Zomato 1.docx

A COMPREHENSIVE STUDY ON ZOMATO

INTRODUCTION

ZOMATO is the brainchild of Mr. Deepinder Goyal and Pankaj Chadda who were colleagues in ‘Bain And Company’. The idea to start ZOMATO came from the demand for menu cards to order food among their colleagues. Mr. Deepinder Goyal and Pankaj Chadda initially started a database for food menu named “Foodiebay” in 2008 which soon had gone live with menus of 1200 restaurants in Delhi NCR (INDIA) by July 2008. Later the name was changed into ZOMATO (to avoid any legal implication as the name Foodiebay has Ebay annexed with it) in November 2010 which is now the largest restaurant detecting platform in India listed with more than 4200 restaurant across 12 cities in the country. And internationally it has lists of about 1.4 million restaurant across 10,000 cities in and at present it operates in 23 countries, including India, Australia and the United States. ZOMATO got its first funding of $1 million from Info Edge and it’s also ZOMATO’s largest shareholder. ZOMATO has over 2000 passionate Zomans strong across 23 countries, and this number is increasing day by day. ZOMATO is widely used by internet users who want information for dining and delivery options. ZOMATO is capturing customers by providing all the information a customer can need before going to a restaurant or ordering foods online. ZOMATO is following affiliate marketing model with website and mobile apps. Customers who are ordering foods online can pay through debit cards, credit cards and net banking. ZOMATO has also partnered with Paytm, PayPal, and Freecharge to enable online payments. For marketing purpose, ZOMATO’s key strategy is it’s friendly website with up-todate information of the restaurants. It also has a global mobile application from where it gets more than 50% of its total traffic.

ZOMATO AT A GLANCE

Key Activities

 Provide local restaurants and hotel search services.  Collect data on food menus, contacts and relevant information to users.

Value 

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

Key Resources 



Large database of restaurants across cities. Presence across 23 countries.

Revenue streams

 Advertising  Ticket sales  Consulting



One-stop shop for dines and offers restaurants a way to differentiate them. Bridges the gap between customers and restaurants by efficient technology which reduces delivery time. Rating based pricing model for foods.

Customer Segments 

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

 

Users who try to find local restaurants of various cuisines. Restaurants who want their name to reach targeted audiences. Customer preferring home delivery. Database companies. Market research companies.

Channels

 Mobile Application  Internet

Key Partners     

Uber Taxi Paytm Mobiwiki Delhivery Freecharge

Customer relationship

Online service build in mandatory rating system

BUSINESS MODEL ZOMATO provides information of all restaurants about their food menu, detailed analysis of restaurant, its branches and locations, service hours and reviews & comments from other user’s who have already experience of having food on respective restaurant. The business model of ZOMATO is affiliate marketing model which work with website and mobile apps. The website enables user to search for food in different ways. Such as by name of food, general search in a specific location, search for available restaurant open in particular time of a day and even they can find out if the restaurant has a bar, buffet ,live music, happy hours and other services. This is a great platform for people who love to eat and very choosy in terms of choice of food.

Charge of Advertisement

RESTAURANTS

Provide all information about restaurants and food.

ZOMATO

Space to advertise and access to a widerange ofcustomer.

CUSTOMER Download mobile app, give reviews, share photos and experience.

Figure: Business model of ZOMATO

PRODUCTS OF ZOMATO 1.Advertisement/ Banner ads – Advertise on ZOMATO. 2.ZOMATO for business app: ZOMATO's app for restaurant businesses – puts the power in the hands of the business owner. With an easy-to-use interface and powerful features it helps a business get the most out of ZOMATO. Business can connect and engage with their patrons by replying to their reviews, and keep them coming back. 3.ZOMATO base – ZOMATO Base is a cloud-based POS system to help you manage your restaurant operations from a single platform 4.ZOMATO book – Table & reservation management. 5.ZOMATO order – Online ordering. 6.ZOMATOwhitelable – Custom apps for restaurant. Search & discovery services don’t charge for listing an entity with them.

OPERATIONAL MODEL The main reason behind the success of ZOMATO was the listing of 1.4 million restaurants across 10,000 cities & 22 countries with an exclusive/extensive range of food menus/customizes food menus and up to date information about restaurants. The incarnation of smart phones & internet penetration plays the leading role in its success. The business model & and the operation of ZOMATO is very unique & creative. Sustainable price of the products & expansion of operation in a calibrated (standardized manner) has put ZOMATO the Global Map. It rebranded its logo to go beyond cultures. Geographic boundaries & languages.

User

Restaurants

(User Views restaurant)

Restaurants pay ZOMATO

Figure: SOP Model

REVENUE MODEL

80% 70% 60% 50% 40% 30% 20% 10% 0%

70%

Revenue Model

5%

10%

5%

5% Revenue Model

According to Deepinder Goyal, ZOMATO has four revenue streams : 1. Restaurant advertising : Banner ads of restaurant on the website accounts for 70% of ZOMATO’s revenue. 2. Event advertising: When specific events promote an event on ZOMATO and it comes from restaurant based advertiser. It accounts for 5% of their revenue. 3. Event ticket sale: Commission of ticket sale through ZOMATO, primarily for restaurant venues accounts for 15% of revenue. 4. Consulting service: Account for 5% of revenue. 5. Food order commission: New addition of ZOMATO which account for 5% of revenue.

FINANCIAL MODEL

Fund Raising: ZOMATO’s business model is based on acquiring funds. In order to achieve its goal to hit the billion dollars plus valuation, ZOMATO has raised a total of $225 million in eight rounds Of funding since its launch in 2008.Its five rounds of funding have been as follows:

In September 2015, Temasek with VY capital invested $ 60 million In April 2015,Info edge again funded ZOMATO with $50 million . November 2014, ZOMATO go $60 million from Info edge, VY capital with Sequoia capital. Sequoia Capital and Info Edge, India in November 2013 funded ZOMATO with $37 million. In February 2013, Info Edge funded fourth round worth $10 million In September 2012, ZOMATO upraised its third round of another $2.5 million from Info Edge. And in September 2011, got its second round of funding of $3.5million from the same financier. In August 2010, ZOMATO got its first round of funding of $1million from Info Edge,India.

FUND ALLOCATION AND UTILIZATION

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As an online company it uses its fund strategically on technological development to ensure a strong and smooth network through website and mobile app. It also focuses on building strong, energetic talented Zomans to create an unmatched network for information flow. Mostly they use these funds to strengthen its aggressive International rollout and invest in newer segments like online food delivery and cashless payments among others. It's worth noting that ZOMATO had spent most of its $60 million funding on the UrbanSpoon acquisition, which it had acquired for $52 million. In February2015, ZOMATO allocated $50 million (Rs 300 crore) to launch an online food ordering business, taking on existing players like FoodPanda and TinyOwl among others. ZOMATO spent Rs. 76 lakh on the delivery of food orders in FY 2016. It also spent Rs.44.1 crore on advertising and sales promotion in FY 2016 which is double of Rs.22.3 crore from previous year. A glimpse of fund allocation and utilization is given below:

Technological development Global expansion and accuisition Human resource development Food ordering System Cashless payment Strategic Partnership

Payment Model:



ZOMATO has introduced online payments for ordering food in select restaurants in India. The latest version of the iOS and Android application allows users to pay for their orders through debit cards, credit cards and net banking.

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In addition, it has partnered with PayPal to enable online payments.

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Users can either scan their card details or enter them manually.

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The company also introduced ZOMATO Credits where users can get referral points and refunds.

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It also launched ZOMATO Order, a separate app for ordering food. In app & online payment options do not show up on it as yet.

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This is along the lines of the company’s expansion and intentions internationally. Dubai was the first city to receive its ‘Pay with Cashless‘system. This online payment product allows a user to open a tab by visiting the Cashless integrated restaurant’s page on the ZOMATO app and tapping on ‘Pay with ZOMATO Cashless’.



ZOMATO also has also partnered with Paytm on September 2015. This would let users pay for their online orders using the Paytm Wallet, in addition to the existing payment options of credit/ debit cards, net banking, and cash on delivery. Paytm's Wallet is the first mobile wallet to be integrated into ZOMATO. Through this customer would experience smooth, seamless payment.



Recently Mobikwik also integrated with ZOMATO.



In August 2016, Freecharge, India’s fastest growing digital payments platform, has partnered with restaurant search and discovery platform ZOMATO to offer swift and secure digital payment option to food lovers.



Customers across 10 cities can now seamlessly pay for their Online Food orders, in less than 10 seconds using the Freecharge digital wallet - across all the platforms on ZOMATO. Through this partnership Freecharge will enable thousands of consumers who place an average of 32,000 orders a day, across over 11,000 restaurants on ZOMATO, to adopt digital wallet.

Marketing Model: The key factor for ZOMATO is its marketing strategy and its featured & user friendly website. They also have a Global mobile application for Google Android operating system, Windows phone, IOS and Blackberry devices as people using smart phones are increasing day by day and people are more likely to do the search from their mobile. 

Marketing tools:

I. II.

Online Tools: Search Engine Optimization (SEO), Search Engine Marketing (SEM). Offline Tools: Attractive, colorful and good Quality pamphlets, Word of mouth, OOH,

III.

B2B Marketing, Press etc. Broadcasting Tool: Occasionally use TV advertising during high activity period like

IV.

DIWALI, NEW YEAR & other festivals. Social Media: ZOMATO uses different platforms to engage user with them.As on August, 2016 a) ZOMATO has more than 600k strong Facebook community. b) 1288337 likes on Facebook. c) 309k Followers in Twitter. d) ZOMATO use blog as a mouthpiece to share & update all latest Updates. e) Share the food experience with 457 followers in Pinterest with great content to attract customers. f) Share foodie photographs in Instagram by using #ZOMATO and it has 39.9 k followers.

V.

Direct Marketing: a) SMS: 6 sms per day for one month to 6 lakh unique customer at first stage. b) Direct Mail: Effectively reached corporate in bulk & professional employees which are primary target. c) Sales Promotion: Coupon and price offers. d) Simple review and rating systems e) Print Media: City Bank ZOMATO restaurant guide 2012.

VI. VII.

Cross tie-up:

Uber, City Bank.

Collaborations:  Paytm  Uber  Food Bloggers  Mobiwik  Delhivery  Freecharge.  Restaurants

Online

Offline

Social Media

Direct Marketing

SEO SEM

Pamphlets Word of mouth

Facebook Twitter

SMS Direct Mail

OOH B2B Advertising

Pinterest Instagram

Press

Blog

Figure: Table of Marketing Tool

SOWT Analysis of ZOMATO:

3. Business Timeline :

Growing market for potential customers. Global Expansion. Delivery Service.

Threat

High Staff Low turnover of content Diverse app features. Not Customized for each target market.

Opportunity

Weakness

Strength

Quick delivery Trained people for making delivery. International understanding of business. Better customer support. Wide range of restaurants. Innovative culture. Financial leverage Technology.

Growing potential competitors .

3.1 Business Growth: ZOMATO has been through a significant growth in the way of their journey of being India‘s best start up company and Global best restaurants discovery platform.

2016 201315 2012

201 1 2008

Started coverage in Bengaluru, Pune,Chennai Hyderabad&Ahmedabad. Founded Launched application for foodiebay(later iOS,Android, Windows named Phone,BlackBerry. ZOMATO) and listed restaurents in Delhi NCR, Kolkata & Mumbai.

3.2 Financial growth:

Accuire Urbanspoon in First overseas USA and other locaion in UAE acquisition in and then Srilanka, many countries Qatar and UK. and expand business in 23 counries.

ZOMATO ranks as the top 2 startup for India in the StartupRanking.

And in In August September 2010, 2011, got its ZOMATO second got its first round of round of funding of funding of $3.5million $1million from the from Info same Edge, India.. financier.

In September 2012, ZOMATO upraised its third round of another $2.5 million from Info Edge

In February 2013, Info Edge funded fourth round worth $10 million

Sequoia November 2014, In April Capital and Info Edge, ZOMATO 2015,Info India in go $60 edge again November million from funded 2013 funded Info edge, ZOMATO ZOMATO VY capital with $50 with $37 with Sequoia million million capital..

In September In September 2015, 2015, Temasek Temasek with with VY VY capital capital invested 60 invested $$ 60 million million

3.3 Revenue Growth: ZOMATO Media Private Limited, the owner company of ZOMATO, has filed its latest revenue figures with the Registrar of Companies. It has reported revenue of Rs. 95 crores in FY 2014-15. This is more than 2.5 times the previous year’s revenue of INR 36 crores. Out of the reported revenue of Rs. 95 crores in FY 2014-15, Rs. 78 crores has been reported as ‘Revenue from advertisements ‘. Remaining Rs. 16 crores is reported to be from other sources, these include Rs. 14.7 crores from ‘Net gain on sale current investment’ and Rs. 1.4 crores from bank deposits. The company incurred expenses of Rs. 166 crores in FY 2014-15, thus making a loss of Rs. 72 crores as compared to a loss of INR 37 crores in the previous fiscal. 100 80

INR Crores

60 40 20 0 -20

FY 2010-11

-40 -60 -80

3.4 Employee growth:

FY 2011-12

FY 2012-13

FY 2013-14

FY 2014-15

ZOMATO has over 2000 passionate Zomans strong across 23 countries, and they are growing by the day. At last count, the team represents 32 nationalities ,and speaks twice as many languages.

Employee Growth Chart 3500 3000 2500 No of Employee

2000 1500 1000 500 0 2008

2009

2014

2015

2016

3.5 Global Expansion: ZOMATO has acquired nine companies since July 2014 in countries as far apart as in Czech Republic Turkey and US.A glimpse of its acquisition is given below:

3.6 Customer Acquisition:

ZOMATO.com is largely used by internet –savvy people with high disposable incomes who look for dining or delivery options. A significant number of their visitors are from corporate sector-a lot of people use the website to order in food at work. Their server statistics show that ZOMATO receives maximum traffic just before lunch or dinner time, confirming the fact that the website caters to a highly targeted audience. For acquiring customer, along with some macro-level indicators, they do on ground research across several metrics like data collection, merchant, partnerships, user engagement etc. before entering a new market. For example Colombo had fit in into the expansion plans, as it required limited product customization for local market, allowing ZOMATO to replicate their business model seamlessly. ZOMATO is a revolutionary online restaurant guide, which brings million of customers and tens of thousands of restaurant businesses together. what makes them better than others is that they have all the information needed for a customer to decide their next place to eat-out or order in from-i.e. menus, photos ,maps, reviews, contact information and restaurant features.

OBJECTIVE  The purpose of this case study is to do an analysis of the way Zomato has scaled up its operations, expanded its business into various countries.  To plan to find out the strengths, weaknesses, future opportunities and threats of their business model. This will ultimately help us understand the F&B industry and build our opinions about few business scenarios which will help us build solutions to them.  To know whether people are satisfied with the service of zomato.

RESEARCH METHODOLOGY

'Research .............A way of examining your practice Research is undertaken within most professions. More than a set of skills, it is a way of thinking: examining critically the various Aspects of your professional work. It is a habit of questioning what you do, and a systematic examination of the observed information to find answers with a view to instituting appropriate changes for a more Effective professional service. DEFINITION OF RESEARCH METHODOLOGY According to Clifford Woody "research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulated hypothesis. OBJECTIVES OF RESEARCH The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each research study has its own specific purpose, we may think of research objectives as falling into a number of following broad groupings: 1. To gain familiarity with a phenomenon or to achieve new insights into it (studies with this object in view are termed as exploratory or formulative

research studies); 2. To portray accurately the characteristics of a particular individual, situation or a group (studies with this object in view are known as descriptive research studies); 3. To determine the frequency with which something occurs or with which it is associated with something else (studies with this object in view are known as diagnostic research studies); 4. To test a hypothesis of a causal relationship between variables (such studies are known as Hypothesis-testing research studies. RESEARCH DESIGN Research Design is a systematic planning, organizing and executing a research project within specified time limit and resource allocation. Research design tells the type of data to be collected, the sources of data and the procedures to be followed in data collection. Research design provides suitable framework that guides the collection and analysis of data. There are two types of research design: 1. Exploratory Research. 2. Descriptive Research. EXPLORATORY RESEARCH Exploratory Research is a method used when gathering primary information for a market survey where targeted consumers I customers are asked very general

questions geared toward eliciting a lengthy answer.

DESCRIPTIVE DESIGN Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. RESEARCH PROCESS

The research process has four distinct yet interrelated step for research analysis It has a logical and hierarchical ordering: a.

Determination of information research problem

b.

Development of appropriate research design

c.

Execution of research design.

d.

Communication of results. Each step is viewed as a separate process that includes a combination of task, step and specific procedure. The step undertaken are logical, objective, systematic, reliable, valid impersonal and ongoing.

SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or procedure adopted in selecting items for the sample. The main constitution of the sampling design are given below.

 Sampling unit.

 Sample size.

 Sample procedure.

Geographical area covered

  

Mowa St. Vincent pallotti college locality

DATA ANANLYSIS Quantative ananlysis: Graphical representations of some questionnaire for customers are given below:

1. How often do you visit restaurant? Parameter

Respondents

Often Weekends Once in a month Never Total

46 25 27 02 100

Respondents 50% 45% 40% 35% 30% 25% 20%

46%

15%

25%

10%

27%

5% 2%

0% often

weakend

ones in a month

never

Analysis: In the above graph 46% people often visit the restaurant, 25% in weakends,27% ones in a month and 2% never. Interpretation: The graph gives us a view that maximum number of people often visit the restaurant.

2. What time of the day do you prefer to eat at restaurant? Time Morning Noon Evening Night Total

Respondents 2 21 55 22 100

TIme Prefered 60% 50% 40% 30%

55%

20%

0%

22%

21%

10% 2% Morning

Noon

Evening

Night

Analysis: From the above chart ,2% prefer to eat at restaurant in morning,21% in noon, 55% in evening and 22% at night. Interpretation: From the above it shows that most of the people prefer to eat at restaurant in the evening.

3. Which of the following factors you like more in any restaurants? Factors Service Food quality Ambience Menu Price Total

Respondents 20 52 08 10 10 100

60% 50% 40% 30% 52% 20% 10%

20% 8%

10%

10%

ambience

menu

price

0% sevice

food quality

Analysis: In the above graph ,it represents that 20% people like service of the restaurant,52% food quality,8% ambience, 10% menu and 10% price. Interpretation: From the above graph it seems that most of the people prefer food quality and service of the restaurants.

4. What is the main problem you faced at enjoying foods? Problems Lack of information High waiting time Long queues Wrong order High price Total

Respondents 24 30 06 04 36 100

Respondents 40% 35% 30% 25% 20%

36%

15%

30% 24%

10% 5%

6%

4%

long queues

wrong order

0% lack of information high waiting time

high price

Analysis: From the above chart ,24% respondents faced main problem at enjoying food due to lack of information, 30% due to high waiting time, 6% due to long queues ,4% due to wrong order, and 36% due to high price. Interpretation: From the above chart it shows that most of the respondents faced main problem at enjoying food due to high price and high waiting time.

5. How do you order your food? Order Direct call to restaurants Online portal Mobile application Direct walk-in Total

Respondents 15 08 12 65 100

70% 60% 50% 40% 65%

30% 20% 10%

15%

8%

12%

0% direct call to restaurants

online portal

mobile application

direct walk-in

Analysis: In the above graph 15% order food by direct call to restaurants, 8% order by online portals, 12% order by mobile application and 65% order by direct walk-in to the restaurant. Interpretation: The graph gives us a view that maximum number of people order food by direct walk-in to the restaurants.

Qualitative analysis ZOMATO is basically an online food related guidebook. While doing business in Raipur they can add a new specification to their business. They can add some new features which will give them competitive advantage to be successful in doing business in Raipur. 

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Categorized Restaurants in ZOMATO: In market research I found that most of the people prefer restaurants based on some features and quality like the ambience of restaurants, quality of food, price, menus, Service and waiting time etc. So ZOMATO should customize the restaurants based on the features people wanted. So that people can find their desired restaurant on their preferences so easily. Customized Food Delivery: ZOMATO can add a specification which will allow users to choose ingredients of their choice to make their own food by playing a cooking game .The exact food will be delivered to the user and it will be from some specific restaurants and for some specific food like burger, pizza, soup cake etc. For this ZOMATO will be able to capture the interest of picky eaters. And restaurants which will be a part of this specification, ZOMATO can give them discounts for such orders. Kids Meal: In recent times, the number of working women in Raipur has been increased. They have limited time for family. Because of that, in Tiffin times their kids are not getting hygiene meal. For this type of kids ZOMATO can offer healthy and light meals for them by tying up with restaurants and convincing the school authority. Adding feature in App: ZOMATO doesn’t use customized app for each target market which is troublesome for users. They should customize their website and app for each targeted customer segment. Such as there are some people in our country who do not understand English properly. For this reason, ZOMATO can add language feature so that all people understand and get a chance to order meal from ZOMATO easily. Senior Citizen’s Meal: In our country, senior citizens are not willing to go to restaurants for their various health issues. And for this they are not getting the essence of good meal. So, ZOMATO is going to offer them 10% discounts on every meal. Delivery Tracking System: ZOMATO can allow customer to track their delivery. In this system customer will be able to track the delivery man who is bringing food for him, where he is and how much time he needs to wait. And customer can know about the nearest restaurant from which he can order. Story Teller: They can add option where people can get chance to share their experiences with ZOMATO in their website. After every month they select a winner among those story tellers and will offer them a free meal. By this way, we will be able to improve their service and offer the best to the customers. Award to Customer: They may award the valued customer on how many times they order food through ZOMATO after certain time. This time will be 6 month. Those customers whose no of orders is the highest will be awarded with a free meal

SUGGESTION

ZOMATO a very well known company in food delivery industry around world. Now a days, food habits of Raipur people are changing. They are very fond of testing different foods from different countries. And to satisfy this hunger of the food lovers, there are many more restaurants being established. In this case, ZOMATO may have very much profitable opportunity to establish business in Raipur. They only provide orderd food to their valued customer. But, along with this service, ZOMATO has very attractiSve & unique value added services like reservation service, food review etc. With these value added services it may easily take advantage on its competitors. And another competitive advantage for ZOMATO is its competitors don’t have that much updated technology like ZOMATO. Although very few people do order through online but the number is increasing day by day. Because young generation are very techno freak as their target market. So it’s a huge opportunity for ZOMATO to attract them easily. In my survey, I have seen that many more restaurants have appreciated this type of online food portal. They are very much interested for tying up with this as they will get international standard service. So, ZOMATO has vast opportunity of investment in Raipur. They may have to face very low level of risk. They can easily be a market leader with their sophisticated technology & services. With the operation of ZOMATO, restaurants business in Raipur will be more flourished which will contribute in our GDP. So in the end we may hope that if ZOMATO operates in our country, they may capture the market easily and restaurant business will be more successful in Raipur.

FINDINGS  From the survey conducted it was concluded that most of the people liking zomato 

application. It was concluded that most of the people are preferring to order food from restaurant

online by zomato application.  Maximum no. of people order snacks from zomato.  From the survey conducted it was concluded that maximum people are satisfied with the quality service of zomato.  A good number of people are satisfied with packaging of zomato products.  From the survey conducted it was concluded that maximum people are influenced by the service of zomato.  Maximum number of restaurants are tie-up with the zomato.  Regarding any complains ,consumer mostly prefer to complain online at zomato official site.

LIMITATIONS    

It is hard to extract response from the respondents in busy work and schedule. Many of the respondents did not submit their form properly filled. Some people have no knowledge about ZOMATO. The data gathered cannot be assured that it is according to the government,it is

only the personal view of common people.  The data consumed is of only a limited number of respondents.  The availability of time factor was limited to conduct the study.  Whole population is not covered in the study. However in spite of these limitations all efforts have been put to make the project correct, effective and genuine.

SUGGESTION

ZOMATO a very well known company in food delivery industry around world. Now a days, food habits of Raipur people are changing. They are very fond of testing different foods from different countries. And to satisfy this hunger of the food lovers, there are many more restaurants being established. In this case, ZOMATO may have very much profitable opportunity to establish business in Raipur. They only provide orderd food to their valued customer. But, along with this service, ZOMATO has very attractiSve & unique value added services like reservation service, food review etc. With these value added services it may easily take advantage on its competitors. And another competitive advantage for ZOMATO is its competitors don’t have that much updated technology like ZOMATO. Although very few people do order through online but the number is increasing day by day. Because young generation are very techno freak as their target market. So it’s a huge opportunity for ZOMATO to attract them easily. In my survey, I have seen that many more restaurants have appreciated this type of online food portal. They are very much interested for tying up with this as they will get international standard service. So, ZOMATO has vast opportunity of investment in Raipur. They may have to face very low level of risk. They can easily be a market leader with their sophisticated technology & services. With the operation of ZOMATO, restaurants business in Raipur will be more flourished which will contribute in our GDP. So in the end we may hope that if ZOMATO operates in our country, they may capture the market easily and restaurant business will be more successful in Raipur.

CONCLUSION Zomato has its own innovative style of marketing itself to the future recruits. They have positioned their workplace as youth and technology centred in such a way that Zomato is associated with tech savvy young people who likes flexible yet challenging style of working. The main competitors of Zomato, i.e., foodpanda and Swiggy do not employ as much of online marketing as Zomato does. For a company that started in 2008, Zomato has come a long way through its online marketing and by recruiting the right fit for the organization. The single biggest thing that Zomato looks for in a recruit is passion to do work rather interest in making money. This is perhaps their success mantra that has achieved them attain great heights. Making every ‘zoman’ a brand ambassador is indeed a great achievement when a lot of companies are grappling with the issues of attrition. Zomato’s revenue model is hugely based on advertising (about 95%) . The sustainability of their business model will heavily depend on the way they adapt the applications they develop to the needs of the market. The creativity that they bring in to the products they develop will depend heavily on the people they hire. As long as Zomato hires the right people in the senior management as well as at the junior level, they will be able to work up to their vision.

Questionnaire for Customers Dear Sir/Madam, Please spare a few minutes of your valuable time to answer the questionnaire. 1. Personal profile: Name:

Phone:

Age:

Email ID:

Occupation: Please read each statement given below carefully and put a tick in the box which best reflects your personal opinion 2.    

How often do you visit restaurants? Often Weekends Once in a month Never

3.    

What time of the day do you prefer to eat at restaurants? Morning Noon Evening Night

4.      

Which of the following factors you like more in any restaurants? Service Food Quality Ambience Menu Price Other ________

5. What is the main problem you faced at enjoying foods? 

Lack of information



High waiting time



Long queues



Wrong order



High price



Hygiene problem

6.      

What type of cuisine do you mostly prefer to enjoy? Thai Indian Italian Mexican Continental Chinese

7.    

How often do you try new restaurants? Very often Often Sometimes Never

8.   

How often do you give food reviews and ratings after enjoying food? Always Sometimes Never

9.    

How do you order your food? Direct call to restaurants Online portal Mobile Application Direct walk-in

10. Do you order food online?  Yes  No 11. If yes, From which company do you prefer?  Foodpanda  swiggy  Huricane  Others 12. Are you satisfied with ordering online?  Highly satisfied  Satisfied  Neutral  Dissatisfied  Highly Dissatisfied 13. Which meal you typically order from online?  Breakfast  Lunch

 

Snacks Dinner

14. What is the approximately money you spend on ordering food per time?  <150 Tk  <250 Tk  <500 Tk  More than 500 Tk 15. What features in online food website attracts you most?  Design of a website  Discounts offered  Food reviews and ratings  Variety  Value for money  Any other ( please specify)_______________________________ 16. What is the payment system you prefer for ordering food from online?  Cash  DBBL mobile Banking  ATM Card  Credit Card 17. What is the amount of money you would like to spend for delivery charge when ordering food from online?  Below 100  100 -500  500 -1000  1000 above 18. If restaurants are located next to your house, would you like to order food from there?  Yes  No 19. Do you hear about Zomato?  Yes  No 20. Are you interested in ordering food from Zomato?  Yes  No

Questionnaire for restaurants owners

Name of the Restaurant: 1.     

No. of orders per day for home delivery? Below 50 50-100 100-250 250-500 500 above

2.    

No. of walk in customer per day? Below 100 100-250 250-500 500 above

3. Are you tied up with any of the food ordering app?  Yes  No 4. If no, Are you willing to tie up?  Yes  No 5.   

Which online application or online portal gives the maximum no. of orders? Zomato Food panda swiggy

6. By what percentage has the no. of orders increased since the association/tie up? 

< 20%



20% – 50%



> 50% 7. What percentage of total revenue is generated through the online portals?



< 20%



20% - 50%



> 50

8. Does the online reviews and ratings affect your business? 

Yes



No

9. Has there been an enhancement in your brand value since the association? 

Yes



No

10. How would you expand your business in the near future?  Continue to associate with the current online portal.  Look for a new online food portal.  Develop your own website.

Bibliography

1. Kothari C.R, Research methodology, 2 nd edition. 2. W. Creswell, Research designe. 3. Mamoria CB, A Handbook of Human Resource Management 2004. 4. Your rights in the workplace, Barbara kate Repa. 5. How to deal with manager, Monmohan joshi.

Webliography;-

1. www.pdfcoke.com 2. www.g1 obusstores.com 3. www.academia.com 4. www.globus.in

REFERENCES: 1.http://www.edupristine.com/blog/zomato-acquires-food-portal-urbanspoon

2.http://techstory.in/zomato-story-the-facts-and-the-future / 3.http://www.medianama.com/2013/05/223-zomato-in-fy13-rs-11-38-crore-operating-revenuesrs-10-crore-operating-ebitda-loss/ 4.http://www.businessinsider.com/zomato-buys-urbanspoon-2015-1 5.http://economictimes.indiatimes.com/small-biz/startups/only-defensible-indian-unicornrevenue-doubled-in-last-9-months-zomato-ceo-deepinder-goyal/articleshow/52185556.cms 6.https://www.owler.com/iaApp/141362/zomato-company-profile?onBoardingComplete=true 7.http://archive.dhakatribune.com/business/2016/jan/31/e-commerce-Raipur 8. http://www.bankinginvestment.net/article/434440700/an-insight-into-the-turnaround-strategyof-zomato-s-business-plan/ 9.http://www.foodpro.com.bd/way-to-foodpro-india

10. www.medianama.com/2015/07/223-zomato-online-payments/ 11. techcircle.vccircle.com/2015/09/04/zomato-integrates-paytm-wallet-for-food-payments/ 12.https://www.google.com.bd/amp/wap.business-standard.com/article-amp/companies/zomatolaunches-cashless-payment-option-in-dubai-115020300252_1.html

13. https://en.wikipedia.org/wiki/Food_industry_in_India 14. http://www.thedailystar.net/food-industry-in-India-6622 15. http://www.hortex.org/Employment%20and%20GDP_Agro-processed_171113.pdf 16. http://www.slideshare.net/Tanvir777/the-overall-economic-condition-of-india 17.http://www.tradingeconomics.com/India/gdp-growth 18.https://prezi.com/md_q1hcyvrub/an-insight-into-zomatos-marketing-strategy/

19.http://www.slideshare.net/sahiljain7169/summer-internship-project-report-on-online-foodapp-tinyowl 20.http://dsim.in/blog/2015/04/14/zomato-an-indian-startup-acquiring-the-world/

21.http://www.digitalvidya.com/blog/zomato-successfully-leveraged-digital-marketing-togenerate-funding/ 22.http://www.slideshare.net/vgandhi86/zomato-case-study-v10-20-72015 23.https://www.socialsamosa.com/2012/07/zomatos-social-media-strategy-explained-interview/

29. A review of FoodPanda and HungryNaki – INDIA First Online Food Delivery Services! _ UNaB Magazine 29. E-Commerce business in India - TechiNews24.com