Writing The Visual Brochure

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ABOUT THE EDITORS

Writing the Visual: A Practical Guide for Teachers of Composition and Communication offers a variety of creative and theoretically based approaches to the development of visual literacy. The book’s introduction and twelve chapters provide an array of pedagogical perspectives, exceptional field-tested assignments for students writing across the disciplines, and a strong bibliographic base from which readers might continue their exploration of visual studies. Presenting ideas both imaginative and practical for teachers and advanced students, Writing the Visual aims to expand our understanding of how visual and verbal elements contribute to a text’s effectiveness. Extensively referencing key figures from ancient times to the present who have developed theories, described histories, and provided analyses of images, Writing the Visual responds to the growing desire for critical and creative engagement with visual language in composition and communication classrooms.

Carol David is Professor Emerita in the Department of English at Iowa State University, where she served as teacher and administrator of composition programs from 1960 until her retirement in 2001. Her research on writing, visuality, and technical communication has appeared in Technical Communication Quarterly, Journal of Business Communication, Journal of Business and Technical Communication, and elsewhere.

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WRITING THE VISUAL: A Practical Guide for Teachers of Composition and Communication

Anne R. Richards is Assistant Professor of English at Kennesaw State University, where she blends critical and interdisciplinary approaches to the teaching of multimedia literacy and technical writing. Her research on scientific images, color on the World Wide Web, and multimedia sound has appeared or is forthcoming in Technical Communication Quarterly. As a Fulbright Fellow, she recently taught web design and visual semiotics in Tunisia.

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Discussions of the condition of women in Iran must attend to the relevant debates taking place in the heterogeneous society that is Iran, debates present not only in universities, the media, and government but also in streets, on billboards, and during fashion events. – Chapter 7, A Study of Photographs of Iran: Postcolonial Inquiry into the Limits of Visual Representation

Edited by Carol David and Anne R. Richards ©2008 by Parlor Press Visual Rhetoric Series Edited by Marguerite Helmers

Monuments mediate our memory of history and direct our experience through their design and the rhetoric surrounding them.

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At the age of fourteen, Emmett Till first viewed the Old South on a visit to Mississippi. – Chapter 6, Seeing the Unspeakable: Emmett Till and

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ORDER FORM 978-1-60235-046-5 (paperback: $30.00) 978-1-60235-047-2 (hardcover: $60.00) 978-1-60235-048-9 (Adobe eBook: $18.00) 288 pages, with illustrations, bibliography, and index To Purchase Writing

– Chapter 3, Mediated Memory: The Language of Memorial Spaces

the Visual:

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CHAPTERS

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1  Fields of Vision: A Background Study of References for Teachers, Anne R. Richards and Carol David

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2 Seeing Rhetoric, Nancy Allen

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3 Mediated Memory: The Language of Memorial Spaces, L. J. Nicoletti

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4  Visual Rhetoric for Writing Teachers: Using Documentaries to Develop Student Awareness of Rhetorical Elements, Barbara Worthington and Deborah Rard

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5 Envisioning Justice: Racial Metaphors, Political Movements, and Critical Pedagogy, C. Richard King 6 Seeing the Unspeakable: Emmett Till and American Terrorism, Jane Davis



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7 A Study of Photographs of Iran: Postcolonial Inquiry into the Limits of Visual Representation, Iraj Omidvar



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8 Ethos on the Web: A Cross-Cultural Approach, Yong-Kang Wei



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9 Visualizing Discovery: Christopher Columbus’s Maps, Jean Darcy



10 Drawn to Multiple Sides: Making Arguments Visible with Political Cartoons, Alyssa O’Brien

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11 Thirteen Ways of Looking at a Black-and-White Photograph, Ryan Jerving

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12  Collapsing Floors and Disappearing Walls: Teaching Visual and Cultural Intertexts in Electronic Games, Mark Mullen



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13  Revising for Activity Purposes: Improving Document Design for Reader-Oriented Activities, Kristin Walker Pickering



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This image of Gandhi has been cropped to focus on the inspirational individual – to the exclusion of any metonymic links to his political and social milieu – in efforts designed to humanize a multinational technology corporation. – Chapter 11, Thirteen Ways of Looking at a Black-and-White Photograph

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