World Streets: Message From Paris: 2 July 2009 Public Bikes In Latin American Cities: What Next?
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World Streets
Message from Paris: 2 July 2009 Public Bikes in Latin American Cities: What next?
Eric Britton , EMBARQ, Cuernavaca, 2 July 2009 New Mobility Partnerships – www.newmobility.org World Streets – The voice of sustainable transportation Europe: 8/10 rue Joseph Bara, 75006 Paris, France. USA: 9440 Readcrest Dr. Los Angeles, CA 90210
New Mobility Partnerships
Author’s introduction to this presentation This presentation was made to a strategy session organized by the EMBARQ program of the World Resources Institute that took place in Cuernavaca Mexico on 2 July 2009. I was asked specifically to report on the role that public or shared bike systems might eventually play in Latin American cities. There has been considerable interest shown by politicians, some planners and transporters, public interest groups (mainly cyclists of course) and the media across the region over the last year or so. But how to move ahead with a concept which until now has been largely successful in European cities, under circumstances on the ground that differ considerably in most cases. This presentation represents my attempt to plant a few seeds. Eric Britton New Mobility Partnerships and World Streets Paris, 2 July 2009 Author checking his hot air
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
2
New Mobility Partnerships
In brief: 2.
Why bikes in cities?
3.
And public bikes?
4.
Short history of PBS – time line
5.
Shared bikes today – Worldwide, and by region
6.
Planning and decision checklists
7.
Criteria for success
8.
Alternative approaches
9.
Reinventing the public bike for LA cities
10.
Now what? Pointing the way
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
3
New Mobility Partnerships
Challenges of transport in cities?
EMBARQ, Cuernavaca, 2/07/09
Public Bikes in Latin American Cities: What next?
(And whatever are those?)
4
New Mobility Partnerships
Bikes are important, because they offer . . .
High quality, no-wait O/D transport Economical for users Lost cost to public sector Excellent environmental impacts Takes pressure off the transit system Public health benefits Increase city amenity and neighborly behavior Because they are democratic Because they simulate new thinking & inspire new approaches And because they are cool
EMBARQ, Cuernavaca, 2/07/09
Public Bikes in Latin American Cities: What next?
5
New Mobility Partnerships
What’s a Public Bike?
Day to day city transportation by shared (public) bicycles Open to all registered users/clients. Bikes located in on-street stations (i.e., not garaged) Pick up/drop off at multiple locations within service area Fully automated check-out/check-in service Available 24/7. Free or almost free for very short periods Implementable with many different variants It is, in fact, a true form of “automobility.”
EMBARQ, Cuernavaca, 2/07/09
Public Bikes in Latin American Cities: What next?
6
New Mobility Partnerships
The Public Bike Tsunami: Some highpoints, 1966 - 2009 1966 – Amsterdam White Bikes (Netherlands) 1973 – La Rochelle Vélos Jaunes (France) 1996 – Copenhagen Bycyklen (Denmark) 1998 – Rennes Vélo à la Carte (France) 2002 – DB Berlin Call-a-Bike (Germany) 2003 – Citybike Wien Vienna (Austria) 2004 – Dutch Rail OV-fiets (Netherlands) 8 – Lyon Vélo’v (France) 2005 – Chivasso Bicincittà (Italy) 2007 – Paris Vélib’ (France) 11 – Barcelona (Spain) 12 – Seville SEVici (Spain) 13 – Montreal BiXi (Canada) Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
7
New Mobility Partnerships
A genuine new urban transport mode “Very quickly, we have moved from being a curiosity to a genuine new urban transport mode. We invented the public/individual transport system.” - Gilles Vesco, Vice-president, Grand Lyon, on his city’s experience with Vélo’v
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
8
New Mobility Partnerships
World Wide Bikesharing – The big picture, July 2009
Green = go.
Cuernavaca, 2 July 2009
And ? = ?
Public Bikes in Latin American Cities: What next?
Source: MetroBike/Google
9
New Mobility Partnerships
Bike-sharing in Europe
Edited copy of Paul's PBS map
The original Bikeshare project White Bikes, Amsterdam, 1967 Source: MetroBike/Google Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
10
New Mobility Partnerships
Bike-sharing in North America
Look at all those question marks.
Cuernavaca, 2 July 2009
Source: MetroBike/Google
Public Bikes in Latin American Cities: What next?
11
New Mobility Partnerships
Bike-sharing in Latin America
Edited copy of Paul's PBS map
Source: MetroBike/Google Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
12
New Mobility Partnerships
Bicycle modal share in selected European cities
Protected cycling Source: Cycling in the Netherlands 2009 Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
13
New Mobility Partnerships
City cycling trends – International comparisons
Cycling as daily transport for all Source: Cycling in the Netherlands 2009 Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
14
New Mobility Partnerships
Common Public Bike Features
Add a new dimension to urban mobility Extend and complete range of public transport services Integrate the options into a seamless multimodal package Available on-demand For city-length journeys.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
15
New Mobility Partnerships
Multiple advantages and benefits
Provide cost-effective on-demand transportation Huge environmental and public benefits Reach out to destinations un- or under-served by other transit modes Require less infrastructure than other modes of transportation Inexpensive to produce and maintain Do not add to traffic congestion Do not create pollution in their operation Improve cycling safety by increasing number of cyclists on the street Cut back on theft of personal bicycles Provide users with the added benefit of healthy exercise.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
16
New Mobility Partnerships
The bottom line for your city •
City Bikes work!
•
Low cost:
•
Fast on line:
•
High synergies:
•
Revitalizing the center:
•
Lots of ways of doing it: We strongly recommend you have a close look at all available
Get the planning right and your project is going to be a success.
Your City Bike project is not going to gut your transport budget.
Planning and implementation time for a large city may range from one to two years, max. For well prepared smaller cities considerably less. Good project will provide strong synergies with your public transport and traffic control /restraint programs. Remember what excessive dependence on cars did to your central city the last time? Well, city bikes provide a means for restoring the center.
choices.
•
Partners: Numerous viable partners with whom you can work to ensure your project’s success
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
17
New Mobility Partnerships
A public bike? But it’s not just one more pretty bike project. Rather it’s a . . .
Significant public transport project in its own right. A roads and infrastructure project of some dimensions. A city center economic development/revival project. A social project that works to tie people together in soft ways A public health project in a time of need. A climate project for your city that can make a difference. A nudge to changing the minds of planners, the public &the media A 21st century exercise in deep democracy & active citizenry. This is the true nature, scale and range of your public bike project. And this is your opportunity. But are you really ready for it?
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
18
New Mobility Partnerships
Not just one more pretty bike project. Rather it’s a . . . Comprehensive, integrated, complex physical/logistics system
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
19
New Mobility Partnerships
Not just one more pretty bike project. Rather it’s a . . . Complex, ubiquitous, social system that knits people together
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
20
New Mobility Partnerships
What kind of shared bike project for you?
Full-scale Paris, Barcelona, Lyon, Seville style city bike project? (Operational services with thousands of bikes blanketing the city)
Comprehensive small city system: ex. Orleans, Dijon , Brescia? (Hundreds of bikes with good area coverage)
Transit node service: Berlin, Frankfurt,? (Hundreds of bikes focusing on main transit/rail nodes)
City “learner system” such as Brussels, Washington DC? (Characteristically hundred or so bikes serving a limited zone)
Tourist/Visitor service: More than 50, from N. to S. of Europe? (Small fleets of bikes to encourage tourist movements during their visit)
Campus shared bike project ? (As many as several hundreds of bikes serving a specific area/group)
* Each of these are radically different in just about all key respects. Our main focus here today is on full scale city bike projects.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
21
New Mobility Partnerships
Confirming the role of cycling, walking & public space
After decades of neglect Reaching beyond the boundaries of long entrenched car-based transport planning and investment approaches Opening up new questions and new possibilities in a high profile manner Changing the public & political discourse Engaging citizens of all ages & social classes Drawing in the media in new ways Transforming the city and daily lives
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
22
New Mobility Partnerships
For public bike project success, ask yourself . . . o o o o o o o o
o o
o
Is your city’s topography adapted to bike use? What about the weather? Is necessary (critical!) supporting infrastructure in place? Extent, density and quality of public transit coverage? Land use/Activity mix/ Are there places to go in service area? Is your city government 100% behind this project? Do they fully appreciate the full dimensions of the challenge? Is it understood that this is a full-scale public transportation project . . . and Checking in for the 1st time (not just one more nice bike project ) Vandalism? Bike thefts? Public attitudes to public facilities? And what about . . . street maintenance levels, police support, driver attitudes and training, public attitudes to cycling/cyclists . . . Degree of city’s continuing commitment to sustainable development?
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
23
New Mobility Partnerships
More challenges/criteria for success Job creation and skills development opportunities? • Road maintenance? • Vandalism/bike thefts, public attitudes to public facilities? • Commitment to, capacity for law enforcement? • Driver attitudes and skill levels • What about that on-street outdoor advertising? • Are we up to the deep communications, negotiation challenges? • Cycle clubs, environmental and support groups? • Capacity for working with public/private partnerships? • So, what’s our business plan? • Now, where do we go next? •
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
24
New Mobility Partnerships
Alternatives to a full scale city bike project •
Are we too small for a city-wide PBS?
•
Is it too early for us to face the full challenges involved.
•
What about a project aimed at tourists and visitors, as opposed to a
more ambitious public transport project ? •
Campus shared bike projects?
•
Strategies for demo or pilot projects?
•
Can these serve as “starter projects”
•
Growing your small project. Shared bikes at St. Xavier Univ. in Chicago
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
25
New Mobility Partnerships
Some closing thoughts • •
Safe cycling provision. Are you really up for it in your city?
• • • • • • • • • •
What about a “Street Code” for your city?
Caveat: Injuries and deaths of cyclists are the direct accountability of the city authority!!! Business model? (Remember this is a new field) Financing strategies? (Lots of options there) Identify and work with all qualified suppliers Supplier/partner selection Phased negotiation with your new partner Contractual sticks – but don’t forget the carrots Planning for the long term Getting time on your side Next stage expansion strategies
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
It takes a bit of work to get there 26
New Mobility Partnerships
My best suggestions for PBS development in Latin America. 1.
Every city in region should be encouraged/helped to carry out a careful (public) bicycle survey?
o
Would help greatly to have some good “templates” for city teams
o
o o
Detailed guidelines to assist the city teams in doing this well + access to supporting information and counsel via the web
Expert workshops could be very useful:
o
Such a survey, well done, will lead to many new visions and ideas In most cases, will show that the city is not (yet) ready for PBS, but Will yield many valuable clues for new sustainable transition policies
First and ASAP in a cycle of major LA cities – with high visibility Then possibly as national workshops Bring in international experts with hands-on experience Welcome broadest supplier participation
What kind of support for pioneering cities? Where to start? We need some strong examples in the region? When to start? Why, this morning, of course.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
27
New Mobility Partnerships
What will the first great Latin America PBS look like? 1. 2. 3. 4. 5.
6.
NOT like the mainline European examples And Not like what we are seeing (or almost seeing) in the US Will be tailored to the realities and priorities of Latin American cities Will strategically substitute people for technology (surprise!) Will combine job creation and training, aiming to create employment and social integration possibilities for the young Will be planned in deeply democratic, highly strategic, wide open manner
o o o
Bring in as active players full range of all public groups and interests in city and region Will specially target , try to integrate all groups/interests that a priori are against Will invite all potential suppliers to join discussions from the beginning Will bring on board international participants with hands-on experience
Will be a matter of enormous pride of the city as a whole Will bring the media on board from the beginning And be 100% ready to roll on Day 1.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
28
New Mobility Partnerships
Why one citizen likes his public bike
Because they accomplish an important job for all And they are fair (democratic, classless transportation) Because they are nimble and fast And there when/where you need them (or almost always) Because they are free (almost always) And let you chose where and how They offer a nice little workout for the sedentary city dweller They make you more aware of the weather (i.e., life) Certainly the best way to see your city They are social, invite eye to eye contact People often help out each other at stations Small mutual compromises with pedestrians and motorists The slight question of uncertainty (available bike, parking slot) Because you can ways find a work-around for it. They make you smart (because you have to keep thinking) The provide potentially good transition jobs for young people And when you are on a bike in the city, you belong
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
A typical Parisian transferring from shared-Metro to shared-bike 29
New Mobility Partnerships
New Mobility Partnerships: 2009 - 2012 Pointing the way to New Mobility
For latest versions of this presentation: English language version at: * http://tinyurl.com/ws-embarq-ppt Spanish language version at: * (perhaps to follow?) To join discussions of this presentation: * (To follow on World Streets) Europe: The Commons, EcoPlan International 8/10 rue Joseph Bara 75006 Paris, France + 331.4326.1323 [email protected] Skype: ericbritton SightSpeed.com: ericbritton North America: New Mobility Partnerships 9440 Readcrest Dr. Los Angeles CA 90210 +1 310 601-8468 [email protected]. Skype: newmobility SightSpeed.com: newmobility
Cuernavaca, 2 July 2009
World Streets – The sustainable transport daily Insights and discussion points from leading thinkers and practitioners around the world. Pick it up this morning at http://www.worldstreets.org
Public Bikes in Latin American Cities: What next?
30
Message from Paris: 2 July 2009 Public Bikes in Latin American Cities: What next?
Eric Britton , EMBARQ, Cuernavaca, 2 July 2009 New Mobility Partnerships – www.newmobility.org World Streets – The voice of sustainable transportation Europe: 8/10 rue Joseph Bara, 75006 Paris, France. USA: 9440 Readcrest Dr. Los Angeles, CA 90210
New Mobility Partnerships
Author’s introduction to this presentation This presentation was made to a strategy session organized by the EMBARQ program of the World Resources Institute that took place in Cuernavaca Mexico on 2 July 2009. I was asked specifically to report on the role that public or shared bike systems might eventually play in Latin American cities. There has been considerable interest shown by politicians, some planners and transporters, public interest groups (mainly cyclists of course) and the media across the region over the last year or so. But how to move ahead with a concept which until now has been largely successful in European cities, under circumstances on the ground that differ considerably in most cases. This presentation represents my attempt to plant a few seeds. Eric Britton New Mobility Partnerships and World Streets Paris, 2 July 2009 Author checking his hot air
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
2
New Mobility Partnerships
In brief: 2.
Why bikes in cities?
3.
And public bikes?
4.
Short history of PBS – time line
5.
Shared bikes today – Worldwide, and by region
6.
Planning and decision checklists
7.
Criteria for success
8.
Alternative approaches
9.
Reinventing the public bike for LA cities
10.
Now what? Pointing the way
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
3
New Mobility Partnerships
Challenges of transport in cities?
EMBARQ, Cuernavaca, 2/07/09
Public Bikes in Latin American Cities: What next?
(And whatever are those?)
4
New Mobility Partnerships
Bikes are important, because they offer . . .
High quality, no-wait O/D transport Economical for users Lost cost to public sector Excellent environmental impacts Takes pressure off the transit system Public health benefits Increase city amenity and neighborly behavior Because they are democratic Because they simulate new thinking & inspire new approaches And because they are cool
EMBARQ, Cuernavaca, 2/07/09
Public Bikes in Latin American Cities: What next?
5
New Mobility Partnerships
What’s a Public Bike?
Day to day city transportation by shared (public) bicycles Open to all registered users/clients. Bikes located in on-street stations (i.e., not garaged) Pick up/drop off at multiple locations within service area Fully automated check-out/check-in service Available 24/7. Free or almost free for very short periods Implementable with many different variants It is, in fact, a true form of “automobility.”
EMBARQ, Cuernavaca, 2/07/09
Public Bikes in Latin American Cities: What next?
6
New Mobility Partnerships
The Public Bike Tsunami: Some highpoints, 1966 - 2009 1966 – Amsterdam White Bikes (Netherlands) 1973 – La Rochelle Vélos Jaunes (France) 1996 – Copenhagen Bycyklen (Denmark) 1998 – Rennes Vélo à la Carte (France) 2002 – DB Berlin Call-a-Bike (Germany) 2003 – Citybike Wien Vienna (Austria) 2004 – Dutch Rail OV-fiets (Netherlands) 8 – Lyon Vélo’v (France) 2005 – Chivasso Bicincittà (Italy) 2007 – Paris Vélib’ (France) 11 – Barcelona (Spain) 12 – Seville SEVici (Spain) 13 – Montreal BiXi (Canada) Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
7
New Mobility Partnerships
A genuine new urban transport mode “Very quickly, we have moved from being a curiosity to a genuine new urban transport mode. We invented the public/individual transport system.” - Gilles Vesco, Vice-president, Grand Lyon, on his city’s experience with Vélo’v
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
8
New Mobility Partnerships
World Wide Bikesharing – The big picture, July 2009
Green = go.
Cuernavaca, 2 July 2009
And ? = ?
Public Bikes in Latin American Cities: What next?
Source: MetroBike/Google
9
New Mobility Partnerships
Bike-sharing in Europe
Edited copy of Paul's PBS map
The original Bikeshare project White Bikes, Amsterdam, 1967 Source: MetroBike/Google Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
10
New Mobility Partnerships
Bike-sharing in North America
Look at all those question marks.
Cuernavaca, 2 July 2009
Source: MetroBike/Google
Public Bikes in Latin American Cities: What next?
11
New Mobility Partnerships
Bike-sharing in Latin America
Edited copy of Paul's PBS map
Source: MetroBike/Google Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
12
New Mobility Partnerships
Bicycle modal share in selected European cities
Protected cycling Source: Cycling in the Netherlands 2009 Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
13
New Mobility Partnerships
City cycling trends – International comparisons
Cycling as daily transport for all Source: Cycling in the Netherlands 2009 Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
14
New Mobility Partnerships
Common Public Bike Features
Add a new dimension to urban mobility Extend and complete range of public transport services Integrate the options into a seamless multimodal package Available on-demand For city-length journeys.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
15
New Mobility Partnerships
Multiple advantages and benefits
Provide cost-effective on-demand transportation Huge environmental and public benefits Reach out to destinations un- or under-served by other transit modes Require less infrastructure than other modes of transportation Inexpensive to produce and maintain Do not add to traffic congestion Do not create pollution in their operation Improve cycling safety by increasing number of cyclists on the street Cut back on theft of personal bicycles Provide users with the added benefit of healthy exercise.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
16
New Mobility Partnerships
The bottom line for your city •
City Bikes work!
•
Low cost:
•
Fast on line:
•
High synergies:
•
Revitalizing the center:
•
Lots of ways of doing it: We strongly recommend you have a close look at all available
Get the planning right and your project is going to be a success.
Your City Bike project is not going to gut your transport budget.
Planning and implementation time for a large city may range from one to two years, max. For well prepared smaller cities considerably less. Good project will provide strong synergies with your public transport and traffic control /restraint programs. Remember what excessive dependence on cars did to your central city the last time? Well, city bikes provide a means for restoring the center.
choices.
•
Partners: Numerous viable partners with whom you can work to ensure your project’s success
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
17
New Mobility Partnerships
A public bike? But it’s not just one more pretty bike project. Rather it’s a . . .
Significant public transport project in its own right. A roads and infrastructure project of some dimensions. A city center economic development/revival project. A social project that works to tie people together in soft ways A public health project in a time of need. A climate project for your city that can make a difference. A nudge to changing the minds of planners, the public &the media A 21st century exercise in deep democracy & active citizenry. This is the true nature, scale and range of your public bike project. And this is your opportunity. But are you really ready for it?
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
18
New Mobility Partnerships
Not just one more pretty bike project. Rather it’s a . . . Comprehensive, integrated, complex physical/logistics system
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
19
New Mobility Partnerships
Not just one more pretty bike project. Rather it’s a . . . Complex, ubiquitous, social system that knits people together
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
20
New Mobility Partnerships
What kind of shared bike project for you?
Full-scale Paris, Barcelona, Lyon, Seville style city bike project? (Operational services with thousands of bikes blanketing the city)
Comprehensive small city system: ex. Orleans, Dijon , Brescia? (Hundreds of bikes with good area coverage)
Transit node service: Berlin, Frankfurt,? (Hundreds of bikes focusing on main transit/rail nodes)
City “learner system” such as Brussels, Washington DC? (Characteristically hundred or so bikes serving a limited zone)
Tourist/Visitor service: More than 50, from N. to S. of Europe? (Small fleets of bikes to encourage tourist movements during their visit)
Campus shared bike project ? (As many as several hundreds of bikes serving a specific area/group)
* Each of these are radically different in just about all key respects. Our main focus here today is on full scale city bike projects.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
21
New Mobility Partnerships
Confirming the role of cycling, walking & public space
After decades of neglect Reaching beyond the boundaries of long entrenched car-based transport planning and investment approaches Opening up new questions and new possibilities in a high profile manner Changing the public & political discourse Engaging citizens of all ages & social classes Drawing in the media in new ways Transforming the city and daily lives
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
22
New Mobility Partnerships
For public bike project success, ask yourself . . . o o o o o o o o
o o
o
Is your city’s topography adapted to bike use? What about the weather? Is necessary (critical!) supporting infrastructure in place? Extent, density and quality of public transit coverage? Land use/Activity mix/ Are there places to go in service area? Is your city government 100% behind this project? Do they fully appreciate the full dimensions of the challenge? Is it understood that this is a full-scale public transportation project . . . and Checking in for the 1st time (not just one more nice bike project ) Vandalism? Bike thefts? Public attitudes to public facilities? And what about . . . street maintenance levels, police support, driver attitudes and training, public attitudes to cycling/cyclists . . . Degree of city’s continuing commitment to sustainable development?
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
23
New Mobility Partnerships
More challenges/criteria for success Job creation and skills development opportunities? • Road maintenance? • Vandalism/bike thefts, public attitudes to public facilities? • Commitment to, capacity for law enforcement? • Driver attitudes and skill levels • What about that on-street outdoor advertising? • Are we up to the deep communications, negotiation challenges? • Cycle clubs, environmental and support groups? • Capacity for working with public/private partnerships? • So, what’s our business plan? • Now, where do we go next? •
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
24
New Mobility Partnerships
Alternatives to a full scale city bike project •
Are we too small for a city-wide PBS?
•
Is it too early for us to face the full challenges involved.
•
What about a project aimed at tourists and visitors, as opposed to a
more ambitious public transport project ? •
Campus shared bike projects?
•
Strategies for demo or pilot projects?
•
Can these serve as “starter projects”
•
Growing your small project. Shared bikes at St. Xavier Univ. in Chicago
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
25
New Mobility Partnerships
Some closing thoughts • •
Safe cycling provision. Are you really up for it in your city?
• • • • • • • • • •
What about a “Street Code” for your city?
Caveat: Injuries and deaths of cyclists are the direct accountability of the city authority!!! Business model? (Remember this is a new field) Financing strategies? (Lots of options there) Identify and work with all qualified suppliers Supplier/partner selection Phased negotiation with your new partner Contractual sticks – but don’t forget the carrots Planning for the long term Getting time on your side Next stage expansion strategies
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
It takes a bit of work to get there 26
New Mobility Partnerships
My best suggestions for PBS development in Latin America. 1.
Every city in region should be encouraged/helped to carry out a careful (public) bicycle survey?
o
Would help greatly to have some good “templates” for city teams
o
o o
Detailed guidelines to assist the city teams in doing this well + access to supporting information and counsel via the web
Expert workshops could be very useful:
o
Such a survey, well done, will lead to many new visions and ideas In most cases, will show that the city is not (yet) ready for PBS, but Will yield many valuable clues for new sustainable transition policies
First and ASAP in a cycle of major LA cities – with high visibility Then possibly as national workshops Bring in international experts with hands-on experience Welcome broadest supplier participation
What kind of support for pioneering cities? Where to start? We need some strong examples in the region? When to start? Why, this morning, of course.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
27
New Mobility Partnerships
What will the first great Latin America PBS look like? 1. 2. 3. 4. 5.
6.
NOT like the mainline European examples And Not like what we are seeing (or almost seeing) in the US Will be tailored to the realities and priorities of Latin American cities Will strategically substitute people for technology (surprise!) Will combine job creation and training, aiming to create employment and social integration possibilities for the young Will be planned in deeply democratic, highly strategic, wide open manner
o o o
Bring in as active players full range of all public groups and interests in city and region Will specially target , try to integrate all groups/interests that a priori are against Will invite all potential suppliers to join discussions from the beginning Will bring on board international participants with hands-on experience
Will be a matter of enormous pride of the city as a whole Will bring the media on board from the beginning And be 100% ready to roll on Day 1.
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
28
New Mobility Partnerships
Why one citizen likes his public bike
Because they accomplish an important job for all And they are fair (democratic, classless transportation) Because they are nimble and fast And there when/where you need them (or almost always) Because they are free (almost always) And let you chose where and how They offer a nice little workout for the sedentary city dweller They make you more aware of the weather (i.e., life) Certainly the best way to see your city They are social, invite eye to eye contact People often help out each other at stations Small mutual compromises with pedestrians and motorists The slight question of uncertainty (available bike, parking slot) Because you can ways find a work-around for it. They make you smart (because you have to keep thinking) The provide potentially good transition jobs for young people And when you are on a bike in the city, you belong
Cuernavaca, 2 July 2009
Public Bikes in Latin American Cities: What next?
A typical Parisian transferring from shared-Metro to shared-bike 29
New Mobility Partnerships
New Mobility Partnerships: 2009 - 2012 Pointing the way to New Mobility
For latest versions of this presentation: English language version at: * http://tinyurl.com/ws-embarq-ppt Spanish language version at: * (perhaps to follow?) To join discussions of this presentation: * (To follow on World Streets) Europe: The Commons, EcoPlan International 8/10 rue Joseph Bara 75006 Paris, France + 331.4326.1323 [email protected] Skype: ericbritton SightSpeed.com: ericbritton North America: New Mobility Partnerships 9440 Readcrest Dr. Los Angeles CA 90210 +1 310 601-8468 [email protected]. Skype: newmobility SightSpeed.com: newmobility
Cuernavaca, 2 July 2009
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Public Bikes in Latin American Cities: What next?
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