Getting Started with Employee Recognition “101 Inexpensive Ways to Reward Employees” by Brian Mount, Executive Director, RARES
A number of years ago when I started my career in the field of marketing, I was fortunate to be recommended by a Professor of Management Theory to the then newly released book, The One Minute Manager by Ken Blanchard and Spencer Johnson. Although some of the material in that book is admittedly somewhat dated and evolving theories of management philosophy and employee recognition have further evolved, some of the information contained in that book has stuck with me to that day. The key elements of The One Minute Manager were relatively simple: 1. Set goals and objectives with your staff so that everyone knows what is expected of them; 2. Make an effort to catch people doing something right and tell them, reward them, for doing it as soon as possible; and 3. If they do something wrong instead, coach them in the right way of doing it. Don’t scold. I’ve continued to employ these simple elements in whatever I’ve done over the years – whether it was recognizing and rewarding the staff I managed, teaching college students, or in dealing with members of RARES. Since RARES, as a not-for-profit, operates on a lean budget, it has become particularly important at times for us to utilize some of these same techniques for encouraging and rewarding good responses on the part of our membership. At your request, I thought that the RARES Board and I could take a minute to share some of these ideas with you today – some inexpensive ways to help celebrate and reward your employees for a job well done. What’s the first step that you or your supervisors should be employing? Well, not surprisingly, Blanchard and Johnson talk about the “one minute praise.” Maybe we’ve evolved in our thinking a bit to realize that we don’t have to limit our praise to just one minute and still be effective. But the praise can still be short and sweet. Some key elements include: ♦ ♦ ♦ ♦ ♦
Tell people in advance that you are going to let them know how they are doing. Praise people immediately for a task well done. Don’t wait for the weekly or monthly staff meeting. Be specific in telling people what they did right. Reinforce the fact to them that you personally appreciate their efforts and that their efforts benefit the entire organization. Encourage them to do more of the same.
It’s really the last step, encouraging them to do more of the same where the 101 ways to reward employees that we’ll be talking more about comes in. But first, it may be important to look at some of the reasons why people fail to do what would appear to be on the surface some relatively simple steps as we’ve outlined above. First, many supervisors simply forget to tell people that they are doing a good job. When we’re hurried, it’s often easier to point out shortcomings than instill praise. Praise takes work for many of us to initiate. Second, we often learn how to become a manager from those people who first managed us. My first manager was great at doling out criticism. Short on praise. It took me a long time to unlearn that lesson. Third, sometimes we’re afraid that telling people they are doing a good job will result in them asking for a raise. And fourth, sometimes we’re afraid that that if we tell people that they’re doing a good job that they will come to expect praise for every little good thing that they’ve done.
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Yet the bottom line question remains: would you like to work for a supervisor who was afraid of offering praise for good work for any of the reasons cited above? I wouldn’t . . . Well, a few years ago an employee of the management company started and run by Ken Blanchard of The One Minute Manager Fame, Bob Nelson, co-wrote with Blanchard a book entitled 1001 Ways to Reward Employees. Nelson points out that, while one of the most basic needs for managers and employees alike is to be appreciated, many organizations fail to recognize this need as a key to success. The book highlights the research that demonstrates the success found when managers praise, recognize and reward employees. Nelson also offers examples from companies across the country, including convenience store operators and petroleum marketers. Nelson covers three types of employee recognition: informal rewards, awards for specific achievements and activities, and formal rewards. We’ll let you read about the awards for specific achievements and formal rewards. Let’s concentrate on the informal an inexpensive rewards here. While we haven’t the time or resources to rework all of the ways Nelson outlines to reward and recognize employees, we can help you with 101 suggestions. Informal Rewards: Recognition Can Be Spontaneous According to Nelson, informal or spontaneous rewards can be implemented with minimum planning and effort by almost any manager. He quotes a Wichita State University study noting that "simply asking for employee involvement is motivational in itself." That Wichita State study also determined that the top five motivating techniques were: • personally congratulating employees who do a good job; • writing personal notes about good performance; • using performance as the basis for promotion; • publicly recognizing employees for good performance; and • holding morale-building meetings to celebrate successes. • Nelson adds that informal rewards make more of a positive impact with employees and are cost effective. In most cases, the simpler the better. According to the "People, Performance and Pay" study by Houston, Texas-based American Productivity Center and the American Compensatory Association, it generally takes five to eight percent of an employee's salary to change behavior if the reward is cash and approximately four percent of the employee's salary if the reward is non-cash. Petroleum marketers have used informal rewards to recognize their employees' good works. Chevron (San Francisco, CA) keeps a large box, secured with a padlock, filled with gifts. An employee being recognized on the spot for some accomplishment is brought to the "Treasure Chest" by his or her supervisor, who holds the keys. The employee gets to choose an item from the box, which could be anything from a gift certificate, to a coupon for lunch or dinner, to movie tickets. Mobil (Fairfax, VA) has formed a partnership with Carlson Marketing Group where employees can go on shopping sprees inside Carlson's distribution center in Dayton, Ohio. Mobil officials consider the program an exciting alternative to employees selecting merchandise from a catalog. Some of the most effective ways to reward your employees is to simply say thanks for doing a great job, giving them a birthday card, or keeping them posted on changes at work that directly affect them. st Remember those gold stars that the 1 grade teacher put on your report? It may indeed sound childish on the surface, but people really do like to receive a gold star every now and then for a job well done. Other Inexpensive Ways to Reward Employees ♦ ♦ ♦
Say thanks Drop them a handwritten note Name a program after your employees
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Promote from within Praise staff publicly at staff & other public meetings Keep the work environment fun (this doesn’t mean that business doesn’t get done, just that it’s enjoyable to be there) Create new training programs for your staff Bring in food for your employees – encourage others to do the same
The important thing is to get started. You can’t write a handwritten note on your computer and you can’t catch someone doing something right if you’re seated behind a desk. Get up and out. That’s one of the basic principles of The One Minute Manager – get out from behind your desk and into the work lives of your employees. Reward praise profusely. And if you see somebody doing something wrong, and you will, offer suggestions on the right way of doing it. Try to avoid using the word “but” when offering such advice. This is a hard one for me. I tend to offer alternative suggestions in a less than flattering way and I constantly have to work at removing the word “but” from my advice. “Here’s another approach” or “Here’s another way of looking at the situation” can be much more effective. It takes practice. So practice! We could go on forever but here are some of the 101 Ways that we promised earlier (actually there are 108 – consider it a bonus):
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101+ Mostly Inexpensive Ways to Reward Your Employees Say thanks
Monthly potlucks
Create a “top banana” award
Change job titles
Staff jackets/shirts
Offer public praise
Ask for advice
Gold stars
Create wow cards for staff
Offer written notes
Pay staff more money
Lunch with the boss
Homemade cookies
Flexible work hours
Ask for input
Change meeting venues/times
Better office
Gift certificates
Make a card
Special coupons
Hall of fame photos
Reward with food
Reward with a CD
E-mail a thanks
Create 110% rewards
Reward with a book/magazine
Have staff thank other staff
Casual dress day
Conduct rounds
Thank you on Post-Its
Staff newsletter
Set & publish your own goals
Cook breakfast for staff
Letter of recognition
Create staff committees
Hold regular meetings
Movies at lunch
Award named for staff
Shorten meetings
Service pins
Free classes
Staff of the month award
Praise staff at meetings
Ask for advice
Other staff award program
Athletic facility pass
Training retreats
Years of service award
Smile
Evaluate staff
5 year, $500 bonus award
Listen more closely
Give credit
Keep staff informed
Promote staff from within
Job swapping
Say Hi!
Highlight in newsletter
Involve staff
Evaluate staff
Establish job swapping
Customer care award
Ask staff to evaluate the org.
Free movie passes
Create misc. contests
Answer phone for staff
Day off
Rent a billboard
Birthday cards
Reward with a goodie bag
Rent a car
Attend conferences
Ask for input
Ugly tie contest
Staff events
Open door policy
Note on business card
Gift pen/pencil set
Solicit staff ideas
Inexpensive jewelry
Buy a soda
Free 15-minute massage at work
Exercise time
Offer a hot air balloon ride
Use staff ideas
Make a sticker
Host a cookout
Training retreat
Casino party
Facility plaque
Temporary parking space
Pay for education
Tickets to events
Highlight in brochure
Employee idea award
Community meetings
Kudos reward program
Spirit of “ xx “ award
Discounts for staff
Staff volunteer award
Let staff host a meeting
Road rallies for staff
Party at your house
Create contests at meetings
Budget supplements
Feature staff in training videos
Hold staff outings
Acting supervisor
101 Ways drawn in large part from Bob Nelson & Ken Blanchard’s 1001 Ways to Reward Employees. Available in paperback for less than $10 in most bookstores.