * In 2000 = 539

Cable TV Public TV

Total

229 1,421

1,650

14% 86%

100%

Source: Spirituality & the Media Age by Sr. Consolata Manding, FSP (SF4)

Proliferation of TV Channels • The viewing options have jumped exponentially over the years. 1990 5 chs.

2002 70+ chs.

• 1 in every 3 households has cable TV 31% 26%

12% 2% 1994

1997

1999

2002

McCann Study

The Current State of TV • Programming trends • Everything is getting real • Asianovelas continue • Horror craze extends into TV • Retro is IN…with a twist • Annalisa and Flordeluna were revived by the teleseryes • Bagong Kampeon was brought to life by the talent search shows •Darna is back, challenged by Kampanerang Kuba • Mga Batang Yagit reincarnated into Mga Anghel na Walang Langit • Kwarta o Kahon is Laban o Bawi - infused with more cash prizes • Ang TV is alive again in Going Bulilit •ABS-CBN and GMA engaged in fierce war • “What you can do, I can do better” •“We give the viewers what they want”

McCann Study

Reality Shows: The New Favorite –Element of Surprise • Spontaneous, unscripted, and not being acted “Di tulad ng mga drama, alam mo na yung outcome ng storya.”

–Legitimate Voyeurism • It feeds into their innate curiosity about other people’s lives— yung pagka-chismoso nila.

–Celebrities Demystified • Celebrities off-cam, catching their human side all too rarely seen. “Gusto kong nakikita ang kanilang baho.” “Kapag may challenge, nakikita mong hirap sila...parang du’n mo nakikita na pantay-pantay lang tayong lahat.”

18 16 14 12 10 8 6 4 2

ko ng In di a Ja pa S. n Ko re a M al ay s Si ng ia ap or e Ta iw a Ph ilip n pi n Th es ai la nd Vi et na Au m Ne str al w i Ze a al an d

0

Ho ng

• The KBP commits to observe established ethical standards and generally accepted trade practices, and thru its Television Code, prescribes: –“Commercial load for TV in MM shall not exceed 18 minutes per hour..” (paying ads only) –Penalty for violation: “Fine equivalent to the amount of the commercial in excess plus 20% of the aggregate total amount of the overload”

Minutes of advertising allowed per hour on Television Asia-Pacific (Evening primetime)

18 16 14 12 10 8 6 4 2 0

In HK Ja dia p S . an M Ko r ly S si T a po r a iw e a Phn i T V t h al na i Au m st r Au NZl st r G e Bl g ia rm m Cz ny ec Deh n F r Fi an n c It e N e al y Nrthr P o wy S r tg Swpain e Swde iss UK US A

The Philippine Scenario

• The youth is the primary target of the media because the youth has the “purchasing power.” • Survey Survey:: Pinoy Kids have big spending power worth Php Php20 20..9 Billion every year! • They are key decision-makers in household expenses! (New Generations Philippines 2004 – March 22, 2004 – Commissioned by Cartoon Network

Respondents: 1000 kids aged 7-14, and their parents in 3 major cities: Metro Manila, Cebu and Davao

Where is “The Radio” now?

McCann Study

is Radio as powerful as it once was?

Has Radio become wallpaper? What’s the FUTURE of Radio?

1. Radio remains to be second only to TV in terms of regular consumption of the traditional media. 2. Listenership has declined as audiences want more control over content they want to hear (CD walkman). 3. Why do they listen? : DJ/Personalities, lively commentary, countdowns, interesting talks, live traffic reports and promos and contests.

How about our newspapers and magazines?

• Newspaper Readership has declined for the past years. • Abante Tonight has the most number of readership among teens. • Crosswords, horoscope and lifestyle are the most read sections of the newspaper. • The magazines share the same fate that of the newspaper only worst.

“The Cinemas?”

Cinema struggles against piracy.. “I don’t watch in theaters .. Television.. anymore. There are VCDs and DVDs everywhere.”

“A lot of movies are being shown on TV anyway”

“It’s nice to just watch the VCD at home, you can do anything you want.”

“I don’t think it’s worth paying for the ticket if it’s a local film, the story is shallow, you can predict the ending. I will just wait for it on TV.”

.. and economics.. “I’m not the movie type of person, it’s expensive”

“I can choose a wholesome movie and watch it at home with my children.

“It is expensive to watch movies in cinema houses, P150 per person and there are 4 of us.

Source: UM Brand Engage 2003-2005

Cinema Ticket Prices Metro Manila 120 100 80 60 40 20 0 1990

1995

2000

2005

– Practically everybody (97%) watch VCDs/DVDs at home – A third did not want to reveal how much they normally buy their videos – Many of them buy videos for a price much less than the sale price of non-pirated videos

Cellphone and SMS

Indicators…

Number of Mobile or Cellular Phone Service Providers and Units As of December 2003 (NTC June 2004) Year

Number of Service Providers

Number of Users

2001 2002 2003

5 5 6

12,000,000 18,000,000 22,000,000

Projected by end of 2004

30,000,000

The ubiquitous cellphone Cellular Phone Ownership 2004 Total Phils vs. Metro Manila 50% 40%

44%

36%

30%

• More than a third of the country’s population aged 10-60 yrs. old own a cellular phone; in Metro Manila, close to half of the population. •The young adults 20-39 years old have the largest penetration rate

20% 10% 0% Nationwide

M etro M anila

Cellular Phone Ownership By SEC 2004 80%

Ownership By Age Groups 60%

54% 48%

66%

37%

40%

60%

37%

28%

40%

20%

20% 0% ABC

19% 10%

DE Nationwide

0%

10 - 14 15-19 Source: ACN Media Index20-29 2003

30-39

40-49

50+

The explosion of usage of mobile phones and SMS are indications of the importance of these technologies Utilitarian value “Necessity para sa amin. Hindi ako makakaalis ng bahay ng walang cell phone.” -- Teenager “It is important because I need to get in touch while I am on the road.” – Affluent Working Adult

Emotional value & Socialization “To get in touch with friends na malalayo.” -- Teenager “I’m only a text away I say … so yun gimik na yun. Naoorganize na yun impromptu.” -- Teenager “Having text pals are fun and exciting, especially the eyeball part.” -- Teenager

“Ang cellphone ginagamit ko para sa negosyo at pag “Nagtetext ako sa asawa ko na nasa communicate sa family ko. -Maynila. Nakikimusta.” – CD CD Housewife Source: UM Brand Engage 2003-2005 Housewife

What A Cellphone Means To Teens • •

•

•

Window to their private life Umbilical cord to girlfriend (for boys), to friends (for girls) Channel of intimacy – a repository of catch basin for secrets and sweetnothings Archive of porn (for boys)

What Tween Dreams Are Made Of .. •

• •

The want to own one but with some concerns -might get confiscated by teachers in school and be open target for bullying Makes them “sikat”, “may kaya” Frustrated that they have to borrow from parents who in turn lend it to kids for the games, to text teachers and friends

The cellular phone is the new emotional currency of today’s youth. The pressure of owning one can cause some teens to manipulate their parents into buying a cellphone. Source:them Pulse, McCann Erickson WorldGroup “Sinusumbat ko minsan na hindi naman talaga ako mahalaga eh.”

information technology

Indicators…

Internet • Philippines = less than 5,000 internet users in 1994,in 2004 estimated 6 million users. Source; Philippine Internet Review: 10 years of internet in the Philippines (1994-2004)

Indicators…

Internet • Top reasons for using internet in 2002: research, email, browsing, business transaction, entertainment, news, chat/ messaging, download and bills payment/shopping. •

What do Filipino Internet users buy In 2001, 2001, 1.64 billion pesos was spent by Filipino online shoppers online: BOOKS! in the first half of the year. year. In 2002,, a total of 3.66 billion was (from age 21-55) 2002 spent on online shopping. shopping.

(Filipino Internet User Report Part 11- 2002)

Indicators…

Wired world of the youth. . .

• School – most common access point for majority of internet users.

Study: New Generations Philippines 2004 • Most children watch TV when they are not in school; with 94% glued to a TV set daily. 16% listen to radio. • 93% like to watch cartoons;13% like watching drama series and 7% like movies. • Children are savvy with various forms of technology! 66% claimed to have used mobile phones and 77% send text messages at least once a week. A third of children aged 7-10 are computer users.

1

The Most powerful catalyst for modernizing youth culture is the mass media.

Media is the strongest human-made force that can

influence people. 2

Media creates culture.

It shapes the landscapes of our children’s minds. 3

Mass Media shapes to certain extent the values and behavior of children.

Mass Media is largely responsible for shaping the… • consumption patterns of youth; • dressing styles; • leisure and malling; • political involvement (forefront of rallies and social movements); • delinquent behavior; and, • religion.

The case of 5-year old Dylan: • 60+ hours of TV / week • 4 TV sets in their house • TV always on • boy’s demeanor passive or immitative

epidemic of violent news and information (Japan CloseClose-Up, Nov 2001)

Sociologists and psychologists agree that children who watch too much TV are unable to adjust healthily and build appropriate social relationships.

Extensive TV Viewing: • Children become passive learners, dependent on external sources • Need to be entertained grows • Shortened attention span • Increased irritability and aggression

the “Jedi way” as a legitimate religion in New Zealand

Exposure to

TV Commercials portray youth as…

• Adventurous • Full of insecurities • Susceptible to foreign cultural influences

Gen X TV Commercials FEMALES are: • Aggressive • Expressive • Unconventional; and, • Liberated

MALES are: • Optimistic • Independent • Adventurous; and, • Wild

Advertisements promote: • “mall culture”; • certain habits and fads that become part of the leisure culture of the youth; • consumption of imported goods; and, • smoking and drinking habits.

A study of male college students, average age 21, found that those who were shown TV commercials featuring muscular, sometimes bare-chested men, were depressed and had more dissatisfaction about their body than students who watched neutral advertisements… US edition of Time magazine of 3 May 2004

Media is a construct of reality.

Reality TV: Still a construct of reality…

The subjects do not drive the narrative, and the people behind the cameras manipulate “plots” and “mood.”

The digital and

information technology today defines our very relationship with the culture of youth and of the future..

A change of perspective: • • • • • •

Mouse Chat Copy Paste Burn Text

• • • • •

“Fantaserye” “Koreanovela” “KiliTV” EB, GTG, LOL Emoticons ;;-)

New learnings…

Information Technology

New Information Technology is making young people… • obsessed with “instant solutions,” from politics to sexual problems; • more adult, thus, the term “hurried child syndrome”; and • connectivity-driven.

Kids like shows for adults… 9 telenovelas among their most favorite programs… Anak TV Youth Vote 2002

The “Pluralization of Life-Worlds” “modernism is about the “pluralization of world views”..

Teens are experiencing a “pluralization of their lifelifeworlds” when they interact with others through a technology interface… “During the days of my obsessive chatting (through Internet Relay Chat or IRC), I knew myself not only as the physical, ‘real’ Lia, but also as ‘sugarOink’ or ‘sugarfuzz’ or as ‘sprite’… I put on different selves or identities and I enjoyed it. Sometimes, I was an intelligent, opinionated woman on one chatroom, on another I was pretending to be a cute 20something guy, flirting with this teenage girl…” - LM, 4th year college student, September 2000

Advantages and Disadvantages of Chatting: • Makes one busy; • Meet new friends; • Chat with relatives abroad; • Helps one relax; • Improve one’s interpersonal skills; and, • Get advise.

• Sexual exploration especially among gay youth (cybersex provides safer and faster access to pornographic materials).

From Barkadas to Cyberkadas More women users (58%) than men (42%) in 2003. FEMALES • Use more aliases • Inclined towards gender switch • Use chatting to make new friends • Use for academic purposes more than chatting

MALES • Use the Internet more • Use the Internet more for chatting

Cyberspace allows young people to experiment with their own identities and rereinvent existing ones.

60% of children between ages 716 know what an Internet homepage is. 9% of the children knew what the preface of a book is. (Time, 14 Oct 2002)

The Philippines is 15th among the world’s largest list of possible sexual partners on the Internet, and the 2nd of 35 countries in Asia after India…

texting

Devin: yo yo yo… SOS u? Gino: AAK. But CTRN working… Devin: PITA. Gino: BFO! Devin: wanted ur opinion. Gino: GA shoot. Devin: jen or lisa? Gino: IANAL but I think lisa’s a better SO 4 u.

Devin: booyah GMTA… Gino: I mean, WWJD? Hehe HTH… Devin: TIA. lisa here I come (WEG) Gino: TMI dude ROTF. Devin: bye. Gino: TTYL.

Devin: yo yo yo (hello) … SOS (same old shit)

u? Gino: AAK (alive and kickin’). But CTRN (can’t talk right now) working… Devin: PITA (pain in the ass). Gino: BFO (blinding flash of the obvious)! Devin: wanted ur opinion. Gino: GA (go ahead) shoot. Devin: jen or lisa?

Gino: IANAL (i am not a lawyer) but I think lisa’s a better SO (significant other) 4 u. Devin: booyah GMTA (great minds think alike) Gino: I mean, WWJD (what would Jesus do)? Hehe HTH (hope that helps)… Devin: TIA (thanks in advance). lisa here I come (WEG- wide evil grin) Gino: TMI (too much info) dude. ROTF (rolling on the floor). Gino: TTYL (talk to you later) . Devin: bye.

CRYPTIC LACKING ELEGANCE IN LANGUAGE

We are losing our sense of basic good manners.

Playing Computer games

“Violent games teach kids to enjoy the experience of killing." Time, 10 May 1999

From “Patintero” to Counterstrike… • Traditional games that emphasize social interactions (sipa, taguan, patintero, tumbang preso, marbles, tex, etc.) are being eclipsed very rapidly by videogames and network games; • New “play culture” characterized by preference for fantasy and unrealistic situations or characters, network gamers are impersonal and unmindful of external environment, individualistic, lacks emotional interaction, they have lesser knowledge in manipulating the natural environment, and they no longer play outside

As parents & teachers, what are the most important things we need to know to understand the children of the “multimedia age?”

Four Myths of Learning: 1. School is the best place to learn. 2. Intelligence is fixed. 3. Teaching produces learning. 4. We all learn the same way.

School vs. Media Environment • • • • • • •

Curricula fixed. Syllabus out of date. Teachers fixed. Oral / Cerebral Formal Exam-oriented Reward later

• • • • • • •

Curricula full of choices. Syllabus up-to-date. Many teachers. Seasonal Informal Pleasure-oriented Instant/Immediate reward

8 Multiple Intelligences Source: Sr. Ma. Esterlina T. Lumacang, CMSSTCJ

• Role playing, mimicking and athletic skills (kinesthetic intelligence). • Observation skills and recognizes patterns in nature (naturalist intelligence). Interpersonal Kinesthetic

Naturalist

• Inclined to arts and crafts and appreciative of color and design (spatial intelligence). • Leadership potential and argumentation skills (interpersonal intelligence).

Spatial

• Values his independence and has great facility for imagination (intrapersonal intelligence). • Appreciative of puzzles and brain teasers and tendency to think in a conceptual way (mathematical intelligence). Intrapersonal

Mathematical

• Advanced reading, writing and spelling skills and has an outstanding academic performance (linguistic intelligence). • Appreciative of music and has facility for remembering tunes and melodies (musical intelligence).

Musical

Linguistic

What kind of culture should we promote?

culture of action & participation

Walk the talk.

culture of processes personal involvement

culture of virtual encounter nter communication and dialogue beyond turf and territory

culture of the multi--senses multi difficulty to harmonize logic and rational principles

Parenting 101

My child seems not to concentrate on his/her studies. There seems to be a lot of distractions around him/her.

In this digital generation, children are multi multi-sensorial!

Being multi multi--sensorial: sensorial: • Quantity vs. quality (in terms of lessons learned); no mastery of concepts and skills • Memory over comprehension. • Lacks focus.

• Multi-tasking skills • Constant stimulation • Instant gratification • Non-linear logic

My child seems not to listen when I give advices.

Children learn by interaction.. interaction

Learning is

interactive.

“kybernetes”… the cybernetic person

steersman & learning partner

the key:

Mutuality

Young people listen to messages from messengers they can feel.

One can only influence the world of the young from “inside” that world.

To get inside, one needs to listen, to show an interest in the things they like: their music, their games, their friends. Having done that, they will share with you the things you like.” Don Bosco

Know the,

What’s Going On All Star Tribute

self--directed or self interfaced

from instruction to construction

Children no longer listen to homilyhomily-style or militarymilitary-style of advices and orders but “ they listen to messages from messengers they can feel.” • “Storytelling”

My child doesn’t seem to have focus on anything; including his/her choices in films, music, TV/radio programs. Choices that I don’t understand.

Children today are mosaic in their way of thinking and learns fast.

3. fastfast-paced an MTV and internet style of interacting with information

not in a linear, logical way…

but in a

4. mosaic way

My child seems to think of the easy way out in. Life by joining contests thus, having the wrong notions.

Sometimes or most often children have superficial notions of what love, beauty or success is. . . – parents’ either reinforces or counters these notions…

My child seems to enjoy pornographic and violent materials.

The child’s behavior is highly influenced and determined by his/her consumption of media products.

YOUTH FAMILY & MEDIA By: Fr. Christian “Toots” B. Buenafe, O. Carm