10 Econ Estee Lauder

The company began when Joseph Lauder and wife Estée Lauder began producing cosmetics in New York City, New York. The first ever products produced by Estée Lauder were super rich all purpose cream, creme pack, cleansing oil and skin lotion. Estée Lauder continued to expand in the United States and later on moved towards Asian and European markets. Estée Lauder is one of the world's leading manufacturers and marketers of skin care, cosmetics, perfume and hair care products not topping French company L’Oreal. Estée Lauder was the first women’s fragrance company to create a skincare line for men. The current faces of Estée Lauder include Carolyn Murphy, Liya Kebede, Gwyneth Paltrow, Elizabeth Hurley, and Hilary Rhoda. Estée Lauder distributes its products through department stores and also owns many divisions of other brands. Estee Lauder brands include American Beauty, Aramis ,Aveda ,Bobbi Brown ,Bumble and bumble ,Clinique ,Coach ,Daisy Fuentes ,Darphin ,Donna Karan ,Estée Lauder ,Flirt!,Good Skin ,Grassroots ,Jo Malone ,Kate Spade (divested) ,Lab Series ,La Mer ,Kiton ,MAC Cosmetics ,Michael Kors ,Missoni ,Ojon ,Origins ,Prescriptives ,Sean John Fragrances ,Tommy Hilfiger, and Tom Ford Beauty.

Timeline 1946: Joseph Lauder and wife Estée Lauder began producing cosmetics in New York City, New York. 1948: Estee Lauder opened their first store in Saks Fifth Avenue. 1960: Estee Lauder goes international. 1964: Estee Lauder started Aramis Inc, a company that produced fragrances and skin care for men. 1967: Estee Lauder was named one of the ten outstanding women in business by the United States business and financial editors. 1968: Estee Lauder established Clinique. 1999: Estee Lauder purchases Stila Cosmetics 2003: Estee Lauder sales topped 5 billion. 2006: Estee Lauder sold teen oriented Jane brand. 2006: Estee Lauder sells Stila Cosmetics.