Www.allangray.co.za Corporate Identity
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SIMON VILLET
Simon Villet makes good work. Taking ownership of a job and being
creatively versatile is the order of the day. From well thought out conception to polished delivery.
Do the job well
afraid of being many good things. MAKE IT LIVE.
D E S I G N / A RT D I R E C T I O N
W E B D E S I GN ( FR O NT E N D )
U I D E S I GN
I L LU ST R AT I O N
Simon Villet
[email protected]
+44 7772 069 221
and don’t be
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
Everyone’s body is different so to push the different fits available a Levis gameshow “Find Your Perfect Match” was implemented. Rolled out over POS, floor decals, Mirror decals, heart swing tags, flashing lights, etc.
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I [email protected]
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
“Non- Denim” campaign. We set up scenes of people who had moved into abandonned manor houses. And dressed up the dogs. POS, floor decals, swarms of paper moths, 7m banners and drapery transformed the brand for winter.
Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I [email protected] Simon Villet
[email protected]
+44 7772 069 221
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
“Everywhere you go” campaign. The jeans are part of the story. Red wine spilled in greece. I bought those in New York, etc. Window banners, a Levis post box and a postcard competition – you in your Levis.
Simon Villet
[email protected]
+44 7772 069 221
Unilever Pension Fund Annual report
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Annual Report I [email protected]
Full bleed photography countered with delicate illustration and crafted type showed the growth of the fund and the principles used to make it successful. Illustration/typogrpahy detail overleaf.
Simon Villet l Annual Report I [email protected] Simon Villet
[email protected]
+44 7772 069 221
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Annual Report I [email protected]
The pensioner’s newsletter: Modernised 50’s feel to show excitment and optimism. When folded open the christmas tree to the top left could be pushed out and formed a snowglobe christmas card from the fund.
Unilever Pension Fund Annual Report 2004
Simon Villet l Layout I [email protected]
Simon Villet
[email protected]
+44 7772 069 221
Unilever Pension Fund Annual Report 2004
Unilever Pension Fund Annual Report 2004
Simon Villet l Layout I [email protected]
Simon Villet l Layout I [email protected] Unilever Pension Fund Newsletter NOTE: Snowglobe is a punch out Christmas card
Unilever Pension Fund Newsletter
Simon Villet
NOTE: Snowglobe is a punch out Christmas card
[email protected]
+44 7772 069 221
Book covers for Jacana Books
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Bookcovers - Jacana books I [email protected]
Corporate Governance
Illustrations for Honda. These were section dividers for The Book Of Everything. A orientation book given to new Honda employees.
Simon Villet
[email protected]
+44 7772 069 221
Courrier International, a French weekly, commissioned these for an issue themed Internet News. Right page is Asia while the left, on truth, became the cover.
Simon Villet
[email protected]
+44 7772 069 221
NEW LOGO DEVELOPMENT Interaction’s brand identity was quite dated and it was decided that we would retire it and start from scratch. We started by developing a logo that reflected the way they work as a company. As the dot of the ‘i’ you’ll see something that looks like a flower – this is actually a symbol of three BRINGING THE BRAND TO LIFE overlaid lenses. This graphic element brings to life one of the core principles of their product: it enables people to see life through three lenses which guides you in making more creative From the logo, we created a conceptual brand identity and website based on the insight that there decisions. Interaction UK required a complete rebrand. The logo above was The four icons below the logo form sub branding whereby different are four types of people world: bottom lineparts it people; light my are firegiven people; makedifferent it personal developed using the overlapping shapes ofin3the circles – a diagram of the company a slightly tone of voice. and showbehaviour me howfields people. personalityThey typestand likesforbeing communicated a different they often usepeople; when illustrating and Each interactions. “Bottom line it”, “Lightto myinfire”, “Make it personal” Interaction had indentified different groups of clients with and “Show me how”. These were then rolled out with different way and thefour work that we created for Interaction takes this into account. varying messaging needs.
Simon Villet
messaging across both the identity as well as the website.
[email protected]
+44 7772 069 221
Sophie Edwards Managing Director
Sophie Edwards Managing Director
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
M +44 (0)7801 296 655 T +44 (0)1932 863 372
[email protected] www.interactionuk.com/showmehow
[email protected] www.interactionuk.com/makeitpersonal
Sophie Edwards Managing Director
Sophie Edwards Managing Director
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
M +44 (0)7801 296 655 T +44 (0)1932 863 372
[email protected] www.interactionuk.com/bottomlineit
[email protected] www.interactionuk.com/lightmyfire
Interaction CTHT Limited Registered office: 11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK T +44 (0)1932 863 372 F +44 (0)1932 865 052 [email protected] www.interactionuk.com/showmehow Registered in England, company no. 3903444
with best wishes 11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK T +44 (0)1932 863 372 F +44 (0)1932 865 052 [email protected] www.interactionuk.com/lightmyfire
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK T +44 (0)1932 863 372 F +44 (0)1932 865 052 [email protected] www.interactionuk.com/makeitpersonal Registered in England, company no. 3903444
Registered in England, company no. 3903444
THE BRAND IDENTITY ROLLOUT In the CI different departments got different cards with different finishes. Motivational trainers for example, use the yellow “Light These are a small selection of and the the stationary created for them. These include my fire” stationery “Make itelements personal” we stationery printed everything from cards printed on while transparent PVC to further on transparent acetate finance department got blueconvey the idea of lenses; “bottom it” cards on firm white stock. proposal folders whichline excite the recipient before they’ve even started on the proposal; and
compliment slips that convey specific messages depending on what’s being sent.
Simon Villet
[email protected]
+44 7772 069 221
On the website the different groups each had there own version of the site content with the homepage giving a link to a brief introductory video for people who had stubbled on interaction through search engines.
Simon Villet
[email protected]
+44 7772 069 221
“Everywhere you go” campaign. The jeans are part of the story. Red wine spilled in greece. I bought those in New York, etc. Window banners, a Levis post box and a postcard competition – you in your Levis.
Simon Villet
[email protected]
+44 7772 069 221
A small selection of other identity work The “Say Cheese” photogrpaher’s card won a few awards.
DEUTSCH AFRICA
hydrometrix Size and Colour Mbqbo E^ii
Afob`qlo lc Qb`eklildv mbqbo+e^ii=jbjlomef`+`lj jl_fib %RH&7 (11 446 .-6 3566 slfm %RP>& 7 (. 1.2 66/ 5-60
Boesfx!Ivnbo Dijfg!Fyfdvujwf!Pggjdfs
Uif!Mpfsjf!Bxbset
Simon Villet
[email protected]
'RANGER "AY #OURT s "EACH 2OAD V&A WATERFRONT s #APE 4own 8001 0 / "OX s 6! 7aterfront #APE 4OWN s 3OUTH !FRICA 4El 0860 000 654 Fax 0860 000 655 Email info@allangrayCOZA Website www.allangrayCOZA
+44 7772 069 221
Head: Alan Gray Foundation
AllanGray Foundation Anthony Farr
555!Kbo!Tnvut!Bwfovf Cpsefbvy!32:5 Ufm! 122!892!3883 Dfmm 195!389!8:11 Gby! 122!892!38:8 boesfxAuifmpfsjfbxbset/dp/{b
AllanGray Foundation
Granger Bay Court Beach Road V&A Waterfront Cape Town 8001 • P O Box 51318 V&A Waterfront Cape Town 8002 South Africa Tel 0860 000 654 • Fax 0860 000 655 • Email [email protected] • Website www.allangray.co.za
Simon VilletVillet [email protected] +44 7772 069 221 Simon l Logos / Identity I [email protected]
AlanGray Foundation Letterhead. Supporting empowerment initiatives in South Africa. The logo was inspired by local print patterns and given a modern, stable and optimistic feel.
Simon Villet [email protected] +44 7772 069 221 Simon Villet l Logos / Identity I [email protected] T h e L o e r i e A w a r d s 4 4 4 J a n S m u t s A v e n u e B o r d e a u x 2 1 9 4 Te l 0 1 1 7 8 1 2 7 7 2 F a x 0 1 1 7 8 1 2 7 9 7 A n d r e w H u m a n W i n g w i n g M d l u l w a , C h a i r m a n R u s s e l l C o r y Ve e j a y A r c h e r y Pe t e r C a r r N o n j a b u l o H l e n g w a Gerry Human Maserame Mouyeme Mike Schalit Nici Stathacopoulos Roelof van Wyk Reg no. 20050001
The Loerie Awards Logo and corporate identity. South Africa’s Design and advertising awards. A difficult job but an honor to do. The final concept came from the bird that is the award’s inspiration – difficult to spot amongst the leaves. Elusive.
Tastic (an established staple food brand) was relaunched with a limited edition range of tins that were appealing enough to keep and display at home. Within two weeks all tins were sold and subsequent weeks saw the plastic pack versions sales sprialling up. The tins were being noticed in people’s homes and driving awareness and product sales.
Simon Villet
[email protected]
+44 7772 069 221
Corporate Governance
Illustrations for Honda. These were section dividers for The Book Of Everything. A orientation book given to new Honda employees.
Simon Villet
[email protected]
+44 7772 069 221
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Honda S2000 DM insert
Simon Villet
[email protected]
LL
+44 7772 069 221
WER A STURDY FRAME
Ijusi magazine multi international award winning magazine on contemporary street inspired design culture. I’ve had 4 successful submission and had the honor of designing the website (featured overleaf)
Simon Villet
[email protected]
+44 7772 069 221
The ijusi website click here to see www.ijusi.com
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Web Design I [email protected]
Simon Villet l Web Design I [email protected]
A selection of websites
Simon Villet
[email protected]
+44 7772 069 221
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Simon Villet
[email protected]
+44 7772 069 221
Simon Villet [email protected] +44 7772 069 221
Simon Villet makes good work. Taking ownership of a job and being
creatively versatile is the order of the day. From well thought out conception to polished delivery.
Do the job well
afraid of being many good things. MAKE IT LIVE.
D E S I G N / A RT D I R E C T I O N
W E B D E S I GN ( FR O NT E N D )
U I D E S I GN
I L LU ST R AT I O N
Simon Villet
[email protected]
+44 7772 069 221
and don’t be
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
Everyone’s body is different so to push the different fits available a Levis gameshow “Find Your Perfect Match” was implemented. Rolled out over POS, floor decals, Mirror decals, heart swing tags, flashing lights, etc.
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I [email protected]
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
“Non- Denim” campaign. We set up scenes of people who had moved into abandonned manor houses. And dressed up the dogs. POS, floor decals, swarms of paper moths, 7m banners and drapery transformed the brand for winter.
Simon Villet l Levis Window Banners : Art Direction, Photo Direction, Design I [email protected] Simon Villet
[email protected]
+44 7772 069 221
Art direction, Design, Casting, Photo direction and Illustration for Levis window banners and instore POS
“Everywhere you go” campaign. The jeans are part of the story. Red wine spilled in greece. I bought those in New York, etc. Window banners, a Levis post box and a postcard competition – you in your Levis.
Simon Villet
[email protected]
+44 7772 069 221
Unilever Pension Fund Annual report
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Annual Report I [email protected]
Full bleed photography countered with delicate illustration and crafted type showed the growth of the fund and the principles used to make it successful. Illustration/typogrpahy detail overleaf.
Simon Villet l Annual Report I [email protected] Simon Villet
[email protected]
+44 7772 069 221
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Annual Report I [email protected]
The pensioner’s newsletter: Modernised 50’s feel to show excitment and optimism. When folded open the christmas tree to the top left could be pushed out and formed a snowglobe christmas card from the fund.
Unilever Pension Fund Annual Report 2004
Simon Villet l Layout I [email protected]
Simon Villet
[email protected]
+44 7772 069 221
Unilever Pension Fund Annual Report 2004
Unilever Pension Fund Annual Report 2004
Simon Villet l Layout I [email protected]
Simon Villet l Layout I [email protected] Unilever Pension Fund Newsletter NOTE: Snowglobe is a punch out Christmas card
Unilever Pension Fund Newsletter
Simon Villet
NOTE: Snowglobe is a punch out Christmas card
[email protected]
+44 7772 069 221
Book covers for Jacana Books
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Bookcovers - Jacana books I [email protected]
Corporate Governance
Illustrations for Honda. These were section dividers for The Book Of Everything. A orientation book given to new Honda employees.
Simon Villet
[email protected]
+44 7772 069 221
Courrier International, a French weekly, commissioned these for an issue themed Internet News. Right page is Asia while the left, on truth, became the cover.
Simon Villet
[email protected]
+44 7772 069 221
NEW LOGO DEVELOPMENT Interaction’s brand identity was quite dated and it was decided that we would retire it and start from scratch. We started by developing a logo that reflected the way they work as a company. As the dot of the ‘i’ you’ll see something that looks like a flower – this is actually a symbol of three BRINGING THE BRAND TO LIFE overlaid lenses. This graphic element brings to life one of the core principles of their product: it enables people to see life through three lenses which guides you in making more creative From the logo, we created a conceptual brand identity and website based on the insight that there decisions. Interaction UK required a complete rebrand. The logo above was The four icons below the logo form sub branding whereby different are four types of people world: bottom lineparts it people; light my are firegiven people; makedifferent it personal developed using the overlapping shapes ofin3the circles – a diagram of the company a slightly tone of voice. and showbehaviour me howfields people. personalityThey typestand likesforbeing communicated a different they often usepeople; when illustrating and Each interactions. “Bottom line it”, “Lightto myinfire”, “Make it personal” Interaction had indentified different groups of clients with and “Show me how”. These were then rolled out with different way and thefour work that we created for Interaction takes this into account. varying messaging needs.
Simon Villet
messaging across both the identity as well as the website.
[email protected]
+44 7772 069 221
Sophie Edwards Managing Director
Sophie Edwards Managing Director
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
M +44 (0)7801 296 655 T +44 (0)1932 863 372
[email protected] www.interactionuk.com/showmehow
[email protected] www.interactionuk.com/makeitpersonal
Sophie Edwards Managing Director
Sophie Edwards Managing Director
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK
M +44 (0)7801 296 655 T +44 (0)1932 863 372
M +44 (0)7801 296 655 T +44 (0)1932 863 372
[email protected] www.interactionuk.com/bottomlineit
[email protected] www.interactionuk.com/lightmyfire
Interaction CTHT Limited Registered office: 11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK T +44 (0)1932 863 372 F +44 (0)1932 865 052 [email protected] www.interactionuk.com/showmehow Registered in England, company no. 3903444
with best wishes 11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK T +44 (0)1932 863 372 F +44 (0)1932 865 052 [email protected] www.interactionuk.com/lightmyfire
11 Highway Farm Horsley Road Downside Cobham Surrey KT11 3JZ UK T +44 (0)1932 863 372 F +44 (0)1932 865 052 [email protected] www.interactionuk.com/makeitpersonal Registered in England, company no. 3903444
Registered in England, company no. 3903444
THE BRAND IDENTITY ROLLOUT In the CI different departments got different cards with different finishes. Motivational trainers for example, use the yellow “Light These are a small selection of and the the stationary created for them. These include my fire” stationery “Make itelements personal” we stationery printed everything from cards printed on while transparent PVC to further on transparent acetate finance department got blueconvey the idea of lenses; “bottom it” cards on firm white stock. proposal folders whichline excite the recipient before they’ve even started on the proposal; and
compliment slips that convey specific messages depending on what’s being sent.
Simon Villet
[email protected]
+44 7772 069 221
On the website the different groups each had there own version of the site content with the homepage giving a link to a brief introductory video for people who had stubbled on interaction through search engines.
Simon Villet
[email protected]
+44 7772 069 221
“Everywhere you go” campaign. The jeans are part of the story. Red wine spilled in greece. I bought those in New York, etc. Window banners, a Levis post box and a postcard competition – you in your Levis.
Simon Villet
[email protected]
+44 7772 069 221
A small selection of other identity work The “Say Cheese” photogrpaher’s card won a few awards.
DEUTSCH AFRICA
hydrometrix Size and Colour Mbqbo E^ii
Afob`qlo lc Qb`eklildv mbqbo+e^ii=jbjlomef`+`lj jl_fib %RH&7 (11 446 .-6 3566 slfm %RP>& 7 (. 1.2 66/ 5-60
Boesfx!Ivnbo Dijfg!Fyfdvujwf!Pggjdfs
Uif!Mpfsjf!Bxbset
Simon Villet
[email protected]
'RANGER "AY #OURT s "EACH 2OAD V&A WATERFRONT s #APE 4own 8001 0 / "OX s 6! 7aterfront #APE 4OWN s 3OUTH !FRICA 4El 0860 000 654 Fax 0860 000 655 Email info@allangrayCOZA Website www.allangrayCOZA
+44 7772 069 221
Head: Alan Gray Foundation
AllanGray Foundation Anthony Farr
555!Kbo!Tnvut!Bwfovf Cpsefbvy!32:5 Ufm! 122!892!3883 Dfmm 195!389!8:11 Gby! 122!892!38:8 boesfxAuifmpfsjfbxbset/dp/{b
AllanGray Foundation
Granger Bay Court Beach Road V&A Waterfront Cape Town 8001 • P O Box 51318 V&A Waterfront Cape Town 8002 South Africa Tel 0860 000 654 • Fax 0860 000 655 • Email [email protected] • Website www.allangray.co.za
Simon VilletVillet [email protected] +44 7772 069 221 Simon l Logos / Identity I [email protected]
AlanGray Foundation Letterhead. Supporting empowerment initiatives in South Africa. The logo was inspired by local print patterns and given a modern, stable and optimistic feel.
Simon Villet [email protected] +44 7772 069 221 Simon Villet l Logos / Identity I [email protected] T h e L o e r i e A w a r d s 4 4 4 J a n S m u t s A v e n u e B o r d e a u x 2 1 9 4 Te l 0 1 1 7 8 1 2 7 7 2 F a x 0 1 1 7 8 1 2 7 9 7 A n d r e w H u m a n W i n g w i n g M d l u l w a , C h a i r m a n R u s s e l l C o r y Ve e j a y A r c h e r y Pe t e r C a r r N o n j a b u l o H l e n g w a Gerry Human Maserame Mouyeme Mike Schalit Nici Stathacopoulos Roelof van Wyk Reg no. 20050001
The Loerie Awards Logo and corporate identity. South Africa’s Design and advertising awards. A difficult job but an honor to do. The final concept came from the bird that is the award’s inspiration – difficult to spot amongst the leaves. Elusive.
Tastic (an established staple food brand) was relaunched with a limited edition range of tins that were appealing enough to keep and display at home. Within two weeks all tins were sold and subsequent weeks saw the plastic pack versions sales sprialling up. The tins were being noticed in people’s homes and driving awareness and product sales.
Simon Villet
[email protected]
+44 7772 069 221
Corporate Governance
Illustrations for Honda. These were section dividers for The Book Of Everything. A orientation book given to new Honda employees.
Simon Villet
[email protected]
+44 7772 069 221
+EY (ONDA 3
FEATURES
ERING 0 L ENGINE DELIV # 64%# PETRO s I $/( GS RBA T AI RON s $UAL F EM !"3 "RAKING 3YST R s !NTI LOCK NE IMMOBILISE DE %#5 ENGI #!4 s 2OLLING CO LARM SYSTEM R A D PERIMETE AN ENTRY RIOR SS )NTE s EMOTE KEYLE H R WIT NG CKI R SCREEN s #ENTRAL LO ED GLASS REA OOF WITH HEAT s 3OFT TOP R
PM 3 R
NDS TO CLO OPEN SECO SECONDS TO OOF OPERATION s %LECTRIC R RY PHOLSTE s ,EATHER U Y WHEELS S POKE v ALLO DOOR MIRROR s .EW S E AND HEATED LLY ADJUSTABL KE LIGHTS s %LECTRICA ,%$ REAR BRA ND TS A IGH s ()$ HEADL USTS ME OVAL EXHA s 4WIN CHRO G ISTED STEERIN s 0OWER ASS ADSTER I 64%# 2O (ONDA 3 AL ANU D M SPEE E ROAD 0RICE ON TH
4O E XP ER IE
NC
LIK E TO D E WH AT IT S
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Honda S2000 DM insert
Simon Villet
[email protected]
LL
+44 7772 069 221
WER A STURDY FRAME
Ijusi magazine multi international award winning magazine on contemporary street inspired design culture. I’ve had 4 successful submission and had the honor of designing the website (featured overleaf)
Simon Villet
[email protected]
+44 7772 069 221
The ijusi website click here to see www.ijusi.com
Simon Villet
[email protected]
+44 7772 069 221
Simon Villet l Web Design I [email protected]
Simon Villet l Web Design I [email protected]
A selection of websites
Simon Villet
[email protected]
+44 7772 069 221
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UI design work for a financial app. This was later sold on to one of the world’s biggest banking groups.
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Simon Villet
[email protected]
+44 7772 069 221
Simon Villet [email protected] +44 7772 069 221
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