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WHEN CULTURES COLLIDE
time in the sequence he has written down in his date book. His schedule that day said 8:00 .. get up, 9:00 breakfast, 9:15 change into tennis clothes, 9:30 drive to the tennis court, 10:00–11:00 play tennis, 11:00–11:30 beer and shower, 12:15 lunch, 2:00 .. go to the office, and so on. Antonio, who had seemed to synchronize with him for tennis from 10:00 to 11:00, had disorganized Sven’s day. Portuguese like Antonio follow a multi-active time system, that is, they do many things at once, often in an unplanned order. Multi-active cultures are very flexible. If Pedro interrupted Carlos’ conversation, which was already in the process of interrupting Sven’s tennis, this was quite normal and acceptable in Portugal. It is not acceptable in Sweden, nor is it in Germany or Britain. Linear-active people, like Swedes, Swiss, Dutch and Germans, do one thing at a time, concentrate hard on that thing and do it within a scheduled time period. These people think that in this way they are more efficient and get more done. Multi-active people think they get more done their way. Let us look again at Sven and Antonio. If Sven had not been disorganized by Antonio, he would undoubtedly have played tennis, eaten at the right time and done some business. But Antonio had had breakfast, bought some land, played tennis and confirmed his sailing plans, all by lunchtime. He had even managed to rearrange the tennis booking. Sven could never live like this, but Antonio does, all the time. Multi-active people are not very interested in schedules or punctuality. They pretend to observe them, especially if a linear-active partner insists. They consider reality to be more important than man-made appointments. Reality for Antonio that morning was that his talk with Carlos about land was unfinished. Multi-active people do not like to leave conversations unfinished. For them, completing a human transaction is the best way they can invest their time. So he took Carlos to the tennis court and finished buying the land while hitting balls. Pedro further delayed the tennis, but Antonio would not abandon the match with Sven. That was another human transaction he wished to complete. So they would play till 12:00 or 12:30 if necessary. But what about Sven’s lunch at 12:15? Not important, says Antonio. It’s only 12:15 because that’s what Sven wrote in his date book. A friend of mine, a BBC producer, often used to visit Europe to visit BBC agents. He never failed to get through his appointments in Denmark and Germany, but he always had trouble in Greece. The Greek agent was a popular man in Athens and had to see so many people each day that he invariably ran overtime. So my friend usually missed his appointment or waited three or four hours