12_questionaire.pdf

BRAND PREFERENCE OF HOME APPLIANCES – A STUDY WITH REFERENCE TO TIRUNELVELI DISTRICT

Questionnaire 1. Name

:

2. Location a) Rural

: b) Semi-urban

3. Gender a) Male

b) Female

4. Age (in years) a) Below 25 d) 46 to 55 5. Marital Status a) Married

c) Urban

b) 26 to 35 e) Above 55

b) Unmarried

c) 36 to 45

c) Widow

6. Educational Qualification a) Below SSLC b) SSLC d) Graduation e) Post graduation

c) HSC f) Professional degree

7. Occupation a) Business d) Professional

b) Govt employee e) Unemployed

c) Private employee f) Others

8. Family Type a) Joint family

b) Nuclear family

9. Number of members in the family a) Below 3 b) 4 to 7

c) Above 7

10. Monthly Income a) Below Rs.10000 b) Rs.10001 to 20000 c) Rs.20001 to 30000 d) Above Rs.30000 11. Influencer a) Children d) Relatives

b) Spouse e) Retailers

c) Friends f) Others

12. Who is the purchase decision maker in your family? a) Parents b) Husband c) Wife d) Children e) By all

271

13. What kind of media advertisement makes an impact on your purchase decision? a) Television b) Radio c) Digital Board d) Newspaper e) Internet f) Others 14. Mode of purchase a) Cash c) Installment

b) Credit d) Hire purchase

15. Ranking of elements of marketing mix (i) Products (Rank in the order of priority) Sl. No

Particulars

Home Appliances Television

Refrigerator

Washing

Mixie Grinder

machine 1

Appearances

2

Quality

3

Performances

4

Less

power

consumption 5

Green product

6

Brand name

7

Value addition

8

Warranty

9

Repurchase/exchange offer

10

After sales service

(ii) Price (Rank in the order of priority) Sl. No

Particulars

Home Appliances Television

Refrigerator

Washing machine

1

Reasonable price

2

Easy installment and credit facilities

3

Offers and discount

272

Mixie Grinder

(iii) Promotion (Rank in the order of priority) Sl. No

Particulars

Home Appliances Television Refrigerator

Washing

Mixie

Grinder

machine 1

Attractive advertisement

2

Word

of

mouth

promotion 3

Celebrity

4

Demonstration

by

selling agents

(iv) Place (Rank in the order of priority) Sl. No

Particulars

Home Appliances Television Refrigerator

Washing

Mixie

Grinder

machine 1

Trust worthiness of dealer

2

Installation

3

Door delivery

16. Purchase point of Home appliances Sl. Purchase point No

Home Appliances

Television Refrigerator

Washing machine

1

From authorized dealer

2

From the retail shop

3

From company outlet in exhibitions

4

From company representatives

273

Mixie Grinder

17. Time of Purchase Home appliances Sl. Time of Purchase No

Home Appliances

Television Refrigerator

Washing

Mixie

Grinder

Mixie

Grinder

machine 1

All time

2

Post harvest

3

Festival season

4

Marriage

5

Others

18. Opinion about after sales services of Home appliances Sl. Opinion Home Appliances No

Television Refrigerator

Washing machine

1

Very good

2

Good

3

Neither good nor bad

4

Bad

5

Very bad

19. What Brand of Television do you have? (Please tick the brand of Television) a) Videocon b) Samsung c) Onida d) LG e) Others 20. What Brand of Refrigerator do you have? (Please tick the brand of Refrigerator) a) Godrej b) BPL c) LG d) Samsung e) Whirlpool

274

21. What Brand of Washing machine do you have? (Please tick the brand of Washing machine) a) Whirlpool b) Videocon c) Godrej d) LG e) Samsung f) Others 22. What Brand of Mixie do you have? (Please tick the brand of Mixie) a) Sumeet b) Ideal c) Maharaja d) Preethi e) Prestige f) Others 23. What Brand of Grinder do you have? (Please tick the brand of Grinder) a) Preethi b) Lakshmi c) Maharaja d) Butterfly e) Others 24. Post purchase reactions Sl. Opinion No

Home Appliances Television

Refrigerator

Washing machine

1

Satisfied and using now

2

Not satisfied but retained

3

Not satisfied so resold

4

Not satisfied so scrapped

275

Mixie

Grinder

25. Reasons for preferring a particular brand of Home appliances (Please rank the reasons) Sl. Reasons Home Appliances No

Television Refrigerator

Washing

Mixie

Grinder

machine 1

Brand name

2

Lesser price

3

Quality

4

Price

5

Company’s image

6

Latest technology

7

After sales service

8

Durability

9

Guarantee period

10

Problem free

11

Availability

26. What type of promotional offers attracts you most? (Please rank the promotional offers) Sl. Promotional offers Home Appliances No

Television Refrigerator

Washing machine

1

Price discounts

2

Refunds

3

Coupons

4

Contest

5

Demonstration

6

Exchange schemes

7

Guarantee

8

Warranty

9

Off season discount 276

Mixie

Grinder

27. Which size of television do you own? a) Below 20 b) 21 to 30 c) 31 to 40 d) 41 to 50 e) Above 50 28. How much capacity of washing machine do you have? a) Below 6 b) 6 to 8 c) 8 to 10 d) Above 10 29. Reasons for Using Washing Machine a) Reduce the work b) Better wash c) Fats drying d) Quick washing 30. Types of Washing Machines a) Front loading washer b) Top loading washer c) Washer dryer combination (Semi automatic) 31. What extent the factors influencing you to purchase home appliances? Sl. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Factors Culture Society Family Status in society Role in family Occupation Education Experience Economic status Life style Personality Age and life cycle stage Attitude Motivation Perception Beliefs Environment Influences of geographic location Income Place of purchase Multiple use of product Brand preference and loyalty

277

SA

A

NO

DA

SDA

32. Level of Satisfaction towards the features of Home appliances Sl. No Features HS S I Television 1 Picture quality 2 Sound quality 3 Slimness of screen 4 Size( inches) 5 Television Color 6 Brand 7 Price II Refrigerator 1 Capacity 2 Energy efficiency 3 Colour 4 Storage space 5 Cooling system 6 Brand 7 Price III Washing Machine 1 Washing capacity 2 Soak time 3 Weight 4 Cooling system 5 Auto turn off 6 Brand 7 Quality 8 Price 9 Discount/schemes IV Grinder 1 Capacity 2 Weight 3 Price 4 Brand 5 Quality 6 Discount/schemes 7 Energy efficiency V Mixie 1 Price 2 Quality 3 Brand 4 Discount/schemes 5 Energy efficiency

278

M

DS

HDS

33. Why do you prefer a particular brand of Home appliances? Sl. No

Particulars

SA

1

Reasonable Price

2

Easy Availability

3

Consistency in product quality

4

Credibility of the company

5

Availability of product

A

N

DA

SDA

information 6

Uniqueness and innovation

7

Advantages of using product

8

Brand awareness

9

Product attribute

10

Picture quality

11

Sound quality

12

Slimness of screen

13

Size( inches)

14

Television Color

15

Discount/schemes

16

Energy efficiency

17

Washing capacity

18

Soak time

19

Weight

20

Cooling system

21

Colour

22

Storage space

23

Capacity

SA-Strongly Agree, A-Agree, N-Neither Agree nor Disagree, DA-Disagree, SDAStrongly Disagree 34. Will you recommend about your favourite brand to others? i) Yes ii) No 35. If yes, on what basis, i) High Quality

ii) Low Price

279

iii) Availability

iv) Others