Yahoo 1
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Yahoo 1 as PDF for free.
More details
- Words: 430
- Pages: 14
Global Case Yahoo Presented to:- Mr. V.Subhramaniam
Presented by:-Himanshu Pathak Himesh Srivastav Jyoti Prasad Kanchan Semwal
History of yahoo • In January 1994, Stanford graduate students Jerry yang and David filo created a website named " Jerry's Guide to the World Wide Web • In April 1994, "Jerry's Guide to the World Wide Web" was renamed "Yahoo!". • By the end of 1994, Yahoo! had already received one million hits. Yang and Filo realized their website had massive business potential, and on 2 March 1995.
Mission Yahoo’s Mission is to be the most essential global internet Service for consumers and businesses. Value:•Excellence •Innovation •Customer Fixation •Team work •Community •fun
The Internet’s most trafficked site
4
25 countries, 13 languages
5
Yahoo! by the Numbers • • • •
411M unique visitors per month 191M active registered users 11.4M fee-paying customers 3.4B average daily page views
6
Ideal Language Criteria 1. High performance 2. Robust, sand-boxed 3. Language features • •
Loops, conditionals Complex data-types
4. C/C++ extensions 5. Runs on FreeBSD
8. Interpreted or dynamically compiled 9. i18n support 10. Clean separation of presentation/content/ app semantics 11. Low training costs 12. Doesn’t require CS degree to use
7
Top 10 Language Choices yScript
mod_include
XSLT 8
Yahoo!’s Development Methodology • • • • • •
Server Architecture File Layout Dependency Management Security Performance Globalization
9
Globalization: PHP Unicode +
+
ICU
=
6
• Native Unicode support in 2006 • Collaborative effort – Andrei Zmievski (Yahoo!) – Andi Gutmans (Zend) – Many members of PHP Community
10
Strength of yahoo •Yahoo!'s Overture is a tremendously profitable Internet advertising business. •Yahoo! has over 350 million users of its services and solutions. •Yahoo!'s international business presence Directory is an original source of structured information.
Yahoo’s Strategy •Yahoo’s big dream-Yahoo's recent acquisitions have fared well under their new owner. •Getting at Google- How else to stand apart from Google (GOOG), the leader in search based on mathematical models. •Social site ambitions-Integration has been a bigger problem. Yahoo has struggled somewhat to develop a targeted search ad platform •The cool factor-Another, harder-to-solve challenge is keeping the cool factor. •Big business limitations-it has yet to have a marketleading venture despite launching se new applications.
Future of yahoo •.Yahoo! Next is an incubation ground for future Yahoo! technologies currently in their beta testing phase similar to Google Labs. •Yahoo! says they intend to support additional browsers in the future. •Yahoo! offered users the chance to beta test a new version of the Yahoo! Homepage. •Microsoft Corporation made an unsolicited bid to acquire Yahoo! for US$44.6 billion.
Presented by:-Himanshu Pathak Himesh Srivastav Jyoti Prasad Kanchan Semwal
History of yahoo • In January 1994, Stanford graduate students Jerry yang and David filo created a website named " Jerry's Guide to the World Wide Web • In April 1994, "Jerry's Guide to the World Wide Web" was renamed "Yahoo!". • By the end of 1994, Yahoo! had already received one million hits. Yang and Filo realized their website had massive business potential, and on 2 March 1995.
Mission Yahoo’s Mission is to be the most essential global internet Service for consumers and businesses. Value:•Excellence •Innovation •Customer Fixation •Team work •Community •fun
The Internet’s most trafficked site
4
25 countries, 13 languages
5
Yahoo! by the Numbers • • • •
411M unique visitors per month 191M active registered users 11.4M fee-paying customers 3.4B average daily page views
6
Ideal Language Criteria 1. High performance 2. Robust, sand-boxed 3. Language features • •
Loops, conditionals Complex data-types
4. C/C++ extensions 5. Runs on FreeBSD
8. Interpreted or dynamically compiled 9. i18n support 10. Clean separation of presentation/content/ app semantics 11. Low training costs 12. Doesn’t require CS degree to use
7
Top 10 Language Choices yScript
mod_include
XSLT 8
Yahoo!’s Development Methodology • • • • • •
Server Architecture File Layout Dependency Management Security Performance Globalization
9
Globalization: PHP Unicode +
+
ICU
=
6
• Native Unicode support in 2006 • Collaborative effort – Andrei Zmievski (Yahoo!) – Andi Gutmans (Zend) – Many members of PHP Community
10
Strength of yahoo •Yahoo!'s Overture is a tremendously profitable Internet advertising business. •Yahoo! has over 350 million users of its services and solutions. •Yahoo!'s international business presence Directory is an original source of structured information.
Yahoo’s Strategy •Yahoo’s big dream-Yahoo's recent acquisitions have fared well under their new owner. •Getting at Google- How else to stand apart from Google (GOOG), the leader in search based on mathematical models. •Social site ambitions-Integration has been a bigger problem. Yahoo has struggled somewhat to develop a targeted search ad platform •The cool factor-Another, harder-to-solve challenge is keeping the cool factor. •Big business limitations-it has yet to have a marketleading venture despite launching se new applications.
Future of yahoo •.Yahoo! Next is an incubation ground for future Yahoo! technologies currently in their beta testing phase similar to Google Labs. •Yahoo! says they intend to support additional browsers in the future. •Yahoo! offered users the chance to beta test a new version of the Yahoo! Homepage. •Microsoft Corporation made an unsolicited bid to acquire Yahoo! for US$44.6 billion.
